{"id":41752,"date":"2025-10-25T01:00:00","date_gmt":"2025-10-24T22:00:00","guid":{"rendered":"https:\/\/rockvell.com\/?p=41752"},"modified":"2025-10-25T09:58:47","modified_gmt":"2025-10-25T06:58:47","slug":"azintelecomun-t%c9%99crub%c9%99si-filip-kotlerin-muasir-marketinqin-%c9%99saslari-kitabinda-yer-alacaq","status":"publish","type":"post","link":"https:\/\/rockvell.com\/?p=41752","title":{"rendered":"\u201cAzInTelecom\u201dun t\u0259cr\u00fcb\u0259si Filip Kotlerin \u201cM\u00fcasir marketinqin \u0259saslar\u0131\u201d kitab\u0131nda yer alacaq"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>\u201cAzInTelecom\u201dun t\u0259cr\u00fcb\u0259si Filip Kotlerin \u201cM\u00fcasir marketinqin \u0259saslar\u0131\u201d kitab\u0131nda yer alacaq<\/strong><\/p>\n\n\n\n<p>AZCON Holding \u015firk\u0259tl\u0259rind\u0259n olan \u201cAzInTelecom\u201d MMC d\u00fcnya marketinq elminin banil\u0259rind\u0259n say\u0131lan Filip Kotlerin \u201cM\u00fcasir marketinqin \u0259saslar\u0131\u201d adl\u0131 n\u0259\u015frind\u0259 t\u0259qdim edil\u0259c\u0259k.<\/p>\n\n\n\n<p>N\u0259\u015frd\u0259 \u201cAzInTelecom\u201dun u\u011furlu t\u0259cr\u00fcb\u0259si kimi S\u0130MA R\u0259q\u0259msal H\u0259ll\u0259r Platformas\u0131 x\u00fcsusi yer alacaq. Kitabda biometriya texnologiyas\u0131na \u0259saslanaraq r\u0259q\u0259msal imza, identifikasiya v\u0259 \u00f6d\u0259ni\u015f sisteml\u0259rini bir ekosistemd\u0259 birl\u0259\u015fdir\u0259n platforman\u0131n \u00f6lk\u0259d\u0259 r\u0259q\u0259msal xidm\u0259tl\u0259r\u0259 \u00e7\u0131x\u0131\u015f\u0131 asanla\u015fd\u0131rmas\u0131ndan b\u0259hs olunur.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"687\" src=\"https:\/\/rockvell.com\/wp-content\/uploads\/2025\/10\/press-reliz-AZ-1024x687.jpg\" alt=\"\" class=\"wp-image-41753\" style=\"width:456px;height:auto\" srcset=\"https:\/\/rockvell.com\/wp-content\/uploads\/2025\/10\/press-reliz-AZ-1024x687.jpg 1024w, https:\/\/rockvell.com\/wp-content\/uploads\/2025\/10\/press-reliz-AZ-300x201.jpg 300w, https:\/\/rockvell.com\/wp-content\/uploads\/2025\/10\/press-reliz-AZ-768x515.jpg 768w, https:\/\/rockvell.com\/wp-content\/uploads\/2025\/10\/press-reliz-AZ-1536x1030.jpg 1536w, https:\/\/rockvell.com\/wp-content\/uploads\/2025\/10\/press-reliz-AZ-360x241.jpg 360w, https:\/\/rockvell.com\/wp-content\/uploads\/2025\/10\/press-reliz-AZ.jpg 1610w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Filip Kotlerin kitab\u0131nda \u201cAzInTelecom\u201dun yana\u015fmas\u0131 texnologiya il\u0259 b\u0259rab\u0259r, h\u0259m d\u0259 marketinq v\u0259 istifad\u0259\u00e7i t\u0259cr\u00fcb\u0259sinin u\u011furlu sintezi kimi d\u0259y\u0259rl\u0259ndirilir. Bel\u0259 ki, \u015firk\u0259t r\u0259q\u0259msal imzan\u0131n geni\u015f istifad\u0259sini t\u0259\u015fviq etm\u0259k \u00fc\u00e7\u00fcn sad\u0259 interfeys, biometrik identifikasiya v\u0259 \u00e7oxkanall\u0131 kommunikasiya strategiyas\u0131 t\u0259tbiq edir. Bu yana\u015fma n\u0259tic\u0259sind\u0259 \u201cS\u0130MA \u0130mza\u201d mobil t\u0259tbiqi 5 milyondan \u00e7ox istifad\u0259\u00e7i t\u0259r\u0259find\u0259n y\u00fckl\u0259nilib, 50 milyondan art\u0131q tranzaksiya h\u0259yata ke\u00e7irilib.<\/p>\n\n\n\n<p>\u0130st\u0259nil\u0259n vaxt v\u0259 m\u0259kanda etibarl\u0131, davaml\u0131 v\u0259 innovativ xidm\u0259tl\u0259r t\u0259qdim etm\u0259k m\u0259qs\u0259dil\u0259 yarad\u0131lm\u0131\u015f S\u0130MA \u00f6lk\u0259nin r\u0259q\u0259msalla\u015fma prosesini s\u00fcr\u0259tl\u0259ndirir. Platforma, h\u0259m\u00e7inin ekoloji d\u0259y\u0259rl\u0259r\u0259 d\u0259 t\u00f6hf\u0259 verir \u2013 ka\u011f\u0131z s\u0259rfiyyat\u0131n\u0131n azalmas\u0131 say\u0259sind\u0259 me\u015f\u0259l\u0259rin qorunmas\u0131na, enerji v\u0259 su ehtiyatlar\u0131n\u0131n q\u0259na\u0259tin\u0259 \u015f\u0259rait yarad\u0131r. \u201cAzInTelecom\u201d S\u0130MA R\u0259q\u0259msal Platformas\u0131 il\u0259 yana\u015f\u0131, innovativ \u201cbulud\u201d h\u0259ll\u0259ri, kibert\u0259hl\u00fck\u0259sizlik v\u0259 sertifikatla\u015fd\u0131rma xidm\u0259tl\u0259ri vasit\u0259sil\u0259 r\u0259q\u0259msal g\u0259l\u0259c\u0259yin birg\u0259 formala\u015fd\u0131r\u0131lmas\u0131na da t\u00f6hf\u0259 verir.<\/p>\n\n\n\n<p>\u201cM\u00fcasir marketinqin atas\u0131\u201d kimi tan\u0131nan Filip Kotler 90-dan \u00e7ox kitab\u0131n, o c\u00fcml\u0259d\u0259n d\u00fcnyan\u0131n apar\u0131c\u0131 t\u0259dris m\u00fc\u0259ssis\u0259l\u0259rind\u0259 \u00f6yr\u0259dil\u0259n \u201cMarketing Management\u201d \u0259s\u0259rinin m\u00fc\u0259llifidir. Onun 60 ili \u0259hat\u0259 ed\u0259n karyeras\u0131 marketinqin elmi v\u0259 praktik \u0259saslar\u0131n\u0131 formala\u015fd\u0131r\u0131b. Kotlerin \u201cHarvard Business Review\u201d, \u201cJournal of Marketing\u201d kimi n\u00fcfuzlu jurnallarda 100-d\u0259n art\u0131q m\u0259qal\u0259si d\u0259rc edilib, d\u00fcnyan\u0131n m\u00fcxt\u0259lif \u00f6lk\u0259l\u0259rind\u0259 \u015firk\u0259tl\u0259r\u0259 r\u0259qab\u0259t qabiliyy\u0259tini art\u0131rmaq \u00fc\u00e7\u00fcn effektiv marketinq prinsipl\u0259rini t\u0259tbiq etm\u0259y\u0259 d\u0259st\u0259k olub.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cAzInTelecom\u201dun t\u0259cr\u00fcb\u0259si Filip Kotlerin \u201cM\u00fcasir marketinqin \u0259saslar\u0131\u201d kitab\u0131nda yer alacaq AZCON Holding \u015firk\u0259tl\u0259rind\u0259n olan \u201cAzInTelecom\u201d MMC d\u00fcnya marketinq elminin banil\u0259rind\u0259n say\u0131lan Filip Kotlerin \u201cM\u00fcasir marketinqin \u0259saslar\u0131\u201d adl\u0131 n\u0259\u015frind\u0259 t\u0259qdim edil\u0259c\u0259k. N\u0259\u015frd\u0259 \u201cAzInTelecom\u201dun u\u011furlu t\u0259cr\u00fcb\u0259si kimi&#8230;<\/p>\n","protected":false},"author":1,"featured_media":41753,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/41752"}],"collection":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=41752"}],"version-history":[{"count":1,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/41752\/revisions"}],"predecessor-version":[{"id":41754,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/41752\/revisions\/41754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/media\/41753"}],"wp:attachment":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=41752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=41752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=41752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}