{"id":6826,"date":"2023-01-14T07:00:00","date_gmt":"2023-01-14T04:00:00","guid":{"rendered":"https:\/\/rockvell.com\/?p=6826"},"modified":"2023-01-14T17:40:07","modified_gmt":"2023-01-14T14:40:07","slug":"reklam-nec%c9%99-isl%c9%99yir","status":"publish","type":"post","link":"https:\/\/rockvell.com\/?p=6826","title":{"rendered":"Reklam nec\u0259 i\u015fl\u0259yir?"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>Reklam nec\u0259 i\u015fl\u0259yir?<\/strong><\/p>\n\n\n\n<p>\u201cReklam nec\u0259 i\u015fl\u0259yir?\u201d\u00a0sual\u0131 marketerl\u0259ri \u0259n \u00e7ox narahat ed\u0259n suald\u0131r des\u0259k yan\u0131lmar\u0131q. Reklama x\u0259rcl\u0259n\u0259n b\u00f6y\u00fck b\u00fcdc\u0259l\u0259r yada d\u00fc\u015f\u0259nd\u0259 bu sual\u0131n cavab\u0131 h\u0259m marketer, h\u0259m d\u0259 \u015firk\u0259tin r\u0259hb\u0259rliyi \u00fc\u00e7\u00fcn b\u00f6y\u00fck \u0259h\u0259miyy\u0259t k\u0259sb edir.<\/p>\n\n\n\n<p>Reklam\u0131n nec\u0259 i\u015fl\u0259m\u0259sini ortaya qoyan modell\u0259rin ba\u015f\u0131nda&nbsp;<strong>AIDA modeli<\/strong>&nbsp;g\u0259lir. AIDA 4 s\u00f6z\u00fcn ba\u015f h\u0259rfl\u0259rind\u0259n \u0259m\u0259l\u0259 g\u0259lir:&nbsp;<strong>Attention<\/strong>&nbsp;(Diqq\u0259t),&nbsp;<strong>Interest<\/strong>&nbsp;(Maraq),&nbsp;<strong>Desire<\/strong>&nbsp;(\u0130st\u0259k) v\u0259&nbsp;<strong>Action<\/strong>&nbsp;(\u018fm\u0259l).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/rockvell.com\/wp-content\/uploads\/2023\/01\/23-thumb.jpg\" alt=\"\" class=\"wp-image-6827\" width=\"381\" height=\"508\" srcset=\"https:\/\/rockvell.com\/wp-content\/uploads\/2023\/01\/23-thumb.jpg 500w, https:\/\/rockvell.com\/wp-content\/uploads\/2023\/01\/23-thumb-225x300.jpg 225w, https:\/\/rockvell.com\/wp-content\/uploads\/2023\/01\/23-thumb-360x480.jpg 360w\" sizes=\"(max-width: 381px) 100vw, 381px\" \/><\/figure><\/div>\n\n\n<p>Bu model potensial al\u0131c\u0131 t\u0259r\u0259find\u0259n&nbsp;reklam g\u00f6r\u00fcl\u0259nd\u0259n&nbsp;sonrak\u0131 hadis\u0259l\u0259ri 4 m\u0259rh\u0259l\u0259y\u0259 b\u00f6l\u00fcr. AIDA&nbsp;modelin\u0259 \u0259sas\u0259n reklam\u0131n ilk v\u0259 ba\u015fl\u0131ca m\u0259qs\u0259di diqq\u0259ti c\u0259lb etm\u0259kdir. \u0130zl\u0259yicinin diqq\u0259ti ad\u0259t\u0259n \u015f\u0259kil, r\u0259ng, musiqi, s\u0259s effektl\u0259ri, qurulu\u015f, \u00f6l\u00e7\u00fc, maraql\u0131 dizayn v\u0259 m\u0259\u015fhur simalar vasit\u0259si il\u0259 c\u0259lb olunur. Reklam el\u0259 haz\u0131rlanmal\u0131d\u0131r ki, potensal m\u00fc\u015ft\u0259rinin diqq\u0259tini c\u0259lb etsin v\u0259&nbsp;reklam vasit\u0259si il\u0259 onun mara\u011f\u0131 m\u0259hsula qar\u015f\u0131 y\u00f6n\u0259lsin.<\/p>\n\n\n\n<p>Potensial m\u00fc\u015ft\u0259rinin yaranan mara\u011f\u0131 onu, m\u0259hsul bar\u0259d\u0259 \u0259lav\u0259 m\u0259lumat toplama\u011fa, m\u0259hsul il\u0259 maralanaraq onu alma\u011fa ist\u0259k yaratmal\u0131d\u0131r. Bu ist\u0259yi yarataq \u00fc\u00e7\u00fcn ona m\u0259hsulun \u00fcst\u00fcn c\u0259h\u0259tl\u0259ri izah olunmal\u0131, onsuz h\u0259yat\u0131n m\u00fcmk\u00fcns\u00fcz oldu\u011fu t\u0259lqin olunmal\u0131 ya da m\u0259hsul il\u0259 m\u00fc\u015ft\u0259ri aras\u0131nda g\u00fccl\u00fc emosional ba\u011f yarad\u0131lmal\u0131d\u0131r.&nbsp;\u018fn son m\u0259rh\u0259l\u0259d\u0259 is\u0259 yaranan (\u0259slind\u0259 yarad\u0131lan) bu ist\u0259k m\u00fc\u015ft\u0259rini, h\u0259min m\u0259hsulu alma\u011fa vadar etm\u0259lidir.<\/p>\n\n\n\n<p class=\"has-text-align-right\"><strong>m\u0259nb\u0259: <a href=\"https:\/\/mktg.az\/\" target=\"_blank\" rel=\"noopener\" title=\"\">mktg.az<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reklam nec\u0259 i\u015fl\u0259yir? \u201cReklam nec\u0259 i\u015fl\u0259yir?\u201d\u00a0sual\u0131 marketerl\u0259ri \u0259n \u00e7ox narahat ed\u0259n suald\u0131r des\u0259k yan\u0131lmar\u0131q. Reklama x\u0259rcl\u0259n\u0259n b\u00f6y\u00fck b\u00fcdc\u0259l\u0259r yada d\u00fc\u015f\u0259nd\u0259 bu sual\u0131n cavab\u0131 h\u0259m marketer, h\u0259m d\u0259 \u015firk\u0259tin r\u0259hb\u0259rliyi \u00fc\u00e7\u00fcn b\u00f6y\u00fck \u0259h\u0259miyy\u0259t k\u0259sb edir. Reklam\u0131n&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/6826"}],"collection":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6826"}],"version-history":[{"count":7,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/6826\/revisions"}],"predecessor-version":[{"id":6851,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/6826\/revisions\/6851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/media\/6827"}],"wp:attachment":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}