{"id":44772,"date":"2026-02-11T01:00:00","date_gmt":"2026-02-10T22:00:00","guid":{"rendered":"https:\/\/rockvell.com\/?p=44772"},"modified":"2026-02-10T23:45:16","modified_gmt":"2026-02-10T20:45:16","slug":"carlsberg-azerbaijan-2025-ci-ili-yuks%c9%99k-gost%c9%99ricil%c9%99rl%c9%99-basa-vurub","status":"publish","type":"post","link":"https:\/\/rockvell.com\/?p=44772","title":{"rendered":"“Carlsberg Azerbaijan” 2025-ci ili y\u00fcks\u0259k g\u00f6st\u0259ricil\u0259rl\u0259 ba\u015fa vurub"},"content":{"rendered":"\n

“Carlsberg Azerbaijan” 2025-ci ili y\u00fcks\u0259k g\u00f6st\u0259ricil\u0259rl\u0259 ba\u015fa vurub<\/strong><\/p>\n\n\n\n

“Carlsberg Azerbaijan” \u015firk\u0259ti 2025-ci il \u0259rzind\u0259 \u00f6lk\u0259 iqtisadiyyat\u0131na verdiyi t\u00f6hf\u0259ni daha da art\u0131r\u0131b.\u015eirk\u0259t \u00f6t\u0259n il d\u00f6vl\u0259t b\u00fcdc\u0259sin\u0259 \u00fcmumilikd\u0259 38,7 milyon manatdan art\u0131q vergi v\u0259 r\u00fcs\u00fcm \u00f6d\u0259ni\u015fi h\u0259yata ke\u00e7irib.<\/p>\n\n\n\n

Bir s\u0131ra xarici v\u0259 bazar amill\u0259rinin t\u0259sirin\u0259 baxmayaraq,\u00a0\u015eirk\u0259t 2025-ci ild\u0259 m\u00fcsb\u0259t inki\u015faf dinamikas\u0131 n\u00fcmayi\u015f etdirmi\u015f v\u0259 sat\u0131\u015f h\u0259cml\u0259rini 2024-c\u00fc ill\u0259 m\u00fcqayis\u0259d\u0259 2,4% art\u0131b.<\/strong><\/p>\n\n\n\n

M\u00fcasir ticar\u0259t kanal\u0131nda (p\u0259rak\u0259nd\u0259 sat\u0131\u015f \u015f\u0259b\u0259k\u0259l\u0259ri) sat\u0131\u015flar bazarda m\u00f6vqel\u0259rin g\u00fccl\u0259ndirilm\u0259si, kommersiya prosesl\u0259rinin standartla\u015fd\u0131r\u0131lmas\u0131 v\u0259 milli p\u0259rak\u0259nd\u0259 sat\u0131\u015f \u015f\u0259b\u0259k\u0259l\u0259ri il\u0259 t\u0259r\u0259fda\u015fl\u0131q t\u0259\u015f\u0259bb\u00fcsl\u0259rinin inki\u015faf\u0131 n\u0259tic\u0259sind\u0259 11,1% art\u0131b. H\u043eReCa kanal\u0131nda (otel, restoran v\u0259 kafel\u0259r) sat\u0131\u015f h\u0259cml\u0259ri premium brendl\u0259r portfelinin geni\u015fl\u0259ndirilm\u0259si, sat\u0131\u015f f\u0259aliyy\u0259tinin intensivl\u0259\u015fdirilm\u0259si v\u0259\u00a0“X\u0131rdalan” brendinin bazar m\u00f6vqeyinin g\u00fccl\u0259ndirilm\u0259si hesab\u0131na 4,6% art\u0131b.\u00a0<\/strong>DIOT kanal\u0131nda (p\u0259rak\u0259nd\u0259 sat\u0131\u015f m\u0259nt\u0259q\u0259l\u0259rind\u0259 \u00e7\u0259ll\u0259k piv\u0259si) sat\u0131\u015flar aktiv m\u00fc\u015ft\u0259ri bazas\u0131n\u0131n geni\u015fl\u0259nm\u0259si n\u0259tic\u0259sind\u0259 2024-c\u00fc ill\u0259 m\u00fcqayis\u0259d\u0259 45,2% art\u0131b. Eyni zamanda, \u0259n\u0259n\u0259vi ticar\u0259t kanal\u0131nda (ki\u00e7ik p\u0259rak\u0259nd\u0259 sat\u0131\u015f m\u0259nt\u0259q\u0259l\u0259ri) sat\u0131\u015f h\u0259cml\u0259ri \u00f6t\u0259n ill\u0259 m\u00fcqayis\u0259d\u0259 7,2% azal\u0131b ki, bu da istehlak\u00e7\u0131 davran\u0131\u015f\u0131n\u0131n daha m\u00fcasir sat\u0131\u015f formatlar\u0131na y\u00f6n\u0259lm\u0259si v\u0259 bazarda struktur d\u0259yi\u015fiklikl\u0259ri il\u0259 \u0259laq\u0259l\u0259ndirilir.<\/p>\n\n\n\n

2025-ci ild\u0259 Carlsberg Azerbaijan m\u0259hsullar\u0131n\u0131n\u00a0G\u00fcrc\u00fcstana ixrac h\u0259cmi is\u0259 y\u00fcks\u0259k art\u0131m tempi n\u00fcmayi\u015f etdirib v\u0259 2024-c\u00fc ill\u0259 m\u00fcqayis\u0259d\u0259 70%\u00a0<\/strong>art\u0131b.<\/p>\n\n\n

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Brend portfeli davaml\u0131 inki\u015fafdad\u0131r v\u0259 u\u011furlu t\u0259r\u0259fda\u015fl\u0131qlar davam edir<\/strong><\/p>\n\n\n\n

2025-ci ild\u0259 Carlsberg Azerbaijan brend portfelinin davaml\u0131 inki\u015faf\u0131n\u0131 t\u0259min etm\u0259kl\u0259 bazardak\u0131 m\u00f6vqeyini m\u00f6hk\u0259ml\u0259ndirib, h\u0259r bir brend \u00f6z seqmentind\u0259 art\u0131m\u0131n m\u00fch\u00fcm h\u0259r\u0259k\u0259tverici q\u00fcvv\u0259si olub.<\/p>\n\n\n\n

Apar\u0131c\u0131 brend olan “X\u0131rdalan”\u0131n 2024-c\u00fc il il\u0259 m\u00fcqayis\u0259d\u0259 sat\u0131\u015f h\u0259cml\u0259rind\u0259 10% art\u0131m qeyd\u0259 al\u0131n\u0131b, bazardak\u0131 lider m\u00f6vqeyini bir daha t\u0259sdiql\u0259yib.<\/p>\n\n\n\n

“X\u0131rdalan Premium Draft” m\u0259hsulu <\/strong>2025-ci ild\u0259 Br\u00fcsseld\u0259 Beyn\u0259lxalq Dad \u0130nstitutu t\u0259r\u0259find\u0259n t\u0259qdim olunan “Superior Taste Award” beyn\u0259lxalq m\u00fckafat\u0131n\u0131 qazanmas\u0131 v\u0259 ilin sonunda m\u0259hdud burax\u0131l\u0131\u015f olan “X\u0131rdalan Winter Edition” seriyas\u0131 premium seqmentin g\u00fccl\u0259nm\u0259sini t\u0259min edib. “X\u0131rdalan 0.0” \u00f6z \u0259hat\u0259 dair\u0259sini Bak\u0131 \u0130nvestisiya G\u00fcn\u00fc, Bak\u0131 Marafonu, Az\u0259rbaycan Media Liqas\u0131 il\u0259 h\u0259yata ke\u00e7iril\u0259n v\u0259 AFFA il\u0259 davam ed\u0259n strateji t\u0259r\u0259fda\u015fl\u0131qlar vasit\u0259sil\u0259 geni\u015fl\u0259ndirib.<\/p>\n\n\n\n

“Carlsberg” premium brendi<\/strong>, CineMastercard kinoteatrlar\u0131nda (D\u0259niz Mall v\u0259 G\u0259nclik Mall) t\u0259qdim etdiyi Carlsberg zallar\u0131 v\u0259 dig\u0259r geni\u015fmiqyasl\u0131 brend aktivasiya t\u0259dbirl\u0259ri say\u0259sind\u0259 sat\u0131\u015f h\u0259cmini 22,2% art\u0131r\u0131b.<\/p>\n\n\n\n

“Blanc 1664” brendi <\/strong>is\u0259 2025-ci il \u0259rzind\u0259 sat\u0131\u015f h\u0259cml\u0259rini 2024-c\u00fc ill\u0259 m\u00fcqais\u0259d\u0259 15,2% art\u0131r\u0131b. Bu n\u0259tic\u0259 bir s\u0131ra m\u0259qs\u0259dy\u00f6nl\u00fc kommunikasiya v\u0259 brend imicini m\u00f6hk\u0259ml\u0259ndir\u0259n t\u0259dbirl\u0259rl\u0259 d\u0259st\u0259kl\u0259nib: bunlara “Stock In Stock Out” il\u0259 birg\u0259 ekskl\u00fcziv kapsul kolleksiyas\u0131n\u0131n t\u0259qdimat\u0131, Bak\u0131 Moda H\u0259ft\u0259si v\u0259 Piano Festival\u0131n\u0131n r\u0259smi sponsoru kimi i\u015ftirak daxildir.<\/p>\n\n\n\n

“Tuborg”\u00a0<\/strong>yenid\u0259n beyn\u0259lxalq “DREAM FEST” layih\u0259sinin r\u0259smi t\u0259r\u0259fda\u015f\u0131 olub, b\u00f6y\u00fck ulduzlar\u0131n i\u015ftirak\u0131 il\u0259 ke\u00e7iril\u0259n t\u0259dbirl\u0259rd\u0259 f\u0259rql\u0259nib v\u0259 2024-c\u00fc ill\u0259 m\u00fcqayis\u0259d\u0259 16,8% art\u0131m n\u00fcmayi\u015f etdirib.<\/p>\n\n\n

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Carlsberg Azerbaijan Grimbergen abbatl\u0131\u011f\u0131nda yaranm\u0131\u015f, piv\u0259bi\u015firm\u0259 sah\u0259sind\u0259 900 ild\u0259n \u00e7ox tarix\u0259 malik premium brend olan Bel\u00e7ika piv\u0259si “Grimbergen”i “Blonde” v\u0259 “Blanche” olmaqla iki \u00e7e\u015fidd\u0259 Az\u0259rbaycan bazar\u0131na t\u0259qdim edib.<\/strong><\/p>\n\n\n\n

“Carlsberg Azerbaijan komandas\u0131na yenic\u0259 qo\u015fulma\u011f\u0131ma baxmayaraq \u0259minlikl\u0259 dey\u0259 bil\u0259r\u0259m ki, \u015eirk\u0259t 2025-ci ili g\u00fccl\u00fc biznes g\u00f6st\u0259ricil\u0259ri v\u0259 \u0259h\u0259miyy\u0259tli strateji nailiyy\u0259tl\u0259rl\u0259 tamamlay\u0131b.<\/p>\n\n\n\n

\u0130lin \u0259sas hadis\u0259si t\u0259r\u0259fda\u015flar\u0131m\u0131zla birg\u0259 \u0130mi\u015flid\u0259 \u201cPromalt\u201d piv\u0259lik arpa emal\u0131 zavodunun a\u00e7\u0131l\u0131\u015f\u0131 oldu. Az\u0259rbaycan Respublikas\u0131n\u0131n Prezidenti, c\u0259nab \u0130lham \u018fliyevin i\u015ftirak\u0131 il\u0259 ke\u00e7iril\u0259n a\u00e7\u0131l\u0131\u015f m\u0259rasimind\u0259 i\u015ftirak etm\u0259k bizim \u00fc\u00e7\u00fcn b\u00f6y\u00fck \u015f\u0259r\u0259f idi.<\/p>\n\n\n\n

N\u00f6vb\u0259ti ill\u0259rd\u0259 m\u0259nim \u0259sas fokusum \u0259ld\u0259 edilmi\u015f n\u0259tic\u0259l\u0259rd\u0259n ir\u0259li g\u0259l\u0259r\u0259k biznesin davaml\u0131 inki\u015faf\u0131n\u0131 t\u0259min etm\u0259k, keyfiyy\u0259t, innovasiya v\u0259 lokalla\u015fd\u0131rmaya \u0259lav\u0259 investisiyalar yat\u0131rmaq, h\u0259m\u00e7inin d\u00f6vl\u0259t v\u0259 s\u0259naye t\u0259r\u0259fda\u015flar\u0131 il\u0259 \u0259m\u0259kda\u015fl\u0131\u011f\u0131 m\u00f6hk\u0259ml\u0259ndir\u0259r\u0259k h\u0259m \u015eirk\u0259tin, h\u0259m d\u0259 \u00f6lk\u0259 iqtisadiyyat\u0131n\u0131n dayan\u0131ql\u0131 b\u00f6y\u00fcm\u0259sini d\u0259st\u0259kl\u0259m\u0259k olacaq,\u201d\u00a0<\/strong>\u2013 Krasimir Lazarov, Carlsberg Azerbaijan-\u0131n Ba\u015f direktoru qeyd edib.<\/p>\n\n\n

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Dayan\u0131ql\u0131 inki\u015faf \u00fc\u00e7\u00fcn “Birlikd\u0259 SIFIRA do\u011fru v\u0259 daha \u0130r\u0259li”<\/strong><\/p>\n\n\n\n

Carlsberg Group-un “Birlikd\u0259 SIFIRA do\u011fru v\u0259 daha \u0130r\u0259li” qlobal dayan\u0131ql\u0131l\u0131q strategiyas\u0131n\u0131n bir hiss\u0259si olaraq, \u015eirk\u0259t ekoloji c\u0259h\u0259td\u0259n dayan\u0131ql\u0131 texnologiyalar\u0131n t\u0259tbiqin\u0259 istiqam\u0259tl\u0259nmi\u015f t\u0259\u015f\u0259bb\u00fcsl\u0259r, resurslar\u0131n s\u0259m\u0259r\u0259li istifad\u0259si v\u0259 yerli icmalar\u0131n inki\u015faf\u0131n\u0131n d\u0259st\u0259kl\u0259nm\u0259si \u00fczr\u0259 t\u0259\u015f\u0259bb\u00fcsl\u0259ri davaml\u0131 \u015f\u0259kild\u0259 icra edir.<\/p>\n\n\n\n

Son be\u015f il \u0259rzind\u0259 (2021\u20132025) Carlsberg Azerbaijan su istehlak\u0131n\u0131 9%, istilik istehlak\u0131n\u0131 11% v\u0259 CO\u2082 emissiyas\u0131n\u0131 9% azald\u0131b.<\/strong><\/p>\n\n\n\n

Bundan \u0259lav\u0259, 2025-ci il \u0259rzind\u0259 \u015eirk\u0259t “X\u0259z\u0259ri Qoruyaq!” ekoloji layih\u0259sini f\u0259al \u015f\u0259kild\u0259 d\u0259st\u0259kl\u0259y\u0259r\u0259k, L\u0259nk\u0259ran, Astara, Xa\u00e7maz, \u015eabran, Siy\u0259z\u0259n, Neft\u00e7ala, Sumqay\u0131t v\u0259 Bak\u0131 sahill\u0259rind\u0259 t\u0259mizlik t\u0259dbirl\u0259ri t\u0259\u015fkil edib. T\u0259\u015f\u0259bb\u00fcs \u00e7\u0259r\u00e7iv\u0259sind\u0259 23 hektardan \u00e7ox \u0259razid\u0259 5 tondan art\u0131q tullant\u0131 toplan\u0131b v\u0259 t\u0259krar emal edilib.<\/p>\n\n\n\n

Xat\u0131rladaq ki, “Carlsberg Azerbaijan”\u0131n piv\u0259 zavodu Bak\u0131 \u015f\u0259h\u0259rind\u0259n 10 kilometr m\u0259saf\u0259d\u0259, X\u0131rdalanda yerl\u0259\u015fir. Zavodun istehsal g\u00fcc\u00fc ild\u0259 8 milyon dekalitr t\u0259\u015fkil edir. \u015eirk\u0259td\u0259 t\u0259xmin\u0259n 250 n\u0259f\u0259r i\u015f\u00e7i \u00e7al\u0131\u015f\u0131r v\u0259 \u0259laq\u0259li sah\u0259l\u0259rd\u0259 (t\u0259chizat\u00e7\u0131lar, p\u0259rak\u0259nd\u0259 sat\u0131\u015f, otel biznesi) 3000-d\u0259n \u00e7ox i\u015f yeri t\u0259min edilir. Zavodun inki\u015faf\u0131na qoyulan investisiyalar\u0131n \u00fcmumi h\u0259cmi 82 milyon manata yax\u0131nd\u0131r. \u015eirk\u0259tin portfelin\u0259 “X\u0131rdalan”, “Carlsberg”, “Tuborg”, “Blanc 1664”, “Grimbergen” v\u0259 “\u018ffsan\u0259” kimi brendl\u0259r daxildir.<\/p>\n","protected":false},"excerpt":{"rendered":"

“Carlsberg Azerbaijan” 2025-ci ili y\u00fcks\u0259k g\u00f6st\u0259ricil\u0259rl\u0259 ba\u015fa vurub “Carlsberg Azerbaijan” \u015firk\u0259ti 2025-ci il \u0259rzind\u0259 \u00f6lk\u0259 iqtisadiyyat\u0131na verdiyi t\u00f6hf\u0259ni daha da art\u0131r\u0131b.\u015eirk\u0259t \u00f6t\u0259n il d\u00f6vl\u0259t b\u00fcdc\u0259sin\u0259 \u00fcmumilikd\u0259 38,7 milyon manatdan art\u0131q vergi v\u0259 r\u00fcs\u00fcm \u00f6d\u0259ni\u015fi h\u0259yata…<\/p>\n","protected":false},"author":2,"featured_media":44765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/44772"}],"collection":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=44772"}],"version-history":[{"count":1,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/44772\/revisions"}],"predecessor-version":[{"id":44773,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/44772\/revisions\/44773"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/media\/44765"}],"wp:attachment":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=44772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=44772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=44772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}