{"id":40239,"date":"2025-09-10T04:00:00","date_gmt":"2025-09-10T01:00:00","guid":{"rendered":"https:\/\/rockvell.com\/?p=40239"},"modified":"2025-09-10T11:25:18","modified_gmt":"2025-09-10T08:25:18","slug":"f%c9%99rid-islamovla-bir-bonus-haqqinda-musahib%c9%99","status":"publish","type":"post","link":"https:\/\/rockvell.com\/?p=40239","title":{"rendered":"F\u0259rid \u0130slamovla \u201cBir Bonus\u201d haqq\u0131nda m\u00fcsahib\u0259"},"content":{"rendered":"\n

\u201cSad\u0259c\u0259 ad d\u0259yi\u015fm\u0259dik, biz loyall\u0131q anlay\u0131\u015f\u0131n\u0131 yenid\u0259n yazd\u0131q\u201d \u2013 F\u0259rid \u0130slamovla \u201cBir Bonus\u201d haqq\u0131nda m\u00fcsahib\u0259<\/strong><\/p>\n\n\n\n

Bir ekosistemi bazara yeni bir m\u0259hsulla \u201cBir Bonus\u201dla daxil olaraq b\u00fct\u00fcn loyall\u0131q proqram\u0131 istifad\u0259\u00e7il\u0259rini t\u0259\u0259cc\u00fcbl\u0259ndirdi. Uzun ill\u0259rdir \u201cUmico Bonus\u201d ad\u0131 il\u0259 tan\u0131d\u0131\u011f\u0131m\u0131z loyall\u0131q proqram\u0131ndak\u0131 bu strateji d\u0259yi\u015fikliyin arxas\u0131nda hans\u0131 m\u0259qs\u0259dl\u0259r dayan\u0131r? Bu ke\u00e7id m\u00fc\u015ft\u0259ril\u0259r v\u0259 partnyorlar \u00fc\u00e7\u00fcn n\u0259 v\u0259d edir? B\u00fct\u00fcn bu suallara cavab tapmaq \u00fc\u00e7\u00fcn Bir ekosisteminin Loyall\u0131q Proqram\u0131 \u0130dar\u0259sinin Ba\u015f Direktoru, layih\u0259nin ideya m\u00fc\u0259llifl\u0259rind\u0259n v\u0259 r\u0259hb\u0259rl\u0259rind\u0259n olan F\u0259rid \u0130slamovla h\u0259ms\u00f6hb\u0259t olduq.<\/em><\/p>\n\n\n

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F\u0259rid b\u0259y, ilk v\u0259 \u0259n vacib sualdan ba\u015flayaq. H\u0259r k\u0259sin tan\u0131d\u0131\u011f\u0131 v\u0259 sevdiyi Umico Bonus niy\u0259 m\u0259hz indi \u201cBir Bonus\u201d oldu? Bu rebrendinq\u0259 ged\u0259n yolun arxas\u0131nda dayanan \u0259sas strateji bax\u0131\u015f\u0131n\u0131z n\u0259dir?<\/strong><\/p>\n\n\n\n

\u018fla suald\u0131r, amma g\u0259lin m\u0259s\u0259l\u0259y\u0259 bir az f\u0259rqli prizmadan baxaq. Bu, sad\u0259c\u0259 bir ad d\u0259yi\u015fikliyi v\u0259 ya rebrendinq deyil. Bu, t\u0259kam\u00fcld\u00fcr, h\u0259tta bazarda yeni bir inqilabd\u0131r. \u201cUmico bonus\u201d bizim \u00fc\u00e7\u00fcn \u00e7ox d\u0259y\u0259rli bir m\u0259rh\u0259l\u0259 idi, bazar\u0131 formala\u015fd\u0131rd\u0131\u011f\u0131m\u0131z, m\u00fc\u015ft\u0259ril\u0259rin v\u0259rdi\u015fl\u0259rini d\u0259yi\u015fdiyimiz bir d\u00f6vr. Amma Bir ekosistemi s\u00fcr\u0259tl\u0259 b\u00f6y\u00fcy\u00fcr v\u0259 biz art\u0131q ayr\u0131-ayr\u0131 g\u00fccl\u00fc brendl\u0259r deyil, vahid, n\u0259h\u0259ng bir d\u0259y\u0259r z\u0259nciriyik. Bir s\u00f6zl\u0259 biz Bir Bonus il\u0259 h\u0259m d\u0259 bel\u0259 des\u0259m \u201cstatus-kvonu\u201d d\u0259yi\u015firik.<\/p>\n\n\n\n

M\u00fc\u015ft\u0259ri Birmarket-d\u0259 al\u0131\u015f-veri\u015f edirs\u0259, Trendyol Az\u0259rbaycandan sifari\u015f verirs\u0259, \u00f6d\u0259ni\u015fini Birbank-la v\u0259 ya m10-la edirs\u0259, b\u00fct\u00fcn bu t\u0259cr\u00fcb\u0259l\u0259rin m\u0259rk\u0259zind\u0259 dayanan loyall\u0131q proqram\u0131n\u0131n da bu birliyin ad\u0131n\u0131 da\u015f\u0131mas\u0131, f\u0259ls\u0259f\u0259sini \u0259ks etdirm\u0259si qa\u00e7\u0131lmaz idi. Biz da\u011f\u0131n\u0131q par\u00e7alar\u0131 birl\u0259\u015fdirib ortaya t\u0259k, g\u00fccl\u00fc v\u0259 h\u0259r k\u0259s \u00fc\u00e7\u00fcn faydal\u0131 bir m\u0259hsul \u00e7\u0131xard\u0131q: ad\u0131 kimi, \u00f6z\u00fc d\u0259 \u201cBir\u201d. <\/p>\n\n\n\n

Bu prosesd\u0259 inteqrasiya s\u00f6z\u00fc bel\u0259 texniki bir termin deyil. Bu, bir f\u0259ls\u0259f\u0259dir. Biz Bir Bonus-u sad\u0259c\u0259 Birbank-a, m10-a ya da minl\u0259rl\u0259 t\u0259r\u0259fda\u015f\u0131n oldu\u011fu Birmarket-\u0259 \u0259lav\u0259 etm\u0259dik, biz onlar\u0131n DNT-l\u0259rini birl\u0259\u015fdirdik.<\/p>\n\n\n\n

Bir ekosisteminin dig\u0259r m\u0259hsullar\u0131 il\u0259 \u201cBir Bonus\u201d aras\u0131ndak\u0131 sinerji m\u00fc\u015ft\u0259ril\u0259r\u0259 praktikada n\u0259 ver\u0259c\u0259k? Y\u0259ni, m\u0259n Birbank istifad\u0259\u00e7isi olaraq bu inteqrasiyan\u0131 \u00f6z h\u0259yat\u0131mda nec\u0259 hiss ed\u0259c\u0259m?<\/strong><\/p>\n\n\n\n

Bu sual bizim yaratd\u0131\u011f\u0131m\u0131z d\u0259yi\u015fikliyin tam m\u0259rk\u0259zind\u0259 dayan\u0131r. H\u0259tta bel\u0259 dey\u0259rdim ki, bu layih\u0259y\u0259 ba\u015flayanda \u0259sas a\u00e7ar s\u00f6z\u00fcm\u00fcz \u201cmane\u0259siz t\u0259cr\u00fcb\u0259\u201d idi.  Art\u0131q m\u00fc\u015ft\u0259rinin Birbank-dak\u0131 bonusu ayr\u0131, Birmarket-d\u0259ki, el\u0259c\u0259 d\u0259 m10-dak\u0131 ayr\u0131 deyil, ya da m\u00fc\u015ft\u0259rinin beynind\u0259 \u201cbu bonus haradan g\u0259ldi?\u201d, \u201co bonusu harada x\u0259rcl\u0259yim?\u201d kimi suallar olmayacaq. Biz b\u00fct\u00fcn bonuslar\u0131 vahid bir kabinet\u0259 y\u0131\u011fd\u0131q. Hans\u0131 t\u0259tbiqd\u0259 olma\u011f\u0131n\u0131zdan as\u0131l\u0131 olmayaraq, b\u00fct\u00fcn qazand\u0131\u011f\u0131n\u0131z bonuslar bir yerd\u0259dir.<\/p>\n\n\n\n

T\u0259s\u0259vv\u00fcr edin ki, Birbank t\u0259tbiqind\u0259 kommunal \u00f6d\u0259ni\u015f edirsiniz, an\u0131nda hesab\u0131n\u0131zda bonuslar g\u00f6r\u00fcn\u00fcr. H\u0259min bonuslar\u0131 gedib n\u0259qliyyat \u00f6d\u0259ni\u015find\u0259 istifad\u0259 edirsiniz v\u0259 ya supermarketd\u0259 al\u0131\u015f-veri\u015f zaman\u0131 x\u0259rcl\u0259yirsiniz. Bununla biz m\u00fc\u015ft\u0259rinin maliyy\u0259 h\u0259yat\u0131n\u0131n b\u00fct\u00fcn n\u00f6qt\u0259l\u0259rini bir-birin\u0259 ba\u011flay\u0131r\u0131q.<\/p>\n\n\n\n

\u0130kincisi, biz b\u00fct\u00fcn prosesi maraql\u0131 bir oyuna da \u00e7evirmi\u015fik. Bel\u0259 ki, h\u0259r ay m\u00fc\u015ft\u0259ril\u0259rimizi maraql\u0131 tap\u015f\u0131r\u0131qlar g\u00f6zl\u0259yir. Y\u0259ni art\u0131q siz sad\u0259c\u0259 al\u0131\u015f-veri\u015f etmirsiniz, h\u0259m d\u0259 bir n\u00f6v oyunda i\u015ftirak edib yeni h\u0259d\u0259fl\u0259r\u0259 \u00e7at\u0131rs\u0131n\u0131z. Qazand\u0131qlar\u0131n\u0131z\u0131 x\u0259rcl\u0259m\u0259k is\u0259 \u00e7ox asand\u0131r v\u0259 se\u00e7im azadl\u0131\u011f\u0131 tamamil\u0259 sizindir. Partnyorda qazan\u0131lm\u0131\u015f bonusu n\u00f6vb\u0259ti \u00f6d\u0259ni\u015fd\u0259 el\u0259 partnyorda x\u0259rcl\u0259m\u0259y\u0259, Bak\u0131Kart bileti almaqdan Trendyol-dan sifari\u015f\u0259, n\u00f6mr\u0259nin balans\u0131n\u0131 art\u0131rmaqdan Birmarket-d\u0259n onlayn al\u0131\u015f-veri\u015f\u0259 q\u0259d\u0259r dem\u0259k olar ki, h\u0259r yerd\u0259 bonuslar\u0131 x\u0259rcl\u0259m\u0259k m\u00fcmk\u00fcnd\u00fcr. Bir s\u00f6zl\u0259 biz m\u00fc\u015ft\u0259rimiz\u0259 sad\u0259c\u0259 bonus yox, \u00f6z loyall\u0131\u011f\u0131n\u0131 idar\u0259 etm\u0259k \u00fc\u00e7\u00fcn tam n\u0259zar\u0259t v\u0259 azadl\u0131q veririk.<\/p>\n\n\n\n

Bu ke\u00e7id t\u0259kc\u0259 m\u00fc\u015ft\u0259ril\u0259r \u00fc\u00e7\u00fcn deyil, h\u0259m d\u0259 ill\u0259rdir siz\u0259 g\u00fcv\u0259n\u0259n partnyorlar \u00fc\u00e7\u00fcn \u00f6n\u0259mlidir. \u201cBir Bonus\u201d proqram\u0131 onlara hans\u0131 yeni imkanlar v\u0259d edir?<\/strong><\/p>\n\n\n\n

Partnyorlar\u0131m\u0131z \u00fc\u00e7\u00fcn bu ke\u00e7id loyall\u0131q proqram\u0131n\u0131n t\u0259r\u0259fda\u015f\u0131 olmaqdan daha \u00e7ox \u00f6lk\u0259nin \u0259n b\u00f6y\u00fck maliyy\u0259 ekosisteminin bir par\u00e7as\u0131na \u00e7evrilm\u0259k dem\u0259kdir. <\/p>\n\n\n\n

Biz onlara \u00f6lk\u0259nin \u0259n b\u00f6y\u00fck m\u00fc\u015ft\u0259ri bazalar\u0131ndan birin\u0259, Bir ekosisteminin milyonlarla istifad\u0259\u00e7isin\u0259 birba\u015fa m\u0259hsul t\u0259qdim etm\u0259k imkan\u0131 veririk. \u018fn \u0259sas\u0131 art\u0131q partnyorlar\u0131m\u0131z \u00f6z biznesl\u0259rinin h\u0259d\u0259fl\u0259rin\u0259 uy\u011fun ist\u0259nil\u0259n kampaniyan\u0131 qura bil\u0259rl\u0259r. Y\u0259ni onlar ist\u0259s\u0259l\u0259r b\u00fct\u00fcn m\u0259hsullara v\u0259 ya t\u0259k bir m\u0259hsula x\u00fcsusi bonus t\u0259yin ed\u0259, ist\u0259s\u0259l\u0259r d\u0259 m\u00fc\u015ft\u0259rinin do\u011fum g\u00fcn\u00fcn\u0259 \u00f6z\u0259l t\u0259klif haz\u0131rlaya bil\u0259rl\u0259r.<\/p>\n\n\n\n

Bununla da kifay\u0259tl\u0259nmirik. Partnyorlar\u0131m\u0131za m\u00fc\u015ft\u0259ri davran\u0131\u015f\u0131n\u0131 d\u0259rind\u0259n analiz etm\u0259k \u00fc\u00e7\u00fcn g\u00fccl\u00fc al\u0259tl\u0259r t\u0259qdim edirik. Bu data onlara imkan ver\u0259c\u0259k ki, kor-koran\u0259 kampaniyalar yox, h\u0259d\u0259f\u0259 fokuslu, y\u00fcks\u0259k effektivliy\u0259 malik marketinq strategiyas\u0131 qursunlar. Bizim \u00fc\u00e7\u00fcn partnyorlar b\u00f6y\u00fcm\u0259 strategiyam\u0131z\u0131n vacib bir hiss\u0259sidir. Bir Bonus is\u0259 partnyor \u00fc\u00e7\u00fcn bir vitrin yox, birba\u015fa sat\u0131\u015flar\u0131 v\u0259 m\u00fc\u015ft\u0259ri loyall\u0131\u011f\u0131n\u0131 art\u0131ran g\u00fccl\u00fc bir biznes al\u0259tidir.<\/p>\n\n\n\n

Bu miqyasda bir ke\u00e7id ad\u0259t\u0259n \u00e7\u0259tin olur. H\u0259m m\u00fc\u015ft\u0259ril\u0259ri, h\u0259m d\u0259 minl\u0259rl\u0259 partnyoru yeni sistem\u0259 nec\u0259 adaptasiya etdiniz? Prosesi idar\u0259 etm\u0259k \u00fc\u00e7\u00fcn strategiyan\u0131z n\u0259 oldu?<\/strong><\/p>\n\n\n\n

M\u0259nim \u00fc\u00e7\u00fcn \u201c\u00e7\u0259tin\u201d yox, \u201cd\u00fczg\u00fcn planlanm\u0131\u015f\u201d proses var. \u018fsas m\u0259s\u0259l\u0259 odur ki, bu ke\u00e7id partnyorlar\u0131m\u0131z v\u0259 m\u00fc\u015ft\u0259ril\u0259rimiz \u00fc\u00e7\u00fcn yorucu bir m\u0259rh\u0259l\u0259 kimi yox, yeni bir f\u00fcrs\u0259t kimi g\u00f6r\u00fcns\u00fcn. Strategiyam\u0131z da m\u0259hz bu m\u0259qs\u0259d\u0259 xidm\u0259t edir.<\/p>\n\n\n\n

Konkret olaraq n\u0259 etdik – sual\u0131na cavab\u0131m is\u0259 ke\u00e7idin bir ne\u00e7\u0259 m\u0259rh\u0259l\u0259li olmas\u0131d\u0131r.<\/p>\n\n\n\n

Birincisi, partnyorlar\u0131m\u0131z\u0131 bu proses\u0259 tam haz\u0131rlad\u0131q. Onlara sad\u0259c\u0259 \u201cd\u0259yi\u015fikliy\u0259 gedirik\u201d demirik. H\u0259r birin\u0259 f\u0259rdi yana\u015f\u0131r\u0131q v\u0259 onlara komandam\u0131z t\u0259r\u0259find\u0259n t\u0259liml\u0259r ke\u00e7irilir. H\u0259m\u00e7inin, onlar\u0131 b\u00fct\u00fcn m\u00fcmk\u00fcn suallar\u0131 \u0259vv\u0259lc\u0259d\u0259n cavablayan t\u0259limatlarla t\u0259min edirik. Y\u0259ni, partnyorumuzun h\u0259r hans\u0131 bir \u00e7\u0259tinlikl\u0259 \u00fczl\u0259\u015fm\u0259 ehtimal\u0131n\u0131 s\u0131f\u0131ra endirdik.<\/p>\n\n\n\n

\u0130kincisi, m\u00fc\u015ft\u0259ril\u0259rimizin ke\u015fbek v\u0259 bonus aras\u0131ndak\u0131 se\u00e7im azadl\u0131\u011f\u0131n\u0131 m\u0259hdudla\u015fd\u0131rm\u0131r\u0131q. Bir m\u00fcdd\u0259t h\u0259m k\u00f6hn\u0259 ke\u015fbek sistemi, h\u0259m d\u0259 yeni bonus platformas\u0131 paralel i\u015fl\u0259y\u0259c\u0259k. Bu da insanlara yeni sistemi s\u0259rb\u0259st \u015f\u0259kild\u0259 yoxlamaq, \u00fcst\u00fcnl\u00fckl\u0259rini g\u00f6rm\u0259k v\u0259 k\u00f6n\u00fcll\u00fc olaraq ke\u00e7id etm\u0259k imkan\u0131 verir. N\u0259tic\u0259 is\u0259 a\u00e7\u0131\u011f\u0131 g\u00f6zl\u0259ntimizi d\u0259 a\u015fd\u0131 v\u0259 al\u0131d\u011f\u0131m\u0131z \u015f\u0259rhl\u0259r bizi \u00e7ox sevindirir.<\/p>\n\n\n\n

Bel\u0259 b\u00f6y\u00fck bir layih\u0259nin arxa kadr\u0131 da maraql\u0131d\u0131r. Layih\u0259nin m\u00fc\u015ft\u0259ril\u0259r\u0259 t\u0259qdim olunana q\u0259d\u0259r olan m\u0259rh\u0259l\u0259sini, ofisinizd\u0259 ya\u015fanan o h\u0259y\u0259can\u0131 sizd\u0259n e\u015fitm\u0259k \u00e7ox maraql\u0131d\u0131r. <\/strong><\/p>\n\n\n\n

Bu, b\u0259lk\u0259 d\u0259, m\u00fcsahib\u0259nin \u0259n \u00f6n\u0259mli hiss\u0259sidir. Texnologiya, strategiya, brendinq, bunlar ham\u0131s\u0131 vacibdir. Amma he\u00e7 biri vacib q\u0131\u011f\u0131lc\u0131m\u0131 yand\u0131ran insan amili q\u0259d\u0259r g\u00fccl\u00fc deyil. Son h\u0259ft\u0259l\u0259r, x\u00fcsusil\u0259 son 72 saat ofisin sanki bir d\u00f6y\u00fc\u015f q\u0259rargah\u0131na \u00e7evrildiyini des\u0259m yan\u0131lmaram. Amma bu, m\u0259cburiyy\u0259t alt\u0131nda edil\u0259n bir i\u015f yox, h\u0259r k\u0259sin inand\u0131\u011f\u0131 bir h\u0259d\u0259f u\u011frunda k\u00f6n\u00fcll\u00fc \u015f\u0259kild\u0259 g\u00fcc\u00fcn\u00fc birl\u0259\u015fdirdiyi bir arena idi.<\/p>\n\n\n\n

Bu layih\u0259d\u0259 \u00e7al\u0131\u015fan developerd\u0259n tutmu\u015f, marketinq departamentinin gec\u0259yar\u0131 beyin f\u0131rt\u0131nalar\u0131na kimi b\u00fct\u00fcn \u0259m\u0259kda\u015flar\u0131m\u0131z\u0131n t\u0259\u015f\u0259bb\u00fcsl\u0259rini s\u00f6zl\u0259 ifad\u0259 etm\u0259k \u00e7\u0259tindir.  O otaqlarda yor\u011funluq yox, adrenalin var idi. M\u0259n bir r\u0259hb\u0259r olaraq onlarla sad\u0259c\u0259 f\u0259xr etmir\u0259m, h\u0259m d\u0259 h\u0259r birinin enerjisind\u0259n ilham al\u0131ram. Bir Bonusun \u0259sl memarlar\u0131 onlard\u0131rlar.<\/p>\n\n\n\n

G\u00fcn\u00fcn sonunda \u201cBir Bonus\u201dun \u0259ld\u0259 etm\u0259k ist\u0259yi g\u0259l\u0259c\u0259k h\u0259d\u0259fl\u0259ri n\u0259l\u0259rdir?<\/strong><\/p>\n\n\n\n

\u0130st\u0259r bu layih\u0259nin, ist\u0259rs\u0259 d\u0259 g\u0259l\u0259c\u0259k planlar\u0131m\u0131z\u0131n s\u0259rh\u0259di yoxdur, daimi h\u0259r\u0259k\u0259t v\u0259 yenil\u0259n\u0259n planlar var. Amma m\u0259qs\u0259d birdir, o da \u00f6lk\u0259mizin h\u0259r bir gu\u015f\u0259sind\u0259 ya\u015fayan h\u0259r bir v\u0259t\u0259nda\u015f\u0131n bu sistemd\u0259n faydalanmas\u0131n\u0131 t\u0259min etm\u0259k.<\/p>\n\n\n\n

Bizim \u00fc\u00e7\u00fcn \u201cBir Bonus\u201d sad\u0259c\u0259 bir kommersiya layih\u0259si deyil, h\u0259m d\u0259 r\u0259q\u0259msal v\u0259 maliyy\u0259 inkl\u00fczivliyini t\u0259min ed\u0259n sosial bir missiyad\u0131r. Unutmayaq ki, burada h\u0259r bir bonus \u0259m\u0259liyyat\u0131 na\u011fds\u0131z d\u00f6vriyy\u0259ni stimulla\u015fd\u0131r\u0131r, bu is\u0259 \u00f6z n\u00f6vb\u0259sind\u0259 \u00f6lk\u0259mizin r\u0259q\u0259msal iqtisadi ekosisteminin inki\u015faf\u0131na birba\u015fa t\u00f6hf\u0259 dem\u0259kdir.<\/p>\n\n\n\n

Partnyor \u015f\u0259b\u0259k\u0259mizi dayanmadan geni\u015fl\u0259ndir\u0259c\u0259k, platformaya daim yeni funksiyalar \u0259lav\u0259 ed\u0259c\u0259k v\u0259 m\u00fc\u015ft\u0259ri t\u0259cr\u00fcb\u0259sini m\u00fck\u0259mm\u0259ll\u0259\u015fdir\u0259c\u0259yik. Biz bazarda sad\u0259c\u0259 daha bir loyall\u0131q proqram\u0131 yaratm\u0131r\u0131q. Biz \u00f6lk\u0259d\u0259 h\u0259r k\u0259sin qazand\u0131\u011f\u0131 vahid bir d\u0259y\u0259r standart\u0131 formala\u015fd\u0131r\u0131r\u0131q.<\/p>\n\n\n\n

T\u0259\u015f\u0259kk\u00fcr edir\u0259m, F\u0259rid b\u0259y, olduqca maraql\u0131 v\u0259 faydal\u0131 s\u00f6hb\u0259t oldu.<\/strong>
M\u0259n t\u0259\u015f\u0259kk\u00fcr edir\u0259m. D\u00fc\u015f\u00fcn\u00fcr\u0259m ki, h\u0259r k\u0259si maraqland\u0131ran m\u0259qamlara toxuna bildik. Layih\u0259y\u0259 maraq g\u00f6st\u0259rdiyiniz \u00fc\u00e7\u00fcn t\u0259\u015f\u0259kk\u00fcrl\u0259r. \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cSad\u0259c\u0259 ad d\u0259yi\u015fm\u0259dik, biz loyall\u0131q anlay\u0131\u015f\u0131n\u0131 yenid\u0259n yazd\u0131q\u201d \u2013 F\u0259rid \u0130slamovla \u201cBir Bonus\u201d haqq\u0131nda m\u00fcsahib\u0259 Bir ekosistemi bazara yeni bir m\u0259hsulla \u201cBir Bonus\u201dla daxil olaraq b\u00fct\u00fcn loyall\u0131q proqram\u0131 istifad\u0259\u00e7il\u0259rini t\u0259\u0259cc\u00fcbl\u0259ndirdi. Uzun ill\u0259rdir \u201cUmico Bonus\u201d ad\u0131…<\/p>\n","protected":false},"author":1,"featured_media":40240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/40239"}],"collection":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=40239"}],"version-history":[{"count":3,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/40239\/revisions"}],"predecessor-version":[{"id":40245,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/40239\/revisions\/40245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/media\/40240"}],"wp:attachment":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=40239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=40239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=40239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}