{"id":45784,"date":"2026-04-21T02:00:00","date_gmt":"2026-04-20T23:00:00","guid":{"rendered":"https:\/\/rockvell.com\/?p=45784"},"modified":"2026-04-21T23:13:42","modified_gmt":"2026-04-21T20:13:42","slug":"kob-larin-satis-imkanlarini-genisl%c9%99ndir%c9%99n-d%c9%99st%c9%99k-al%c9%99tl%c9%99ri","status":"publish","type":"post","link":"https:\/\/rockvell.com\/?p=45784","title":{"rendered":"KOB-lar\u0131n sat\u0131\u015f imkanlar\u0131n\u0131 geni\u015fl\u0259ndir\u0259n d\u0259st\u0259k al\u0259tl\u0259ri"},"content":{"rendered":"\n

KOB-lar\u0131n sat\u0131\u015f imkanlar\u0131n\u0131 geni\u015fl\u0259ndir\u0259n d\u0259st\u0259k al\u0259tl\u0259ri<\/strong><\/p>\n\n\n\n

Keyfiyy\u0259tli m\u0259hsul u\u011furun \u0259sas \u015f\u0259rtl\u0259rind\u0259n biri olsa da, mikro v\u0259 ki\u00e7ik biznesl\u0259r sat\u0131\u015f kanallar\u0131na \u00e7\u0131x\u0131\u015f, m\u00fc\u015ft\u0259ri tapmaq v\u0259 bazar\u0131 d\u00fczg\u00fcn analiz etm\u0259k kimi m\u0259s\u0259l\u0259l\u0259rd\u0259 bir \u00e7ox hallarda \u00e7\u0259tinlik ya\u015fay\u0131rlar. M\u0259hz bu m\u0259qamda d\u00f6vl\u0259t t\u0259r\u0259find\u0259n t\u0259qdim olunan d\u0259st\u0259k mexanizml\u0259ri sahibkarlar \u00fc\u00e7\u00fcn real imkana \u00e7evrilir.<\/p>\n\n\n

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Ki\u00e7ik v\u0259 Orta Biznesin \u0130nki\u015faf\u0131 Agentliyi (KOB\u0130A) mikro, ki\u00e7ik v\u0259 orta sahibkarl\u0131q subyektl\u0259rinin sat\u0131\u015f imkanlar\u0131n\u0131 geni\u015fl\u0259ndirm\u0259k, m\u0259hsullar\u0131n\u0131 daha geni\u015f auditoriyaya t\u0259qdim etm\u0259k v\u0259 bazar haqq\u0131nda d\u00fczg\u00fcn q\u0259rarlar q\u0259bul etm\u0259l\u0259rin\u0259 k\u00f6m\u0259k etm\u0259k m\u0259qs\u0259dil\u0259 bir s\u0131ra d\u0259st\u0259k al\u0259tl\u0259ri t\u0259qdim edir. Bu d\u0259st\u0259kl\u0259r sahibkarlara h\u0259m ticar\u0259t \u015f\u0259b\u0259k\u0259l\u0259rin\u0259 \u00e7\u0131x\u0131\u015f \u0259ld\u0259 etm\u0259y\u0259, h\u0259m s\u0259rgi v\u0259 yarmarkalarda i\u015ftiraka, h\u0259m d\u0259 daxili bazar\u0131n pe\u015f\u0259kar \u015f\u0259kild\u0259 ara\u015fd\u0131r\u0131lmas\u0131na imkan verir. Bu al\u0259tl\u0259r sahibkarlar\u0131n sat\u0131\u015f imkanlar\u0131n\u0131 geni\u015fl\u0259ndirir, bazar haqq\u0131nda m\u0259lumatl\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131r v\u0259 onlar\u0131n daha r\u0259qab\u0259tqabiliyy\u0259tli f\u0259aliyy\u0259t g\u00f6st\u0259rm\u0259sin\u0259 \u015f\u0259rait yarad\u0131r.<\/p>\n\n\n\n

Sat\u0131\u015fa d\u0259st\u0259k al\u0259tl\u0259ri bar\u0259d\u0259 suallar\u0131 KOB\u0130A-n\u0131n Biznes\u0259 xidm\u0259tl\u0259r departamentinin Bazarlara \u00e7\u0131x\u0131\u015f \u00fczr\u0259 xidm\u0259t \u015f\u00f6b\u0259sinin m\u00fcdiri R\u0259\u015fad Bayramov cavabland\u0131r\u0131b.<\/p>\n\n\n\n

KOB-lar\u0131n ticar\u0259t \u015f\u0259b\u0259k\u0259l\u0259rin\u0259 \u00e7\u0131x\u0131\u015f\u0131na d\u0259st\u0259k \u00fc\u00e7\u00fcn hans\u0131 mexanizml\u0259r var?<\/strong><\/p>\n\n\n\n

Mikro v\u0259 ki\u00e7ik sahibkarlar\u0131n ticar\u0259t \u015f\u0259b\u0259k\u0259l\u0259rin\u0259 \u00e7\u0131x\u0131\u015f\u0131nda qar\u015f\u0131la\u015fd\u0131qlar\u0131 \u00e7\u0259tinlikl\u0259ri n\u0259z\u0259r\u0259 alaraq KOB\u0130A bu istiqam\u0259td\u0259 x\u00fcsusi d\u0259st\u0259k mexanizmi t\u0259qdim edir. M\u00fcvafiq qaydalara \u0259sas\u0259n Agentlik iri ticar\u0259t \u015f\u0259b\u0259k\u0259l\u0259rinin ma\u011fazalar\u0131nda icar\u0259y\u0259 yer g\u00f6t\u00fcr\u0259r\u0259k vahid stendl\u0259r yarad\u0131r v\u0259 sahibkarlar\u0131n m\u0259hsullar\u0131n\u0131 bu sat\u0131\u015f n\u00f6qt\u0259l\u0259rind\u0259 yerl\u0259\u015fdirir. M\u0259qs\u0259d yerli istehsal m\u0259hsullar\u0131n\u0131n tan\u0131d\u0131lmas\u0131 v\u0259 sat\u0131\u015f imkanlar\u0131n\u0131n art\u0131r\u0131lmas\u0131d\u0131r.<\/p>\n\n\n\n

Bu mexanizm \u00e7\u0259r\u00e7iv\u0259sind\u0259 sahibkara t\u0259qdim olunan sat\u0131\u015f sah\u0259sinin \u00f6l\u00e7\u00fcs\u00fc 50 sm t\u0259\u015fkil edir v\u0259 m\u0259hsullar\u0131n yerl\u0259\u015fdirilm\u0259si m\u00fcdd\u0259ti 3 ay n\u0259z\u0259rd\u0259 tutulur. Z\u0259rur\u0259t olduqda bu m\u00fcdd\u0259t \u0259lav\u0259 olaraq daha 3 ay uzad\u0131la bil\u0259r, h\u0259m\u00e7inin sat\u0131\u015f sah\u0259si geni\u015fl\u0259ndiril\u0259 bil\u0259r. Haz\u0131rda Bak\u0131 \u015f\u0259h\u0259ri \u00fczr\u0259 6 sat\u0131\u015f n\u00f6qt\u0259sind\u0259 bel\u0259 stendl\u0259r yarad\u0131l\u0131b. Sahibkarlar bu stendl\u0259rd\u0259 m\u0259hsullar\u0131n\u0131 t\u0259qdim etm\u0259k \u00fc\u00e7\u00fcn KOB\u0130A-ya elektron qaydada m\u00fcraci\u0259t ed\u0259 bil\u0259rl\u0259r.<\/p>\n\n\n\n

Qeyd ed\u0259k ki, bu d\u0259st\u0259k mexanizmi \u00e7\u0259r\u00e7iv\u0259sind\u0259 indiy\u0259d\u0259k 140-d\u0259k KOB-un m\u0259hsullar\u0131n\u0131n ticar\u0259t \u015f\u0259b\u0259k\u0259l\u0259rind\u0259 sat\u0131\u015f\u0131 t\u0259\u015fkil olunub.<\/p>\n\n\n\n

S\u0259rgi v\u0259 yarmarkalarda i\u015ftirak sahibkarlara hans\u0131 imkanlar\u0131 yarad\u0131r?<\/strong><\/p>\n\n\n\n

KOB\u0130A mikro, ki\u00e7ik v\u0259 orta sahibkarl\u0131q subyektl\u0259rinin daxili v\u0259 xarici bazarlara \u00e7\u0131x\u0131\u015f\u0131n\u0131 geni\u015fl\u0259ndirm\u0259k m\u0259qs\u0259dil\u0259 onlar\u0131n ixtisasla\u015fm\u0131\u015f s\u0259rgi v\u0259 yarmarkalarda i\u015ftirak\u0131na d\u0259st\u0259k g\u00f6st\u0259rir. Bu d\u0259st\u0259k \u00f6d\u0259ni\u015fsiz \u0259saslarla t\u0259qdim olunur v\u0259 sahibkarlara m\u0259hsul v\u0259 xidm\u0259tl\u0259rini daha geni\u015f auditoriyaya t\u0259qdim etm\u0259k imkan\u0131 yarad\u0131r. S\u0259rgil\u0259rd\u0259 i\u015ftirak ed\u0259n KOB-lar yaln\u0131z m\u0259hsul v\u0259 xidm\u0259tl\u0259rini n\u00fcmayi\u015f etdirmir, h\u0259m\u00e7inin yeni biznes \u0259laq\u0259l\u0259ri qurur, potensial t\u0259r\u0259fda\u015flarla tan\u0131\u015f olur v\u0259 sat\u0131\u015f imkanlar\u0131n\u0131 art\u0131r\u0131rlar. Bu mexanizmd\u0259n faydalanmaq \u00fc\u00e7\u00fcn sahibkar\u0131n sat\u0131\u015fa haz\u0131r m\u0259hsulu v\u0259 ya xidm\u0259tinin olmas\u0131 vacib \u015f\u0259rtdir.<\/p>\n\n\n\n

KOB-lar\u0131n sat\u0131\u015f imkanlar\u0131n\u0131n geni\u015fl\u0259ndirilm\u0259sind\u0259 \u201cKOB FEST\u201d s\u0259rgi-sat\u0131\u015f yarmarkalar\u0131n\u0131n rolu bar\u0259d\u0259 m\u0259lumat verm\u0259yinizi xahi\u015f edirik.<\/strong><\/p>\n\n\n\n

KOB-lar\u0131n sat\u0131\u015f imkanlar\u0131n\u0131n geni\u015fl\u0259ndirilm\u0259sind\u0259 KOB\u0130A t\u0259r\u0259find\u0259n t\u0259\u015fkil olunan \u201cKOB FEST\u201d s\u0259rgi-sat\u0131\u015f yarmarkalar\u0131 x\u00fcsusil\u0259 vur\u011fulanmal\u0131d\u0131r. 2022-ci ild\u0259n ke\u00e7iril\u0259n \u201cKOB FEST\u201d KOB-lar\u0131n m\u0259hsul v\u0259 xidm\u0259tl\u0259rini geni\u015f istehlak\u00e7\u0131 auditoriyas\u0131na t\u0259qdim etm\u0259sin\u0259, sat\u0131\u015flar\u0131n\u0131 art\u0131rmas\u0131na v\u0259 yeni \u0259m\u0259kda\u015fl\u0131qlar qurmas\u0131na \u015f\u0259rait yarad\u0131r. Yarmarkalarda mikro v\u0259 ki\u00e7ik sahibkarlar, s\u0259n\u0259tkarlar v\u0259 yarad\u0131c\u0131 \u015f\u0259xsl\u0259r i\u015ftirak ed\u0259 bil\u0259r. \u0130\u015ftirak \u00f6d\u0259ni\u015fsizdir, stend, t\u0259\u015fkilati v\u0259 dig\u0259r x\u0259rcl\u0259r d\u00f6vl\u0259t d\u0259st\u0259yi hesab\u0131na qar\u015f\u0131lan\u0131r. \u201cKOB FEST\u201dl\u0259r \u0259sas\u0259n regionlarda t\u0259\u015fkil olunaraq yerli sahibkarlar\u0131n bazarlara \u00e7\u0131x\u0131\u015f\u0131n\u0131 geni\u015fl\u0259ndirir, istehsal\u00e7\u0131lar\u0131 v\u0259 istehlak\u00e7\u0131lar\u0131 vahid platformada bir araya g\u0259tirir. Eyni zamanda, t\u0259dbirl\u0259r \u00e7\u0259r\u00e7iv\u0259sind\u0259 m\u0259d\u0259ni-\u0259yl\u0259nc\u0259li proqramlar, master-klasslar v\u0259 \u201cB2B\u201d g\u00f6r\u00fc\u015fl\u0259r t\u0259\u015fkil olunaraq sahibkarlar \u00fc\u00e7\u00fcn \u0259lav\u0259 imkanlar yarad\u0131l\u0131r. 2026-c\u0131 ild\u0259 d\u0259 \u201cKOB FEST\u201dl\u0259rin ke\u00e7irilm\u0259si n\u0259z\u0259rd\u0259 tutulur. Sahibkarlar s\u0259rgi v\u0259 yarmarkalara, o c\u00fcml\u0259d\u0259n \u201cKOB FEST\u201d s\u0259rgi-sat\u0131\u015f yarmarkalar\u0131na \u00e7\u0131x\u0131\u015fa d\u0259st\u0259k bar\u0259d\u0259 KOB\u0130A-n\u0131n sayt\u0131ndan \u0259trafl\u0131 m\u0259lumat \u0259ld\u0259 ed\u0259 bil\u0259rl\u0259r.<\/p>\n\n\n

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M\u0259lumat \u00fc\u00e7\u00fcn qeyd ed\u0259k ki, indiy\u0259d\u0259k \u00f6lk\u0259mizd\u0259 v\u0259 xaricd\u0259 ke\u00e7irilmi\u015f 82 s\u0259rgi v\u0259 yarmarkada 2000-d\u0259k KOB-un i\u015ftirak\u0131 d\u0259st\u0259kl\u0259nib.<\/p>\n\n\n\n

Daxili bazar ara\u015fd\u0131rmas\u0131na d\u0259st\u0259k nec\u0259 h\u0259yata ke\u00e7irilir?<\/strong><\/p>\n\n\n\n

Biznesin u\u011furlu inki\u015faf\u0131 \u00fc\u00e7\u00fcn bazar\u0131n m\u00f6vcud v\u0259ziyy\u0259tinin \u00f6yr\u0259nilm\u0259si x\u00fcsusi \u0259h\u0259miyy\u0259t da\u015f\u0131y\u0131r. Bu m\u0259qs\u0259dl\u0259 KOB\u0130A sahibkarlara daxili bazar ara\u015fd\u0131rmas\u0131n\u0131n apar\u0131lmas\u0131nda maliyy\u0259 v\u0259 informasiya d\u0259st\u0259yi g\u00f6st\u0259rir. Daxili bazar ara\u015fd\u0131rmas\u0131 istehsal, logistika, marketinq, sertifikatla\u015fd\u0131rma v\u0259 dig\u0259r sah\u0259l\u0259r \u00fczr\u0259 m\u0259lumatlar\u0131n toplanmas\u0131n\u0131 t\u0259min ed\u0259r\u0259k sahibkara d\u00fczg\u00fcn biznes q\u0259rarlar\u0131 q\u0259bul etm\u0259k imkan\u0131 yarad\u0131r. Eyni zamanda bu ara\u015fd\u0131rmalar sahibkarlara bazara \u00e7\u0131x\u0131\u015f imkanlar\u0131n\u0131 qiym\u0259tl\u0259ndirm\u0259y\u0259 v\u0259 sat\u0131\u015f strategiyalar\u0131n\u0131 daha effektiv formala\u015fd\u0131rma\u011fa k\u00f6m\u0259k edir.<\/p>\n\n\n\n

Bu mexanizm \u00e7\u0259r\u00e7iv\u0259sind\u0259 mikro sahibkarlar\u0131n m\u00fcraci\u0259ti \u0259sas\u0131nda apar\u0131lan ara\u015fd\u0131rma x\u0259rcl\u0259rinin 80 faizi, ki\u00e7ik sahibkarlar\u0131n m\u00fcraci\u0259ti il\u0259 h\u0259yata ke\u00e7iril\u0259n ara\u015fd\u0131rma x\u0259rcl\u0259rinin is\u0259 50 faizi d\u00f6vl\u0259t t\u0259r\u0259find\u0259n qar\u015f\u0131lan\u0131r. D\u0259st\u0259yin maksimal m\u0259bl\u0259\u011fi 20 min manata q\u0259d\u0259rdir. Ara\u015fd\u0131rmalar h\u0259m sahibkarlar\u0131n f\u0259rdi m\u00fcraci\u0259tl\u0259ri, h\u0259m d\u0259 Agentliyin t\u0259\u015f\u0259bb\u00fcs\u00fc \u0259sas\u0131nda h\u0259yata ke\u00e7irilir.<\/p>\n\n\n\n

\u0130ndiy\u0259d\u0259k sahibkarlar\u0131n m\u00fcraci\u0259ti \u0259sas\u0131nda 28, KOB\u0130A-n\u0131n t\u0259\u015f\u0259bb\u00fcs\u00fc il\u0259 is\u0259 42 olmaqla \u00fcmumilikd\u0259 70 daxili bazar ara\u015fd\u0131rmas\u0131 apar\u0131l\u0131b. Sahibkarlar bu mexanizm, el\u0259c\u0259 d\u0259 indiy\u0259d\u0259k Agentliyin t\u0259\u015f\u0259bb\u00fcs\u00fc il\u0259 apar\u0131lm\u0131\u015f bazar ara\u015fd\u0131rmalar\u0131 il\u0259 Agentliyin www.smb.gov.az <\/a>sayt\u0131ndan tan\u0131\u015f ola bil\u0259rl\u0259r.<\/p>\n\n\n\n

Sahibkarlar\u0131 sat\u0131\u015f imkanlar\u0131n\u0131 geni\u015fl\u0259ndirm\u0259k, yeni bazarlara \u00e7\u0131x\u0131\u015f \u0259ld\u0259 etm\u0259k v\u0259 biznesl\u0259rini daha r\u0259qab\u0259tqabiliyy\u0259tli inki\u015faf etdirm\u0259k \u00fc\u00e7\u00fcn KOB\u0130A t\u0259r\u0259find\u0259n t\u0259qdim olunan sat\u0131\u015fa d\u0259st\u0259k mexanizml\u0259rind\u0259n aktiv yararlanma\u011fa d\u0259v\u0259t edirik.<\/p>\n","protected":false},"excerpt":{"rendered":"

KOB-lar\u0131n sat\u0131\u015f imkanlar\u0131n\u0131 geni\u015fl\u0259ndir\u0259n d\u0259st\u0259k al\u0259tl\u0259ri Keyfiyy\u0259tli m\u0259hsul u\u011furun \u0259sas \u015f\u0259rtl\u0259rind\u0259n biri olsa da, mikro v\u0259 ki\u00e7ik biznesl\u0259r sat\u0131\u015f kanallar\u0131na \u00e7\u0131x\u0131\u015f, m\u00fc\u015ft\u0259ri tapmaq v\u0259 bazar\u0131 d\u00fczg\u00fcn analiz etm\u0259k kimi m\u0259s\u0259l\u0259l\u0259rd\u0259 bir \u00e7ox hallarda \u00e7\u0259tinlik ya\u015fay\u0131rlar….<\/p>\n","protected":false},"author":1,"featured_media":45785,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/45784"}],"collection":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=45784"}],"version-history":[{"count":2,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/45784\/revisions"}],"predecessor-version":[{"id":45788,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/45784\/revisions\/45788"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/media\/45785"}],"wp:attachment":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=45784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=45784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=45784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}