{"id":40455,"date":"2025-09-16T11:00:00","date_gmt":"2025-09-16T08:00:00","guid":{"rendered":"https:\/\/rockvell.com\/?p=40455"},"modified":"2025-09-16T19:43:33","modified_gmt":"2025-09-16T16:43:33","slug":"mastercard-insights-idmani-turizmin-katalizatoru-kimi","status":"publish","type":"post","link":"https:\/\/rockvell.com\/?p=40455","title":{"rendered":"Mastercard Insights: \u0130dman\u0131 Turizmin Katalizatoru kimi"},"content":{"rendered":"\n

Mastercard Insights: \u0130dman\u0131 Turizmin Katalizatoru kimi<\/strong><\/p>\n\n\n\n

\u2022 \u00d6t\u0259n il Bak\u0131da ke\u00e7iril\u0259n Az\u0259rbaycan Qran Prisi h\u0259ft\u0259sind\u0259 beyn\u0259lxalq turist g\u0259li\u015fl\u0259ri 87% artd\u0131, x\u0259rcl\u0259r 77% y\u00fcks\u0259ldi, tranzaksiya say\u0131 is\u0259 85% \u00e7oxald\u0131.
\u2022 X\u0259rcl\u0259m\u0259l\u0259r Bak\u0131n\u0131n h\u00fcdudlar\u0131ndan k\u0259nara \u00e7\u0131xd\u0131 \u2013 b\u00f6lg\u0259l\u0259rd\u0259 tranzaksiyalar \u0259vv\u0259lki d\u00f6vrl\u0259 m\u00fcqayis\u0259d\u0259 3 d\u0259f\u0259 artd\u0131.
\u2022 Ziyar\u0259t\u00e7il\u0259rin x\u0259rcl\u0259ri x\u00fcsusil\u0259 ya\u015fay\u0131\u015f v\u0259 restoran sah\u0259l\u0259rind\u0259 y\u00fcks\u0259k oldu: otel sifari\u015fl\u0259ri 2 d\u0259f\u0259d\u0259n \u00e7ox artd\u0131, restoran x\u0259rcl\u0259ri is\u0259 140%-d\u0259n \u00e7ox y\u00fcks\u0259ldi. Bu, x\u0259rcl\u0259rin daha geni\u015f kateqoriyalara yay\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6st\u0259rir.
\u2022 Dig\u0259r b\u00f6y\u00fck qlobal idman t\u0259dbirl\u0259ri il\u0259 m\u00fcqayis\u0259d\u0259 Az\u0259rbaycan daxil olan turizmd\u0259 \u0259n y\u00fcks\u0259k illik art\u0131m\u0131 qeyd etdi.<\/em><\/p>\n\n\n

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\"\"<\/figure><\/div>\n\n\n

Az\u0259rbaycan Qran Prisini qar\u015f\u0131lama\u011fa haz\u0131rla\u015fark\u0259n, Mastercard iri miqyasl\u0131 idman t\u0259dbirl\u0259rinin turizmi nec\u0259 h\u0259r\u0259k\u0259t\u0259 g\u0259tirdiyini, r\u0259q\u0259msal \u00f6d\u0259ni\u015fl\u0259ri s\u00fcr\u0259tl\u0259ndirdiyini v\u0259 yerli iqtisadiyyatlara uzunm\u00fcdd\u0259tli imkanlar yaratd\u0131\u011f\u0131n\u0131 g\u00f6st\u0259r\u0259n yeni m\u0259lumatlar\u0131 a\u00e7\u0131qlay\u0131r.<\/p>\n\n\n\n

Mastercard Insights m\u0259lumat\u0131na g\u00f6r\u0259, Az\u0259rbaycan Qran Prisi beyn\u0259lxalq turizm\u0259 v\u0259 tranzaksiya f\u0259aliyy\u0259tin\u0259 t\u0259siri il\u0259 qlobal miqyasda f\u0259rql\u0259nir. Yar\u0131\u015f h\u0259ft\u0259sind\u0259 \u00f6lk\u0259y\u0259 g\u0259l\u0259n beyn\u0259lxalq turistl\u0259rin say\u0131 \u00f6t\u0259n ill\u0259 m\u00fcqayis\u0259d\u0259 87% artd\u0131, x\u0259rcl\u0259r is\u0259 77% y\u00fcks\u0259ldi. X\u00fcsusil\u0259 qeyd olunmal\u0131d\u0131r ki, x\u0259rcl\u0259m\u0259l\u0259r Bak\u0131n\u0131n h\u00fcdudlar\u0131ndan k\u0259nara \u00e7\u0131xaraq b\u00f6lg\u0259l\u0259rd\u0259 tranzaksiyalarda 241% art\u0131m yaratd\u0131 ki, bu da qlobal idman t\u0259dbirl\u0259rinin \u00f6lk\u0259 \u00fczr\u0259 faydas\u0131n\u0131 n\u00fcmayi\u015f etdirir.<\/p>\n\n\n\n

Qonaqlar\u0131n x\u0259rcl\u0259m\u0259 v\u0259rdi\u015fl\u0259ri d\u0259 diversifikasiya olunub. Ya\u015fay\u0131\u015f v\u0259 restoran x\u0259rcl\u0259ri \u0259sas istiqam\u0259tl\u0259r olaraq qalmaqla, m\u00fcvafiq olaraq 127% v\u0259 141% artd\u0131. Bununla yana\u015f\u0131, p\u0259rak\u0259nd\u0259 sat\u0131\u015f, moda v\u0259 marketplace al\u0131\u015f-veri\u015fl\u0259ri d\u0259 turistl\u0259rin b\u00fcdc\u0259sind\u0259 daha b\u00f6y\u00fck pay tutdu. T\u00fcrkiy\u0259, B\u00f6y\u00fck Britaniya, G\u00fcrc\u00fcstan, Qazax\u0131stan v\u0259 Almaniyadan g\u0259l\u0259n turistl\u0259r x\u00fcsusi rol oynad\u0131lar: t\u00fcrkiy\u0259li turistl\u0259rin otel x\u0259rcl\u0259ri 238%, britaniyal\u0131 turistl\u0259rin restoran x\u0259rcl\u0259ri is\u0259 346% artd\u0131.<\/p>\n\n\n\n

Qlobal N\u00fcmun\u0259l\u0259r: B\u00f6y\u00fck Britaniyadan M\u00fcnhen\u0259<\/strong><\/p>\n\n\n\n

\u2022 Avropa basketbol \u00e7empionat\u0131<\/strong>: Avropa basketbol turnirl\u0259rin\u0259 dair son qiym\u0259tl\u0259ndirm\u0259l\u0259r ev sahibi \u015f\u0259h\u0259rl\u0259r\u0259 270 milyon avro iqtisadi t\u0259sir g\u00f6st\u0259rib. Berlin, K\u00f6ln, Milan, Praqa v\u0259 Tbilisid\u0259 ke\u00e7iril\u0259n t\u0259dbirl\u0259r 650,000-d\u0259n \u00e7ox tama\u015fa\u00e7\u0131, o c\u00fcml\u0259d\u0259n 50,000 beyn\u0259lxalq azarke\u015f c\u0259lb edib. Birba\u015fa v\u0259 dolay\u0131 x\u0259rcl\u0259r 227 milyon avro, media d\u0259y\u0259ri 39 milyon avro, sosial faydalar is\u0259 4 milyon avro t\u0259\u015fkil edib. Bu r\u0259q\u0259ml\u0259r basketbolun kommersiya v\u0259 m\u0259d\u0259ni \u0259h\u0259miyy\u0259tinin artd\u0131\u011f\u0131n\u0131 n\u00fcmayi\u015f etdirir v\u0259 Mastercard kimi sponsorlar \u00fc\u00e7\u00fcn yerli iqtisadiyyata t\u00f6hf\u0259 ver\u0259r\u0259k geni\u015f auditoriyalarla \u0259laq\u0259 yaratmaq imkanlar\u0131 a\u00e7\u0131r.<\/p>\n\n\n\n

\u2022 Avropa Futbol Final\u0131: Turizm v\u0259 Yerli X\u0259rcl\u0259m\u0259l\u0259rin Art\u0131r\u0131lmas\u0131<\/strong>: Mastercard analizl\u0259rin\u0259 g\u00f6r\u0259, b\u00f6y\u00fck futbol oyunlar\u0131 ev sahibi \u015f\u0259h\u0259rl\u0259r\u0259 ciddi iqtisadi t\u0259sir g\u00f6st\u0259rir. T\u00fcrkiy\u0259d\u0259 ziyar\u0259t\u00e7il\u0259r orta hesabla 3 gec\u0259 qalaraq h\u0259r biri 3 g\u00fcn \u0259rzind\u0259 855 avro x\u0259rcl\u0259yib, \u0259sas\u0259n kart \u00f6d\u0259ni\u015fl\u0259ri vasit\u0259sil\u0259. Bu t\u0259dbirl\u0259r n\u0259tic\u0259sind\u0259 kart \u0259m\u0259liyyatlar\u0131 \u0259vv\u0259lki h\u0259ft\u0259sonu il\u0259 m\u00fcqayis\u0259d\u0259 54%, sonrak\u0131 h\u0259ft\u0259sonu il\u0259 m\u00fcqayis\u0259d\u0259 is\u0259 41% art\u0131b \u2013 \u00fcmumi art\u0131m 48% t\u0259\u015fkil edib.<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Eyni zamanda, 2024-c\u00fc il rekord sayda s\u0259yah\u0259t\u00e7i c\u0259lb ed\u0259c\u0259k t\u0259dbirl\u0259rl\u0259 diqq\u0259t \u00e7\u0259kib. Mastercard \u0130qtisadiyyat \u0130nstitutunun \u201ctrendl\u0259rin istiqam\u0259tl\u0259ri\u201d b\u00f6lm\u0259si M\u00fcnheni vur\u011fulay\u0131b. \u0130yun ay\u0131nda Avropa \u00c7empionat\u0131n\u0131n a\u00e7\u0131l\u0131\u015f oyununa ev sahibliyi ed\u0259n M\u00fcnhen, iyun\u2013avqust 2024 d\u00f6vr\u00fcnd\u0259 qlobal turizmd\u0259 \u0259n s\u00fcr\u0259tl\u0259 artan istiqam\u0259t kimi ilk s\u0131rada q\u0259rarla\u015f\u0131b.<\/p>\n\n\n\n

\u2022 Kral Liverpul Qolf A\u00e7\u0131q Turniri<\/strong>: Mastercard SpendingPulse m\u0259lumat\u0131na g\u00f6r\u0259, qonaqp\u0259rv\u0259rlik sektoru \u0259n b\u00f6y\u00fck art\u0131m\u0131 ya\u015fay\u0131b: ya\u015fay\u0131\u015f sah\u0259sind\u0259 sat\u0131\u015flar 2022-d\u0259n 2023-\u0259 30% art\u0131b, restoran v\u0259 ma\u011faza x\u0259rcl\u0259ri is\u0259 t\u0259xmin\u0259n 25\u201327% y\u00fcks\u0259lib. Avropa v\u0259 beyn\u0259lxalq turistl\u0259rin 88%-i 2024-c\u00fc ild\u0259 t\u0259cr\u00fcb\u0259l\u0259r\u0259 eyni v\u0259 ya daha \u00e7ox pul x\u0259rcl\u0259m\u0259yi planla\u015fd\u0131r\u0131r. Respondentl\u0259rin 41%-i is\u0259 \u201ct\u0259cr\u00fcb\u0259nin unikall\u0131\u011f\u0131\u201dn\u0131 \u0259sas faktor kimi g\u00f6st\u0259rib.<\/p>\n\n\n\n

Az\u0259rbaycan: Qlobal Lider<\/strong><\/p>\n\n\n\n

\u201cAz\u0259rbaycan Qran Prisi sad\u0259c\u0259 yar\u0131\u015f deyil \u2013 bu, iqtisadi m\u00fch\u0259rrikdir,\u201d<\/em> \u2013 dey\u0259 Mastercard-\u0131n Az\u0259rbaycandak\u0131 \u00f6lk\u0259 meneceri Emil Zeynalov bildirib. \u201cBiz yaln\u0131z qonaqlar\u0131n k\u0259skin art\u0131m\u0131n\u0131 deyil, h\u0259m d\u0259 daha geni\u015f faydalar\u0131 g\u00f6r\u00fcr\u00fck: yerli biznesl\u0259rin r\u0259q\u0259msal \u00f6d\u0259ni\u015fl\u0259ri q\u0259bul etm\u0259si, Bak\u0131n\u0131n h\u00fcdudlar\u0131ndan k\u0259nar b\u00f6lg\u0259l\u0259rin daha \u00e7ox turist qazanmas\u0131 v\u0259 s\u0259yah\u0259t\u00e7il\u0259rin t\u0259hl\u00fck\u0259siz, rahat t\u0259cr\u00fcb\u0259l\u0259r ya\u015famas\u0131. Az\u0259rbaycan \u00fc\u00e7\u00fcn bu yaln\u0131z bir h\u0259ft\u0259sonu h\u0259y\u0259can\u0131 deyil \u2013 bu, g\u00fccl\u00fc r\u0259q\u0259msal iqtisadiyyat\u0131n qurulmas\u0131d\u0131r.\u201d<\/em><\/p>\n\n\n\n

Mastercard Insights-a g\u00f6r\u0259, \u00f6t\u0259n il Qran Pri h\u0259ft\u0259sind\u0259 beyn\u0259lxalq ziyar\u0259t\u00e7il\u0259rin 87% artmas\u0131 Az\u0259rbaycan\u0131n yaln\u0131z analoji t\u0259dbirl\u0259ri gerid\u0259 qoymad\u0131\u011f\u0131n\u0131, h\u0259m d\u0259 \u00f6lk\u0259nin qlobal g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rd\u0131\u011f\u0131n\u0131, x\u0259rcl\u0259rin m\u00fcxt\u0259lifl\u0259\u015fm\u0259sini t\u0259min etdiyini v\u0259 r\u0259q\u0259msal \u00f6d\u0259ni\u015f ekosistemini g\u00fccl\u0259ndirdiyini g\u00f6st\u0259rir. Bu il is\u0259 beyn\u0259lxalq g\u0259li\u015fl\u0259rin t\u0259xmin\u0259n 90% artaca\u011f\u0131 proqnozla\u015fd\u0131r\u0131l\u0131r ki, bu da Az\u0259rbaycan\u0131n qlobal arenadak\u0131 n\u00fcfuzunun artd\u0131\u011f\u0131n\u0131 t\u0259sdiql\u0259yir.<\/p>\n\n\n\n

T\u0259cr\u00fcb\u0259nin \u0130nfrastrukturu kimi \u00d6d\u0259ni\u015fl\u0259r<\/strong><\/p>\n\n\n\n

R\u0259q\u0259msal \u00f6d\u0259ni\u015fl\u0259r bu art\u0131m hekay\u0259sinin m\u0259rk\u0259zind\u0259 dayan\u0131r. Minl\u0259rl\u0259 azarke\u015f \u00f6lk\u0259y\u0259 topla\u015fark\u0259n, s\u00fcrt\u00fcnm\u0259siz \u00f6d\u0259ni\u015fl\u0259r yerli biznesl\u0259r\u0259 \u2013 kafel\u0259rd\u0259n otell\u0259r\u0259, s\u0259n\u0259tkar d\u00fckanlar\u0131na q\u0259d\u0259r \u2013 t\u0259l\u0259bi s\u0259m\u0259r\u0259li qar\u015f\u0131lama\u011fa imkan verir. Formula 1 h\u0259ft\u0259sind\u0259 kart v\u0259 r\u0259q\u0259msal c\u00fczdan istifad\u0259sinin artmas\u0131 h\u0259m istehlak\u00e7\u0131lar\u0131n t\u0259hl\u00fck\u0259siz, rahat \u00f6d\u0259ni\u015fl\u0259r\u0259 \u00fcst\u00fcnl\u00fck verdiyini, h\u0259m d\u0259 Az\u0259rbaycan sahibkarlar\u0131n\u0131n qlobal auditoriyan\u0131n g\u00f6zl\u0259ntil\u0259rin\u0259 haz\u0131r oldu\u011funu g\u00f6st\u0259rir.<\/p>\n\n\n\n

Mastercard Haqq\u0131nda<\/strong><\/p>\n\n\n\n

Mastercard 200-d\u0259n \u00e7ox \u00f6lk\u0259 v\u0259 \u0259razid\u0259 iqtisadiyyatlar\u0131 g\u00fccl\u0259ndirir v\u0259 insanlar\u0131 s\u0259lahiyy\u0259tl\u0259ndirir. M\u00fc\u015ft\u0259ril\u0259rimizl\u0259 birlikd\u0259 h\u0259r k\u0259sin inki\u015faf ed\u0259 bil\u0259c\u0259yi davaml\u0131 iqtisadiyyat qururuq. Biz r\u0259q\u0259msal \u00f6d\u0259ni\u015f se\u00e7iml\u0259rinin geni\u015f spektrini d\u0259st\u0259kl\u0259yirik, \u0259m\u0259liyyatlar\u0131 t\u0259hl\u00fck\u0259siz, sad\u0259, a\u011f\u0131ll\u0131 v\u0259 \u0259l\u00e7atan edirik. Texnologiya v\u0259 innovasiyalar\u0131m\u0131z, t\u0259r\u0259fda\u015fl\u0131qlar\u0131m\u0131z v\u0259 \u015f\u0259b\u0259k\u0259l\u0259rimiz birl\u0259\u015f\u0259r\u0259k insanlara, biznesl\u0259r\u0259 v\u0259 h\u00f6kum\u0259tl\u0259r\u0259 \u00f6z \u0259n b\u00f6y\u00fck potensiallar\u0131n\u0131 realla\u015fd\u0131rma\u011fa imkan ver\u0259n unikal m\u0259hsul v\u0259 xidm\u0259tl\u0259r t\u0259qdim edir.<\/p>\n\n\n\n

www.mastercard.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Mastercard Insights: \u0130dman\u0131 Turizmin Katalizatoru kimi \u2022 \u00d6t\u0259n il Bak\u0131da ke\u00e7iril\u0259n Az\u0259rbaycan Qran Prisi h\u0259ft\u0259sind\u0259 beyn\u0259lxalq turist g\u0259li\u015fl\u0259ri 87% artd\u0131, x\u0259rcl\u0259r 77% y\u00fcks\u0259ldi, tranzaksiya say\u0131 is\u0259 85% \u00e7oxald\u0131.\u2022 X\u0259rcl\u0259m\u0259l\u0259r Bak\u0131n\u0131n h\u00fcdudlar\u0131ndan k\u0259nara \u00e7\u0131xd\u0131 \u2013 b\u00f6lg\u0259l\u0259rd\u0259…<\/p>\n","protected":false},"author":2,"featured_media":40456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/40455"}],"collection":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=40455"}],"version-history":[{"count":1,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/40455\/revisions"}],"predecessor-version":[{"id":40460,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/40455\/revisions\/40460"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/media\/40456"}],"wp:attachment":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=40455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=40455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=40455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}