{"id":31286,"date":"2024-12-05T12:00:00","date_gmt":"2024-12-05T09:00:00","guid":{"rendered":"https:\/\/rockvell.com\/?p=31286"},"modified":"2024-12-05T15:16:53","modified_gmt":"2024-12-05T12:16:53","slug":"az%c9%99rbaycanin-marketinq-uzr%c9%99-ugur-hekay%c9%99l%c9%99ri-butun-dunyada-t%c9%99qdim-edil%c9%99c%c9%99k","status":"publish","type":"post","link":"https:\/\/rockvell.com\/?p=31286","title":{"rendered":"Az\u0259rbaycan\u0131n marketinq \u00fczr\u0259 u\u011fur hekay\u0259l\u0259ri b\u00fct\u00fcn d\u00fcnyada t\u0259qdim edil\u0259c\u0259k"},"content":{"rendered":"\n

Az\u0259rbaycan\u0131n marketinq \u00fczr\u0259 u\u011fur hekay\u0259l\u0259ri b\u00fct\u00fcn d\u00fcnyada t\u0259qdim edil\u0259c\u0259k:<\/strong> Kotler Impact-in Az\u0259rbaycan \u00fczr\u0259 r\u0259smi t\u0259r\u0259fda\u015f\u0131 olan AWE Consulting-in Ba\u015f Direktoru v\u0259 T\u0259sis\u00e7isi Tata\u00c7olariyav\u0259 Regional Direktoru Elmira Cavadova il\u0259 m\u00fcsahib\u0259<\/strong><\/p>\n\n\n\n

Az\u0259rbaycan\u0131n \u015e\u0259rq v\u0259 Q\u0259rb aras\u0131nda strateji m\u00f6vqeyi, s\u00fcr\u0259tli iqtisadi art\u0131m\u0131 v\u0259 z\u0259ngin m\u0259d\u0259ni irsi onu d\u00fcnyada potensiala malik bazar kimi tan\u0131td\u0131. Xo\u015f x\u0259b\u0259rdir ki, “M\u00fcasir Marketinqin \u018fsaslar\u0131” (\u201cEssentials of Modern Marketing\u201d)<\/em> <\/em>layih\u0259si bu ilin noyabr ay\u0131nda r\u0259smi olaraq aktiv m\u0259rh\u0259l\u0259y\u0259 ke\u00e7di v\u0259 Az\u0259rbaycan\u0131n 20-d\u0259n \u00e7ox apar\u0131c\u0131 yerli v\u0259 beyn\u0259lxalq \u015firk\u0259ti i\u015ftirak etm\u0259kd\u0259 maraql\u0131 oldu\u011funu ifad\u0259 etdi. X\u00fcsusil\u0259, Procter&Gamble Azerbaijan \u00f6z m\u00fcvafiq t\u0259dqiqat\u0131n\u0131 h\u0259m G\u00fcrc\u00fcstan, h\u0259m d\u0259 Az\u0259rbaycan n\u0259\u015frl\u0259ri \u00fc\u00e7\u00fcn t\u0259sdiql\u0259y\u0259r\u0259k layih\u0259nin regional \u0259h\u0259miyy\u0259tini art\u0131rd\u0131.<\/p>\n\n\n\n

Bu t\u0259\u015f\u0259bb\u00fcs\u00fc ir\u0259lil\u0259tm\u0259kd\u0259 g\u00f6st\u0259rdiyi qiym\u0259tsiz d\u0259st\u0259y\u0259 g\u00f6r\u0259 Az\u0259rbaycanda Amerika Ticar\u0259t Palatas\u0131 (AmCham Az\u0259rbaycan<\/em>)-na d\u0259rin minn\u0259tdarl\u0131\u011f\u0131m\u0131z\u0131 bildiririk.<\/p>\n\n\n

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Bu t\u0259\u015f\u0259bb\u00fcs \u00e7\u0259r\u00e7iv\u0259sind\u0259 biz “M\u00fcasir Marketinqin \u018fsaslar\u0131” kitab\u0131 \u00fc\u00e7\u00fcn Az\u0259rbaycan\u0131n m\u0259sl\u0259h\u0259t\u00e7i \u015furas\u0131n\u0131 yaratmaq \u00fcz\u0259rind\u0259 i\u015fl\u0259yirik. Bu \u015furaya m\u00fcxt\u0259lif sah\u0259l\u0259rd\u0259n 10 n\u00fcfuzlu lider daxil olacaq. Procter&Gamble Az\u0259rbaycan \u015firk\u0259tinin brend direktoru v\u0259 AmCham Az\u0259rbaycan Marketinq, Kommunikasiya v\u0259 Biznesin \u0130nki\u015faf\u0131 Komit\u0259sinin T\u0259sis\u00e7isi v\u0259 S\u0259dri art\u0131q biz\u0259 qo\u015fulmub v\u0259 bu yenilik\u00e7i layih\u0259y\u0259 \u00f6z t\u0259cr\u00fcb\u0259 v\u0259 g\u00f6r\u00fc\u015fl\u0259rini \u0259lav\u0259 edibl\u0259r.<\/p>\n\n\n\n

Az\u0259rbaycan n\u0259\u015fri olan “M\u00fcasir Marketinqin \u018fsaslar\u0131” (EOMM<\/em> Azerbaijan<\/em>) \u00f6lk\u0259nin enerji, texnologiya, k\u0259nd t\u0259s\u0259rr\u00fcfat\u0131 v\u0259 turizm kimi sah\u0259l\u0259rind\u0259ki \u0259n innovativ v\u0259 dayan\u0131ql\u0131 \u015firk\u0259tl\u0259ri \u00f6n\u0259 \u00e7\u0131xaracaq. Bu t\u0259\u015f\u0259bb\u00fcs, 50-d\u0259n \u00e7ox \u00f6lk\u0259ni \u0259hat\u0259 ed\u0259n qlobal layih\u0259nin bir hiss\u0259si olaraq, yaln\u0131z Az\u0259rbaycan biznesin\u0259 beyn\u0259lxalq \u015f\u00f6hr\u0259t qazand\u0131rmaqla kifay\u0259tl\u0259nm\u0259y\u0259c\u0259k, h\u0259m d\u0259 onu d\u00fcnya miqyas\u0131nda marketinq m\u00fck\u0259mm\u0259lliyi hekay\u0259sin\u0259 inteqrasiya ed\u0259c\u0259k.<\/p>\n\n\n\n

AWE Consulting-in Ba\u015f Direktoru v\u0259 T\u0259sis\u00e7isi Tata \u00c7olariya v\u0259 \u015firk\u0259tin Regional Direktoru Elmira Cavadova, layih\u0259 v\u0259 bu t\u0259\u015f\u0259bb\u00fcs\u00fcn Az\u0259rbaycan \u015firk\u0259tl\u0259ri \u00fc\u00e7\u00fcn t\u0259qdim etdiyi imkanlarla ba\u011fl\u0131 \u00f6z bax\u0131\u015flar\u0131n\u0131 v\u0259 fikirl\u0259rini b\u00f6l\u00fc\u015f\u00fcrl\u0259r.<\/p>\n\n\n\n

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\"\"<\/a>
AWE Consulting-in Ba\u015f Direktoru v\u0259 T\u0259sis\u00e7isi <\/strong>
Tata \u00c7olariya<\/strong><\/figcaption><\/figure>\n\n\n\n
\"\"<\/a>
AWE Consulting-in Regional Direktoru<\/strong>
Elmira Cavadova<\/strong><\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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  • S: Niy\u0259 Az\u0259rbaycan “M\u00fcasir Marketinqin \u018fsaslar\u0131” qlobal layih\u0259sin\u0259 vacib \u0259lav\u0259dir?<\/strong><\/li>\n<\/ul>\n\n\n\n

    Tata \u00c7olariya:<\/strong> Az\u0259rbaycan bazar\u0131 inan\u0131lmaz d\u0259r\u0259c\u0259d\u0259 dinamikdir, \u00f6z unikal m\u0259d\u0259ni irsini s\u00fcr\u0259tli modernl\u0259\u015fm\u0259 v\u0259 biznes yenilikl\u0259ri il\u0259 birl\u0259\u015fdirir. Onun \u015e\u0259rq v\u0259 Q\u0259rb aras\u0131ndak\u0131 strateji m\u00f6vqeyi onu regional v\u0259 qlobal bazarlarda \u0259sas oyun\u00e7uya \u00e7evirir. Az\u0259rbaycan \u015firk\u0259tl\u0259rini “M\u00fcasir Marketinqin \u018fsaslar\u0131”nda g\u00f6st\u0259rm\u0259kl\u0259, biz d\u00fcnya s\u0259viyy\u0259sind\u0259 tan\u0131nma\u011fa layiq olan hekay\u0259l\u0259ri i\u015f\u0131qland\u0131r\u0131r\u0131q v\u0259 \u0259m\u0259kda\u015fl\u0131q v\u0259 inki\u015faf imkanlar\u0131na yol a\u00e7\u0131r\u0131q.
    AmCham Az\u0259rbaycan il\u0259 olan t\u0259r\u0259fda\u015fl\u0131\u011f\u0131m\u0131z, \u0259n tan\u0131nm\u0131\u015f yerli \u015firk\u0259tl\u0259rin beyn\u0259lxalq s\u0259viyy\u0259d\u0259 tan\u0131nmas\u0131n\u0131 t\u0259min etm\u0259k bax\u0131m\u0131ndan b\u00f6y\u00fck \u0259h\u0259miyy\u0259t k\u0259sb edir.<\/p>\n\n\n\n

      \n
    • S: Az\u0259rbaycan \u015firk\u0259tl\u0259ri bu layih\u0259y\u0259 qat\u0131lmaqdan n\u0259 g\u00f6zl\u0259y\u0259 bil\u0259r?<\/strong><\/li>\n<\/ul>\n\n\n\n

      Elmira Cavadova:<\/strong> Kotler Impact ilk olaraq kitab\u0131 ingilis dilind\u0259 n\u0259\u015fr ed\u0259c\u0259k. O, Amazon vasit\u0259sil\u0259 yay\u0131lacaq, h\u0259m\u00e7inin r\u0259smi Kotler Impact s\u0259hif\u0259sind\u0259 v\u0259 d\u00fcnyan\u0131n 100-d\u0259n \u00e7ox \u00f6lk\u0259sind\u0259 apar\u0131c\u0131 onlayn kitabxanalar vasit\u0259sil\u0259 t\u0259qrib\u0259n 10 milyon insan\u0131 \u0259hat\u0259 ed\u0259c\u0259k. Bu c\u00fcr g\u00f6r\u00fcn\u00fcrl\u00fck s\u0259viyy\u0259si, Az\u0259rbaycan biznesin\u0259 yeni t\u0259r\u0259fda\u015fl\u0131qlar, investisiyalar v\u0259 bazar geni\u015fl\u0259nm\u0259si \u00fc\u00e7\u00fcn b\u0259nz\u0259rsiz imkanlar t\u0259qdim edir.
      Bundan ba\u015fqa, EOMM-d\u0259 t\u0259msil olunan Az\u0259rbaycan \u015firk\u0259tl\u0259ri m\u00fcst\u0259sna olaraq n\u00fcfuzlu Kotler M\u00fckafatlar\u0131n\u0131 (Kotler Awards) almaq h\u00fcququ qazanacaqlar.<\/p>\n\n\n\n

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      • S: Kotler m\u00fckafatlar\u0131 v\u0259 onlar\u0131n \u0259h\u0259miyy\u0259ti bar\u0259d\u0259 \u0259trafl\u0131 m\u0259lumat ver\u0259 bil\u0259rsinizmi?<\/strong><\/li>\n<\/ul>\n\n\n\n

        Tata \u00c7olariya:<\/strong> Kotler m\u00fckafat\u0131, d\u00fcnyada marketinq sah\u0259sind\u0259 \u0259n n\u00fcfuzlu m\u00fckafatlardan biridir v\u0259 innovativ strategiyalar\u0131 v\u0259 effektiv biznes art\u0131m\u0131n\u0131 m\u00fckafatland\u0131r\u0131r. “M\u00fcasir Marketinqin \u018fsaslar\u0131”nda t\u0259qdim olunan \u015firk\u0259tl\u0259r avtomatik olaraq nominasiya \u00fc\u00e7\u00fcn n\u0259z\u0259rd\u0259n ke\u00e7iril\u0259c\u0259k. Bu m\u00fckafat\u0131 qazanmaq, \u015firk\u0259tin beyn\u0259lxalq statusunu art\u0131rmaqla yana\u015f\u0131, onun marketinq praktikalar\u0131na verdiyi t\u00f6hf\u0259ni d\u0259 vur\u011fulay\u0131r.<\/p>\n\n\n\n

          \n
        • S: Az\u0259rbaycan g\u0259l\u0259c\u0259k D\u00fcnya Marketinq Sammitl\u0259rind\u0259 hans\u0131 rolu oynayacaq?<\/strong><\/li>\n<\/ul>\n\n\n\n

          Tata \u00c7olariya:<\/strong> Biz ist\u0259yirik ki, Az\u0259rbaycan g\u0259l\u0259c\u0259k D\u00fcnya Marketinq Sammitinin (WMS) \u0259sas i\u015ftirak\u00e7\u0131lar\u0131ndan biri olsun v\u0259 b\u0259lk\u0259 d\u0259, ev sahibi \u00f6lk\u0259 olaraq bu t\u0259dbiri q\u0259bul etsin. 80 milyondan \u00e7ox izl\u0259yicisi olan WMS, y\u00fcks\u0259k s\u0259viyy\u0259li r\u0259hb\u0259rl\u0259r, fikir liderl\u0259ri v\u0259 siyas\u0259t\u00e7il\u0259ri bir araya g\u0259tir\u0259n qlobal bir platformad\u0131r. EOMM-d\u0259 t\u0259qdim olunan Az\u0259rbaycan \u015firk\u0259tl\u0259ri \u00f6z hekay\u0259l\u0259rini t\u0259qdim etm\u0259k imkan\u0131 qazanacaq v\u0259 bu, beyn\u0259lxalq \u0259m\u0259kda\u015fl\u0131\u011fa t\u0259kan ver\u0259c\u0259k, qlobal investisiyalar\u0131 c\u0259lb ed\u0259c\u0259k.<\/p>\n\n\n\n

          Elmira Cavadova:<\/strong> Ba\u015f ofisi Kanadan\u0131n Toronto \u015f\u0259h\u0259rind\u0259 yerl\u0259\u015f\u0259n D\u00fcnya Marketinq Sammiti (WMS) marketinq vasit\u0259sil\u0259 g\u0259l\u0259c\u0259k n\u0259sill\u0259r \u00fc\u00e7\u00fcn daha yax\u015f\u0131 bir d\u00fcnya yaratma\u011fa sadiq olan m\u00fcst\u0259qil qlobal t\u0259\u015fkilatd\u0131r. Art\u0131q 12 ildir ki, t\u0259\u015fkilat\u00e7\u0131lar siyah\u0131s\u0131 Kanada, \u0130taliya, B\u00f6y\u00fck Britaniya, Yaponiya, T\u00fcrkiy\u0259 v\u0259 s. kimi \u00f6lk\u0259l\u0259rd\u0259n ibar\u0259tdir. \u018fsas sponsorlar aras\u0131nda IBM, Nestl\u00e9, Lexus, BMW, Accenture v\u0259 bir \u00e7ox ba\u015fqalar\u0131 yer alm\u0131\u015fd\u0131r. WMS-in unikal vizyonu marketinqi korporativ al\u0259td\u0259n sosial ekvalayzer\u0259 y\u00fcks\u0259ltm\u0259kd\u0259n ibar\u0259tdir ki, bu da qlobal strategiyan\u0131 ir\u0259li s\u00fcrm\u0259kl\u0259 yana\u015f\u0131, \u201cmarketinq vasit\u0259sil\u0259 daha yax\u015f\u0131 d\u00fcnya yaratmaq\u201d v\u0259dini yerin\u0259 yetirir. WMS-in m\u0259qs\u0259di t\u0259f\u0259kk\u00fcr\u0259 t\u0259sir etm\u0259k v\u0259 iqtisadi, \u0259traf m\u00fchit v\u0259 insanlar\u0131n rifah\u0131n\u0131 yax\u015f\u0131la\u015fd\u0131rmaq \u00fc\u00e7\u00fcn \u0259m\u0259liyyat modell\u0259rini inki\u015faf etdirm\u0259kdir.<\/p>\n\n\n\n

          N\u00f6vb\u0259ti elektron D\u00fcnya Marketinq Sammiti bu il dekabr\u0131n 7 v\u0259 8-d\u0259 ke\u00e7iril\u0259c\u0259k. Q\u00fcrurla qeyd etm\u0259k ist\u0259rdim ki, Az\u0259rbaycan bu t\u0259dbird\u0259 t\u0259msil olunacaq, AmCham Az\u0259rbaycan\u0131n Marketinq, Kommunikasiya v\u0259 Biznesin \u0130nki\u015faf\u0131 Komit\u0259sinin s\u0259dri Aysel S\u00fcleymanova WMS 2024-d\u0259 \u00e7\u0131x\u0131\u015f ed\u0259nl\u0259r siyah\u0131s\u0131nda yer alm\u0131\u015fd\u0131r.<\/p>\n\n\n\n

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          • S: Az\u0259rbaycan universitetl\u0259ri bu t\u0259\u015f\u0259bb\u00fcsd\u0259 nec\u0259 i\u015ftirak edirl\u0259r?<\/strong><\/li>\n<\/ul>\n\n\n\n

            Elmira Cavadova:<\/strong> Biz yerli universitetl\u0259rl\u0259 s\u0131x \u0259m\u0259kda\u015fl\u0131q etm\u0259k v\u0259 tematik t\u0259dqiqatlar\u0131n haz\u0131rlanmas\u0131 v\u0259 strukturla\u015fd\u0131r\u0131lmas\u0131 prosesin\u0259 qat\u0131lmaq ist\u0259yirik. Bu t\u0259r\u0259fda\u015fl\u0131q t\u0259l\u0259b\u0259l\u0259r\u0259 real biznesl\u0259 tan\u0131\u015f olmaq v\u0259 akademik t\u0259hsili praktik bilikl\u0259rl\u0259 birl\u0259\u015fdirm\u0259k imkan\u0131 ver\u0259c\u0259k. EOMM-ni universitet proqramlar\u0131na inteqrasiya ed\u0259r\u0259k, biz uzunm\u00fcdd\u0259tli t\u0259hsil t\u0259siri yaratma\u011f\u0131 h\u0259d\u0259fl\u0259yirik ki, bu da h\u0259m t\u0259l\u0259b\u0259l\u0259r\u0259, h\u0259m d\u0259 biznes icmas\u0131na fayda g\u0259tir\u0259c\u0259k.<\/p>\n\n\n\n

              \n
            • \u0412: \u015eirk\u0259tl\u0259r nec\u0259 i\u015ftirak ed\u0259 bil\u0259rl\u0259r v\u0259 n\u00f6vb\u0259ti add\u0131mlar n\u0259dir?<\/strong><\/li>\n<\/ul>\n\n\n\n

              Elmira Cavadova:<\/strong> Biz layih\u0259nin bu ilin noyabr ay\u0131nda aktiv m\u0259rh\u0259l\u0259y\u0259 ke\u00e7m\u0259sind\u0259n m\u0259mnunuq v\u0259 art\u0131q Az\u0259rbaycan\u0131n 20-d\u0259n \u00e7ox yerli v\u0259 beyn\u0259lxalq \u015firk\u0259ti i\u015ftirak etm\u0259kd\u0259 maraql\u0131 oldu\u011funu ifad\u0259 edib. Onlardan biri, Procter&Gamble Azerbaijan, \u00f6z t\u0259dqiqat\u0131n\u0131 h\u0259m G\u00fcrc\u00fcstan, h\u0259m d\u0259 Az\u0259rbaycan n\u0259\u015fri \u00fc\u00e7\u00fcn t\u0259sdiql\u0259yib.<\/p>\n\n\n\n

              \u0130\u015ftirak etm\u0259k ist\u0259y\u0259n \u015firk\u0259tl\u0259r sad\u0259 qeydiyyat prosedurunu ke\u00e7\u0259r\u0259k ba\u015flayarlar. \u0130lk i\u015ftirak\u00e7\u0131lar\u0131n loqolar\u0131 kitab\u0131n \u00fcz qab\u0131\u011f\u0131nda yerl\u0259\u015fdiril\u0259c\u0259k, bu da marka tan\u0131nmas\u0131 v\u0259 beyn\u0259lxalq \u015f\u00f6hr\u0259t qazand\u0131racaq.<\/p>\n\n\n\n

              Tata \u00c7olariya:<\/strong> AmCham Az\u0259rbaycan-dan g\u00fccl\u00fc d\u0259st\u0259k say\u0259sind\u0259 biz \u0259minik ki, bu t\u0259\u015f\u0259bb\u00fcs b\u00f6y\u00fck maraq yaradacaq v\u0259 Az\u0259rbaycan biznesini qlobal s\u0259hn\u0259y\u0259 \u00e7\u0131xaracaq. Bu layih\u0259 yaln\u0131z bir kitab deyil, eyni zamanda Az\u0259rbaycan\u0131n u\u011fur hekay\u0259l\u0259rini n\u00fcmayi\u015f etdirm\u0259k, yenilikl\u0259ri t\u0259\u015fviq etm\u0259k v\u0259 qlobal biznes lideri olaraq m\u00f6vqeyini g\u00fccl\u0259ndirm\u0259k \u00fc\u00e7\u00fcn bir platformad\u0131r. Haz\u0131rda d\u00fcnyan\u0131n bir ne\u00e7\u0259 \u00f6lk\u0259si D\u00fcnya Marketinq Sammitin\u0259 ev sahibliyi etm\u0259kd\u0259 b\u00f6y\u00fck maraq ifad\u0259 edib v\u0259 biz \u00e7al\u0131\u015faca\u011f\u0131q ki fiziki WMS 2025-in t\u0259\u015f\u0259bb\u00fcskar\u0131 Az\u0259rbaycan olsun.<\/p>\n\n\n\n

              Layih\u0259d\u0259 i\u015ftirak etm\u0259kd\u0259 maraql\u0131 olan \u015firk\u0259tl\u0259r Awe Consulting il\u0259 a\u015fa\u011f\u0131dak\u0131 \u0259laq\u0259 vasit\u0259l\u0259ri il\u0259 \u0259laq\u0259 saxlaya bil\u0259rl\u0259r:
              info@aweconsulting.ge
              ejavadova@aweconsulting.ge<\/p>\n","protected":false},"excerpt":{"rendered":"

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