{"id":1723,"date":"2021-12-31T12:21:00","date_gmt":"2021-12-31T09:21:00","guid":{"rendered":"https:\/\/rockvell.com\/?p=1723"},"modified":"2022-07-03T18:52:30","modified_gmt":"2022-07-03T15:52:30","slug":"coca-cola-santa-klaus-obrazini-nec%c9%99-k%c9%99sf-etdi","status":"publish","type":"post","link":"https:\/\/rockvell.com\/?p=1723","title":{"rendered":"Coca-Cola Santa Klaus obraz\u0131n\u0131 nec\u0259 k\u0259\u015ff etdi"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Sat\u0131\u015flar\u0131 art\u0131rma\u011f\u0131n bir \u00e7ox yolu var, lakin Coca-Cola marketoloqlar\u0131 \u0259n orijinal\u0131n se\u00e7dil\u0259r &#8211; onlar q\u0131\u015f bayram\u0131n\u0131n simvolunu s\u00f6z\u00fcn \u0259sl m\u0259nas\u0131nda yenid\u0259n k\u0259\u015ff etdil\u0259r.<\/h2>\n\n\n\n<p>1930-cu ill\u0259rin \u0259vv\u0259ll\u0259rind\u0259 Coca-Cola qeyd etdi ki, i\u00e7ki yayda \u0259la al\u0131n\u0131r, lakin q\u0131\u015fa q\u0259d\u0259r sat\u0131\u015flar\u0131n say\u0131 ciddi \u015f\u0259kild\u0259 azal\u0131r. B\u0259s soyuq m\u00f6vs\u00fcmd\u0259 m\u00fc\u015ft\u0259ril\u0259r\u0259 s\u0259rin qazl\u0131 i\u00e7kini i\u00e7m\u0259y\u0259 nec\u0259 vadar etm\u0259k olar? Tap\u015f\u0131r\u0131\u011f\u0131n asan olmad\u0131\u011f\u0131 ortaya \u00e7\u0131xd\u0131, \u00e7\u00fcnki bundan \u0259vv\u0259l brendin reklam\u0131 \u0259sas\u0259n klassik \u015f\u0259kill\u0259rd\u0259, m\u0259s\u0259l\u0259n, bir st\u0259kan kola il\u0259 dinc\u0259l\u0259n insanlar kimi t\u0259svir edilirdi. Sonra \u015firk\u0259tin \u0259m\u0259kda\u015flar\u0131n\u0131n a\u011fl\u0131na parlaq bir fikir g\u0259ldi: Coca-Cola reklamlar\u0131nda Milad simvolu &#8211; sehrbaz Santa-Klausdan istifad\u0259 etm\u0259k. O zaman insanlar Santa Klausun nec\u0259 g\u00f6r\u00fcnd\u00fcy\u00fc bar\u0259d\u0259 \u00e7ox az t\u0259s\u0259vv\u00fcr\u0259 malik idil\u0259r. \u018ffsan\u0259l\u0259r\u0259 g\u00f6r\u0259, o, \u00f6z\u00fcnd\u0259 elf, qnom v\u0259 kils\u0259 xidm\u0259t\u00e7isinin x\u00fcsusiyy\u0259tl\u0259rini birl\u0259\u015fdirir. \u00c7\u0259tin ki,bel\u0259 bir xarakterli reklam sat\u0131\u015f\u0131n artmas\u0131na k\u00f6m\u0259k ed\u0259 bil\u0259r. Coca-Cola reklam\u00e7\u0131lar\u0131 Santa Klausu m\u00fc\u015ft\u0259ril\u0259r\u0259 daha c\u0259lbedici etm\u0259k \u00fc\u00e7\u00fcn r\u0259ssam Hedon Sandbama yeni Milad sehrbaz\u0131 obraz\u0131n\u0131 t\u0259svir etm\u0259kd\u0259n \u00f6tr\u00fc m\u00fcraci\u0259t etdil\u0259r. Santa Klaus, elf v\u0259 qnomdan, qotazl\u0131 papaq v\u0259 q\u0131rm\u0131z\u0131 paltarl\u0131 mehriban, dolu bir qocaya \u00e7evirildi. Coca-Cola reklamlar\u0131nda Santa marall\u0131 kir\u015f\u0259sin\u0259 minir, evl\u0259rin bacalar\u0131na tullan\u0131r, u\u015faqlara h\u0259diyy\u0259l\u0259r burax\u0131r v\u0259 \u0259n \u0259sas\u0131 canland\u0131r\u0131c\u0131 i\u00e7ki i\u00e7irdi. M\u0259hz Santan\u0131n bu obraz\u0131 zamanla \u0259sl klassikaya \u00e7evirildi, q\u0131rm\u0131z\u0131 papaq v\u0259 saqqal d\u00fcnyan\u0131n bir \u00e7ox \u00f6lk\u0259sind\u0259 d\u0259yi\u015fm\u0259z yeni il atributlar\u0131 olaraq qal\u0131r.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/rockvell.com\/wp-content\/uploads\/2022\/05\/4897ba357efe67c0b673a-1024x1024.jpg\" alt=\"\" class=\"wp-image-1724\" srcset=\"https:\/\/rockvell.com\/wp-content\/uploads\/2022\/05\/4897ba357efe67c0b673a-1024x1024.jpg 1024w, https:\/\/rockvell.com\/wp-content\/uploads\/2022\/05\/4897ba357efe67c0b673a-300x300.jpg 300w, https:\/\/rockvell.com\/wp-content\/uploads\/2022\/05\/4897ba357efe67c0b673a-150x150.jpg 150w, https:\/\/rockvell.com\/wp-content\/uploads\/2022\/05\/4897ba357efe67c0b673a-768x768.jpg 768w, https:\/\/rockvell.com\/wp-content\/uploads\/2022\/05\/4897ba357efe67c0b673a-360x360.jpg 360w, https:\/\/rockvell.com\/wp-content\/uploads\/2022\/05\/4897ba357efe67c0b673a.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sat\u0131\u015flar\u0131 art\u0131rma\u011f\u0131n bir \u00e7ox yolu var, lakin Coca-Cola marketoloqlar\u0131 \u0259n orijinal\u0131n se\u00e7dil\u0259r &#8211; onlar q\u0131\u015f bayram\u0131n\u0131n simvolunu s\u00f6z\u00fcn \u0259sl m\u0259nas\u0131nda yenid\u0259n k\u0259\u015ff etdil\u0259r. 1930-cu ill\u0259rin \u0259vv\u0259ll\u0259rind\u0259 Coca-Cola qeyd etdi ki, i\u00e7ki yayda \u0259la al\u0131n\u0131r, lakin&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/1723"}],"collection":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1723"}],"version-history":[{"count":2,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/1723\/revisions"}],"predecessor-version":[{"id":1726,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/1723\/revisions\/1726"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/media\/1759"}],"wp:attachment":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}