{"id":37408,"date":"2025-06-13T05:00:00","date_gmt":"2025-06-13T02:00:00","guid":{"rendered":"https:\/\/rockvell.com\/?p=37408"},"modified":"2025-06-13T13:07:46","modified_gmt":"2025-06-13T10:07:46","slug":"mastercard-beyn%c9%99lxalq-lighthouse-proqramini-az%c9%99rbaycana-g%c9%99tirir-yerli-startaplar-ucun-qlobal-s%c9%99b%c9%99k%c9%99l%c9%99r%c9%99-muhum-cixis","status":"publish","type":"post","link":"https:\/\/rockvell.com\/?p=37408","title":{"rendered":"Mastercard beyn\u0259lxalq \u201cLighthouse\u201d proqram\u0131n\u0131 Az\u0259rbaycana g\u0259tirir: yerli startaplar \u00fc\u00e7\u00fcn qlobal \u015f\u0259b\u0259k\u0259l\u0259r\u0259 m\u00fch\u00fcm \u00e7\u0131x\u0131\u015f"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>Mastercard beyn\u0259lxalq \u201cLighthouse\u201d proqram\u0131n\u0131 Az\u0259rbaycana g\u0259tirir: yerli startaplar \u00fc\u00e7\u00fcn qlobal \u015f\u0259b\u0259k\u0259l\u0259r\u0259 m\u00fch\u00fcm \u00e7\u0131x\u0131\u015f<\/strong><\/p>\n\n\n\n<p>Mastercard bu proqram\u0131 Az\u0259rbaycanda ilk d\u0259f\u0259 olaraq yerli fintex v\u0259 texnoloji startaplara qlobal \u015f\u0259b\u0259k\u0259l\u0259r\u0259 \u00e7\u0131x\u0131\u015f, ekspert mentorlu\u011fu v\u0259 strateji inki\u015faf d\u0259st\u0259yi t\u0259klif etm\u0259k \u00fc\u00e7\u00fcn i\u015f\u0259 sal\u0131r.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/rockvell.com\/wp-content\/uploads\/2025\/06\/IMG_0293-1024x682.jpg\" alt=\"\" class=\"wp-image-37409\" style=\"width:455px;height:auto\" srcset=\"https:\/\/rockvell.com\/wp-content\/uploads\/2025\/06\/IMG_0293-1024x682.jpg 1024w, https:\/\/rockvell.com\/wp-content\/uploads\/2025\/06\/IMG_0293-300x200.jpg 300w, https:\/\/rockvell.com\/wp-content\/uploads\/2025\/06\/IMG_0293-768x512.jpg 768w, https:\/\/rockvell.com\/wp-content\/uploads\/2025\/06\/IMG_0293-1536x1024.jpg 1536w, https:\/\/rockvell.com\/wp-content\/uploads\/2025\/06\/IMG_0293-360x240.jpg 360w, https:\/\/rockvell.com\/wp-content\/uploads\/2025\/06\/IMG_0293.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Bak\u0131, Az\u0259rbaycan, \u0130yun, 2025 \u2014 \u201cMastercard\u201d \u00f6z\u00fcn\u00fcn beyn\u0259lxalq s\u0259viyy\u0259d\u0259 tan\u0131nm\u0131\u015f \u201cLighthouse\u201d startap akselerasiya proqram\u0131n\u0131 Az\u0259rbaycanda ba\u015flama\u011fa q\u0259rar verib. Y\u00fcks\u0259k potensiall\u0131 fintex v\u0259 texnoloji startaplar\u0131 d\u0259st\u0259kl\u0259m\u0259k \u00fc\u00e7\u00fcn n\u0259z\u0259rd\u0259 tutulan proqram yerli innovatorlar\u0131 Mastercard-\u0131n beyn\u0259lxalq \u015f\u0259b\u0259k\u0259si il\u0259 birl\u0259\u015fdirir, biznesin geni\u015fl\u0259nm\u0259sin\u0259 k\u00f6m\u0259k etm\u0259k \u00fc\u00e7\u00fcn mentorluq, strateji d\u0259st\u0259k v\u0259 \u0259l\u00e7atanl\u0131q t\u0259klif edir.<\/p>\n\n\n\n<p>Qlobal platforma Az\u0259rbaycana g\u0259lir<\/p>\n\n\n\n<p>\u0130lk d\u0259f\u0259 2018-ci ild\u0259 Skandinaviya v\u0259 Baltikyan\u0131 \u00f6lk\u0259l\u0259rd\u0259 istifad\u0259y\u0259 verilmi\u015f Mastercard \u201cLighthouse\u201d proqram\u0131 startaplar \u00fc\u00e7\u00fcn \u00f6z ideyalar\u0131n\u0131 qlobal s\u0259viyy\u0259d\u0259 haz\u0131r h\u0259ll\u0259r\u0259 \u00e7evirm\u0259k bax\u0131m\u0131ndan m\u00fch\u00fcm platformaya \u00e7evrilib. S\u0259naye t\u0259cr\u00fcb\u0259sini g\u00fccl\u00fc t\u0259r\u0259fda\u015f \u015f\u0259b\u0259k\u0259si il\u0259 birl\u0259\u015fdir\u0259r\u0259k proqram i\u015ftirak\u00e7\u0131lara m\u0259hsullar\u0131n\u0131 t\u0259kmill\u0259\u015fdirm\u0259k, korporativ t\u0259r\u0259fda\u015flarla \u0259laq\u0259 qurmaq v\u0259 investorlar\u0131n mara\u011f\u0131n\u0131 c\u0259lb etm\u0259k \u00fc\u00e7\u00fcn strukturla\u015fd\u0131r\u0131lm\u0131\u015f h\u0259ll t\u0259klif edir.<\/p>\n\n\n\n<p>Az\u0259rbaycanda i\u015f\u0259 sal\u0131nmas\u0131 proqram\u0131n \u0259n son beyn\u0259lxalq geni\u015fl\u0259nm\u0259sidir v\u0259 yerli sahibkarlara Mastercard-\u0131n regional v\u0259 beyn\u0259lxalq ekosistemind\u0259n istifad\u0259 etm\u0259k \u00fc\u00e7\u00fcn yeni imkanlar a\u00e7\u0131r. T\u00fcrkiy\u0259d\u0259ki m\u00fcsb\u0259t n\u0259tic\u0259l\u0259rd\u0259n sonra \u201cMastercard Lighthouse Azerbaijan\u201d proqram\u0131 bu il istifad\u0259y\u0259 veril\u0259c\u0259k.<\/p>\n\n\n\n<p>Mastercard \u015e\u0259rqi Avropa b\u00f6lm\u0259sinin prezidenti Yasemin B\u0259dir qeyd edib:<\/p>\n\n\n\n<p>&#8220;\u2018Lighthouse\u2019 proqram\u0131n\u0131 y\u00fcks\u0259l\u0259n innovasiya potensial\u0131 v\u0259 dinamik sahibkarl\u0131q m\u0259nz\u0259r\u0259si olan Az\u0259rbaycanda t\u0259qdim etm\u0259kd\u0259n m\u0259mnunuq. T\u00fcrkiy\u0259 versiyas\u0131n\u0131n u\u011furu biz\u0259 Mastercard-\u0131n qlobal \u015f\u0259b\u0259k\u0259sini AY\u0130B-in [Avropa Yenid\u0259nqurm v\u0259 \u0130nki\u015faf Bank\u0131] yerli inki\u015faf t\u0259cr\u00fcb\u0259si il\u0259 birl\u0259\u015fdir\u0259r\u0259k n\u0259 q\u0259d\u0259r d\u0259y\u0259r qata bil\u0259c\u0259yimizi g\u00f6st\u0259rdi. Bu proqram vasit\u0259sil\u0259 biz az\u0259rbaycanl\u0131 startaplar \u00fc\u00e7\u00fcn beyn\u0259lxalq miqyasda etibarl\u0131l\u0131q, inam v\u0259 m\u00fch\u00fcm t\u0259cr\u00fcb\u0259l\u0259ri \u0259l\u00e7atan etm\u0259yi h\u0259d\u0259fl\u0259yirik.&#8221;<\/p>\n\n\n\n<p>Yeni n\u0259sil Az\u0259rbaycan innovatorlar\u0131na d\u0259st\u0259k<\/p>\n\n\n\n<p>\u201cMastercard Lighthouse Azerbaijan\u201d proqram\u0131nda i\u015ftirak \u00fc\u00e7\u00fcn se\u00e7il\u0259n startaplar b\u00f6y\u00fcm\u0259l\u0259rini s\u00fcr\u0259tl\u0259ndirm\u0259k \u00fc\u00e7\u00fcn n\u0259z\u0259rd\u0259 tutulan f\u0259rdil\u0259\u015fdirilmi\u015f, y\u00fcks\u0259k t\u0259sirli d\u0259st\u0259k d\u0259stinl\u0259 \u00e7\u0131x\u0131\u015f \u0259ld\u0259 ed\u0259c\u0259kl\u0259r. Buraya Mastercard-\u0131n ba\u015f ekspertl\u0259rinin f\u0259rdi mentorlu\u011fu, se\u00e7ilmi\u015f seminarlara v\u0259 praktiki t\u0259liml\u0259r\u0259, h\u0259m\u00e7inin 30.000-d\u0259n \u00e7ox t\u0259r\u0259fda\u015f\u0131n qlobal \u015f\u0259b\u0259k\u0259sin\u0259 giri\u015f daxildir. Bundan \u0259lav\u0259, proqram startaplara \u00f6z biznes modell\u0259rini t\u0259kmill\u0259\u015fdirm\u0259y\u0259, bazara daxil olmaq \u00fc\u00e7\u00fcn strategiyalar\u0131n\u0131 g\u00fccl\u0259ndirm\u0259y\u0259 v\u0259 g\u0259l\u0259c\u0259k investisiya m\u0259rh\u0259l\u0259l\u0259rin\u0259 haz\u0131rla\u015fma\u011fa k\u00f6m\u0259k ed\u0259c\u0259k. Proqram Az\u0259rbaycan\u0131n regionda dinamik innovasiya qov\u015fa\u011f\u0131 kimi m\u00f6vqeyini d\u0259st\u0259kl\u0259m\u0259k m\u0259qs\u0259di da\u015f\u0131y\u0131r.<\/p>\n\n\n\n<p>Mastercard haqq\u0131nda<\/p>\n\n\n\n<p>Mastercard d\u00fcnya \u00fczr\u0259 200-d\u0259n \u00e7ox \u00f6lk\u0259 v\u0259 \u0259razid\u0259 iqtisadiyyatlar\u0131 v\u0259 insanlar\u0131 d\u0259st\u0259kl\u0259yir. M\u00fc\u015ft\u0259ril\u0259rimizl\u0259 birg\u0259 h\u0259r k\u0259sin inkiaf ed\u0259 bil\u0259c\u0259yi dayan\u0131ql\u0131 iqtisadiyyat qururuq. Biz geni\u015f \u00e7e\u015fidd\u0259 r\u0259q\u0259msal \u00f6d\u0259ni\u015f se\u00e7iml\u0259rini d\u0259st\u0259kl\u0259yir, \u0259m\u0259liyyatlar\u0131 t\u0259hl\u00fck\u0259siz, sad\u0259, a\u011f\u0131ll\u0131 v\u0259 \u0259l\u00e7atan edirik. Texnologiyam\u0131z v\u0259 yenilikl\u0259rimiz, t\u0259r\u0259fda\u015fl\u0131qlar\u0131m\u0131z v\u0259 \u015f\u0259b\u0259k\u0259l\u0259rimiz birl\u0259\u015f\u0259r\u0259k insanlara, m\u00fc\u0259ssis\u0259l\u0259r\u0259 v\u0259 h\u00f6kum\u0259tl\u0259r\u0259 \u0259n b\u00f6y\u00fck potensiallar\u0131n\u0131 realla\u015fd\u0131rma\u011fa k\u00f6m\u0259k ed\u0259n unikal m\u0259hsul v\u0259 xidm\u0259tl\u0259r d\u0259sti t\u0259qdim edir.<br>\u00a0\u00a0<br><a href=\"http:\/\/www.mastercard.com\" target=\"_blank\" rel=\"noopener\" title=\"\">www.mastercard.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mastercard beyn\u0259lxalq \u201cLighthouse\u201d proqram\u0131n\u0131 Az\u0259rbaycana g\u0259tirir: yerli startaplar \u00fc\u00e7\u00fcn qlobal \u015f\u0259b\u0259k\u0259l\u0259r\u0259 m\u00fch\u00fcm \u00e7\u0131x\u0131\u015f Mastercard bu proqram\u0131 Az\u0259rbaycanda ilk d\u0259f\u0259 olaraq yerli fintex v\u0259 texnoloji startaplara qlobal \u015f\u0259b\u0259k\u0259l\u0259r\u0259 \u00e7\u0131x\u0131\u015f, ekspert mentorlu\u011fu v\u0259 strateji inki\u015faf d\u0259st\u0259yi t\u0259klif&#8230;<\/p>\n","protected":false},"author":1,"featured_media":37409,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/37408"}],"collection":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=37408"}],"version-history":[{"count":1,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/37408\/revisions"}],"predecessor-version":[{"id":37410,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/37408\/revisions\/37410"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/media\/37409"}],"wp:attachment":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=37408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=37408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=37408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}