{"id":37707,"date":"2025-06-22T01:00:00","date_gmt":"2025-06-21T22:00:00","guid":{"rendered":"https:\/\/rockvell.com\/?p=37707"},"modified":"2025-06-22T20:07:24","modified_gmt":"2025-06-22T17:07:24","slug":"bakcellin-brend-strategiyasi-nufuzlu-filip-kotlerin-n%c9%99srind%c9%99","status":"publish","type":"post","link":"https:\/\/rockvell.com\/?p=37707","title":{"rendered":"“Bakcell”in brend strategiyas\u0131 n\u00fcfuzlu Filip Kotlerin n\u0259\u015frind\u0259"},"content":{"rendered":"\n

“Bakcell”in brend strategiyas\u0131 n\u00fcfuzlu Filip Kotlerin n\u0259\u015frind\u0259<\/strong><\/strong><\/p>\n\n\n\n

\u0130nnovasiya v\u0259 s\u00fcr\u0259t lideri “Bakcell”in rebrendinq hekay\u0259si d\u00fcnya \u015f\u00f6hr\u0259tli marketinq n\u0259z\u0259riyy\u0259\u00e7isi Filip Kotlerin “M\u00fcasir Marketinqin \u018fsaslar\u0131” (Essentials of Modern Marketing) kitab\u0131nda yer alacaq. D\u00fcnya v\u0259 Az\u0259rbaycan oxucular\u0131na t\u0259qdim olunacaq tan\u0131nm\u0131\u015f  n\u0259\u015frd\u0259 “Bakcell”in h\u0259yata ke\u00e7irdiyi \u00f6lk\u0259miqyasl\u0131 rebrendinq v\u0259 onun \u015firk\u0259tin inki\u015faf dinamikas\u0131na t\u0259siri \u0259trafl\u0131 \u015f\u0259kild\u0259 t\u0259qdim olunacaq. <\/p>\n\n\n\n

Qeyd ed\u0259k ki, “Bakcell” rebrendinqd\u0259n sonra innovasiya v\u0259 s\u00fcni intellekt yana\u015fmas\u0131na \u0259saslanan yeni brend m\u00f6vqel\u0259nm\u0259si il\u0259 bazarda f\u0259rql\u0259nm\u0259y\u0259 nail olub. \u015eirk\u0259t bu strategiya \u00e7\u0259r\u00e7iv\u0259sind\u0259 s\u00fcni intellekt h\u0259ll\u0259rini m\u0259hsul inki\u015faf\u0131, strateji t\u0259r\u0259fda\u015fl\u0131qlar, kommunikasiya, m\u00fc\u015ft\u0259ri \u0259laq\u0259l\u0259ri sah\u0259l\u0259rin\u0259 inteqrasiya ed\u0259r\u0259k, bir s\u0131ra m\u0259hsul v\u0259 xidm\u0259tl\u0259r t\u0259qdim edib v\u0259 bu istiqam\u0259td\u0259 f\u0259aliyy\u0259tini davam etdirir. Bu innovativ m\u0259hsul v\u0259 xidm\u0259tl\u0259r aras\u0131nda \u201cBakcell Fiber\u201d, \u201cVoWiFi\u201d, \u201cTarif m\u0259sl\u0259h\u0259t\u00e7isi\u201d, \u201cStar tarifl\u0259ri\u201d, \u201cBirinci tariff\u201d v\u0259 UBER il\u0259 t\u0259r\u0259fda\u015fl\u0131q yer al\u0131r.\u00a0 \u00a0<\/p>\n\n\n

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Xat\u0131rladaq ki, strateji yana\u015fmas\u0131 il\u0259 vizual t\u0259qdimat aras\u0131nda g\u00fccl\u00fc \u0259laq\u0259 qurmaq bacar\u0131\u011f\u0131na g\u00f6r\u0259 \u201cBakcell\u201d, \u201cBaku Flames Festival\u0131\u201d \u00e7\u0259r\u00e7iv\u0259sind\u0259 \u201c\u018fn u\u011furlu rebrendinq layih\u0259si\u201d nominasiyas\u0131 \u00fczr\u0259 m\u00fckafata layiq g\u00f6r\u00fcl\u00fcb. Bel\u0259likl\u0259, \u00f6lk\u0259miqyasl\u0131 rebrendinq \u015firk\u0259tin biznes n\u0259tic\u0259l\u0259rin\u0259, brend d\u0259y\u0259rinin artmas\u0131na v\u0259 bazar m\u00f6vqeyinin g\u00fccl\u0259nm\u0259sin\u0259 olduqca m\u00fcsb\u0259t t\u0259sir edib.\u202f <\/p>\n\n\n\n

\u201cBakcell\u201din bu n\u0259\u015frd\u0259 yer almas\u0131, Az\u0259rbaycan\u0131n telekommunikasiya sah\u0259sind\u0259 innovasiya v\u0259 r\u0259q\u0259msal transformasiya istiqam\u0259tind\u0259 nailiyy\u0259tl\u0259rinin beyn\u0259lxalq s\u0259viyy\u0259d\u0259 tan\u0131d\u0131lmas\u0131na t\u00f6hf\u0259 ver\u0259c\u0259k. <\/p>\n\n\n\n

Filip Kotler haqq\u0131nda<\/strong><\/p>\n\n\n\n

M\u00fcasir marketinqin atas\u0131 v\u0259 80-d\u0259n \u00e7ox kitab\u0131n m\u00fc\u0259llifi olan Filip Kotler, marketinq sah\u0259sind\u0259 inqilabi n\u0259z\u0259riyy\u0259l\u0259r yaradaraq, d\u00fcnya miqyas\u0131nda biznesin inki\u015faf\u0131na t\u0259sir g\u00f6st\u0259rib. O, marketinqi psixologiya v\u0259 iqtisadiyyatla birl\u0259\u015fdir\u0259r\u0259k, m\u00fcasir marketinqin elmi \u0259saslar\u0131n\u0131 formala\u015fd\u0131r\u0131b.<\/p>\n\n\n\n

\u018fn m\u0259\u015fhur \u0259s\u0259rl\u0259rind\u0259n biri olan \u201cMarketing Management\u201d kitab\u0131 d\u00fcnya universitetl\u0259rind\u0259 marketinq d\u0259rslikl\u0259rinin \u0259sas qayna\u011f\u0131 kimi istifad\u0259 olunur. Onun n\u0259z\u0259riyy\u0259l\u0259ri \u015firk\u0259tl\u0259rin m\u00fc\u015ft\u0259riy\u00f6n\u00fcml\u00fc strategiyalar qurmas\u0131na v\u0259 qlobal bazarlarda r\u0259qab\u0259t \u00fcst\u00fcnl\u00fcy\u00fc \u0259ld\u0259 etm\u0259sin\u0259 imkan yarad\u0131r.<\/p>\n\n\n\n

“Bakcell” haqq\u0131nda<\/strong><\/p>\n\n\n\n

“Bakcell” Az\u0259rbaycan\u0131n ilk v\u0259 \u0259n b\u00f6y\u00fck \u00f6z\u0259l telekommunikasiya \u015firk\u0259tidir. Haz\u0131rda \u015firk\u0259t \u00fc\u00e7 milyondan \u00e7ox m\u00fc\u015ft\u0259rini y\u00fcks\u0259kkeyfiyy\u0259tli v\u0259 s\u00fcr\u0259tli telekommunikasiya xidm\u0259tl\u0259ri il\u0259 t\u0259min edir. \u00d6lk\u0259 iqtisadiyyat\u0131n\u0131n qeyri-neft sektorunun \u0259n b\u00f6y\u00fck investorlar\u0131ndan biri olan “Bakcell” s\u00fcni intellekt \u0259sasl\u0131 innovativ h\u0259ll\u0259rl\u0259 Az\u0259rbaycan\u0131n dayan\u0131ql\u0131 inki\u015faf\u0131na t\u00f6hf\u0259 verir.<\/p>\n\n\n\n

“Bakcell” m\u00fcxt\u0259lif \u00f6lk\u0259l\u0259rd\u0259 telekommunikasiya, enerji, y\u00fcks\u0259k texnologiyalar v\u0259 tikinti sah\u0259l\u0259rind\u0259 f\u0259aliyy\u0259t g\u00f6st\u0259r\u0259n “NEQSOL Holding” beyn\u0259lxalq \u015firk\u0259tl\u0259r qrupunun t\u0259rkibin\u0259 daxildir.<\/p>\n","protected":false},"excerpt":{"rendered":"

“Bakcell”in brend strategiyas\u0131 n\u00fcfuzlu Filip Kotlerin n\u0259\u015frind\u0259 \u0130nnovasiya v\u0259 s\u00fcr\u0259t lideri “Bakcell”in rebrendinq hekay\u0259si d\u00fcnya \u015f\u00f6hr\u0259tli marketinq n\u0259z\u0259riyy\u0259\u00e7isi Filip Kotlerin “M\u00fcasir Marketinqin \u018fsaslar\u0131” (Essentials of Modern Marketing) kitab\u0131nda yer alacaq. D\u00fcnya v\u0259 Az\u0259rbaycan oxucular\u0131na t\u0259qdim…<\/p>\n","protected":false},"author":2,"featured_media":27231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/37707"}],"collection":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=37707"}],"version-history":[{"count":1,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/37707\/revisions"}],"predecessor-version":[{"id":37709,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/37707\/revisions\/37709"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/media\/27231"}],"wp:attachment":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=37707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=37707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=37707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}