{"id":34847,"date":"2025-04-07T05:00:00","date_gmt":"2025-04-07T02:00:00","guid":{"rendered":"https:\/\/rockvell.com\/?p=34847"},"modified":"2025-04-07T16:58:36","modified_gmt":"2025-04-07T13:58:36","slug":"birbank-filip-kotlerin-muasir-marketinqin-esaslari-kitabinda-yer-alacaq","status":"publish","type":"post","link":"https:\/\/rockvell.com\/?p=34847","title":{"rendered":"Birbank Filip Kotlerin \u201cM\u00fcasir Marketinqin \u018fsaslar\u0131\u201d kitab\u0131nda yer alacaq"},"content":{"rendered":"\n

Birbank Filip Kotlerin \u201cM\u00fcasir Marketinqin \u018fsaslar\u0131\u201d kitab\u0131nda yer alacaq<\/strong><\/p>\n\n\n\n

Birbank d\u00fcnya \u015f\u00f6hr\u0259tli marketinq m\u00fct\u0259x\u0259ssisi Filip Kotlerin yeni haz\u0131rlanmaqda olan \u201cM\u00fcasir Marketinqin \u018fsaslar\u0131\u201d (Essentials of Modern Marketing-EOMM) kitab\u0131n\u0131n Az\u0259rbaycan n\u0259\u015frind\u0259 yer alacaq. Kitabda Birbank-\u0131n Az\u0259rbaycanda r\u0259q\u0259msal bank\u00e7\u0131l\u0131\u011f\u0131n inki\u015faf\u0131nda oynad\u0131\u011f\u0131 \u0259h\u0259miyy\u0259tli rol v\u0259 t\u0259qdim etdiyi innovativ h\u0259ll\u0259rin yerli m\u00fc\u015ft\u0259ri davran\u0131\u015flar\u0131na v\u0259 r\u0259q\u0259msal maliyy\u0259 savadl\u0131l\u0131\u011f\u0131na t\u0259siri geni\u015f \u015f\u0259kild\u0259 t\u0259hlil edil\u0259c\u0259k.<\/p>\n\n\n

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100 \u00f6lk\u0259ni \u0259hat\u0259 ed\u0259n \u201cM\u00fcasir Marketinqin \u018fsaslar\u0131\u201d kitab\u0131 d\u00fcnyan\u0131n m\u00fcxt\u0259lif b\u00f6lg\u0259l\u0259rind\u0259n real biznes n\u00fcmun\u0259l\u0259ri il\u0259 z\u0259nginl\u0259\u015fdirilmi\u015f n\u00fcfuzlu bir v\u0259saitdir. Kitabda brend idar\u0259\u00e7iliyi, m\u0259hsulun bazara \u00e7\u0131xar\u0131lmas\u0131, qiym\u0259t strategiyalar\u0131, marketinq kommunikasiyalar\u0131 v\u0259 r\u0259q\u0259msal transformasiyan\u0131n marketinq strategiyalar\u0131na t\u0259siri kimi m\u00f6vzular geni\u015f \u015f\u0259kild\u0259 ara\u015fd\u0131r\u0131l\u0131r. Kotler r\u0259q\u0259msal texnologiyalar\u0131n m\u00fc\u015ft\u0259ri davran\u0131\u015f\u0131na v\u0259 marketinq yana\u015fmalar\u0131na nec\u0259 t\u0259sir etdiyini izah ed\u0259rk\u0259n, lokal bazarlarda innovativ h\u0259ll\u0259rin sosial v\u0259 iqtisadi dinamikaya g\u0259tirdiyi d\u0259yi\u015fiklikl\u0259r\u0259 d\u0259 toxunur. Qeyd ed\u0259k ki, \u201cKotler Impact\u201din MDB \u00f6lk\u0259k\u0259l\u0259rind\u0259ki ekskl\u00fcziv n\u00fcmay\u0259nd\u0259si olan \u201cAWE Consulting\u201d kitab\u0131n yaranma prosesind\u0259 m\u00fch\u00fcm rol oynay\u0131r v\u0259 t\u0259qdim olunan marketinq n\u00fcmun\u0259l\u0259rinin d\u0259y\u0259rl\u0259ndirm\u0259sin\u0259 b\u00f6y\u00fck t\u00f6hf\u0259 verir.<\/p>\n\n\n\n

Birbank-\u0131n bu kitabda yer almas\u0131 t\u0259qdim edil\u0259n r\u0259q\u0259msal h\u0259ll\u0259rin yerli maliyy\u0259 bazar\u0131nda m\u00fc\u015ft\u0259ri davran\u0131\u015flar\u0131na t\u0259sir g\u00fcc\u00fcn\u00fc lokal v\u0259 qlobal auditoriyaya n\u00fcmayi\u015f etdirm\u0259k bax\u0131m\u0131ndan m\u00fch\u00fcm \u0259h\u0259miyy\u0259t da\u015f\u0131y\u0131r. X\u00fcsusil\u0259, bank\u0131n m\u00fc\u015ft\u0259ril\u0259rl\u0259 kommunikasiya t\u0259rzi, maliyy\u0259 savadl\u0131l\u0131\u011f\u0131n\u0131n art\u0131r\u0131lmas\u0131na y\u00f6n\u0259lmi\u015f kampaniyalar\u0131 v\u0259 innovativ xidm\u0259tl\u0259ri kitabda lokal davran\u0131\u015f d\u0259yi\u015fikliyini formala\u015fd\u0131ran marketinq strategiyalar\u0131 kontekstind\u0259 t\u0259qdim edil\u0259c\u0259k.<\/p>\n\n\n\n

Birbank-\u0131n s\u00f6z\u00fcged\u0259n kitabda yer almas\u0131 il\u0259 ba\u011fl\u0131 fikirl\u0259rini b\u00f6l\u00fc\u015f\u0259n Kapital Bank-\u0131n \u0130dar\u0259 Hey\u0259tinin S\u0259dri F\u0259rid H\u00fcseynov bildirib: \u201cFilip Kotler kimi d\u00fcnya marketinq elminin r\u0259mzi olan bir m\u00fct\u0259x\u0259ssisin kitab\u0131nda yer almaq bizim \u00fc\u00e7\u00fcn t\u0259kc\u0259 q\u00fcrurverici hadis\u0259 deyil, eyni zamanda b\u00f6y\u00fck bir m\u0259suliyy\u0259tdir. Haz\u0131rda \u0259n\u0259n\u0259vi bank xidm\u0259tl\u0259rinin t\u0259min olunmas\u0131 il\u0259 yana\u015f\u0131, bank\u0131m\u0131z h\u0259m d\u0259 insanlara yeni maliyy\u0259 v\u0259rdi\u015fl\u0259ri qazand\u0131r\u0131r. M\u00fc\u015ft\u0259ril\u0259rimizin g\u00fcnd\u0259lik maliyy\u0259 davran\u0131\u015flar\u0131na \u0259saslanan m\u00fcasir texnologiyalar t\u0259tbiq etm\u0259kl\u0259 is\u0259 bank xidm\u0259tl\u0259rini daha da asan v\u0259 \u0259l\u00e7atan edirik. Bu, h\u0259m d\u0259 bank\u0131m\u0131z\u0131n \u00f6lk\u0259mizd\u0259 r\u0259q\u0259msal bank\u00e7\u0131l\u0131q v\u0259rdi\u015fl\u0259rinin formala\u015fmas\u0131na verdiyi t\u00f6hf\u0259sidir. \u201cM\u00fcasir marketinqin \u0259saslar\u0131\u201d kitab\u0131nda yer alaraq bank\u0131m\u0131z\u0131n son 5 ild\u0259ki u\u011fur yolunu g\u0259nc n\u0259sill\u0259rl\u0259 v\u0259 biznes pe\u015f\u0259karlar\u0131 il\u0259 b\u00f6l\u00fc\u015fm\u0259k f\u00fcrs\u0259ti bizi yenilikl\u0259r\u0259 daha da ilhamland\u0131r\u0131r\u201d.<\/p>\n\n\n\n

Daim \u0259n son r\u0259q\u0259msal yenilikl\u0259r v\u0259 bank m\u0259hsullar\u0131 t\u0259qdim ed\u0259n Birbank 3 milyondan \u00e7ox aktiv istifad\u0259\u00e7isi olan mobil t\u0259tbiqi, 119 filial\u0131 v\u0259 54 \u015f\u00f6b\u0259sind\u0259n ibar\u0259t Az\u0259rbaycanda \u0259n b\u00f6y\u00fck filial \u015f\u0259b\u0259k\u0259si il\u0259 m\u00fc\u015ft\u0259ril\u0259rinin xidm\u0259tind\u0259dir. Bank 2025-ci il\u0259d\u0259k \u00f6lk\u0259nin birinci bank\u0131 Kapital Bank ad\u0131 alt\u0131nda m\u00fc\u015ft\u0259ril\u0259rin\u0259 xidm\u0259t g\u00f6st\u0259rib v\u0259 Pa\u015fa Holding-\u0259 daxildir. Kapital Bank is\u0259 haz\u0131rda maliyy\u0259 institutu olaraq f\u0259aliyy\u0259tini davam etdirir. Bank\u0131n m\u0259hsul v\u0259 xidm\u0259tl\u0259ri bar\u0259d\u0259 daha \u0259trafl\u0131 m\u0259lumat almaq \u00fc\u00e7\u00fcn https:\/\/birbank.az\/<\/a> sayt\u0131na, 196 Sor\u011fu M\u0259rk\u0259zin\u0259 v\u0259 ya Bank\u0131n m\u00fcxt\u0259lif sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 olan s\u0259hif\u0259l\u0259rin\u0259 m\u00fcraci\u0259t ed\u0259 bil\u0259rsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"

Birbank Filip Kotlerin \u201cM\u00fcasir Marketinqin \u018fsaslar\u0131\u201d kitab\u0131nda yer alacaq Birbank d\u00fcnya \u015f\u00f6hr\u0259tli marketinq m\u00fct\u0259x\u0259ssisi Filip Kotlerin yeni haz\u0131rlanmaqda olan \u201cM\u00fcasir Marketinqin \u018fsaslar\u0131\u201d (Essentials of Modern Marketing-EOMM) kitab\u0131n\u0131n Az\u0259rbaycan n\u0259\u015frind\u0259 yer alacaq. Kitabda Birbank-\u0131n Az\u0259rbaycanda r\u0259q\u0259msal…<\/p>\n","protected":false},"author":2,"featured_media":34848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/34847"}],"collection":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=34847"}],"version-history":[{"count":1,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/34847\/revisions"}],"predecessor-version":[{"id":34849,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/34847\/revisions\/34849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/media\/34848"}],"wp:attachment":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=34847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=34847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=34847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}