{"id":21083,"date":"2024-02-16T09:00:00","date_gmt":"2024-02-16T06:00:00","guid":{"rendered":"https:\/\/rockvell.com\/?p=21083"},"modified":"2024-02-16T17:22:40","modified_gmt":"2024-02-16T14:22:40","slug":"2023-cu-ild%c9%99-carlsberg-piv%c9%99-brendl%c9%99ri-az%c9%99rbaycanda-muhum-artim-gost%c9%99rdi","status":"publish","type":"post","link":"https:\/\/rockvell.com\/?p=21083","title":{"rendered":"2023-c\u00fc ild\u0259 Carlsberg piv\u0259 brendl\u0259ri Az\u0259rbaycanda m\u00fch\u00fcm art\u0131m g\u00f6st\u0259rdi"},"content":{"rendered":"\n

2023-c\u00fc ild\u0259 Carlsberg piv\u0259 brendl\u0259ri Az\u0259rbaycanda m\u00fch\u00fcm art\u0131m g\u00f6st\u0259rdi<\/strong><\/p>\n\n\n\n

2023-c\u00fc ild\u0259 Carlsberg Azerbaijan maliyy\u0259 g\u00f6st\u0259ricil\u0259rin\u0259 v\u0259 dayan\u0131ql\u0131 inki\u015faf t\u0259\u015f\u0259bb\u00fcsl\u0259rin\u0259 m\u00fcsb\u0259t t\u00f6hf\u0259 verm\u0259kl\u0259 \u0259h\u0259miyy\u0259tli nailiyy\u0259tl\u0259r n\u00fcmayi\u015f etdirib.<\/p>\n\n\n

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\u015eirk\u0259tin n\u0259tic\u0259l\u0259ri<\/strong><\/p>\n\n\n\n

“Carlsberg Azerbaijan” MMC 2022-ci ill\u0259 m\u00fcqayis\u0259d\u0259 2023-c\u00fc ild\u0259 sat\u0131\u015f h\u0259cml\u0259rind\u0259 1%<\/strong> art\u0131m \u0259ld\u0259 edib ki, bu da \u0259sas\u0259n turizm v\u0259 ictimai ia\u015f\u0259 kanal\u0131n\u0131n canlanmas\u0131 hesab\u0131na ba\u015f verib. Bu art\u0131m vergi \u00f6d\u0259ni\u015fl\u0259rinin \u0259h\u0259miyy\u0259tli d\u0259r\u0259c\u0259d\u0259 – 15%<\/strong> artmas\u0131 il\u0259 m\u00fc\u015fayi\u0259t olunaraq \u00fcmumilikd\u0259 38,1<\/strong> milyon manata \u00e7atd\u0131r\u0131b.<\/p>\n\n\n\n

M\u00fcasir ticar\u0259t kanal\u0131nda (b\u00f6y\u00fck ma\u011faza \u015f\u0259b\u0259k\u0259l\u0259ri) qlobal art\u0131m tendensiyas\u0131n\u0131 davam etdir\u0259r\u0259k, Carlsberg Azerbaijan-\u0131n m\u00fcasir ticar\u0259t kanal\u0131nda sat\u0131\u015flar\u0131 12%<\/strong> art\u0131b. “HoReCa” kanal\u0131 (otel, kafe, restoran) 3%<\/strong> art\u0131m, \u0259n\u0259n\u0259vi ticar\u0259t kanal\u0131 (ki\u00e7ik ma\u011fazalar) is\u0259 3,4%<\/strong> g\u00f6st\u0259rici il\u0259 bir q\u0259d\u0259r azalma n\u00fcmayi\u015f etdirib ki, bu da istehlak\u00e7\u0131lar\u0131n m\u00fcasir sat\u0131\u015f n\u00f6qt\u0259l\u0259rind\u0259n istifad\u0259y\u0259 ke\u00e7m\u0259si il\u0259 izah olunur.<\/p>\n\n\n\n

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2023-c\u00fc ild\u0259 \u015firk\u0259t G\u00fcrc\u00fcstana ixrac<\/strong> portfelini geni\u015fl\u0259ndir\u0259r\u0259k 2022-ci ill\u0259 m\u00fcqayis\u0259d\u0259 +22% <\/strong>h\u0259cm art\u0131m\u0131na nail olub.<\/p>\n\n\n\n

“M\u00fcr\u0259kk\u0259b regional v\u0259ziyy\u0259t\u0259, qlobal s\u0259viyy\u0259d\u0259 y\u00fcks\u0259k inflyasiyaya v\u0259 bir \u00e7ox dig\u0259r \u00e7a\u011f\u0131r\u0131\u015flara baxmayaraq, 2023-c\u00fc ili Carlsberg Azerbaijan \u00fc\u00e7\u00fcn daha bir u\u011furlu il\u0259 \u00e7evirm\u0259y\u0259 nail olduq. C\u0259miyy\u0259tl\u0259 payla\u015fmaq v\u0259 onu inki\u015faf etdirm\u0259k “Carlsberg”-in DNT-nin bir hiss\u0259sidir, buna g\u00f6r\u0259 d\u0259 Az\u0259rbaycanda piv\u0259 s\u0259nayesini inki\u015faf etdirm\u0259y\u0259, keyfiyy\u0259t, avadanl\u0131q v\u0259 piv\u0259 kateqoriyas\u0131na s\u0259rmay\u0259 qoyma\u011fa, xammal v\u0259 qabla\u015fd\u0131rma materiallar\u0131 s\u0259nayesin\u0259 beyn\u0259lxalq t\u0259cr\u00fcb\u0259 g\u0259tirm\u0259y\u0259 v\u0259 dayan\u0131ql\u0131l\u0131q g\u00fcnd\u0259mini t\u0259\u015fviq etm\u0259y\u0259 \u00e7al\u0131\u015f\u0131r\u0131q. 2021-ci ild\u0259 \u0130qtisadiyyat Nazirliyi il\u0259 piv\u0259 zavoduna, s\u0259nayey\u0259 v\u0259 \u0259m\u0259kda\u015flara 25 milyon manat s\u0259rmay\u0259 qoymaq m\u0259qs\u0259dil\u0259 Anla\u015fma Memorandumu imzalad\u0131q, v\u0259 q\u00fcrurla bildirir\u0259m ki, biz art\u0131q 18 milyon manat s\u0259rmay\u0259 qoymu\u015fuq v\u0259 2024-c\u00fc il \u00fc\u00e7\u00fcn investisiya plan\u0131 t\u0259qrib\u0259n 6,7 milyon manat t\u0259\u015fkil edir ki, bu da Carlsberg Group-un Az\u0259rbaycanda biznesi inki\u015faf etdirm\u0259k v\u0259 geni\u015fl\u0259ndirm\u0259k niyy\u0259tini n\u00fcmayi\u015f etdirir” – “Carlsberg Azerbaijan” MMC-nin ba\u015f direktoru Alius Antulis bildirib.<\/strong><\/p>\n\n\n\n

Brendl\u0259r \u00fczr\u0259 n\u0259tic\u0259l\u0259r v\u0259 t\u0259\u015f\u0259bb\u00fcsl\u0259r<\/strong><\/p>\n\n\n\n

Carlsberg Azerbaijan-\u0131n \u0259sas markalar\u0131 2023-c\u00fc il \u0259rzind\u0259 strateji t\u0259\u015f\u0259bb\u00fcsl\u0259rin v\u0259 t\u0259r\u0259fda\u015fl\u0131qlar\u0131n u\u011furlar\u0131n\u0131 n\u00fcmayi\u015f etdir\u0259r\u0259k diqq\u0259t\u0259layiq art\u0131m n\u00fcmayi\u015f etdirib.<\/p>\n\n\n\n

Flaqman brendimiz X\u0131rdalan<\/strong> Novruz bayram\u0131 il\u0259 ba\u011fl\u0131 ke\u00e7iril\u0259n kampaniya, y\u00fcks\u0259k m\u00f6vs\u00fcmd\u0259 “X\u0131rdalan – h\u0259r dalan do\u011fmad\u0131r” adl\u0131 u\u011furlu regional kampaniya v\u0259 “Nargis” Fondunun t\u0259\u015fkil etdiyi “YayLand Fest” yarmarkas\u0131 il\u0259 \u0259m\u0259kda\u015fl\u0131q etm\u0259kl\u0259 4% <\/strong>art\u0131m g\u00f6st\u0259rib.<\/p>\n\n\n\n

A\u011f\u0131ll\u0131 portfolio t\u0259klifl\u0259ri, habel\u0259 g\u00fccl\u00fc r\u0259q\u0259msal v\u0259 ma\u011fazadaxili d\u0259st\u0259k Premium Portfeld\u0259 53,8%<\/strong> m\u00fcst\u0259sna art\u0131m g\u00f6st\u0259ricisin\u0259 s\u0259b\u0259b olub:<\/p>\n\n\n\n

Liverpul FK il\u0259 t\u0259r\u0259fda\u015fl\u0131\u011f\u0131n 30-cu ild\u00f6n\u00fcm\u00fcn\u0259 h\u0259sr olunmu\u015f yeni m\u0259hdud sayda banka qabla\u015fd\u0131rman\u0131n t\u0259qdim edilm\u0259si, el\u0259c\u0259 d\u0259 t\u0259kmill\u0259\u015fdirilmi\u015f distribusiya strategiyas\u0131 say\u0259sind\u0259 Carlsberg<\/strong> piv\u0259si 32%<\/strong> art\u0131m n\u00fcmayi\u015f etdirib.<\/p>\n\n\n\n

Kronenbourg 1664 Blanc<\/strong>, ilk n\u00f6vb\u0259d\u0259, yeni SKU-lar\u0131n t\u0259qdim edilm\u0259si v\u0259 HoReCa sektorunda x\u00fcsusi d\u0259st\u0259k proqramlar\u0131 hesab\u0131na 122%<\/strong> h\u0259cmind\u0259 n\u0259z\u0259r\u0259\u00e7arpan art\u0131m tempi n\u00fcmayi\u015f etdirib.<\/p>\n\n\n\n

Tuborg <\/strong>\u015f\u00fc\u015f\u0259 v\u0259 banka qabla\u015fd\u0131rmada “Tuborg Gold” n\u00f6v\u00fcn\u00fcn t\u0259qdim edilm\u0259si say\u0259sind\u0259, eyni zamanda 2023-c\u00fc ild\u0259 “Summer Live 23”, “SOLONG” v\u0259 “MAKULATURA” kimi musiqi t\u0259dbirl\u0259rin\u0259 d\u0259st\u0259k g\u00f6st\u0259rm\u0259kl\u0259 65%<\/strong> art\u0131m n\u00fcmayi\u015f etdirib.<\/p>\n\n\n\n

Xammal v\u0259 materiallar\u0131n lokalla\u015fd\u0131r\u0131lmas\u0131<\/strong><\/p>\n\n\n\n

2019-cu ild\u0259 “Az\u0259r\u015f\u0259k\u0259r” MMC il\u0259 \u0259m\u0259kda\u015fl\u0131q \u00e7\u0259r\u00e7iv\u0259sind\u0259 h\u0259yata ke\u00e7iril\u0259n xammal\u0131n lokalla\u015fd\u0131r\u0131lmas\u0131 layih\u0259si 2021-ci ild\u0259n etibar\u0259n yerli arpaya tam ke\u00e7idl\u0259 n\u0259tic\u0259l\u0259nib. 2023-c\u00fc ild\u0259 “Carlsberg Azerbaijan”, “Az\u0259r\u015f\u0259k\u0259r” MMC, “Az\u0259rsun K\u0259nd T\u0259s\u0259rr\u00fcfat\u0131 M\u0259hsullar\u0131” MMC v\u0259 “Az\u0259rbaycan \u0130nvestisiya \u015eirk\u0259ti” C\u0259nubi Qafqazda ilk arpa emal\u0131 zavodunun t\u0259m\u0259lini qoyub. Yeni zavod 2024-c\u00fc ilin 4-c\u00fc r\u00fcb\u00fcnd\u0259 istismara veril\u0259c\u0259k.<\/p>\n\n\n\n

Dayan\u0131ql\u0131 inki\u015faf<\/strong><\/p>\n\n\n\n

2023-c\u00fc ild\u0259 “Carlsberg Azerbaijan” 2022-ci ill\u0259 m\u00fcqayis\u0259d\u0259 dayan\u0131ql\u0131l\u0131q g\u00f6st\u0259ricil\u0259rini yax\u015f\u0131la\u015fd\u0131rma\u011fa davam edib, bu da ilk n\u00f6vb\u0259d\u0259 resurs istehlak\u0131n\u0131n v\u0259 tullant\u0131larin azalmas\u0131 hesab\u0131na ba\u015f verib, bel\u0259 ki, su istehlak\u0131nda 1,8%<\/strong>, elektrik enerjisi istehlak\u0131nda 7%<\/strong> v\u0259 karbon qaz\u0131 tullant\u0131lar\u0131nda 9%<\/strong> azalma m\u00fc\u015fahid\u0259 olunub. <\/p>\n\n\n\n

Carlsberg Group-un  \u201cBirlikd\u0259 SIFIRA do\u011fru v\u0259 daha ir\u0259li\u201d<\/strong> uzunm\u00fcdd\u0259tli dayan\u0131ql\u0131 inki\u015faf proqram\u0131n\u0131n ambisiyalar\u0131na uy\u011fun olaraq, \u015eirk\u0259t Ekologiya v\u0259 T\u0259bii S\u0259rv\u0259tl\u0259r Nazirliyi, “ASAN K\u00f6n\u00fcll\u00fcl\u0259ri” t\u0259\u015fkilat\u0131 v\u0259 biznes icmas\u0131 il\u0259 birg\u0259 X\u0259z\u0259r d\u0259nizinin sahill\u0259rinin t\u0259mizl\u0259nm\u0259si m\u0259qs\u0259dil\u0259 Beyn\u0259lxalq Sahilyan\u0131 T\u0259mizlik G\u00fcn\u00fcnd\u0259<\/strong> t\u0259r\u0259fda\u015fl\u0131\u011f\u0131 davam etdirib.<\/p>\n\n\n\n

2024-c\u00fc ilin yanvar\u0131nda Davos D\u00fcnya \u0130qtisadi Forumunda Carlsberg Group-un ba\u015f icra\u00e7\u0131 direktoru Yakob Aarup-Andersen <\/strong>Az\u0259rbaycan Respublikas\u0131n\u0131n \u0130qtisadiyyat Naziri c\u0259nab Mikay\u0131l Cabbarov<\/strong> il\u0259 g\u00f6r\u00fc\u015f\u00fcb. G\u00f6r\u00fc\u015fd\u0259 xammal v\u0259 qabla\u015fd\u0131rman\u0131n strateji lokalla\u015fd\u0131r\u0131lmas\u0131, yeni investisiyalar m\u00fczakir\u0259 edilib, habel\u0259 Az\u0259rbaycan bazar\u0131n\u0131n Carlsberg Group \u00fc\u00e7\u00fcn \u0259h\u0259miyy\u0259ti vur\u011fulan\u0131b. Bu g\u00f6r\u00fc\u015f Az\u0259rbaycan Respublikas\u0131n\u0131n Prezidenti c\u0259nab \u0130lham \u018fliyev<\/strong> il\u0259 Carlsberg Group-un ke\u00e7mi\u015f ba\u015f direktoru Kees ‘t Hart<\/strong> aras\u0131nda \u00f6t\u0259n il ke\u00e7irilmi\u015f \u0259lam\u0259tdar g\u00f6r\u00fc\u015fd\u0259 m\u00fczakir\u0259 olunan m\u00f6vzulara \u0259saslan\u0131r.<\/p>\n\n\n\n

\u015eirk\u0259t haqq\u0131nda m\u0259lumat:<\/em><\/p>\n\n\n\n

“Carlsberg Azerbaijan” piv\u0259 istehsal\u0131 zavodu Az\u0259rbaycan\u0131n paytaxt\u0131ndan 10 kilometr m\u0259saf\u0259d\u0259 yerl\u0259\u015f\u0259n X\u0131rdalan \u015f\u0259h\u0259rind\u0259 yerl\u0259\u015fir. Zavodun istehsal g\u00fcc\u00fc ild\u0259 8 mln dekalitrdir. \u015eirk\u0259td\u0259 t\u0259xmin\u0259n 260 n\u0259f\u0259r i\u015fl\u0259yir v\u0259 \u0259laq\u0259li sah\u0259l\u0259rd\u0259 (t\u0259chizat\u00e7\u0131lar, p\u0259rak\u0259nd\u0259 sat\u0131\u015f, otel v\u0259 restoran sektoru) 3000-d\u0259n \u00e7ox i\u015f yeri yarad\u0131l\u0131b. \u015eirk\u0259tin zavodun inki\u015faf\u0131na yat\u0131rd\u0131\u011f\u0131 investisiyalar\u0131n \u00fcmumi m\u0259bl\u0259\u011fi 60 milyon manata yax\u0131nd\u0131r. \u015eirk\u0259tin portfelin\u0259 “X\u0131rdalan”, “Carlsberg”, “Tuborg”, “Baltika”, “\u018ffsan\u0259”, “Kronenbourg Blanc 1664” kimi m\u0259\u015fhur markalar daxildir.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

2023-c\u00fc ild\u0259 Carlsberg piv\u0259 brendl\u0259ri Az\u0259rbaycanda m\u00fch\u00fcm art\u0131m g\u00f6st\u0259rdi 2023-c\u00fc ild\u0259 Carlsberg Azerbaijan maliyy\u0259 g\u00f6st\u0259ricil\u0259rin\u0259 v\u0259 dayan\u0131ql\u0131 inki\u015faf t\u0259\u015f\u0259bb\u00fcsl\u0259rin\u0259 m\u00fcsb\u0259t t\u00f6hf\u0259 verm\u0259kl\u0259 \u0259h\u0259miyy\u0259tli nailiyy\u0259tl\u0259r n\u00fcmayi\u015f etdirib. \u015eirk\u0259tin n\u0259tic\u0259l\u0259ri “Carlsberg Azerbaijan” MMC 2022-ci ill\u0259 m\u00fcqayis\u0259d\u0259 2023-c\u00fc…<\/p>\n","protected":false},"author":2,"featured_media":21097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/21083"}],"collection":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21083"}],"version-history":[{"count":2,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/21083\/revisions"}],"predecessor-version":[{"id":21098,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/21083\/revisions\/21098"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/media\/21097"}],"wp:attachment":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}