{"id":36260,"date":"2025-05-13T03:00:00","date_gmt":"2025-05-13T00:00:00","guid":{"rendered":"https:\/\/rockvell.com\/?p=36260"},"modified":"2025-05-13T11:24:08","modified_gmt":"2025-05-13T08:24:08","slug":"azercell-in-t%c9%99crub%c9%99si-filip-kotlerin-muasir-marketinqin-esaslari-kitabinda-yer-alacaq","status":"publish","type":"post","link":"https:\/\/rockvell.com\/?p=36260","title":{"rendered":"Azercell-in t\u0259cr\u00fcb\u0259si Filip Kotlerin \u201cM\u00fcasir Marketinqin \u018fsaslar\u0131\u201d kitab\u0131nda yer alacaq"},"content":{"rendered":"\n

Azercell-in t\u0259cr\u00fcb\u0259si Filip Kotlerin \u201cM\u00fcasir Marketinqin \u018fsaslar\u0131\u201d kitab\u0131nda yer alacaq<\/strong><\/p>\n\n\n\n

D\u00fcnyaca m\u0259\u015fhur t\u0259dris v\u0259saitinin Az\u0259rbaycan n\u0259\u015fri \u00f6lk\u0259nin r\u0259q\u0259msal transformasiyas\u0131nda Azercell-in apar\u0131c\u0131 rolunu g\u00fcnd\u0259m\u0259 g\u0259tir\u0259c\u0259k
\u00d6lk\u0259nin lider mobil operatoru \u201cAzercell Telekom\u201d MMC beyn\u0259lxalq miqyasda tan\u0131nan Filip Kotlerin \u201cM\u00fcasir Marketinqin \u018fsaslar\u0131\u201d (Essentials of Modern Marketing \u2013 EOMM) adl\u0131 kitab\u0131n\u0131n Az\u0259rbaycan n\u0259\u015frind\u0259 t\u0259qdim olunacaq.<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

Azercell-in r\u0259q\u0259msal transformasiya sah\u0259sind\u0259ki u\u011furlu t\u0259cr\u00fcb\u0259sini \u0259ks etdir\u0259n bu n\u0259\u015frd\u0259 \u015firk\u0259tin r\u0259q\u0259msalla\u015fma strategiyas\u0131na geni\u015f yer ayr\u0131l\u0131b. Kitabda Robotik Prosesl\u0259rin Avtomatla\u015fd\u0131r\u0131lmas\u0131 (RPA) texnologiyas\u0131n\u0131n t\u0259tbiqi, daxili \u0259m\u0259liyyatlar\u0131n optimalla\u015fd\u0131r\u0131lmas\u0131 v\u0259 yerli bazarda realla\u015fd\u0131r\u0131lm\u0131\u015f yenilikl\u0259r \u0259trafl\u0131 \u015f\u0259kild\u0259 \u0259ks olunur. Bu t\u0259\u015f\u0259bb\u00fcsl\u0259r Azercell-in innovasiyalara sadiqliyini n\u00fcmayi\u015f etdirm\u0259kl\u0259 yana\u015f\u0131, milyonlarla istifad\u0259\u00e7inin r\u0259q\u0259msal t\u0259cr\u00fcb\u0259sinin inki\u015faf\u0131na verdiyi t\u00f6hf\u0259ni \u00f6n\u0259 \u00e7\u0131xar\u0131r.<\/p>\n\n\n\n

\u201cAzercell Telekom\u201d MMC-nin prezidenti Z\u0259rin\u0259 Zeynalova bildirib: \u201cBu qlobal platforma Az\u0259rbaycan\u0131n r\u0259q\u0259msal ekosistemind\u0259 m\u00fc\u015fahid\u0259 olunan s\u00fcr\u0259tli inki\u015faf\u0131 beyn\u0259lxalq auditoriyaya t\u0259qdim etm\u0259k \u00fc\u00e7\u00fcn unikal bir imkand\u0131r. Biz d\u0259 \u00f6z n\u00f6vb\u0259mizd\u0259 ekosistemin apar\u0131c\u0131 q\u00fcvv\u0259l\u0259rind\u0259n biri olaraq texnoloji d\u0259yi\u015fiklikl\u0259rin yaratd\u0131\u011f\u0131 imkanlar v\u0259 \u00e7a\u011f\u0131r\u0131\u015flar bar\u0259d\u0259 d\u0259rin anlay\u0131\u015fa v\u0259 strateji bax\u0131\u015fa malikik. Azercell-in bu sah\u0259d\u0259ki t\u0259cr\u00fcb\u0259si \u015firk\u0259tdaxili prosesl\u0259rin v\u0259 prosedurlar\u0131n r\u0259q\u0259msalla\u015fd\u0131r\u0131lmas\u0131 il\u0259 ba\u015flad\u0131 v\u0259 art\u0131q abun\u0259\u00e7il\u0259rimiz\u0259 t\u0259qdim olunan innovativ xidm\u0259tl\u0259ri \u0259hat\u0259 edir. Qeyd etm\u0259k ist\u0259rdim ki, \u015firk\u0259timiz Az\u0259rbaycanda fintex h\u0259llini t\u0259tbiq ed\u0259n ilk mobil operator olub. Bu t\u0259\u015f\u0259bb\u00fcs \u00e7\u0259r\u00e7iv\u0259sind\u0259 h\u0259yata ke\u00e7iril\u0259n startap layih\u0259miz bu g\u00fcn Azercell-in t\u00f6r\u0259m\u0259 \u015firk\u0259ti kimi f\u0259aliyy\u0259tini davam etdirir.\u201d<\/p>\n\n\n\n

Haz\u0131rda sosial-iqtisadi transformasiyan\u0131n f\u0259al m\u0259rh\u0259l\u0259sini ya\u015fayan \u00f6lk\u0259miz \u201cAz\u0259rbaycan 2030: Sosial-\u0130qtisadi \u0130nki\u015faf\u0131n Milli Prioritetl\u0259ri\u201d \u00e7\u0259r\u00e7iv\u0259sind\u0259 innovasiyalar\u0131n t\u0259\u015fviqin\u0259, r\u0259qab\u0259tqabiliyy\u0259tli insan kapital\u0131n\u0131n formala\u015fd\u0131r\u0131lmas\u0131na v\u0259 m\u00fcasir texnologiyalarla g\u00fccl\u0259ndirilmi\u015f inkl\u00fcziv c\u0259miyy\u0259tin qurulmas\u0131na x\u00fcsusi \u00f6n\u0259m verir. Azercell \u00f6z strateji f\u0259aliyy\u0259tini bu milli m\u0259qs\u0259dl\u0259rl\u0259 uy\u011funla\u015fd\u0131raraq r\u0259q\u0259msal iqtisadiyyat\u0131n inki\u015faf\u0131na t\u00f6hf\u0259 verir v\u0259 \u00f6lk\u0259nin g\u0259l\u0259c\u0259y\u0259 dair bax\u0131\u015f\u0131n\u0131n realla\u015fd\u0131r\u0131lmas\u0131nda f\u0259al i\u015ftirak edir.<\/p>\n\n\n\n

\u201cM\u00fcasir Marketinqin \u018fsaslar\u0131\u201d Kotler Impact t\u0259r\u0259find\u0259n idar\u0259 olunan v\u0259 100-d\u0259n \u00e7ox \u00f6lk\u0259ni \u0259hat\u0259 ed\u0259n qlobal t\u0259\u015f\u0259bb\u00fcsd\u00fcr. N\u0259\u015frl\u0259rd\u0259 Meta, Danone, Google, Amazon, Lamborghini, Knauf, P&G, Wendy\u2019s v\u0259 Dunkin\u2019 kimi n\u00fcfuzlu beyn\u0259lxalq \u015firk\u0259tl\u0259rin t\u0259cr\u00fcb\u0259l\u0259rin\u0259 yer verilir. Kitab\u0131n Az\u0259rbaycan n\u0259\u015fri yerli u\u011fur hekay\u0259l\u0259rinin qlobal biznes v\u0259 akademik m\u00fcst\u0259vid\u0259 tan\u0131d\u0131lmas\u0131 bax\u0131m\u0131ndan \u0259lam\u0259tdar bir hadis\u0259 hesab olunur. Kotler Impact-in MDB regionu v\u0259 Az\u0259rbaycandak\u0131 ekskluziv n\u00fcmay\u0259nd\u0259si olan AWE Consulting bu t\u0259\u015f\u0259bb\u00fcs\u00fcn \u00f6lk\u0259mizd\u0259 realla\u015fmas\u0131nda \u0259sas rol oynay\u0131r. Kitab qlobal elektron kitabxanalarda v\u0259 t\u0259hsil platformalar\u0131nda t\u0259qdim edil\u0259c\u0259k.<\/p>\n","protected":false},"excerpt":{"rendered":"

Azercell-in t\u0259cr\u00fcb\u0259si Filip Kotlerin \u201cM\u00fcasir Marketinqin \u018fsaslar\u0131\u201d kitab\u0131nda yer alacaq D\u00fcnyaca m\u0259\u015fhur t\u0259dris v\u0259saitinin Az\u0259rbaycan n\u0259\u015fri \u00f6lk\u0259nin r\u0259q\u0259msal transformasiyas\u0131nda Azercell-in apar\u0131c\u0131 rolunu g\u00fcnd\u0259m\u0259 g\u0259tir\u0259c\u0259k\u00d6lk\u0259nin lider mobil operatoru \u201cAzercell Telekom\u201d MMC beyn\u0259lxalq miqyasda tan\u0131nan Filip Kotlerin…<\/p>\n","protected":false},"author":2,"featured_media":36261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/36260"}],"collection":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=36260"}],"version-history":[{"count":1,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/36260\/revisions"}],"predecessor-version":[{"id":36262,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/36260\/revisions\/36262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/media\/36261"}],"wp:attachment":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=36260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=36260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=36260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}