{"id":11425,"date":"2023-05-18T07:00:00","date_gmt":"2023-05-18T04:00:00","guid":{"rendered":"https:\/\/rockvell.com\/?p=11425"},"modified":"2023-05-18T12:09:03","modified_gmt":"2023-05-18T09:09:03","slug":"ur%c9%99kd%c9%99n-ist%c9%99-yixilmaqdan-qorxma","status":"publish","type":"post","link":"https:\/\/rockvell.com\/?p=11425","title":{"rendered":"“\u00dcr\u0259kd\u0259n ist\u0259. Y\u0131x\u0131lmaqdan qorxma”"},"content":{"rendered":"\n

\u201cNike\u201d\u0131n qurucusu Phil Knight v\u0259 onun biznes qaydas\u0131: “\u00dcr\u0259kd\u0259n ist\u0259. Y\u0131x\u0131lmaqdan qorxma<\/strong>“<\/p>\n\n\n\n

\u201cNike\u201d firmas\u0131n\u0131n qurucusu Phil Knight amerikan x\u0259yal\u0131n\u0131n canl\u0131 t\u0259c\u0259ss\u00fcm\u00fcd\u00fcr. Qa\u00e7\u0131\u015f h\u0259v\u0259skar\u0131 olan Phil ma\u015f\u0131n baqaj\u0131nda yapon krossovkalar\u0131n\u0131n sat\u0131\u015f\u0131 il\u0259 f\u0259aliyy\u0259t\u0259 ba\u015flay\u0131b v\u0259 d\u00fcnyan\u0131n \u0259n u\u011furlu v\u0259 z\u0259ngin idman ayaqqab\u0131lar\u0131 istehsal\u00e7\u0131lar\u0131ndan birin\u0259 \u00e7evrilib. Onun \u00f6z s\u0259rv\u0259ti 33,4 mlrd. dollar, \u201cNike\u201d \u015firk\u0259tinin kapitalizasiyas\u0131 is\u0259 150 mlrd. dollara yax\u0131nd\u0131r. Knight xeyriyy\u0259\u00e7ilikl\u0259 d\u0259 m\u0259\u015f\u011fuldur v\u0259 milyardlarla dollar ian\u0259 edir. Bu \u0259fsan\u0259vi sahibkar\u0131n h\u0259yata, biznes\u0259 v\u0259 idmana dair fikirl\u0259ri v\u0259 deyiml\u0259ri d\u0259 m\u00f6vcuddur:<\/p>\n\n\n

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\"\"<\/figure><\/div>\n\n\n

Niyy\u0259t, riskl\u0259r v\u0259 u\u011fursuzluqlar haqq\u0131nda<\/p>\n\n\n\n

H\u0259yat art\u0131m dem\u0259kdir. S\u0259n ya ir\u0259li gedirs\u0259n ya da m\u0259hv olursan.<\/p>\n\n\n\n

Ya tarix yarat ya da onun t\u0259rkib hiss\u0259si ol.<\/p>\n\n\n\n

H\u0259d\u0259fimiz n\u0259dir? Q\u0259l\u0259b\u0259. N\u0259yin bahas\u0131na olursa olsun. Q\u0259l\u0259b\u0259siz h\u0259yat yoxdur.<\/p>\n\n\n\n

Qalib g\u0259lm\u0259k \u00fc\u00e7\u00fcn deyil, m\u0259\u011flubiyy\u0259td\u0259n qa\u00e7maq \u00fc\u00e7\u00fcn m\u00fcbariz\u0259 apar.<\/p>\n\n\n\n

Qoliaf olmaq pis deyil. Amma David kimi h\u0259r\u0259k\u0259t etm\u0259k laz\u0131md\u0131r. (David v\u0259 Qoliaf qar\u015f\u0131durmas\u0131 \u2013 z\u0259ifin q\u00fcvv\u0259tli \u00fcz\u0259rind\u0259 q\u0259l\u0259b\u0259si. Qoliaflar (\u00e7ox q\u00fcvv\u0259tlil\u0259r) ).<\/p>\n\n\n\n

Risk etm\u0259kd\u0259n qorxmay\u0131n \u2013 istedad\u0131n\u0131z\u0131n itib-batmamas\u0131 \u00fc\u00e7\u00fcn.<\/p>\n\n\n\n

Ham\u0131 ideyan\u0131za qar\u015f\u0131 \u00e7\u0131x\u0131b onun axmaq bir fikir oldu\u011funu des\u0259 bel\u0259, dayanmay\u0131n v\u0259 h\u0259r\u0259k\u0259t\u0259 davam edin\u2026 N\u0259 olursa olsun geri \u00e7\u0259kilm\u0259yin. D\u00fcnya axmaq fikirl\u0259rd\u0259n yaran\u0131b.<\/p>\n\n\n\n

M\u0259qs\u0259dl\u0259rin\u0259 \u00e7atana q\u0259d\u0259r dayanma\u011f\u0131 d\u00fc\u015f\u00fcnm\u0259. V\u0259 bu m\u0259qs\u0259din harada oldu\u011fu bar\u0259d\u0259 d\u0259 \u00e7ox d\u00fc\u015f\u00fcnm\u0259k laz\u0131m deyil.<\/p>\n\n\n\n

Niyy\u0259tinizd\u0259n d\u00f6nm\u0259yin. Bel\u0259 olan halda yor\u011funlu\u011fu aradan qald\u0131rmaq daha asan olacaq, x\u0259yal q\u0131r\u0131ql\u0131\u011f\u0131 h\u0259r\u0259k\u0259t oca\u011f\u0131na \u00e7evil\u0259c\u0259k v\u0259 he\u00e7 vaxt \u00e7atmad\u0131\u011f\u0131n\u0131z y\u00fcks\u0259klikl\u0259r\u0259 \u00e7atacaqs\u0131n\u0131z.<\/p>\n\n\n\n

H\u0259r bir yor\u011funlu\u011fun v\u0259 t\u00fck\u0259nm\u0259nin d\u0259rman\u0131 var. Sad\u0259c\u0259 s\u0259yl\u0259 \u00e7al\u0131\u015fmaq laz\u0131md\u0131r.<\/p>\n\n\n\n

\u00dcr\u0259kd\u0259n ist\u0259. Y\u0131x\u0131lmaqdan qorxma. D\u0259rhal h\u0259r\u0259k\u0259t\u0259 ke\u00e7.<\/p>\n\n\n\n

\u0130\u015fd\u0259 v\u0259 h\u0259yatda s\u00fclh v\u0259 xaos aras\u0131nda daimi m\u00fcbariz\u0259 gedir. He\u00e7 biri tam olaraq qalib olmur, amma h\u0259r ikisi siz\u0259 t\u0259sir ed\u0259 bil\u0259r. U\u011fura ged\u0259n yol bunun \u00f6hd\u0259sind\u0259n nec\u0259 g\u0259l\u0259c\u0259yinizd\u0259n as\u0131l\u0131d\u0131r.<\/p>\n\n\n\n

Pozdu\u011funuz qaydalarla yadda qalacaqs\u0131n\u0131z.<\/p>\n\n\n\n

\u0130nsana \u0259minlik laz\u0131md\u0131r. O, \u015f\u0259xsi kapital v\u0259 likvidlikd\u0259n (aktivl\u0259rin pula \u00e7evrilm\u0259si) daha vacibdir.<\/p>\n\n\n\n

Ki\u00e7ik u\u011fursuzluqlar\u0131n sizi sars\u0131tmas\u0131na yol verm\u0259yin. Yeri g\u0259lmi\u015fk\u0259n, dem\u0259k olar ki, b\u00fct\u00fcn u\u011fursuzluqlar \u0259h\u0259miyy\u0259tsiz olurlar.<\/p>\n\n\n\n

\u00dcmid etmi\u015f\u0259m ki, u\u011fursuz olsam, bu tez ba\u015f ver\u0259c\u0259k. Y\u0259ni, m\u0259nim \u0259ziyy\u0259tl\u0259 \u00f6yr\u0259ndiyim d\u0259rsl\u0259ri t\u0259tbiq etm\u0259y\u0259 kifay\u0259t q\u0259d\u0259r vaxt\u0131m olacaq. He\u00e7 vaxt qar\u015f\u0131ma m\u0259qs\u0259dl\u0259r qoymaqda el\u0259 d\u0259 maraql\u0131 olmam\u0131\u015fam, amma m\u0259hz bu konkret m\u0259qs\u0259d m\u0259nim \u0259qid\u0259m\u0259 \u00e7evril\u0259n\u0259 q\u0259d\u0259r h\u0259r g\u00fcn beynimd\u0259 dola\u015fd\u0131: tez u\u011fursuzlu\u011fa d\u00fc\u00e7ar ol.<\/p>\n\n\n\n

Reklam, idman v\u0259 nam\u0259lumluq haqq\u0131nda<\/p>\n\n\n\n

M\u0259n Phil Knightam v\u0259 reklama inanm\u0131ram.<\/p>\n\n\n\n

Bizim \u00fc\u00e7\u00fcn \u0259n vacibi m\u0259hsulun bazarda t\u0259\u015fviqat\u0131d\u0131r. Nike \u2013 marketinq\u0259 y\u00f6n\u0259lmi\u015f \u015firk\u0259tdir, m\u0259hsul is\u0259 bizim \u0259n \u0259sas marketinq al\u0259timizdir.<\/p>\n\n\n\n

Mesaj\u0131n\u0131z\u0131 istehlak\u00e7\u0131lara \u00e7atd\u0131rana kimi n\u0259 q\u0259d\u0259r insan\u0131 incid\u0259c\u0259yiniz \u0259h\u0259miyy\u0259tli deyil. He\u00e7 kimi incitm\u0259k ist\u0259m\u0259y\u0259nl\u0259r\u0259 h\u0259mi\u015f\u0259 deyir\u0259m: bu gedi\u015fl\u0259 siz\u0259 h\u0259r hans\u0131sa m\u0259nal\u0131 reklam yaratmaq \u00e7ox \u00e7\u0259tin olacaq.<\/p>\n\n\n\n

\u0130nsanlar dahi olimpiada\u00e7\u0131lar\u0131 idman\u00e7\u0131 hesab etm\u0259kd\u0259 yan\u0131l\u0131rlar. H\u0259r k\u0259s idman\u00e7\u0131 ola bil\u0259r. B\u0259d\u0259ni olan h\u0259r k\u0259s art\u0131q bir idman\u00e7\u0131d\u0131r.<\/p>\n\n\n\n

\u0130kid\u0259n \u00e7ox insan qar\u015f\u0131s\u0131nda \u00e7\u0131x\u0131\u015f ed\u0259nd\u0259 h\u0259l\u0259 d\u0259 \u00e7ox h\u0259y\u0259canlan\u0131ram.<\/p>\n\n\n\n

\u0130\u015fl\u0259ri nec\u0259 g\u00f6rm\u0259l\u0259ri bar\u0259d\u0259 insanlara g\u00f6st\u0259ri\u015f verm\u0259yin. Onlara n\u0259 etm\u0259li olduqlar\u0131n\u0131 deyin v\u0259 onlar \u00f6zl\u0259ri sizi yarad\u0131c\u0131l\u0131q qabiliyy\u0259tl\u0259ri il\u0259 heyr\u0259tl\u0259ndir\u0259c\u0259kl\u0259r.<\/p>\n\n\n\n

H\u0259r k\u0259sin h\u0259yat\u0131nda ke\u00e7mi\u015fin gerid\u0259 qald\u0131\u011f\u0131 v\u0259 ir\u0259lid\u0259 g\u0259l\u0259c\u0259k g\u00fcnl\u0259rin oldu\u011fu an g\u0259lir. Bu m\u0259qamda siz nam\u0259lumluqlara do\u011fru getmi\u015f olursunuz. Gerid\u0259 qalanlar art\u0131q siz\u0259 m\u0259lum olan ke\u00e7mi\u015f\u0259 \u00e7evrilir, g\u0259l\u0259n g\u00fcnl\u0259r is\u0259 ir\u0259liy\u0259, nam\u0259lumluqlara do\u011fru gedir. Hans\u0131 yolun do\u011fru oldu\u011funu dey\u0259 bilm\u0259r\u0259m \u2013 amma hans\u0131n\u0131n daha \u0259yl\u0259nc\u0259li oldu\u011funu d\u0259qiq bilir\u0259m.<\/p>\n\n\n\n

T\u0259cr\u00fcb\u0259siz yenil\u0259rin beyni imkanlarla dolu olur. \u00c7ox bil\u0259nl\u0259rin beynind\u0259 is\u0259 onlar\u0131n say\u0131 azd\u0131r.<\/p>\n\n\n\n

\u0130nsana nec\u0259 m\u00fcnasib\u0259t b\u0259sl\u0259diyinizi bilm\u0259nin \u0259n sad\u0259 v\u0259 yegan\u0259 yolu \u2013 onunla vidala\u015fmaq.<\/p>\n\n\n\n

Biznes v\u0259 \u015firk\u0259ti idar\u0259 etm\u0259k haqq\u0131nda<\/p>\n\n\n\n

B\u00fct\u00fcn i\u015fim ideyalar\u0131 dinl\u0259m\u0259k v\u0259 h\u0259rd\u0259n \u00f6z\u00fcm d\u0259 ideyalar d\u00fc\u015f\u00fcnm\u0259kd\u0259n ibar\u0259tdir. Bundan ba\u015fqa, s\u0259hmdarlar v\u0259 \u015firk\u0259t \u00fc\u00e7\u00fcn xeyirlisin\u0259 \u0259saslanaraq q\u0259rarlar da q\u0259bul edir\u0259m.<\/p>\n\n\n\n

Biz h\u0259r \u015feyin laboratoriyadan ba\u015flad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnm\u0259y\u0259 al\u0131\u015fm\u0131\u015f\u0131q. Amma art\u0131q ba\u015fa d\u00fc\u015f\u00fcr\u00fck ki, h\u0259r \u015fey istehlak\u00e7\u0131dan qaynaqlan\u0131r.<\/p>\n\n\n\n

R\u0259qab\u0259t s\u0259n\u0259ti unutmaq bacar\u0131\u011f\u0131ndan ibar\u0259tdir. Bu h\u0259qiq\u0259ti qa\u00e7\u0131\u015f d\u0259hlizind\u0259 olanda \u00f6yr\u0259ndim. \u00d6z imkanlar h\u0259ddini, \u015f\u00fcbh\u0259l\u0259rini, a\u011fr\u0131-ac\u0131lar\u0131n\u0131 v\u0259 ke\u00e7mi\u015fini unutmal\u0131san.<\/p>\n\n\n\n

\u201cBu sad\u0259c\u0259 bir biznesdir\u201d dey\u0259, d\u00fc\u015f\u00fcnm\u00fc\u015f\u0259m. Amma bel\u0259 olmur v\u0259 he\u00e7 vaxt da olmayacaq. Yox \u0259g\u0259r n\u0259 vaxtsa \u201csad\u0259c\u0259 biznes\u201d olmu\u015f olsa bel\u0259 \u00e7ox pis bir biznes olacaq.<\/p>\n\n\n\n

Sahibkarlar\u0131 he\u00e7 vaxt t\u0259slim olmama\u011fa \u00e7a\u011f\u0131ranlar f\u0131r\u0131ldaq\u00e7\u0131lard\u0131r. H\u0259rd\u0259n o da laz\u0131md\u0131r. Orijinall\u0131q da el\u0259 n\u0259 zaman t\u0259slim olma\u011f\u0131 bilib ba\u015fqa n\u0259yis\u0259 yoxlama\u011fa ba\u015flamaqdad\u0131r. Amma bu dayanmaq dem\u0259k deyil. He\u00e7 vaxt dayanmay\u0131n.<\/p>\n\n\n\n

Ancaq probleml\u0259ri g\u00f6r\u00fcrs\u00fcn\u00fczs\u0259 \u2013 h\u0259qiq\u0259t\u0259n he\u00e7 n\u0259 g\u00f6r\u0259 bilm\u0259y\u0259c\u0259ksiniz.<\/p>\n\n\n\n

G\u0259rgin i\u015f h\u0259lledici \u0259h\u0259miyy\u0259t da\u015f\u0131y\u0131r. Komanda yax\u015f\u0131 olmal\u0131d\u0131r, s\u0259br v\u0259 q\u0259tiyy\u0259t \u2013 d\u0259y\u0259rsizdir, amma h\u0259lledici n\u0259tic\u0259 m\u0259hz q\u0259rardan as\u0131l\u0131d\u0131r.<\/p>\n\n\n\n

m\u0259nb\u0259: Bizplus.az<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cNike\u201d\u0131n qurucusu Phil Knight v\u0259 onun biznes qaydas\u0131: “\u00dcr\u0259kd\u0259n ist\u0259. Y\u0131x\u0131lmaqdan qorxma“ \u201cNike\u201d firmas\u0131n\u0131n qurucusu Phil Knight amerikan x\u0259yal\u0131n\u0131n canl\u0131 t\u0259c\u0259ss\u00fcm\u00fcd\u00fcr. Qa\u00e7\u0131\u015f h\u0259v\u0259skar\u0131 olan Phil ma\u015f\u0131n baqaj\u0131nda yapon krossovkalar\u0131n\u0131n sat\u0131\u015f\u0131 il\u0259 f\u0259aliyy\u0259t\u0259 ba\u015flay\u0131b v\u0259 d\u00fcnyan\u0131n…<\/p>\n","protected":false},"author":2,"featured_media":11426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/11425"}],"collection":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11425"}],"version-history":[{"count":4,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/11425\/revisions"}],"predecessor-version":[{"id":11431,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/11425\/revisions\/11431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/media\/11426"}],"wp:attachment":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}