{"id":4070,"date":"2022-10-13T11:24:00","date_gmt":"2022-10-13T08:24:00","guid":{"rendered":"https:\/\/rockvell.com\/?p=4070"},"modified":"2022-10-13T16:54:24","modified_gmt":"2022-10-13T13:54:24","slug":"danimarka-markasi-carlsberg-175-illiyini-qeyd-etdi","status":"publish","type":"post","link":"https:\/\/rockvell.com\/?p=4070","title":{"rendered":"Danimarka markas\u0131 Carlsberg 175 illiyini qeyd etdi"},"content":{"rendered":"\n

Danimarka markas\u0131 Carlsberg 175 illiyini qeyd etdi<\/strong><\/p>\n\n\n\n

Piv\u0259 … \u00e7oxdan b\u0259\u015f\u0259r sivilizasiyas\u0131 tarixinin ayr\u0131lmaz hiss\u0259sin\u0259 \u00e7evrilmi\u015fdir. H\u0259l\u0259 eram\u0131zdan alt\u0131 min il \u0259vv\u0259l (arxeoloqlar\u0131n s\u00fcbutuna \u0259sas\u0259n) k\u00f6p\u00fckl\u00fc i\u00e7kinin insanlar\u0131n susuzlu\u011funu yat\u0131rd\u0131\u011f\u0131n\u0131 v\u0259 onlara q\u00fcvv\u0259t verdiyini t\u0259s\u0259vv\u00fcr ed\u0259nd\u0259, ona h\u00f6rm\u0259tl\u0259 yana\u015fmamaq m\u00fcmk\u00fcn deyil. \u015e\u00fcbh\u0259siz, piv\u0259 istehsal\u0131n\u0131 d\u00fcnya m\u0259d\u0259ni irsin\u0259 daxil etm\u0259k olar. \u00c7\u00fcnki bu ayr\u0131ca bir s\u0259n\u0259tdir ki, burada  inqrediyentl\u0259rin v\u0259 fermentasiya vaxt\u0131n\u0131n v\u0259hd\u0259ti s\u0259n\u0259tkar\u0131n x\u00fcsusi sevgi v\u0259 maraqla \u015fah \u0259s\u0259rinin yarad\u0131l\u0131\u015f\u0131nda riyazi d\u0259qiqlikl\u0259 hesablanm\u0131\u015f ard\u0131c\u0131ll\u0131\u011f\u0131 t\u0259c\u0259ss\u00fcm edir.<\/p>\n\n\n\n

Tarix\u00e7\u0259si Kopenhagen \u015f\u0259h\u0259rind\u0259 piv\u0259bi\u015fir\u0259nl\u0259rd\u0259n birinin o\u011flu Yakob Kristian Yakobsenin <\/strong>tan\u0131nm\u0131\u015f Qabriel Sedlmayerdan pe\u015f\u0259 inc\u0259liyini \u00f6yr\u0259nm\u0259k \u00fc\u00e7\u00fcn M\u00fcnhen \u015f\u0259h\u0259rin\u0259 yollanmas\u0131ndan ba\u015flam\u0131\u015fd\u0131r. Ail\u0259 r\u0259vay\u0259tin\u0259 g\u00f6r\u0259, geri qay\u0131td\u0131qdan sonra ilk lageri Yakob \u00f6z anas\u0131n\u0131n mis qab\u0131nda haz\u0131rlam\u0131\u015fd\u0131. Bundan sonra is\u0259 yenid\u0259n Sedlmayerin yan\u0131na qay\u0131d\u0131b iki qab maya \u0259ld\u0259 ed\u0259 bilmi\u015fdi.<\/p>\n\n\n\n

Danimarka markas\u0131n\u0131n r\u0259smi yaran\u0131\u015f ili 1847-ci il<\/strong> oldu<\/strong>. Bel\u0259 ki, h\u0259min il piv\u0259 a\u015fiqi Yakobsen d\u00fcnyan\u0131n, \u00e7ox g\u00fcman ki, \u0259n yax\u015f\u0131 Pilsneri \u00fc\u00e7\u00fcn haz\u0131rda Frederiksberg Hill kimi tan\u0131nan t\u0259p\u0259nin suyunun y\u00fcks\u0259k keyfiyy\u0259tini se\u00e7\u0259r\u0259k \u015f\u0259xsi zavodunu t\u0259sis etdi. Yeni m\u00fc\u0259ssis\u0259y\u0259 Yakobsen be\u015f ya\u015fl\u0131 o\u011flu \u201cKarl\u201d-\u0131n ad\u0131 v\u0259 \u201cBjerg\u201d s\u00f6z\u00fcn\u00fcn kombinasiyas\u0131n\u0131 istifad\u0259 ed\u0259r\u0259k \u201cCarlsberg\u201d (Danimarka dilind\u0259 \u201cKarl\u0131n da\u011f\u0131\u201d dem\u0259kdir) ad\u0131 verdi.<\/p>\n\n\n\n

Carlsberg banisi Yakob Kristian Yakobsen \u00f6z salamlama nitqind\u0259 bunlarla yana\u015f\u0131 Carlsberg markas\u0131n\u0131n yaran\u0131\u015f\u0131n\u0131n tarixi m\u0259rh\u0259l\u0259l\u0259rind\u0259n, axtar\u0131\u015flardan v\u0259 inki\u015faf\u0131ndan b\u0259hs etmi\u015fdir. Yakobsen obraz\u0131nda Az\u0259rbaycan\u0131n tan\u0131nm\u0131\u015f aktyoru \u015eahin S\u0259rk\u0259rov \u00e7\u0131x\u0131\u015f etmi\u015fdir. Bu maraql\u0131 hekay\u0259ni dinl\u0259y\u0259n qonaqlar sanki ke\u00e7mi\u015f\u0259 s\u0259yah\u0259t etdil\u0259r v\u0259 Carlsberg \u00fc\u00e7\u00fcn \u0259n d\u0259y\u0259rli \u00fcmumd\u00fcnya r\u0259\u011fb\u0259tinin r\u0259mzi olan k\u00f6p\u00fckl\u00fc tac\u0131 il\u0259 Danimarka \u015fah \u0259s\u0259rinin do\u011fum atmosferin\u0259 dald\u0131lar.<\/p>\n\n\n\n

Ona layiq olmaq \u2013 elmi yana\u015fmaya \u0259saslanan Carlsberg ideologiyas\u0131 v\u0259 piv\u0259bi\u015firm\u0259d\u0259 yeni texnologiyalar il\u0259 daim t\u0259sdiql\u0259n\u0259n \u0259sas postulatd\u0131r. Yakobsenin \u00f6z varisl\u0259rin\u0259 etdiyi v\u0259siyy\u0259tind\u0259n bu s\u00f6zl\u0259r Carlsberg \u015firk\u0259tinin ba\u015f ofisinin giri\u015fi \u00fcz\u0259rind\u0259 h\u0259kk olunub:\u201cAnl\u0131q bir s\u0259m\u0259r\u0259 \u0259ld\u0259 edilm\u0259m\u0259sin\u0259 baxmayaraq, piv\u0259 istehsalat\u0131 i\u015find\u0259 daimi m\u0259qs\u0259d piv\u0259bi\u015firm\u0259 s\u0259n\u0259tini m\u00fcmk\u00fcn olan \u0259n m\u00fck\u0259mm\u0259l s\u0259viyy\u0259y\u0259 \u00e7atd\u0131rmaq olmal\u0131d\u0131r ki, bizim piv\u0259bi\u015firm\u0259 m\u00fc\u0259ssis\u0259si v\u0259 onun m\u0259hsullar\u0131 ba\u015fqalar\u0131 \u00fc\u00e7\u00fcn n\u00fcmun\u0259 olsun v\u0259 \u00f6z n\u00fcmun\u0259si il\u0259 \u00f6lk\u0259mizd\u0259 piv\u0259bi\u015firm\u0259 s\u0259n\u0259tini \u015f\u0259r\u0259fli v\u0259 y\u00fcks\u0259k s\u0259viyy\u0259d\u0259 saxlama\u011fa k\u00f6m\u0259k etsin\u201d<\/em>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

175 ildir ki, Carlsberg t\u0259kc\u0259 piv\u0259 istehsal\u0131nda deyil, h\u0259m d\u0259 elmi t\u0259dqiqatlarda y\u00fcks\u0259k standartlara cavab ver\u0259r\u0259k \u201cQ\u0131z\u0131l standart\u201d\u0131n t\u0259l\u0259bl\u0259rin\u0259 \u0259m\u0259l edir. \u018fb\u0259s yer\u0259 deyilmir ki, h\u0259r bir piv\u0259 n\u00f6v\u00fcnd\u0259 bir damla Carlsberg var, bel\u0259 ki, Yakobsen t\u0259r\u0259find\u0259n piv\u0259 istehsal\u0131 \u00fc\u00e7\u00fcn yararl\u0131 olan t\u0259miz Maya n\u00f6v\u00fcn\u00fcn yeti\u015fdirilm\u0259si v\u0259 \u00e7oxald\u0131lmas\u0131 prosesinin m\u00fcf\u0259ss\u0259l t\u0259sviri d\u0259rc edilmi\u015fdir v\u0259 bu texnologiya h\u0259r k\u0259s \u00fc\u00e7\u00fcn \u0259l\u00e7atan edilmi\u015fdir. \u201cSaccharamyces Carlsbergensis\u201d maya n\u00f6v\u00fcn\u00fcn n\u00fcmun\u0259l\u0259ri sor\u011fu \u0259sas\u0131nda d\u00fcnyan\u0131n bir \u00e7ox piv\u0259 m\u00fc\u0259ssis\u0259l\u0259rin\u0259 g\u00f6nd\u0259rilirdi, g\u0259nc piv\u0259bi\u015fir\u0259nl\u0259r is\u0259 Carlsberg t\u0259cr\u00fcb\u0259sini \u00f6yr\u0259nm\u0259k \u00fc\u00e7\u00fcn Kopenhagen\u0259 g\u0259ldil\u0259r. Onun laboratoriyas\u0131 say\u0259sind\u0259, dem\u0259k olar y\u00fcz ildir ki, b\u00fct\u00fcn d\u00fcnya pH-nin hidrogen g\u00f6st\u0259ricisind\u0259n istifad\u0259 edir.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Carlsberg sahibkarlar\u0131n\u0131n diqq\u0259ti t\u0259kc\u0259 elmi ara\u015fd\u0131rmalarda deyildi. Yenilik\u00e7i t\u0259dqiqatlar v\u0259 k\u0259\u015ffl\u0259r, sosial layih\u0259l\u0259r, istedadl\u0131 yaz\u0131\u00e7\u0131lar v\u0259 r\u0259ssamlar \u00fc\u00e7\u00fcn f\u0259rdi t\u0259qa\u00fcdl\u0259r \u2013 b\u00fct\u00fcn bunlar 1876-c\u0131 ild\u0259n etibar\u0259n g\u0259l\u0259c\u0259y\u0259 yat\u0131r\u0131m ed\u0259n Carlsberg Fondunun diqq\u0259t m\u0259rk\u0259zind\u0259dir.<\/p>\n\n\n\n

\u00c7\u00fcnki u\u011furlu g\u0259l\u0259c\u0259yin \u0259sas\u0131 m\u0259hz g\u00fcn\u00fcm\u00fczd\u0259 qoyulur. Carlsberg Azerbaijan-\u0131n ba\u015f direktoru Alius Antulisin<\/strong> \u00e7\u0131x\u0131\u015f\u0131 buna h\u0259sr olunmu\u015fdu. C\u0259nab Antulis Carlsberg-in f\u0259aliyy\u0259t g\u00f6st\u0259rdiyi bazarlarda daima iqtisadiyyat v\u0259 c\u0259miyy\u0259tin h\u0259yat\u0131na m\u00fcsb\u0259t t\u0259sir g\u00f6st\u0259rm\u0259y\u0259 \u00e7al\u0131\u015fd\u0131\u011f\u0131n\u0131 vur\u011fulad\u0131.<\/p>\n\n\n\n

Carlsberg Azerbaijan 2008-ci ild\u0259n etibar\u0259n Carlsberg Group-un t\u0259rkibin\u0259 daxildir. Az\u0259rbaycan bazar\u0131na daxil olan zaman zavodun inki\u015faf\u0131na 20 milyon AB\u015e dollar\u0131ndan \u00e7ox s\u0259rmay\u0259 qoyulub ki, bu da onilliyin \u0259n b\u00f6y\u00fck investisiya layih\u0259l\u0259rind\u0259n biri olmu\u015fdur.<\/p>\n\n\n\n

\u2013 Biz anlay\u0131r\u0131q ki, bazar\u0131n lideri olaraq onun \u0259sas apar\u0131c\u0131 q\u00fcvv\u0259siyik v\u0259 kateqoriyan\u0131n inki\u015faf\u0131na g\u00f6r\u0259 m\u0259suliyy\u0259t bizim \u00e7iyinl\u0259rimiz\u0259 d\u00fc\u015f\u00fcr. M\u0259hz buna g\u00f6r\u0259dir ki, Carlsberg-in bazara daxil olandan b\u0259ri \u00fcmumi investisiya h\u0259cmi 160 milyon manatdan \u00e7ox, illik vergi \u00f6d\u0259ni\u015fl\u0259rimiz is\u0259 t\u0259xmin\u0259n 35 milyon manat t\u0259\u015fkil edir<\/em>. 2021-ci ild\u0259 \u0130qtisadiyyat Nazirliyi il\u0259 imzalanm\u0131\u015f memorandum \u00e7\u0259r\u00e7iv\u0259sind\u0259 biz 2025-ci il\u0259d\u0259k piv\u0259bi\u015firm\u0259 m\u00fc\u0259ssis\u0259sinin, bazar\u0131n, \u0259n \u0259sas\u0131 is\u0259 personal\u0131m\u0131z\u0131n inki\u015faf\u0131na 25 milyon manatdan \u00e7ox s\u0259rmay\u0259 qoyma\u011f\u0131 planla\u015fd\u0131r\u0131r\u0131q \u2013 c\u0259nab Antulis qeyd etdi.<\/em><\/p>\n\n\n\n

Bel\u0259 bir q\u0259dim Danimarka tostu vard\u0131r: \u201cBiz bad\u0259l\u0259ri dostlar\u0131m\u0131z\u0131n v\u0259 tan\u0131d\u0131\u011f\u0131m\u0131z insanlar\u0131n \u015f\u0259r\u0259fin\u0259 qald\u0131r\u0131r\u0131q v\u0259 tan\u0131mad\u0131\u011f\u0131m\u0131z insanlarla birlikd\u0259 qald\u0131r\u0131r\u0131q\u201d. \u018fminlikl\u0259 dem\u0259k olar ki, bu gec\u0259 h\u0259min s\u00f6zl\u0259rin d\u0259rinliyinin \u0259yani s\u00fcbutu oldu. Qonaqlar \u00f6z aralar\u0131nda m\u0259mnuniyy\u0259tl\u0259 \u00fcnsiyy\u0259t qururdular, fikir m\u00fcbadil\u0259si apar\u0131rd\u0131lar v\u0259 bir \u00e7ox \u201carpa-mayaotu \u00e7alarlar\u0131\u201d olan \u015f\u0259xsi \u201cCarlsberg t\u0259cr\u00fcb\u0259l\u0259ri\u201dni b\u00f6l\u00fc\u015fd\u00fcl\u0259r.<\/p>\n\n\n\n

M\u0259\u015fhur ya\u015f\u0131l etiket d\u00fcnyan\u0131n, \u00e7ox g\u00fcman ki, \u0259n yax\u015f\u0131 piv\u0259si olaraq inamla add\u0131mlay\u0131r v\u0259 175 ya\u015f\u0131na baxmayaraq, Carlsberg m\u0259hsullar\u0131 dad\u0131n\u0131n m\u00fck\u0259mm\u0259l balans\u0131, a\u00e7\u0131q v\u0259 \u015f\u0259ffaf r\u0259ngi, z\u0259rif ac\u0131l\u0131\u011f\u0131 v\u0259 xo\u015f \u00e7i\u00e7\u0259k \u0259tri il\u0259 h\u0259r zaman piv\u0259 istehsal\u0131 s\u0259n\u0259tind\u0259 m\u00fck\u0259mm\u0259llik zirv\u0259si olaraq qal\u0131r.<\/p>\n\n\n\n

\u015eirk\u0259t haqq\u0131nda<\/p>\n\n\n\n

\u201cCarlsberg Azerbaijan\u201d<\/strong> piv\u0259bi\u015firm\u0259 zavodunun illik istehsal g\u00fcc\u00fc 8 milyon dekalitrdir. \u015eirk\u0259td\u0259 260-d\u0259k i\u015f\u00e7i \u00e7al\u0131\u015f\u0131r v\u0259 \u0259laq\u0259dar sah\u0259l\u0259rd\u0259 (t\u0259chizat, p\u0259rak\u0259nd\u0259 sat\u0131\u015f) 3000-d\u0259n \u00e7ox i\u015f yeri yarad\u0131l\u0131b. \u015eirk\u0259tin m\u0259hsul portfelin\u0259 \u201cX\u0131rdalan\u201d, \u201cCarlsberg\u201d, \u201cBaltika\u201d, \u201c\u018ffsan\u0259\u201d, \u201cKronenbourg Blanc 1664\u201d, \u201cSeth&Riley’s Garage\u201d kimi markalar daxildir.<\/p>\n\n\n\n

\u201cCarlsberg Group\u201d<\/strong> 1847-ci ild\u0259 yarad\u0131l\u0131b v\u0259 haz\u0131rda d\u00fcnyan\u0131n \u0259n b\u00f6y\u00fck piv\u0259 istehsal\u00e7\u0131lar\u0131ndan biridir. \u015eirk\u0259tin ba\u015f q\u0259rargah\u0131 Danimarkan\u0131n paytaxt\u0131 Kopenhagend\u0259 yerl\u0259\u015fir. D\u00fcnyan\u0131n \u00fc\u00e7 iri regionunun – Q\u0259rbi Avropa, M\u0259rk\u0259zi v\u0259 \u015e\u0259rqi Avropa v\u0259 Asiyan\u0131n onlarla \u00f6lk\u0259sind\u0259 \u201cCarlsberg Group\u201dun zavodlar\u0131 var v\u0259 onun m\u0259hsullar\u0131 150 \u00f6lk\u0259d\u0259 t\u0259qdim edilir. \u015eirk\u0259tin portfelin\u0259 140-dan \u00e7ox piv\u0259 markas\u0131 daxildir. \u201cCarlsberg Group\u201d \u0259m\u0259kda\u015flar\u0131n\u0131n \u00fcmumi say\u0131 40 000-d\u0259n \u00e7oxdur.<\/p>\n\n\n\n

\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

Danimarka markas\u0131 Carlsberg 175 illiyini qeyd etdi Piv\u0259 … \u00e7oxdan b\u0259\u015f\u0259r sivilizasiyas\u0131 tarixinin ayr\u0131lmaz hiss\u0259sin\u0259 \u00e7evrilmi\u015fdir. H\u0259l\u0259 eram\u0131zdan alt\u0131 min il \u0259vv\u0259l (arxeoloqlar\u0131n s\u00fcbutuna \u0259sas\u0259n) k\u00f6p\u00fckl\u00fc i\u00e7kinin insanlar\u0131n susuzlu\u011funu yat\u0131rd\u0131\u011f\u0131n\u0131 v\u0259 onlara q\u00fcvv\u0259t verdiyini t\u0259s\u0259vv\u00fcr…<\/p>\n","protected":false},"author":2,"featured_media":4073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/4070"}],"collection":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4070"}],"version-history":[{"count":1,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/4070\/revisions"}],"predecessor-version":[{"id":4078,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/4070\/revisions\/4078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/media\/4073"}],"wp:attachment":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}