{"id":26193,"date":"2024-07-22T09:00:00","date_gmt":"2024-07-22T06:00:00","guid":{"rendered":"https:\/\/rockvell.com\/?p=26193"},"modified":"2024-07-22T14:19:59","modified_gmt":"2024-07-22T11:19:59","slug":"reklam-sektorunun-inkisafina-dair-ictimai-muzakir%c9%99-t%c9%99skil-olunub","status":"publish","type":"post","link":"https:\/\/rockvell.com\/?p=26193","title":{"rendered":"Reklam sektorunun inki\u015faf\u0131na dair ictimai m\u00fczakir\u0259 t\u0259\u015fkil olunub"},"content":{"rendered":"\n

Reklam sektorunun inki\u015faf\u0131na dair ictimai m\u00fczakir\u0259 t\u0259\u015fkil olunub<\/strong><\/p>\n\n\n\n

\u201cReklam bazar\u0131nda yenilikl\u0259r v\u0259 \u00e7a\u011f\u0131r\u0131\u015flar\u201d m\u00f6vzusunda t\u0259dbird\u0259 reklam bazar\u0131ndak\u0131 m\u00fcasir \u00e7a\u011f\u0131r\u0131\u015flar, bu sah\u0259d\u0259 biznes f\u0259aliyy\u0259ti v\u0259 imkanlar m\u00fczakir\u0259 edilib.<\/em><\/p>\n\n\n\n

\u0130yulun 22-d\u0259 Ki\u00e7ik v\u0259 Orta Biznesin \u0130nki\u015faf\u0131 Agentliyinin (KOB\u0130A) v\u0259 Az\u0259rbaycan D\u00f6vl\u0259t Reklam Agentliyinin (ADRA), Az\u0259rbaycan Sahibkarlar (\u0130\u015f\u0259g\u00f6t\u00fcr\u0259nl\u0259r) T\u0259\u015fkilatlar\u0131 Milli Konfederasiyas\u0131n\u0131n d\u0259st\u0259yi, KOB\u0130A yan\u0131nda \u0130ctimai \u015euran\u0131n t\u0259\u015fkilat\u00e7\u0131l\u0131\u011f\u0131 il\u0259 \u201cReklam bazar\u0131nda yenilikl\u0259r v\u0259 \u00e7a\u011f\u0131r\u0131\u015flar\u201d m\u00f6vzusunda ictimai m\u00fczakir\u0259 t\u0259\u015fkil olunub. T\u0259dbird\u0259 aidiyy\u0259ti d\u00f6vl\u0259t qurumlar\u0131n\u0131n n\u00fcmay\u0259nd\u0259l\u0259ri, el\u0259c\u0259 d\u0259 biznes assosiasiyalar\u0131n v\u0259 reklam \u015firk\u0259tl\u0259rinin 80-\u0259 yax\u0131n t\u0259msil\u00e7isi i\u015ftirak edib.<\/p>\n\n\n\n

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KOB\u0130A yan\u0131nda \u0130ctimai \u015euran\u0131n s\u0259dri F\u0259rhad Qara\u015fov t\u0259dbirin m\u0259qs\u0259dinin reklam sah\u0259sind\u0259 biznes m\u00fchitini, burada olan m\u00f6vcud imkanlar\u0131 v\u0259 perspektivl\u0259ri m\u00fczakir\u0259 etm\u0259k, sektorun probleml\u0259rini d\u00f6vl\u0259t-sahibkar \u0259m\u0259kda\u015fl\u0131\u011f\u0131 platformas\u0131nda birg\u0259 n\u0259z\u0259rd\u0259n ke\u00e7irm\u0259k oldu\u011funu vur\u011fulay\u0131b.<\/p>\n\n\n\n


Az\u0259rbaycan Respublikas\u0131n\u0131n D\u00f6vl\u0259t Reklam Agentliyinin \u0130dar\u0259 Hey\u0259tinin s\u0259dri F\u0259rhad Ad\u0131g\u00f6z\u0259lov qeyd edib ki, qurum t\u0259r\u0259find\u0259n g\u00f6st\u0259ril\u0259n xidm\u0259tl\u0259rin sahibkarlar \u00fc\u00e7\u00fcn \u0259l\u00e7atanl\u0131\u011f\u0131n\u0131 t\u0259min etm\u0259k, v\u0259t\u0259nda\u015f m\u0259mnunlu\u011funa nail olmaq \u0259sas h\u0259d\u0259fl\u0259r s\u0131ras\u0131ndad\u0131r. Bildirilib ki, sahibkarlar a\u00e7\u0131q m\u0259kanda reklamlar\u0131n yerl\u0259\u015fdirilm\u0259si zaman\u0131 m\u00fcvafiq qaydalara \u0259m\u0259l etm\u0259lidirl\u0259r. Reklam qur\u011fular\u0131n\u0131n m\u00fcasir tipli yeni da\u015f\u0131y\u0131c\u0131larla \u0259v\u0259zl\u0259nm\u0259si onlar\u0131n yerl\u0259\u015fdirildikl\u0259ri \u0259razil\u0259rin v\u0259 binalar\u0131n estetik g\u00f6r\u00fcn\u00fc\u015f\u00fcn\u0259 x\u00fcsusi r\u0259ng qatmaqla yana\u015f\u0131, \u015f\u0259h\u0259r v\u0259 q\u0259s\u0259b\u0259l\u0259rin unikal tarixi simas\u0131n\u0131, milli koloritin qorunub saxlan\u0131lmas\u0131n\u0131 t\u0259min etm\u0259lidir. M\u00fcvafiq sah\u0259d\u0259 kibert\u0259hl\u00fck\u0259sizliyin t\u0259min olunmas\u0131 m\u0259qs\u0259dil\u0259 \u00f6lk\u0259d\u0259ki monitor tipli reklam qur\u011fular\u0131nda yay\u0131mlanan reklamlar\u0131n m\u0259zmunlar\u0131n\u0131n vahid m\u0259rk\u0259zd\u0259n idar\u0259 olunmas\u0131 m\u0259s\u0259l\u0259si d\u0259 aktuald\u0131r.<\/p>\n\n\n\n

KOB\u0130A-n\u0131n \u0130dar\u0259 Hey\u0259tinin s\u0259dri Orxan M\u0259mm\u0259dov bildirib ki, \u0259vv\u0259lki ill\u0259rd\u0259 reklam qanunvericiliyi bar\u0259d\u0259 m\u0259lumats\u0131zl\u0131q bir \u00e7ox hallarda c\u0259rim\u0259l\u0259rin t\u0259tbiq edilm\u0259si il\u0259 n\u0259tic\u0259l\u0259nirdi ki, bu da sahibkarlar\u0131n naraz\u0131l\u0131\u011f\u0131na s\u0259b\u0259b olurdu. Lakin son d\u00f6vrl\u0259r apar\u0131lan m\u00fc\u015fahid\u0259l\u0259r\u0259 \u0259sas\u0259n art\u0131q sahibkarlar reklam \u00f6d\u0259ni\u015fl\u0259ri, qayda v\u0259 prosedurlar bar\u0259d\u0259 daha \u00e7ox m\u0259lumatl\u0131d\u0131rlar. Bu s\u0259b\u0259bd\u0259n qurumlararas\u0131 \u0259m\u0259kda\u015fl\u0131q v\u0259 maarifl\u0259ndirm\u0259 t\u0259dbirl\u0259rinin davaml\u0131 olmas\u0131 vacibdir. KOB\u0130A s\u0259dri reklam yerl\u0259\u015fdirilm\u0259si il\u0259 ba\u011fl\u0131 KOB-lara m\u00fcnasib\u0259td\u0259 imtiyaz v\u0259 g\u00fcz\u0259\u015ftl\u0259rin t\u0259tbiqinin bu sah\u0259d\u0259 f\u0259aliyy\u0259t g\u00f6st\u0259r\u0259n v\u0259 ya biznes\u0259 yeni ba\u015flayanlara stimul ver\u0259 bil\u0259c\u0259yini d\u0259 qeyd edib.<\/p>\n\n\n\n

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T\u0259dbird\u0259 reklam bazar\u0131ndak\u0131 m\u00f6vcud v\u0259ziyy\u0259t, a\u00e7\u0131q m\u0259kanda reklam\u0131n yerl\u0259\u015fdirilm\u0259si, reklam sah\u0259sind\u0259 f\u0259aliyy\u0259t g\u00f6st\u0259r\u0259n sahibkarl\u0131q subyektl\u0259rinin qar\u015f\u0131la\u015fd\u0131qlar\u0131 \u00e7\u0259tinlikl\u0259r m\u00fczakir\u0259 edilib, onlar\u0131n fikir v\u0259 t\u0259klifl\u0259ri dinl\u0259nilib, suallar\u0131 cavabland\u0131r\u0131l\u0131b. <\/p>\n","protected":false},"excerpt":{"rendered":"

Reklam sektorunun inki\u015faf\u0131na dair ictimai m\u00fczakir\u0259 t\u0259\u015fkil olunub \u201cReklam bazar\u0131nda yenilikl\u0259r v\u0259 \u00e7a\u011f\u0131r\u0131\u015flar\u201d m\u00f6vzusunda t\u0259dbird\u0259 reklam bazar\u0131ndak\u0131 m\u00fcasir \u00e7a\u011f\u0131r\u0131\u015flar, bu sah\u0259d\u0259 biznes f\u0259aliyy\u0259ti v\u0259 imkanlar m\u00fczakir\u0259 edilib. \u0130yulun 22-d\u0259 Ki\u00e7ik v\u0259 Orta Biznesin \u0130nki\u015faf\u0131 Agentliyinin…<\/p>\n","protected":false},"author":2,"featured_media":26196,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/26193"}],"collection":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=26193"}],"version-history":[{"count":1,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/26193\/revisions"}],"predecessor-version":[{"id":26199,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/26193\/revisions\/26199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/media\/26196"}],"wp:attachment":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=26193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=26193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=26193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}