{"id":6163,"date":"2022-12-21T09:00:00","date_gmt":"2022-12-21T06:00:00","guid":{"rendered":"https:\/\/rockvell.com\/?p=6163"},"modified":"2023-03-01T09:30:49","modified_gmt":"2023-03-01T06:30:49","slug":"camal-ltdiceland-brendi","status":"publish","type":"post","link":"https:\/\/rockvell.com\/?p=6163","title":{"rendered":"\u201cCamal LTD\u201d \u201c\u0130CELAND\u201d brendi"},"content":{"rendered":"\n

\u201cCamal LTD\u201d – \u201c\u0130CELAND\u201d brendi<\/strong><\/p>\n\n\n\n

Kifay\u0259t q\u0259d\u0259r \u00e7oxsayl\u0131 brendl\u0259rin t\u0259qdim edildiyi dondurma bazar\u0131ndak\u0131 b\u00fct\u00fcn istehsal\u00e7\u0131lara m\u0259hsullar\u0131n\u0131n y\u00fcks\u0259k keyfiyy\u0259tin\u0259 v\u0259 al\u0131c\u0131l\u0131q qabiliyy\u0259tin\u0259 g\u00f6r\u0259 se\u00e7ilm\u0259k m\u00fc\u0259ss\u0259r olmur. Bazara yaln\u0131z keyfiyy\u0259t, t\u0259hl\u00fck\u0259sizlik bax\u0131m\u0131ndan m\u00fcasir standartlara cavab ver\u0259n, r\u0259qab\u0259t\u0259 davaml\u0131 m\u0259hsullar \u00e7\u0131xaran \u015firk\u0259tl\u0259rin brendl\u0259ri istehlak\u00e7\u0131 r\u0259\u011fb\u0259tini qazanaraq \u00f6z al\u0131c\u0131lar\u0131n\u0131 itirmir.<\/em><\/p>\n\n\n

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Haz\u0131rda 100-d\u0259n \u00e7ox m\u0259hsul \u00e7e\u015fidi t\u0259qdim ed\u0259n \u201cCamal\u201d LTD \u015firk\u0259ti Az\u0259rbaycanda 20 ild\u0259n art\u0131qd\u0131r ki, bu sah\u0259d\u0259 se\u00e7il\u0259n m\u00fc\u0259ssis\u0259l\u0259rd\u0259n biri olmaqla, istehlak\u00e7\u0131lar\u0131n z\u00f6vq\u00fcn\u00fc ox\u015fayan, onlar\u0131n a\u011f\u0131z dad\u0131na uy\u011fun olan, b\u0259nz\u0259rsiz dada malik m\u00fcxt\u0259lif c\u00fcr dondurmalar istehsal edir. \u201cCamal\u201d LTD \u015firk\u0259tinin \u201c\u0130celand\u201d brendi alt\u0131nda istehsal etdiyi m\u0259hsullar yaln\u0131z Az\u0259rbaycan bazar\u0131n\u0131n istehlak\u00e7\u0131lar\u0131 t\u0259r\u0259find\u0259n deyil, xarici \u00f6lk\u0259l\u0259rin istehlak\u00e7\u0131lar\u0131 t\u0259r\u0259find\u0259n d\u0259 olduqca \u00e7ox sevilir. Bunun n\u0259tic\u0259sidir ki, \u201c\u0130celand\u201d dondurmalar\u0131 xarici bazar\u0131n da dondurma il\u0259 t\u0259minat\u0131nda x\u00fcsusi rol oynaya bilir. \u00d6z\u00fcn\u0259m\u0259xsus dad\u0131 v\u0259 y\u00fcks\u0259k keyfiyy\u0259ti il\u0259 se\u00e7il\u0259n \u201c\u0130celand\u201d m\u0259hsullar\u0131n\u0131n \u201cMade in Azerbaijan\u201d ticar\u0259t ni\u015fan\u0131 alt\u0131nda xarici bazarlara ixrac\u0131 haz\u0131rda u\u011furla h\u0259yata ke\u00e7irilir.
\u0130stehsal\u0131n Avropan\u0131n apar\u0131c\u0131 markalar\u0131n\u0131n avadanl\u0131qlar\u0131 v\u0259 \u0259n m\u00fcasir texnologiyalar\u0131n t\u0259tbiqi il\u0259 h\u0259yata ke\u00e7irilm\u0259si, m\u0259hsulun t\u0259hl\u00fck\u0259sizliyin\u0259 t\u0259minat\u0131n verilm\u0259si \u015firk\u0259t\u0259 istehsal g\u00fcc\u00fcn\u00fc get-ged\u0259 art\u0131rma\u011fa v\u0259 bunun n\u0259tic\u0259si olaraq, ixrac potensial\u0131n\u0131 daha da geni\u015fl\u0259ndirm\u0259y\u0259 imkan verir. Xarici bazara \u00e7\u0131xmam\u0131\u015fdan \u0259vv\u0259l bazar ara\u015fd\u0131rmalar\u0131 apararaq ixrac i\u015fini m\u00fck\u0259mm\u0259l \u015f\u0259kild\u0259 t\u0259\u015fkil ed\u0259n \u201cCamal\u201d LTD daxili bazar\u0131n inki\u015faf\u0131na \u00f6n\u0259m verdiyind\u0259n b\u00fct\u00fcn s\u0259yl\u0259rini \u0259vv\u0259lc\u0259 yerli bazar\u0131n daxili t\u0259l\u0259bat\u0131n\u0131n \u00f6d\u0259nilm\u0259sin\u0259 y\u00f6n\u0259ldib. 2009-cu ild\u0259 yerli bazar\u0131n dondurma t\u0259l\u0259bat\u0131n\u0131n \u00e7ox hiss\u0259sini \u00f6d\u0259m\u0259k g\u00fcc\u00fcn\u0259 sahib olduqdan sonra xarici bazarlara \u00e7\u0131x\u0131\u015f imkanlar\u0131n\u0131 ara\u015fd\u0131rma\u011fa ba\u015flayan \u015firk\u0259t bir il sonra ilk d\u0259f\u0259 olaraq, G\u00fcrc\u00fcstana dondurma ixrac edib. 2019-cu ild\u0259n is\u0259 b\u00f6y\u00fck h\u0259cmli dondurma ixrac\u0131 il\u0259 beyn\u0259lxalq sat\u0131\u015f arenas\u0131na \u00e7\u0131xan ilk yerli m\u00fc\u0259ssis\u0259 olaraq Az\u0259rbaycan\u0131n bu sah\u0259 \u00fczr\u0259 \u0259n \u0259sas ixracat\u00e7\u0131 m\u00fc\u0259ssis\u0259l\u0259rind\u0259n birin\u0259 \u00e7evrilib.
Bug\u00fcn \u201c\u0130celand\u201d m\u0259hsullar\u0131 yaln\u0131z Az\u0259rbaycan\u0131n deyil, T\u00fcrkiy\u0259, G\u00fcrc\u00fcstan, F\u0259l\u0259stin, \u0130raq, T\u00fcrkm\u0259nistan, h\u0259m\u00e7inin Afrika qit\u0259sind\u0259ki istehlak\u00e7\u0131lar\u0131n da y\u00fcks\u0259k r\u0259\u011fb\u0259tini qazan\u0131b. Haz\u0131rda Q\u0259rbi Afrika, Kot-d\u2019\u0130vuar v\u0259 ya Fil Di\u015fi Sahili \u015firk\u0259tin \u0259n f\u0259al ixrac b\u00f6lg\u0259l\u0259rind\u0259ndir. Dondurmalar\u0131n da\u015f\u0131nma \u015f\u0259raiti onun keyfiyy\u0259tin\u0259 t\u0259sir etdiyi \u00fc\u00e7\u00fcn \u015firk\u0259t bu m\u0259s\u0259l\u0259y\u0259 d\u0259 x\u00fcsusi diqq\u0259tl\u0259 yana\u015f\u0131r. M\u0259hsullar\u0131n \u0259n t\u0259hl\u00fck\u0259siz qaydada, m\u00fcasir, iri tutumlu soyuducu anbarlarla y\u00fcks\u0259k keyfiyy\u0259td\u0259 \u00fcnvana \u00e7atd\u0131r\u0131lmas\u0131n\u0131n t\u0259min edilm\u0259si n\u0259tic\u0259sind\u0259 keyfiyy\u0259tini, dad\u0131n\u0131 q\u0259tiyy\u0259n itirm\u0259y\u0259n v\u0259 \u00f6z \u0259vv\u0259lki l\u0259zz\u0259tini saxlayan \u201c\u0130celand\u201d dondurmalar\u0131 bug\u00fcn Az\u0259rbaycanda oldu\u011fu kimi, uzaq Afrika \u00f6lk\u0259l\u0259rind\u0259 d\u0259 sevil\u0259r\u0259k yeyilir.
\u201cCamal\u201d LTD \u015firk\u0259tinin Beyn\u0259lxalq \u0259laq\u0259l\u0259r v\u0259 marketinq \u015f\u00f6b\u0259sinin m\u00fcdiri Camal M\u0259mm\u0259dov bildirib ki, ixrac imkanlar\u0131n\u0131 getdikc\u0259 geni\u015fl\u0259ndir\u0259n \u201cCamal\u201d LTD \u015firk\u0259ti xarici bazarlara \u201c\u0130celand\u201d ticar\u0259t ni\u015fan\u0131 alt\u0131nda m\u00fcxt\u0259lif \u00e7\u0259kili v\u0259 formal\u0131 dondurmalar\u0131, eyni zamanda dondurma vaflisini ixrac etm\u0259kl\u0259 uzaq co\u011frafiyalarda da \u00f6z layiqli yerini tutmaqdad\u0131r. \u0130xracat\u0131n ild\u0259n-il\u0259 artmas\u0131n\u0131n \u0259sas s\u0259b\u0259bi m\u0259hsullar\u0131n istehlak\u00e7\u0131lar t\u0259r\u0259find\u0259n b\u0259y\u0259nilm\u0259sidir. Y\u00fcks\u0259k keyfiyy\u0259t, \u0259v\u0259zedilm\u0259z dad imkan verir ki, istehlak\u00e7\u0131lar \u00e7oxsayl\u0131 se\u00e7iml\u0259rin aras\u0131ndan m\u0259hz \u201c\u0130celand\u201d in m\u0259hsullar\u0131na \u00fcst\u00fcnl\u00fck versinl\u0259r. Xarici bazarlarda \u0259ld\u0259 etdiyi m\u00f6vqeyini qoruyan \u015firk\u0259t ist\u0259r \u00e7e\u015fid say\u0131n\u0131n art\u0131r\u0131lmas\u0131, ist\u0259rs\u0259 d\u0259 sat\u0131\u015f co\u011frafiyas\u0131n\u0131n geni\u015fl\u0259ndirilm\u0259si il\u0259 sat\u0131\u015f h\u0259cmini ild\u0259n-il\u0259 art\u0131rma\u011f\u0131 h\u0259d\u0259f olaraq qar\u015f\u0131s\u0131na qoyub.<\/p>\n\n\n

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Camal M\u0259mm\u0259dov<\/strong>
Beyn\u0259lxalq \u0259laq\u0259l\u0259r v\u0259 marketinq \u015f\u00f6b\u0259sinin m\u00fcdiri<\/figcaption><\/figure><\/div>\n\n\n

\u201cCamal\u201d LTD \u015firk\u0259tinin ixracat meneceri Elxan N\u0259z\u0259rov deyir ki, ixrac bazar\u0131nda h\u0259d\u0259fl\u0259rin\u0259 \u00e7atmaq \u00fc\u00e7\u00fcn m\u00fc\u0259yy\u0259n etdikl\u0259ri yolda inamla ir\u0259lil\u0259yirl\u0259r. \u015eirk\u0259tin bu sah\u0259d\u0259 ilkin prioritetl\u0259ri m\u00fc\u0259yy\u0259n b\u00f6lg\u0259l\u0259r \u00fczr\u0259 h\u0259d\u0259f bazarlar\u0131n se\u00e7ilm\u0259si v\u0259 bu bazarlara daxil olma\u011f\u0131n t\u0259min edilm\u0259si olub ki, bu istiqam\u0259td\u0259 d\u0259 g\u00f6r\u00fcl\u0259n i\u015fl\u0259r art\u0131q \u00f6z b\u0259hr\u0259sini verir. \u015eirk\u0259tin distrib\u00fctorlarla \u0259m\u0259kda\u015fl\u0131\u011f\u0131n\u0131n ild\u0259n-il\u0259 daha da artan templ\u0259 inki\u015faf etm\u0259si h\u0259d\u0259fl\u0259r\u0259 \u00e7atmaq yolunda apar\u0131lan i\u015fl\u0259rin n\u0259tic\u0259sidir.
\u0130xrac missiyas\u0131n\u0131n u\u011furla ger\u00e7\u0259kl\u0259\u015fm\u0259si \u00fc\u00e7\u00fcn s\u0259yl\u0259rini \u0259sirg\u0259m\u0259y\u0259n \u201cCamal\u201d LTD pandemiya d\u00f6vr\u00fcnd\u0259 d\u0259 m\u00fcxt\u0259lif beyn\u0259lxalq s\u0259rgil\u0259rd\u0259, o c\u00fcml\u0259d\u0259n Az\u0259rbaycan d\u00f6vl\u0259tinin t\u0259\u015fkilat\u00e7\u0131l\u0131\u011f\u0131 il\u0259 \u201cMade in Azerbaijan\u201d brendi alt\u0131nda ke\u00e7iril\u0259n ixracat\u0131n t\u0259\u015fviqi v\u0259 art\u0131m\u0131 y\u00f6n\u00fcml\u00fc s\u0259rgil\u0259rd\u0259, g\u00f6r\u00fc\u015fl\u0259rd\u0259 i\u015ftirak etm\u0259kl\u0259 inki\u015faf etm\u0259 \u0259zmini davam etdirib: \u201c\u0130ki ild\u0259n \u00e7oxdur ki, davam ed\u0259n pandemiya \u015f\u0259raiti he\u00e7 bir \u015f\u0259kild\u0259 \u015firk\u0259tin \u00f6z qar\u015f\u0131s\u0131na qoydu\u011fu h\u0259d\u0259fl\u0259ri realla\u015fd\u0131rma\u011fa mane olmay\u0131b. Bunun n\u0259tic\u0259sidir ki, \u015firk\u0259t 2020-ci ilin ortas\u0131ndan orta davaml\u0131 v\u0259 art\u0131\u015fl\u0131 ixracat h\u0259yata ke\u00e7irir. 2020-ci il il\u0259 m\u00fcqayis\u0259d\u0259 2021-ci ild\u0259 h\u0259m dondurma, h\u0259m d\u0259 dondurma vaflisin\u0131n sat\u0131\u015f\u0131 \u00fczr\u0259 ixracat\u0131n art\u0131m tempi h\u0259tta 85 faiz olub. D\u00f6vl\u0259tin ixrac y\u00f6n\u00fcm\u00fcnd\u0259ki b\u00fct\u00fcn proqram v\u0259 t\u0259dbirl\u0259rind\u0259 aktiv yer almaq, eyni zamanda daxili resurslar hesab\u0131na \u201c\u0130celand\u201d ticar\u0259t ni\u015fan\u0131n\u0131n xarici bazarlarda tan\u0131nmas\u0131n\u0131 t\u0259min etm\u0259k ixrac bazar\u0131n\u0131n inki\u015faf etdirilm\u0259si \u00fc\u00e7\u00fcn qar\u015f\u0131ya qoyulan \u0259sas ist\u0131qam\u0259tl\u0259rd\u0259ndir\u201d.
\u0130xrac sah\u0259si \u00fczr\u0259 apard\u0131\u011f\u0131 u\u011furlu siyas\u0259tin n\u0259tic\u0259sidir ki, \u201c\u0130celand\u201d brendi \u201cDondurma istehsal\u0131 sah\u0259sind\u0259 2021- ci ilin ixracat\u00e7\u0131s\u0131\u201d nominasiyas\u0131na layiq g\u00f6r\u00fcl\u00fcb. S\u00f6zs\u00fcz ki, m\u0259hsulun \u0259n g\u00f6z\u0259l m\u00fckafat\u0131n\u0131 istehlak\u00e7\u0131lar verir. M\u0259hsulun sevilm\u0259si ona al\u0131c\u0131lar t\u0259r\u0259find\u0259n veril\u0259n \u0259n g\u00f6z\u0259l qiym\u0259tdir. Lakin bu qiym\u0259ti daha da y\u00fcks\u0259y\u0259 qald\u0131ran \u201c\u0130celand\u201d brendinin \u0259ld\u0259 etdiyi m\u00fckafatlard\u0131r. Daha \u0259vv\u0259l d\u0259 m\u00fcxt\u0259lif m\u00fckafatlara layiq g\u00f6r\u00fcl\u0259n \u201c\u0130celand\u201d ticar\u0259t ni\u015fan\u0131 2009-2010-cu ill\u0259rd\u0259 \u201cBrand Award Azerbaijan 2009\u201d, \u201cBrand Award Azerbaijan 2010\u201d, qida m\u0259hsullar\u0131n\u0131n t\u0259hl\u00fck\u0259sizliyi menecmenti sisteminin t\u0259tbiqin\u0259 g\u00f6r\u0259 \u201cU\u011eUR 2013\u201d, dondurma istehsal\u0131 sah\u0259sind\u0259 dinamik inki\u015faf\u0131na g\u00f6r\u0259 \u201cU\u011eUR 2017\u201d milli m\u00fckafatlar\u0131, \u201cQIZIL\u201d s\u0259viyy\u0259li Qida T\u0259hl\u00fck\u0259sizliyi v\u0259 2021-ci ild\u0259 \u201cPLAT\u0130N\u201d s\u0259viyy\u0259li Qida T\u0259hl\u00fck\u0259sizliyi ni\u015fanlar\u0131 il\u0259 t\u0259ltif olunub. H\u0259m sadalanan m\u00fckafatlar, h\u0259m d\u0259 \u201c\u0130celand\u201d ticar\u0259t ni\u015fan\u0131 ad\u0131 alt\u0131nda istehsal edil\u0259n \u201cSEVG\u0130\u201d dondurmas\u0131n\u0131n 2019-cu ild\u0259 \u0259vv\u0259lki ilin yekunlar\u0131 \u00fczr\u0259 ke\u00e7iril\u0259n \u201cAZERI BUSINESS AWARD\u201d Milli m\u00fckafat\u0131n\u0131n t\u0259qdimetm\u0259 m\u0259rasimind\u0259 \u201c\u0130lin Milli Brendi\u201d v\u0259 eyni zamanda \u201c\u0130celand\u201d brendi olaraq 2022-ci ild\u0259 \u00f6nc\u0259ki ilin \u201cDondurma \u0130stehsal\u0131 Sah\u0259sind\u0259 \u0130lin \u0130xracat\u00e7\u0131s\u0131\u201d nominasiyas\u0131na layiq g\u00f6r\u00fclm\u0259si bu brendin m\u0259hsullar\u0131na veril\u0259n y\u00fcks\u0259k qiym\u0259tdir. \u201c\u0130celand\u201d markas\u0131n\u0131n \u201cBrand Award Azerbaijan 2020\u201d layih\u0259sind\u0259 i\u015ftirak etm\u0259kl\u0259, 2020-ci ilin 50 \u0259n tan\u0131nan brendl\u0259rinin siyah\u0131s\u0131na daxil olmas\u0131 bu \u015firk\u0259tin h\u0259r zaman f\u0259rql\u0259n\u0259 bilm\u0259k, yax\u015f\u0131lar\u0131n yax\u015f\u0131s\u0131 olma bacar\u0131\u011f\u0131n\u0131 bir daha ortaya qoyub. \u0130stehlak\u00e7\u0131lar\u0131n\u0131n m\u0259nafeyini h\u0259r zaman \u00f6n\u0259 \u00e7\u0259k\u0259n \u201cCamal\u201d LTD bundan sonra da b\u00fct\u00fcn al\u0131c\u0131lar\u0131n\u0131 m\u0259mnun etm\u0259k, onlar\u0131n etimadlar\u0131n\u0131 do\u011frultmaq \u00fc\u00e7\u00fcn \u0259lind\u0259n g\u0259l\u0259ni \u0259sirg\u0259m\u0259y\u0259c\u0259k!<\/p>\n\n\n\n

\u0130lham\u0259 \u0130sabalayeva<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cCamal LTD\u201d – \u201c\u0130CELAND\u201d brendi Kifay\u0259t q\u0259d\u0259r \u00e7oxsayl\u0131 brendl\u0259rin t\u0259qdim edildiyi dondurma bazar\u0131ndak\u0131 b\u00fct\u00fcn istehsal\u00e7\u0131lara m\u0259hsullar\u0131n\u0131n y\u00fcks\u0259k keyfiyy\u0259tin\u0259 v\u0259 al\u0131c\u0131l\u0131q qabiliyy\u0259tin\u0259 g\u00f6r\u0259 se\u00e7ilm\u0259k m\u00fc\u0259ss\u0259r olmur. Bazara yaln\u0131z keyfiyy\u0259t, t\u0259hl\u00fck\u0259sizlik bax\u0131m\u0131ndan m\u00fcasir standartlara cavab ver\u0259n, r\u0259qab\u0259t\u0259…<\/p>\n","protected":false},"author":2,"featured_media":6219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/6163"}],"collection":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6163"}],"version-history":[{"count":10,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/6163\/revisions"}],"predecessor-version":[{"id":8621,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/6163\/revisions\/8621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/media\/6219"}],"wp:attachment":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}