{"id":45768,"date":"2026-04-20T01:00:00","date_gmt":"2026-04-19T22:00:00","guid":{"rendered":"https:\/\/rockvell.com\/?p=45768"},"modified":"2026-04-20T18:31:45","modified_gmt":"2026-04-20T15:31:45","slug":"accessbank-dan-f%c9%99rdi-bankciliqda-yeni-m%c9%99rh%c9%99l%c9%99","status":"publish","type":"post","link":"https:\/\/rockvell.com\/?p=45768","title":{"rendered":"AccessBank-dan f\u0259rdi bank\u00e7\u0131l\u0131qda yeni m\u0259rh\u0259l\u0259"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>AccessBank-dan f\u0259rdi bank\u00e7\u0131l\u0131qda yeni m\u0259rh\u0259l\u0259: VIP Club rebrendinq edil\u0259r\u0259k \u201cPrivate Banking\u201d\u0259 \u00e7evrildi<\/strong><\/p>\n\n\n\n<p>AccessBank Az\u0259rbaycanda sahibkarl\u0131q v\u0259 p\u0259rak\u0259nd\u0259 bank\u00e7\u0131l\u0131q sah\u0259sind\u0259 m\u00f6vqeyini m\u00f6hk\u0259ml\u0259ndirm\u0259kl\u0259 yana\u015f\u0131, f\u0259rdi bank\u00e7\u0131l\u0131q istiqam\u0259tinin inki\u015faf\u0131nda yeni m\u0259rh\u0259l\u0259y\u0259 q\u0259d\u0259m qoydu\u011funu elan edir.<\/p>\n\n\n\n<p>2023-c\u00fc ild\u0259 istifad\u0259y\u0259 verilmi\u015f v\u0259 f\u0259rdi bank\u00e7\u0131l\u0131q xidm\u0259tl\u0259ri t\u0259qdim ed\u0259n VIP Club m\u0259hsulu bu g\u00fcnd\u0259n etibar\u0259n rebrendinq edil\u0259r\u0259k \u201cPrivate Banking\u201d ad\u0131 alt\u0131nda f\u0259aliyy\u0259tini davam etdir\u0259c\u0259k.<\/p>\n\n\n\n<p>Rebrendinq \u00e7\u0259r\u00e7iv\u0259sind\u0259 \u201cPrivate Banking\u201d konsepsiyas\u0131 daha da t\u0259kmill\u0259\u015fdiril\u0259r\u0259k m\u00fc\u015ft\u0259ril\u0259r\u0259 f\u0259rdil\u0259\u015fdirilmi\u015f yana\u015fma, y\u00fcks\u0259k s\u0259viyy\u0259li xidm\u0259t v\u0259 h\u0259yat t\u0259rzin\u0259 uy\u011fun kompleks h\u0259ll\u0259r t\u0259qdim etm\u0259y\u0259 y\u00f6n\u0259lib. Yeni yana\u015fma m\u00fc\u015ft\u0259ril\u0259rin vaxt\u0131na q\u0259na\u0259t ed\u0259n, g\u00fcnd\u0259lik prosesl\u0259ri sad\u0259l\u0259\u015fdir\u0259n v\u0259 \u0259lav\u0259 d\u0259y\u0259r yaradan xidm\u0259t modelin\u0259 \u0259saslan\u0131r.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/rockvell.com\/wp-content\/uploads\/2026\/04\/Esas-S\u0259kil-1024x682.jpeg\" alt=\"\" class=\"wp-image-45769\" style=\"width:442px;height:auto\" srcset=\"https:\/\/rockvell.com\/wp-content\/uploads\/2026\/04\/Esas-S\u0259kil-1024x682.jpeg 1024w, https:\/\/rockvell.com\/wp-content\/uploads\/2026\/04\/Esas-S\u0259kil-300x200.jpeg 300w, https:\/\/rockvell.com\/wp-content\/uploads\/2026\/04\/Esas-S\u0259kil-768x512.jpeg 768w, https:\/\/rockvell.com\/wp-content\/uploads\/2026\/04\/Esas-S\u0259kil-1536x1024.jpeg 1536w, https:\/\/rockvell.com\/wp-content\/uploads\/2026\/04\/Esas-S\u0259kil-2048x1365.jpeg 2048w, https:\/\/rockvell.com\/wp-content\/uploads\/2026\/04\/Esas-S\u0259kil-360x240.jpeg 360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>\u201cAccessBank olaraq \u0259sas prioritetimiz m\u00fc\u015ft\u0259ril\u0259rimiz\u0259 yaln\u0131z maliyy\u0259 xidm\u0259tl\u0259ri t\u0259qdim etm\u0259k deyil, onlar\u0131n g\u00fcnd\u0259lik h\u0259yat\u0131n\u0131 asanla\u015fd\u0131ran, vaxtlar\u0131na q\u0259na\u0259t ed\u0259n v\u0259 real d\u0259y\u0259r yaradan h\u0259ll\u0259r formala\u015fd\u0131rmaqd\u0131r. VIP Club-un \u201cPrivate Banking\u201d olaraq rebrendinqi bu istiqam\u0259td\u0259 atd\u0131\u011f\u0131m\u0131z n\u00f6vb\u0259ti strateji add\u0131md\u0131r. \u0130nan\u0131r\u0131q ki, yenil\u0259nmi\u015f konsepsiya il\u0259 m\u00fc\u015ft\u0259ril\u0259rimiz\u0259 daha y\u00fcks\u0259k s\u0259viyy\u0259d\u0259 f\u0259rdil\u0259\u015fdirilmi\u015f xidm\u0259t v\u0259 premium bank\u00e7\u0131l\u0131q t\u0259cr\u00fcb\u0259si t\u0259qdim ed\u0259c\u0259yik\u201d, &#8211; bunu bank\u0131n \u0130dar\u0259 Hey\u0259tinin \u00fczv\u00fc, Ba\u015f Biznes \u0130nzibat\u00e7\u0131s\u0131 Renat H\u00fcmb\u0259tov deyib.<\/p>\n\n\n\n<p>Qeyd edilib ki, \u201cPrivate Banking\u201d art\u0131q yaln\u0131z bank m\u0259hsulu deyil, eyni zamanda m\u00fc\u015ft\u0259ril\u0259rl\u0259 uzunm\u00fcdd\u0259tli v\u0259 etibarl\u0131 t\u0259r\u0259fda\u015fl\u0131\u011fa \u0259saslanan xidm\u0259t modelidir. Son iki il \u0259rzind\u0259 bu yana\u015fma \u00f6z n\u0259tic\u0259sini g\u00f6st\u0259rib \u2013 Bank\u0131n premium m\u00fc\u015ft\u0259ri seqmentind\u0259 \u0259h\u0259miyy\u0259tli art\u0131m qeyd\u0259 al\u0131n\u0131b. Bu m\u00fcdd\u0259t \u0259rzind\u0259 m\u00fc\u015ft\u0259ri bazas\u0131nda b\u00f6y\u00fck art\u0131m m\u00fc\u015fahid\u0259 olunub ki, bu da t\u0259qdim olunan f\u0259rdi yana\u015fma v\u0259 y\u00fcks\u0259k xidm\u0259t keyfiyy\u0259tin\u0259 olan etimad\u0131n g\u00f6st\u0259ricisidir.<\/p>\n\n\n\n<p>Haz\u0131rda \u201cPrivate Banking\u201d \u00e7\u0259r\u00e7iv\u0259sind\u0259 m\u00fc\u015ft\u0259ril\u0259r\u0259 depozit, kredit v\u0259 investisiya h\u0259ll\u0259ri il\u0259 yana\u015f\u0131, aviabiletl\u0259rin t\u0259\u015fkili, viza d\u0259st\u0259yi, s\u0131\u011forta xidm\u0259tl\u0259ri v\u0259 ekskl\u00fcziv t\u0259dbirl\u0259r\u0259 \u00e7\u0131x\u0131\u015f kimi qeyri-maliyy\u0259 \u00fcst\u00fcnl\u00fckl\u0259ri d\u0259 t\u0259qdim olunur. Bu xidm\u0259tl\u0259r m\u00fc\u015ft\u0259ril\u0259rin yaln\u0131z maliyy\u0259 deyil, \u00fcmumi h\u0259yat keyfiyy\u0259tinin art\u0131r\u0131lmas\u0131na y\u00f6n\u0259lib.<\/p>\n\n\n\n<p><br>\u201cPrivate Banking bizim \u00fc\u00e7\u00fcn sad\u0259c\u0259 bir xidm\u0259t modeli deyil \u2013 bu, m\u00fc\u015ft\u0259ril\u0259rimizl\u0259 qurdu\u011fumuz etibarl\u0131 v\u0259 uzunm\u00fcdd\u0259tli t\u0259r\u0259fda\u015fl\u0131\u011f\u0131n ifad\u0259sidir. Son iki il \u0259rzind\u0259 qazand\u0131\u011f\u0131m\u0131z t\u0259cr\u00fcb\u0259 g\u00f6st\u0259rdi ki, f\u0259rdi yana\u015fma v\u0259 y\u00fcks\u0259k xidm\u0259t keyfiyy\u0259ti m\u00fc\u015ft\u0259ril\u0259r t\u0259r\u0259find\u0259n y\u00fcks\u0259k qiym\u0259tl\u0259ndirilir. Yeni m\u0259rh\u0259l\u0259d\u0259 m\u0259qs\u0259dimiz bu yana\u015fman\u0131 daha da inki\u015faf etdir\u0259r\u0259k, m\u00fc\u015ft\u0259ril\u0259rimiz\u0259 onlar\u0131n h\u0259yat t\u0259rzin\u0259 uy\u011fun, d\u0259y\u0259r yaradan v\u0259 f\u0259rq yaradan h\u0259ll\u0259r t\u0259qdim etm\u0259kdir\u201d, dey\u0259 Private Banking m\u0259hsulunun r\u0259hb\u0259ri V\u00fcsal\u0259 Quliyeva bildirib.&nbsp;<\/p>\n\n\n\n<p>Yeni m\u0259rh\u0259l\u0259d\u0259 Bank premium t\u0259r\u0259fda\u015f \u015f\u0259b\u0259k\u0259sinin geni\u015fl\u0259ndirilm\u0259sini, m\u00fc\u015ft\u0259ril\u0259r\u0259 daha \u00e7ox f\u0259rdi imtiyazlar\u0131n t\u0259qdim olunmas\u0131n\u0131 v\u0259 xidm\u0259tl\u0259rin h\u0259yat t\u0259rzi y\u00f6n\u00fcml\u00fc formatda inki\u015faf\u0131n\u0131 \u0259sas prioritetl\u0259r kimi m\u00fc\u0259yy\u0259n edib.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/rockvell.com\/wp-content\/uploads\/2026\/04\/S\u0259kil-2-1024x682.jpeg\" alt=\"\" class=\"wp-image-45770\" style=\"width:442px;height:auto\" srcset=\"https:\/\/rockvell.com\/wp-content\/uploads\/2026\/04\/S\u0259kil-2-1024x682.jpeg 1024w, https:\/\/rockvell.com\/wp-content\/uploads\/2026\/04\/S\u0259kil-2-300x200.jpeg 300w, https:\/\/rockvell.com\/wp-content\/uploads\/2026\/04\/S\u0259kil-2-768x512.jpeg 768w, https:\/\/rockvell.com\/wp-content\/uploads\/2026\/04\/S\u0259kil-2-1536x1024.jpeg 1536w, https:\/\/rockvell.com\/wp-content\/uploads\/2026\/04\/S\u0259kil-2-2048x1365.jpeg 2048w, https:\/\/rockvell.com\/wp-content\/uploads\/2026\/04\/S\u0259kil-2-360x240.jpeg 360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><em>AccessBank Az\u0259rbaycan\u0131n mikromaliyy\u0259l\u0259\u015fdirm\u0259 bazar\u0131nda lider olaraq, 2002-ci ild\u0259n <\/em><a href=\"https:\/\/www.accessbank.az\/az\/biznes\/sme\/?utm_source=Press_release&amp;utm_medium=link&amp;utm_campaign=constant_text_sme\">ki\u00e7ik v\u0259 orta biznesl\u0259r\u0259<\/a><em> xidm\u0259t g\u00f6st\u0259rir. Bank\u0131n s\u0259hmdarlar\u0131 s\u0131ras\u0131nda Asiya \u0130nki\u015faf Bank\u0131, Avropa \u0130nvestisiya Bank\u0131, Beyn\u0259lxalq Maliyy\u0259 Korporasiyas\u0131 kimi beyn\u0259lxalq t\u0259\u015fkilat v\u0259 qurumlar yer al\u0131r. Bank\u0131n 14-\u00fc Bak\u0131da, 25-\u00fc b\u00f6lg\u0259l\u0259rd\u0259 olmaqla, 39 filial\u0131 f\u0259aliyy\u0259t g\u00f6st\u0259rir v\u0259 m\u00fc\u015ft\u0259ril\u0259r \u00fc\u00e7\u00fcn \u0259l\u00e7atan maliyy\u0259l\u0259\u015fdirm\u0259 imkanlar\u0131n\u0131 t\u0259qdim etm\u0259y\u0259 davam edir. Filiallar haqq\u0131nda \u0259lav\u0259 m\u0259lumat \u00fc\u00e7\u00fcn <\/em><a href=\"https:\/\/www.accessbank.az\/az\/our-bank\/service-networks\/?utm_source=Press_release&amp;utm_medium=link&amp;utm_campaign=constant_text_branch\"><em>bura<\/em><\/a><em> daxil ola bil\u0259rsiniz.<\/em><\/p>\n\n\n\n<p><em>Bank\u0131n xidm\u0259tl\u0259ri haqq\u0131nda daha \u0259trafl\u0131 m\u0259lumat \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn 151 \u018flaq\u0259 M\u0259rk\u0259zin\u0259 z\u0259ng etm\u0259k, h\u0259m\u00e7inin&nbsp;<\/em><a href=\"http:\/\/www.accessbank.az\">www.accessbank.az<\/a><em>&nbsp;sayt\u0131na v\u0259 ya bank\u0131n m\u00fcxt\u0259lif sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 olan s\u0259hif\u0259l\u0259rin\u0259 <\/em><em>(<\/em><a href=\"https:\/\/www.facebook.com\/AccessBankAz\">Facebook<\/a><em>, <\/em><a href=\"https:\/\/www.instagram.com\/accessbankaz\/\">Instagram<\/a><em>, <\/em><a href=\"https:\/\/www.linkedin.com\/company\/accessbank-azerbaijan\/\">LinkedIn<\/a><em>)<\/em><em> m\u00fcraci\u0259t ed\u0259 bil\u0259rsiniz. &nbsp;<\/em><\/p>\n\n\n\n<p><em>*AccessBank QSC Az\u0259rbaycan Respublikas\u0131 M\u0259rk\u0259zi Bank\u0131 t\u0259r\u0259find\u0259n 25 oktyabr 2002-ci il tarixli 245 sayl\u0131 lisenziya \u0259sas\u0131nda f\u0259aliyy\u0259t g\u00f6st\u0259rir. Bank\u0131n Ba\u015f ofisi Bak\u0131 \u015f\u0259h\u0259ri, Yasamal rayonu, Tbilisi prospekti 3 \u00fcnvan\u0131nda yerl\u0259\u015fir.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AccessBank-dan f\u0259rdi bank\u00e7\u0131l\u0131qda yeni m\u0259rh\u0259l\u0259: VIP Club rebrendinq edil\u0259r\u0259k \u201cPrivate Banking\u201d\u0259 \u00e7evrildi AccessBank Az\u0259rbaycanda sahibkarl\u0131q v\u0259 p\u0259rak\u0259nd\u0259 bank\u00e7\u0131l\u0131q sah\u0259sind\u0259 m\u00f6vqeyini m\u00f6hk\u0259ml\u0259ndirm\u0259kl\u0259 yana\u015f\u0131, f\u0259rdi bank\u00e7\u0131l\u0131q istiqam\u0259tinin inki\u015faf\u0131nda yeni m\u0259rh\u0259l\u0259y\u0259 q\u0259d\u0259m qoydu\u011funu elan edir. 2023-c\u00fc ild\u0259 istifad\u0259y\u0259&#8230;<\/p>\n","protected":false},"author":2,"featured_media":45769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/45768"}],"collection":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=45768"}],"version-history":[{"count":1,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/45768\/revisions"}],"predecessor-version":[{"id":45771,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/45768\/revisions\/45771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/media\/45769"}],"wp:attachment":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=45768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=45768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=45768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}