{"id":44564,"date":"2026-02-03T01:00:00","date_gmt":"2026-02-02T22:00:00","guid":{"rendered":"https:\/\/rockvell.com\/?p=44564"},"modified":"2026-02-03T11:02:37","modified_gmt":"2026-02-03T08:02:37","slug":"az%c9%99rbaycanda-r%c9%99q%c9%99msallasmanin-novb%c9%99ti-dalgasi","status":"publish","type":"post","link":"https:\/\/rockvell.com\/?p=44564","title":{"rendered":"\u201cAz\u0259rbaycanda r\u0259q\u0259msalla\u015fman\u0131n n\u00f6vb\u0259ti dal\u011fas\u0131\u201d"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>Mastercard v\u0259 Az\u0259rbaycan M\u0259rk\u0259zi Bank\u0131 birg\u0259 ara\u015fd\u0131rman\u0131 t\u0259qdim edir: \u201cAz\u0259rbaycanda r\u0259q\u0259msalla\u015fman\u0131n n\u00f6vb\u0259ti dal\u011fas\u0131\u201d<\/strong><\/p>\n\n\n\n<ul>\n<li><em>Mastercard v\u0259 Az\u0259rbaycan M\u0259rk\u0259zi Bank\u0131&nbsp; maliyy\u0259 sah\u0259sind\u0259 r\u0259q\u0259msal transformasiya \u00fc\u00e7\u00fcn yol x\u0259rit\u0259sini \u0259ks etdir\u0259n \u201cAz\u0259rbaycanda r\u0259q\u0259msalla\u015fman\u0131n n\u00f6vb\u0259ti dal\u011fas\u0131\u201d adl\u0131 birg\u0259 ara\u015fd\u0131rman\u0131 t\u0259qdim edibl\u0259r.<\/em><\/li>\n\n\n\n<li><em>\u201cNa\u011fds\u0131z Az\u0259rbaycan\u201d proqram\u0131n\u0131n t\u0259tbiqi d\u00f6vr\u00fcnd\u0259&nbsp; (2017-2023)&nbsp; <\/em><strong><em>kart \u0259m\u0259liyyatlar\u0131 alt\u0131 d\u0259f\u0259 art\u0131b<\/em><\/strong><em>. <\/em><strong><em>Na\u011fdla\u015fd\u0131rma s\u0259viyy\u0259si 87%-d\u0259n 43%-\u0259 d\u00fc\u015f\u00fcb<\/em><\/strong><em> \u2013 bu r\u0259q\u0259ml\u0259r r\u0259q\u0259msalla\u015fman\u0131n geni\u015f t\u0259tbiqinin g\u00f6st\u0259ricisidir.<\/em><em><sup>1<\/sup><\/em><\/li>\n\n\n\n<li><strong><em>KOB-lar\u0131n kart \u00f6d\u0259ni\u015fl\u0259rinin h\u0259cminin<\/em><\/strong><em> <\/em><strong><em>2027-ci il\u0259 q\u0259d\u0259r ikiqat artaca\u011f\u0131<\/em><\/strong><em> g\u00f6zl\u0259nilir ki, bu da daha \u00e7ox \u015f\u0259ffafl\u0131\u011fa v\u0259 inki\u015fafa t\u0259kan ver\u0259c\u0259k.<\/em><em><sup>2<\/sup><\/em><em><br><\/em><\/li>\n<\/ul>\n\n\n\n<p>Mastercard Az\u0259rbaycan Respublikas\u0131n\u0131n M\u0259rk\u0259zi Bank\u0131 (AMB) il\u0259 \u0259m\u0259kda\u015fl\u0131q \u00e7\u0259r\u00e7iv\u0259sind\u0259 \u201c<a href=\"https:\/\/www.mastercardservices.com\/en\/resources\/expertise\/next-wave-digitization-azerbaijan\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong><em>Az\u0259rbaycanda r\u0259q\u0259msalla\u015fman\u0131n n\u00f6vb\u0259ti dal\u011fas\u0131<\/em><\/strong><\/a>\u201d adl\u0131 ara\u015fd\u0131rma s\u0259n\u0259dini d\u0259rc edib. Bu m\u00fcf\u0259ss\u0259l ara\u015fd\u0131rma r\u0259q\u0259msal \u00f6d\u0259ni\u015fl\u0259rin iqtisadi art\u0131m\u0131n s\u00fcr\u0259tl\u0259ndirilm\u0259si, \u015f\u0259ffafl\u0131\u011f\u0131n art\u0131r\u0131lmas\u0131 v\u0259 \u00f6lk\u0259d\u0259 maliyy\u0259 inkl\u00fczivliyinin g\u00fccl\u0259ndirm\u0259sind\u0259ki rolu\u00a0 bar\u0259d\u0259 dan\u0131\u015f\u0131r.<\/p>\n\n\n\n<p>Ara\u015fd\u0131rma Az\u0259rbaycan\u0131n r\u0259q\u0259msal iqtisadiyyat\u0131n\u0131n on il \u0259rzind\u0259ki t\u0259r\u0259qqisini n\u0259z\u0259rd\u0259n ke\u00e7irir. Bu s\u0259n\u0259dd\u0259 transformasiyan\u0131n n\u00f6vb\u0259ti m\u0259rh\u0259l\u0259si, x\u00fcsusil\u0259 d\u0259 r\u0259q\u0259msalla\u015fma vasit\u0259sil\u0259 ki\u00e7ik v\u0259 orta bizesin (KOB) g\u00fccl\u0259ndirilm\u0259si \u00f6n\u0259 \u00e7\u0259kilir. Ara\u015fd\u0131rma \u00e7oxqatl\u0131 t\u0259dqiqat metodologiyas\u0131na \u0259saslan\u0131r. Bel\u0259 ki, ara\u015fd\u0131rma \u00e7\u0259r\u00e7iv\u0259sind\u0259 810 KOB v\u0259 600 istehlak\u00e7\u0131n\u0131n i\u015ftirak etdiyi iki \u00f6lk\u0259miqyasl\u0131 sor\u011fu, t\u0259r\u0259fda\u015flarla 18 m\u00fcsahib\u0259, alt\u0131 fokus qrupu, gizli m\u00fc\u015ft\u0259ri t\u0259liml\u0259ri v\u0259 40 \u00f6lk\u0259d\u0259 60-dan \u00e7ox t\u0259\u015f\u0259bb\u00fcs\u00fcn qlobal m\u00fcqayis\u0259li t\u0259hlili t\u0259\u015fkil olunub. S\u0259n\u0259d maliyy\u0259 sektorunda r\u0259q\u0259msal transformasiya \u00fc\u00e7\u00fcn t\u0259kam\u00fcl\u00fc, m\u00f6vcud v\u0259ziyy\u0259ti v\u0259 g\u0259l\u0259c\u0259k yol x\u0259rit\u0259sini \u00f6z\u00fcnd\u0259 c\u0259ml\u0259yir. Maliyy\u0259 sektoru \u00fczr\u0259 siyas\u0259t \u00e7\u0259r\u00e7iv\u0259sini m\u00fc\u0259yy\u0259n ed\u0259n t\u0259r\u0259fl\u0259r, maliyy\u0259 institutlar\u0131, KOB v\u0259 s\u0259nayed\u0259 f\u0259aliyy\u0259t g\u00f6st\u0259r\u0259n t\u0259r\u0259fda\u015flara xitab ed\u0259n yeni m\u0259lumatlar d\u00f6vl\u0259t-\u00f6z\u0259l \u0259m\u0259kda\u015fl\u0131\u011f\u0131n\u0131n milli iqtisadiyyatda yeni s\u0259m\u0259r\u0259lilik, dayan\u0131ql\u0131l\u0131q v\u0259 r\u0259qab\u0259t s\u0259viyy\u0259l\u0259rinin m\u00fc\u0259yy\u0259n olunmas\u0131n\u0131 vur\u011fulay\u0131r.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/rockvell.com\/wp-content\/uploads\/2026\/02\/Slide1.jpg-1024x576.jpeg\" alt=\"\" class=\"wp-image-44565\" style=\"width:469px;height:auto\" srcset=\"https:\/\/rockvell.com\/wp-content\/uploads\/2026\/02\/Slide1.jpg-1024x576.jpeg 1024w, https:\/\/rockvell.com\/wp-content\/uploads\/2026\/02\/Slide1.jpg-300x169.jpeg 300w, https:\/\/rockvell.com\/wp-content\/uploads\/2026\/02\/Slide1.jpg-768x432.jpeg 768w, https:\/\/rockvell.com\/wp-content\/uploads\/2026\/02\/Slide1.jpg-360x203.jpeg 360w, https:\/\/rockvell.com\/wp-content\/uploads\/2026\/02\/Slide1.jpg.jpeg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>Az\u0259rbaycanda r\u0259q\u0259msal \u00f6d\u0259ni\u015fl\u0259rin s\u00fcr\u0259tli inki\u015faf\u0131<\/strong><\/p>\n\n\n\n<p>R\u0259q\u0259msal \u00f6d\u0259ni\u015fl\u0259r s\u0259m\u0259r\u0259li, t\u0259hl\u00fck\u0259siz v\u0259 \u015f\u0259ffaf maliyy\u0259 \u0259m\u0259liyyatlar\u0131na imkan yaratmaqla m\u00fcasir iqtisadiyyatlar \u00fc\u00e7\u00fcn m\u00fch\u00fcm \u0259h\u0259miyy\u0259t k\u0259sb edir. Mastercard v\u0259 AMB t\u0259r\u0259find\u0259n 2017-2023-c\u00fc ill\u0259ri \u0259hat\u0259 ed\u0259n \u201c<em>Na\u011fds\u0131z Az\u0259rbaycan\u201d<\/em> t\u0259\u015f\u0259bb\u00fcs\u00fc&nbsp; \u00f6lk\u0259d\u0259 r\u0259q\u0259msal \u0259m\u0259liyyatlar\u0131n inki\u015faf\u0131na \u0259h\u0259miyy\u0259tli t\u00f6hf\u0259 vermi\u015fdir. M\u00fcvafiq d\u00f6vr \u0259rzind\u0259 kart \u0259m\u0259liyyatlar\u0131n\u0131n \u00fcmumi d\u0259y\u0259ri alt\u0131 d\u0259f\u0259 art\u0131b, na\u011fdla\u015fd\u0131rman\u0131n pay\u0131 is\u0259 <strong>87%-d\u0259n 43%-\u0259<\/strong><strong><sup>1<\/sup><\/strong> d\u00fc\u015f\u00fcb. Bu tendensiyalar h\u00f6kum\u0259tin f\u0259aliyy\u0259ti n\u0259tic\u0259sind\u0259 na\u011fd\u0131z \u00f6d\u0259ni\u015fl\u0259r\u0259 qar\u015f\u0131 m\u00fcnasib\u0259td\u0259 k\u00f6kl\u00fc d\u0259yi\u015fiklik, innovativ texnologiyalar\u0131n t\u0259tbiqi v\u0259 r\u0259q\u0259msal infrastrukturun geni\u015fl\u0259nm\u0259sini \u0259ks etdirir.<\/p>\n\n\n\n<p><strong>KOB-lar r\u0259q\u0259msal transformasiyan\u0131n m\u0259rk\u0259zind\u0259<\/strong><\/p>\n\n\n\n<p>Bu tendensiyan\u0131n davam\u0131 kimi, Mastercard v\u0259 AMB-nin ara\u015fd\u0131rmas\u0131 <strong>KOB-lar\u0131 <\/strong>&nbsp;Az\u0259rbaycan\u0131n r\u0259q\u0259msal iqtisadiyyat\u0131n\u0131n n\u00f6vb\u0259ti inki\u015faf m\u0259rh\u0259l\u0259sinin t\u0259kanverici q\u00fcvv\u0259si olaraq vur\u011fulay\u0131r. Haz\u0131rda t\u0259xmin\u0259n <strong>380.000 KOB-un<\/strong> \u0259lav\u0259 d\u0259y\u0259r\u0259 <strong>17 milyard manatdan \u00e7ox<\/strong> t\u00f6hf\u0259si olsa da, bir \u00e7oxu h\u0259l\u0259 d\u0259 \u0259sas\u0259n na\u011fd pulla f\u0259aliyy\u0259t g\u00f6st\u0259rir.<sup>3<\/sup> R\u0259q\u0259msal al\u0259tl\u0259r\u0259 v\u0259 \u00f6d\u0259ni\u015f h\u0259ll\u0259rinin \u0259l\u00e7atanl\u0131\u011f\u0131n\u0131n t\u0259min olunmas\u0131 KOB-lar\u0131n yeni bazarlara \u00e7\u0131x\u0131\u015f imkanlar\u0131n\u0131n geni\u015fl\u0259ndirilm\u0259sin\u0259&nbsp; v\u0259 iqtisadi \u0259laq\u0259l\u0259rinin d\u0259rinl\u0259\u015fdirilm\u0259sin\u0259 k\u00f6m\u0259k ed\u0259 bil\u0259r.<\/p>\n\n\n\n<p>Az\u0259rbaycan t\u0259sirli ir\u0259lil\u0259yi\u015f g\u00f6st\u0259rs\u0259 d\u0259<strong>, n\u00f6vb\u0259ti b\u00f6y\u00fck ir\u0259lil\u0259yi\u015f p\u0259rak\u0259nd\u0259 sat\u0131\u015f v\u0259 KOB \u00f6d\u0259ni\u015fl\u0259rind\u0259 <\/strong><strong>na\u011fd puldan istifad\u0259nin azald\u0131lmas\u0131ndad\u0131r<\/strong><strong>. AMB-nin \u201c2024-2026-c\u0131 ill\u0259r \u00fc\u00e7\u00fcn maliyy\u0259 sektorunun inki\u015faf Strategiyas\u0131\u201d<\/strong> p\u0259rak\u0259nd\u0259 ticar\u0259td\u0259 na\u011fds\u0131z \u00f6d\u0259ni\u015fin pay\u0131n\u0131n <strong>40%-d\u0259n \u00e7ox olmas\u0131n\u0131<\/strong>, m\u00fc\u015ft\u0259ri k\u00f6\u00e7\u00fcrm\u0259l\u0259rind\u0259 r\u0259q\u0259msal kanal\u0131n pay\u0131n\u0131n <strong>90%-i \u00fcst\u0259l\u0259m\u0259sini<\/strong> v\u0259 na\u011fds\u0131z kart \u0259m\u0259liyyatlar\u0131n\u0131n \u00fcmumi kart \u0259m\u0259liyyatlar\u0131n\u0131n <strong>70%-d\u0259n \u00e7oxunu<\/strong> t\u0259\u015fkil etm\u0259sini h\u0259d\u0259fl\u0259yir ki, bu da Az\u0259rbaycan\u0131n regional r\u0259q\u0259msal liderl\u0259r aras\u0131nda m\u00f6vqeyini m\u00f6hk\u0259ml\u0259ndirir.<sup>4<\/sup><\/p>\n\n\n\n<p>AMB il\u0259 birlikd\u0259 Mastercard-\u0131n r\u0259q\u0259msal transformasiyan\u0131n n\u00f6vb\u0259ti m\u0259rh\u0259l\u0259si \u00fc\u00e7\u00fcn bax\u0131\u015f\u0131 <strong>KOB-lar\u0131n daha d\u0259rin i\u015ftirak\u0131na, daha geni\u015f r\u0259q\u0259msal \u00f6d\u0259i\u015f q\u0259buluna v\u0259 mane\u0259siz \u0259m\u0259liyyat t\u0259cr\u00fcb\u0259sin\u0259 y\u00f6n\u0259lib<\/strong> ki, bu da h\u0259r bir \u0259m\u0259liyyat\u0131n daha \u015f\u0259ffaf v\u0259 dayan\u0131ql\u0131 maliyy\u0259 sistemin\u0259 t\u00f6hf\u0259 verm\u0259sini t\u0259min edir.<\/p>\n\n\n\n<p><strong>\u018fm\u0259kda\u015fl\u0131\u011f\u0131n g\u0259l\u0259c\u0259k inki\u015faf\u0131<\/strong><\/p>\n\n\n\n<p>Mastercard v\u0259 AMB-nin birg\u0259 ara\u015fd\u0131rmas\u0131nda a\u015fa\u011f\u0131da sadalanan m\u0259qamlarla yana\u015f\u0131 r\u0259q\u0259msalla\u015fman\u0131n t\u0259tbiqinin s\u00fcr\u0259tl\u0259ndirilm\u0259si \u00fc\u00e7\u00fcn bir s\u0131ra praktik t\u00f6vsiy\u0259l\u0259r yer al\u0131r :<\/p>\n\n\n\n<ul>\n<li>Prosesi asanla\u015fd\u0131rmaq \u00fc\u00e7\u00fcn KOB-lar aras\u0131nda r\u0259q\u0259msal \u00f6d\u0259ni\u015fl\u0259rin q\u0259bulunun geni\u015fl\u0259ndirilm\u0259si<\/li>\n\n\n\n<li>R\u0259q\u0259msal \u0259m\u0259liyyatlar \u00fc\u00e7\u00fcn t\u0259\u015fviql\u0259rin g\u00fccl\u0259ndirilm\u0259si<\/li>\n\n\n\n<li>KOB-lar aras\u0131nda maliyy\u0259 savadl\u0131l\u0131\u011f\u0131n\u0131n v\u0259 r\u0259q\u0259msal etimad\u0131n art\u0131r\u0131lmas\u0131<\/li>\n\n\n\n<li>D\u00f6vl\u0259t qurumlar\u0131, banklar v\u0259 fintex \u015firk\u0259tl\u0259ri aras\u0131nda \u0259m\u0259kda\u015fl\u0131\u011f\u0131n d\u0259rinl\u0259\u015fdirilm\u0259si<\/li>\n<\/ul>\n\n\n\n<p><strong>Mastercard-\u0131n AMB il\u0259 t\u0259r\u0259fda\u015fl\u0131\u011f\u0131 haqq\u0131nda<\/strong><\/p>\n\n\n\n<p>Mastercard v\u0259 AMB 2017-ci ild\u0259 \u201c<em>Na\u011fds\u0131z Az\u0259rbaycan\u201d<\/em> proqram\u0131n\u0131n t\u0259tbiqind\u0259n etibar\u0259n r\u0259q\u0259msalla\u015fman\u0131n inki\u015faf\u0131nda strateji t\u0259r\u0259fda\u015flara \u00e7evrilibl\u0259r. Bel\u0259 ki, t\u0259\u015fkilatlar elektron \u00f6d\u0259ni\u015fl\u0259ri geni\u015fl\u0259ndirm\u0259k, kibert\u0259hl\u00fck\u0259sizliyi g\u00fccl\u0259ndirm\u0259k v\u0259 maliyy\u0259 sektorunda innovasiyalar\u0131 t\u0259\u015fviq etm\u0259k \u00fc\u00e7\u00fcn bir s\u0131ra m\u00fc\u015ft\u0259r\u0259k t\u0259\u015f\u0259bb\u00fcsl\u0259r h\u0259yata ke\u00e7iribl\u0259r. Birg\u0259 ara\u015fd\u0131rma bu \u0259m\u0259kda\u015fl\u0131\u011f\u0131n n\u00f6vb\u0259ti m\u0259rh\u0259l\u0259sini t\u0259msil etm\u0259kl\u0259 dayan\u0131ql\u0131 inki\u015fafa y\u00f6n\u0259lib.<\/p>\n\n\n\n<p><strong>\u0130stinadlar:<\/strong><\/p>\n\n\n\n<ol>\n<li>Az\u0259rbaycan Respublikas\u0131n\u0131n M\u0259rk\u0259zi Bank\u0131 (AMB), \u201cMastercard Advisors\u201dun t\u0259hlil material\u0131<\/li>\n\n\n\n<li>\u201cMastercard Advisors\u201dun t\u0259hlil material\u0131<\/li>\n\n\n\n<li>Az\u0259rbaycan D\u00f6vl\u0259t Statistika Komit\u0259si (DSK)<\/li>\n\n\n\n<li>Az\u0259rbaycan Respublikas\u0131n\u0131n M\u0259rk\u0259zi Bank\u0131 (AMB)<\/li>\n<\/ol>\n\n\n\n<p><strong>Mastercard haqq\u0131nda<\/strong><\/p>\n\n\n\n<p>Mastercard d\u00fcnya \u00fczr\u0259 200-d\u0259n \u00e7ox \u00f6lk\u0259 v\u0259 \u0259razid\u0259 iqtisadiyyatlar\u0131 v\u0259 insanlar\u0131 d\u0259st\u0259kl\u0259yir. M\u00fc\u015ft\u0259ril\u0259rimizl\u0259 birg\u0259 h\u0259r k\u0259sin inkiaf ed\u0259 bil\u0259c\u0259yi dayan\u0131ql\u0131 iqtisadiyyat qururuq. Biz geni\u015f \u00e7e\u015fidd\u0259 r\u0259q\u0259msal \u00f6d\u0259ni\u015f se\u00e7iml\u0259rini d\u0259st\u0259kl\u0259yir, \u0259m\u0259liyyatlar\u0131 t\u0259hl\u00fck\u0259siz, sad\u0259, a\u011f\u0131ll\u0131 v\u0259 \u0259l\u00e7atan edirik. Texnologiyam\u0131z v\u0259 yenilikl\u0259rimiz, t\u0259r\u0259fda\u015fl\u0131qlar\u0131m\u0131z v\u0259 \u015f\u0259b\u0259k\u0259l\u0259rimiz birl\u0259\u015f\u0259r\u0259k insanlara, m\u00fc\u0259ssis\u0259l\u0259r\u0259 v\u0259 h\u00f6kum\u0259tl\u0259r\u0259 \u0259n b\u00f6y\u00fck potensiallar\u0131n\u0131 realla\u015fd\u0131rma\u011fa k\u00f6m\u0259k ed\u0259n unikal m\u0259hsul v\u0259 xidm\u0259tl\u0259r d\u0259sti t\u0259qdim edir.<\/p>\n\n\n\n<p><a href=\"http:\/\/www.mastercard.com\">www.mastercard.com<\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mastercard v\u0259 Az\u0259rbaycan M\u0259rk\u0259zi Bank\u0131 birg\u0259 ara\u015fd\u0131rman\u0131 t\u0259qdim edir: \u201cAz\u0259rbaycanda r\u0259q\u0259msalla\u015fman\u0131n n\u00f6vb\u0259ti dal\u011fas\u0131\u201d Mastercard Az\u0259rbaycan Respublikas\u0131n\u0131n M\u0259rk\u0259zi Bank\u0131 (AMB) il\u0259 \u0259m\u0259kda\u015fl\u0131q \u00e7\u0259r\u00e7iv\u0259sind\u0259 \u201cAz\u0259rbaycanda r\u0259q\u0259msalla\u015fman\u0131n n\u00f6vb\u0259ti dal\u011fas\u0131\u201d adl\u0131 ara\u015fd\u0131rma s\u0259n\u0259dini d\u0259rc edib. Bu m\u00fcf\u0259ss\u0259l ara\u015fd\u0131rma r\u0259q\u0259msal&#8230;<\/p>\n","protected":false},"author":2,"featured_media":44565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/44564"}],"collection":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=44564"}],"version-history":[{"count":1,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/44564\/revisions"}],"predecessor-version":[{"id":44566,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/44564\/revisions\/44566"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/media\/44565"}],"wp:attachment":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=44564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=44564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=44564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}