{"id":38339,"date":"2025-07-11T07:00:00","date_gmt":"2025-07-11T04:00:00","guid":{"rendered":"https:\/\/rockvell.com\/?p=38339"},"modified":"2025-07-11T11:44:53","modified_gmt":"2025-07-11T08:44:53","slug":"maliyy%c9%99nin-g%c9%99l%c9%99c%c9%99yini-formalasdirmaq","status":"publish","type":"post","link":"https:\/\/rockvell.com\/?p=38339","title":{"rendered":"Maliyy\u0259nin G\u0259l\u0259c\u0259yini Formala\u015fd\u0131rmaq…."},"content":{"rendered":"\n

Maliyy\u0259nin G\u0259l\u0259c\u0259yini Formala\u015fd\u0131rmaq: Mastercard v\u0259 AmCham Maliyy\u0259 Sektorunda S\u00fcni \u0130ntellektin Rolunu M\u00fczakir\u0259 Etdi<\/strong><\/p>\n\n\n\n

\u2022 S\u00fcni intellekt m\u00fc\u015ft\u0259ri t\u0259cr\u00fcb\u0259sind\u0259n tutmu\u015f f\u0131r\u0131ldaq\u00e7\u0131l\u0131\u011f\u0131n a\u015fkarlanmas\u0131na q\u0259d\u0259r maliyy\u0259ni yenid\u0259n formala\u015fd\u0131r\u0131r v\u0259 \u0259n\u0259n\u0259vi interfeysl\u0259rd\u0259n a\u011f\u0131ll\u0131, dialoq \u0259sasl\u0131 platformalara ke\u00e7idi t\u0259\u015fviq edir.
\u2022 Az\u0259rbaycanda s\u00fcr\u0259tli r\u0259q\u0259msal transformasiya m\u00fc\u015fahid\u0259 olunur \u2013 \u00f6lk\u0259 yeni n\u0259sil maliyy\u0259 texnologiyalar\u0131n\u0131 t\u0259tbiq etm\u0259y\u0259 haz\u0131r v\u0259 \u00e7evikdir.
\u2022 S\u00fcni intellekt yaln\u0131z real biznes probleml\u0259rini h\u0259ll etdiyi hallarda t\u0259tbiq olunmal\u0131d\u0131r \u2014 m\u0259qs\u0259d trendl\u0259r\u0259 uymaq deyil, fayda yaratmaqd\u0131r.<\/em><\/em><\/p>\n\n\n\n

S\u00fcni intellekt art\u0131q sad\u0259c\u0259 d\u0259bd\u0259 olan bir ifad\u0259 deyil \u2014 o, bank\u00e7\u0131l\u0131qdan al\u0131\u015f-veri\u015f\u0259 v\u0259 \u00f6d\u0259ni\u015fl\u0259r\u0259 q\u0259d\u0259r g\u00fcnd\u0259lik h\u0259yat\u0131m\u0131z\u0131 aktiv \u015f\u0259kild\u0259 d\u0259yi\u015fir. Bu mesaj AmCham-\u0131n Bak\u0131da t\u0259\u015fkil etdiyi \u201cAdapt or Lag: AI\u2019s Inevitable Role in Finance\u201d<\/em> adl\u0131 t\u0259dbird\u0259 \u00f6n plana \u00e7\u0131xd\u0131. Mastercard bu paneld\u0259 maliyy\u0259 sektorunun g\u0259l\u0259c\u0259yini formala\u015fd\u0131racaq trendl\u0259ri t\u0259qdim etdi.<\/p>\n\n\n

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T\u0259dbirin a\u00e7\u0131l\u0131\u015f \u00e7\u0131x\u0131\u015f\u0131 Mastercard-\u0131n T\u00fcrkiy\u0259 v\u0259 Az\u0259rbaycan \u00fczr\u0259 Xidm\u0259tl\u0259r \u00fczr\u0259 Biznes R\u0259hb\u0259ri c\u0259nab Mehmet G\u00fclez t\u0259r\u0259find\u0259n edildi. C\u0259nab G\u00fclez \u00e7\u0131x\u0131\u015f\u0131nda s\u00fcni intellektin m\u00fc\u015ft\u0259ri t\u0259cr\u00fcb\u0259l\u0259rini nec\u0259 yenil\u0259diyi, \u0259m\u0259liyyatlar\u0131 sad\u0259l\u0259\u015fdirdiyi v\u0259 m\u0259lumatlara \u0259saslanan daha a\u011f\u0131ll\u0131 q\u0259rarlar\u0131n q\u0259bulunu nec\u0259 d\u0259st\u0259kl\u0259diyind\u0259n dan\u0131\u015fd\u0131.<\/p>\n\n\n\n

T\u0259dbirin ikinci hiss\u0259sind\u0259 is\u0259 Mastercard-\u0131n T\u00fcrkiy\u0259 v\u0259 Az\u0259rbaycan \u00fczr\u0259 Xidm\u0259tl\u0259r \u00fczr\u0259 Biznes R\u0259hb\u0259ri c\u0259nab Mehmet G\u00fclez v\u0259 ABB Bank\u0131n R\u0259q\u0259msal Bank\u00e7\u0131l\u0131q Direktoru c\u0259nab Mehmet Ali Sava\u015f\u0131n i\u015ftirak\u0131 il\u0259 panel m\u00fczakir\u0259si ba\u015f tutdu. Panelin moderatoru Mastercard Xidm\u0259tl\u0259rinin Biznesin \u0130nki\u015faf\u0131 \u00fczr\u0259 Direktoru c\u0259nab H\u0259mid Salaml\u0131 idi.<\/p>\n\n\n\n

A\u011f\u0131ll\u0131 Agentl\u0259r Yeni D\u00f6vr\u00fcn Apar\u0131c\u0131 Q\u00fcvv\u0259sin\u0259 \u00c7evrilir<\/strong><\/p>\n\n\n\n

Paneld\u0259 m\u00fczakir\u0259 olunan \u0259sas ideyalardan biri s\u00fcni intellekt \u0259sasl\u0131 \u201cagentl\u0259rin\u201d g\u00fcnd\u0259lik kommersiya prosesl\u0259rind\u0259 getdikc\u0259 artan rolu oldu. Yax\u0131n g\u0259l\u0259c\u0259kd\u0259 bu agentl\u0259r yaln\u0131z \u00f6d\u0259ni\u015fl\u0259ri yerin\u0259 yetirm\u0259y\u0259c\u0259k \u2014 h\u0259m d\u0259 m\u0259hsul axtar\u0131\u015f\u0131ndan tutmu\u015f m\u00fcqayis\u0259y\u0259, al\u0131\u015fa v\u0259 sonrak\u0131 d\u0259st\u0259y\u0259 q\u0259d\u0259r b\u00fct\u00fcn al\u0131\u015f-veri\u015f m\u0259rh\u0259l\u0259sini idar\u0259 ed\u0259c\u0259kl\u0259r.<\/p>\n\n\n\n

Bu, mobil t\u0259tbiql\u0259rd\u0259n v\u0259 vebsaytlardan uzaqla\u015faraq, istifad\u0259\u00e7il\u0259rin \u00fcst\u00fcnl\u00fckl\u0259rini anlayan, \u0259vv\u0259lki se\u00e7iml\u0259ri xat\u0131rlayan v\u0259 proaktiv \u015f\u0259kild\u0259 onlar\u0131n ad\u0131ndan h\u0259r\u0259k\u0259t ed\u0259n a\u011f\u0131ll\u0131 k\u00f6m\u0259k\u00e7il\u0259r\u0259 ke\u00e7idi simvoliz\u0259 edir.<\/p>\n\n\n\n

\u201c\u0130nterfeysd\u0259n daha a\u011f\u0131ll\u0131 bir qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259 m\u0259rh\u0259l\u0259sin\u0259 daxil oluruq,\u201d \u2013 dey\u0259 Mehmet G\u00fclez bildirdi. \u201cS\u00fcni intellekt agentl\u0259ri sad\u0259c\u0259 \u0259mrl\u0259ri yerin\u0259 yetirm\u0259y\u0259c\u0259k \u2013 istifad\u0259\u00e7ini anlayacaq, ehtiyaclar\u0131 \u0259vv\u0259lc\u0259d\u0259n g\u00f6r\u0259c\u0259k v\u0259 onun \u0259v\u0259zin\u0259 h\u0259r\u0259k\u0259t ed\u0259c\u0259k.\u201d<\/p>\n\n\n\n

Bu d\u0259yi\u015fiklik yaln\u0131z rahatl\u0131qla ba\u011fl\u0131 deyil. Bu, \u00f6d\u0259ni\u015f infrastrukturunun \u0259sas\u0131ndan d\u0259yi\u015fdiyini v\u0259 maliyy\u0259 institutlar\u0131n\u0131n bu yeni reall\u0131qda m\u00fc\u015ft\u0259ril\u0259rl\u0259 \u0259laq\u0259 qurmaq v\u0259 xidm\u0259t g\u00f6st\u0259rm\u0259k yollar\u0131n\u0131 yenid\u0259n d\u00fc\u015f\u00fcnm\u0259li oldu\u011funu g\u00f6st\u0259rir.<\/p>\n\n\n\n

Daha A\u011f\u0131ll\u0131 \u00d6d\u0259ni\u015fl\u0259r, Daha T\u0259hl\u00fck\u0259siz Sisteml\u0259r<\/strong><\/p>\n\n\n\n

T\u0259dbir i\u015ftirak\u00e7\u0131lar\u0131 vur\u011fulad\u0131lar ki, s\u00fcni intellekt art\u0131q marketinq v\u0259 m\u00fc\u015ft\u0259ri xidm\u0259ti sah\u0259l\u0259rind\u0259 inqilabi d\u0259yi\u015fiklikl\u0259r yarad\u0131b. Ancaq n\u00f6vb\u0259ti \u0259sas m\u0259rh\u0259l\u0259 \u00f6d\u0259ni\u015fl\u0259rdir \u2014 bu sah\u0259d\u0259 is\u0259 etimad, t\u0259nziml\u0259m\u0259 v\u0259 t\u0259hl\u00fck\u0259sizlik kimi \u0259lav\u0259 \u00e7\u0259tinlikl\u0259r m\u00f6vcuddur.<\/p>\n\n\n\n

Mastercard-\u0131n Recorded Future<\/strong> platformas\u0131ndan istifad\u0259si \u015firk\u0259tin s\u00fcni intellekt \u0259sasl\u0131 kibert\u0259hl\u00fck\u0259sizlik sah\u0259sind\u0259 liderliyini n\u00fcmayi\u015f etdirir. Platforma real vaxt v\u0259 tarixi t\u0259hl\u00fck\u0259 m\u0259lumatlar\u0131n\u0131 t\u0259hlil etm\u0259k \u00fc\u00e7\u00fcn ma\u015f\u0131n \u00f6yr\u0259nm\u0259sind\u0259n istifad\u0259 edir ki, bu da potensial riskl\u0259ri erk\u0259n a\u015fkar etm\u0259y\u0259 v\u0259 daha s\u00fcr\u0259tli reaksiya verm\u0259y\u0259 imkan yarad\u0131r.<\/p>\n\n\n\n

Bu texnologiya Mastercard-\u0131n f\u0131r\u0131ldaq\u00e7\u0131l\u0131q v\u0259 risk idar\u0259etm\u0259 sisteml\u0259rin\u0259 inteqrasiya olunaraq h\u00fccumlar\u0131n qar\u015f\u0131s\u0131n\u0131 qabaqcadan alma qabiliyy\u0259tini g\u00fccl\u0259ndirir \u2014 v\u0259 s\u00fcni intellektin t\u0259hl\u00fck\u0259sizlik, s\u00fcr\u0259t v\u0259 q\u0259rar q\u0259buletm\u0259d\u0259 nec\u0259 ciddi fayda verdiyini g\u00f6st\u0259rir.<\/p>\n\n\n\n

Bu D\u0259yi\u015fiklikl\u0259r Az\u0259rbaycana N\u0259 V\u0259d Edir?<\/strong><\/p>\n\n\n\n

Az\u0259rbaycan bu d\u0259yi\u015fiklikl\u0259ri sad\u0259c\u0259 izl\u0259m\u0259kd\u0259 deyil \u2014 birba\u015fa i\u015ftirak edir. Mehmet G\u00fclez qeyd etdi ki, \u00f6lk\u0259d\u0259 r\u0259q\u0259msal maliyy\u0259 sah\u0259sind\u0259 transformasiya son ill\u0259rd\u0259 t\u0259kc\u0259 illik deyil, aybaay ba\u015f verir.<\/p>\n\n\n\n

\u201cAz\u0259rbaycandak\u0131 r\u0259q\u0259msal inki\u015faf\u0131n s\u00fcr\u0259ti h\u0259qiq\u0259t\u0259n t\u0259siredicidir,\u201d \u2013 dey\u0259 G\u00fclez bildirib. \u201cBurada bir ne\u00e7\u0259 ayda ba\u015f ver\u0259n d\u0259yi\u015fiklikl\u0259r ba\u015fqa \u00f6lk\u0259l\u0259rd\u0259 ill\u0259rl\u0259 vaxt apar\u0131r. Bu \u00e7eviklik \u00f6lk\u0259nin \u0259sas \u00fcst\u00fcnl\u00fckl\u0259rind\u0259n biridir.\u201d<\/p>\n\n\n\n

Regionun dig\u0259r bazarlar\u0131 il\u0259 m\u00fcqayis\u0259d\u0259, Az\u0259rbaycan innovasiyalara a\u00e7\u0131q yana\u015fmas\u0131 il\u0259 se\u00e7ilir. Yerli banklar v\u0259 \u015firk\u0259tl\u0259r yeni texnologiyalar\u0131 daha tez q\u0259bul edirl\u0259r. Art\u0131q b\u0259zi maliyy\u0259 institutlar\u0131 s\u00fcni intellekt\u0259 \u0259saslanan m\u00fc\u015ft\u0259ri d\u0259st\u0259yi sisteml\u0259rini t\u0259tbiq etm\u0259y\u0259, avtomatla\u015fd\u0131r\u0131lm\u0131\u015f cavablarla t\u0259cr\u00fcb\u0259ni yax\u015f\u0131la\u015fd\u0131rma\u011fa v\u0259 risk \u0259sasl\u0131 r\u0259q\u0259msal m\u00fc\u015ft\u0259ri tan\u0131ma prosesl\u0259rini s\u0131naqdan ke\u00e7irm\u0259y\u0259 ba\u015flay\u0131blar \u2014 bu, bir ne\u00e7\u0259 il \u0259vv\u0259l h\u0259l\u0259 yeni say\u0131l\u0131rd\u0131.<\/p>\n\n\n\n

B\u0259li, e-ticar\u0259t infrastrukturu, m\u0259lumat sisteml\u0259ri v\u0259 r\u0259q\u0259msal logistika kimi sah\u0259l\u0259rd\u0259 b\u0259zi bo\u015fluqlar qal\u0131r. Amma \u0259sas olan \u2014 d\u00fc\u015f\u00fcnc\u0259 t\u0259rzi art\u0131q d\u0259yi\u015fib. Mastercard-a g\u00f6r\u0259, Az\u0259rbaycan\u0131n apar\u0131c\u0131 banklar\u0131 art\u0131q qlobal r\u0259q\u0259msal ekosistem\u0259 qo\u015fulma\u011fa tam yax\u0131nd\u0131r \u2014 bu is\u0259 n\u00f6vb\u0259ti m\u0259rh\u0259l\u0259 olacaq.<\/p>\n\n\n\n

H\u0259r K\u0259s \u00dc\u00e7\u00fcn Eyni Yana\u015fma \u0130\u015fl\u0259mir<\/strong><\/p>\n\n\n\n

Ki\u00e7ik banklar v\u0259 fintech-l\u0259r n\u0259h\u0259ng oyun\u00e7ularla h\u0259r sah\u0259d\u0259 r\u0259qab\u0259t aparmal\u0131 deyill\u0259r. Onlar \u00f6z m\u00fc\u015ft\u0259ril\u0259rini daha yax\u015f\u0131 tan\u0131d\u0131qlar\u0131 sah\u0259l\u0259ri tapmal\u0131 v\u0259 s\u00fcni intellekti h\u0259min \u00fcst\u00fcnl\u00fckl\u0259ri b\u00f6y\u00fctm\u0259k \u00fc\u00e7\u00fcn istifad\u0259 etm\u0259lidirl\u0259r. Bu f\u0259rdil\u0259\u015fdirilmi\u015f risk analizi v\u0259 ya x\u00fcsusi ni\u015f xidm\u0259tl\u0259r ola bil\u0259r.<\/p>\n\n\n\n

Sonda panel yaln\u0131z texnologiyadan yox, insanlardan b\u0259hs edirdi. Nec\u0259 ya\u015fay\u0131r\u0131q, i\u015fl\u0259yirik v\u0259 \u00f6d\u0259ni\u015f edirik \u2014 h\u0259r \u015fey d\u0259yi\u015fir. Mastercard-\u0131n mesaj\u0131 is\u0259 sad\u0259 idi: a\u011f\u0131ll\u0131 \u015f\u0259kild\u0259 uy\u011funla\u015f, real d\u0259y\u0259r\u0259 fokuslan v\u0259 insanlar\u0131n h\u0259yat\u0131n\u0131 sad\u0259l\u0259\u015fdir\u0259n sisteml\u0259r qur.<\/strong><\/p>\n\n\n\n

Mastercard haqq\u0131nda<\/strong><\/p>\n\n\n\n

Mastercard 200-d\u0259n art\u0131q \u00f6lk\u0259 v\u0259 \u0259razid\u0259 iqtisadiyyatlar\u0131 g\u00fccl\u0259ndirir v\u0259 insanlara d\u0259st\u0259k verir. M\u00fc\u015ft\u0259ril\u0259rimizl\u0259 birlikd\u0259 h\u0259r k\u0259sin rifah tapa bil\u0259c\u0259yi davaml\u0131 bir iqtisadiyyat qururuq. Biz r\u0259q\u0259msal \u00f6d\u0259ni\u015fl\u0259rin geni\u015f spektrini d\u0259st\u0259kl\u0259yir, \u0259m\u0259liyyatlar\u0131 t\u0259hl\u00fck\u0259siz, sad\u0259, a\u011f\u0131ll\u0131 v\u0259 \u0259l\u00e7atan edirik. Texnologiya v\u0259 innovasiyalar\u0131m\u0131z, t\u0259r\u0259fda\u015fl\u0131qlar\u0131m\u0131z v\u0259 \u015f\u0259b\u0259k\u0259l\u0259rimiz insanlar\u0131n, biznesl\u0259rin v\u0259 h\u00f6kum\u0259tl\u0259rin \u00f6z potensiallar\u0131n\u0131 tam \u015f\u0259kild\u0259 realla\u015fd\u0131rmas\u0131na k\u00f6m\u0259k ed\u0259n unikal m\u0259hsul v\u0259 xidm\u0259tl\u0259r toplusu t\u0259qdim edir.<\/p>\n\n\n\n

www.mastercard.com<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Maliyy\u0259nin G\u0259l\u0259c\u0259yini Formala\u015fd\u0131rmaq: Mastercard v\u0259 AmCham Maliyy\u0259 Sektorunda S\u00fcni \u0130ntellektin Rolunu M\u00fczakir\u0259 Etdi \u2022 S\u00fcni intellekt m\u00fc\u015ft\u0259ri t\u0259cr\u00fcb\u0259sind\u0259n tutmu\u015f f\u0131r\u0131ldaq\u00e7\u0131l\u0131\u011f\u0131n a\u015fkarlanmas\u0131na q\u0259d\u0259r maliyy\u0259ni yenid\u0259n formala\u015fd\u0131r\u0131r v\u0259 \u0259n\u0259n\u0259vi interfeysl\u0259rd\u0259n a\u011f\u0131ll\u0131, dialoq \u0259sasl\u0131 platformalara ke\u00e7idi t\u0259\u015fviq edir.\u2022…<\/p>\n","protected":false},"author":2,"featured_media":38340,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/38339"}],"collection":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=38339"}],"version-history":[{"count":1,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/38339\/revisions"}],"predecessor-version":[{"id":38341,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/38339\/revisions\/38341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/media\/38340"}],"wp:attachment":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=38339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=38339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=38339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}