{"id":6839,"date":"2023-01-15T07:00:00","date_gmt":"2023-01-15T04:00:00","guid":{"rendered":"https:\/\/rockvell.com\/?p=6839"},"modified":"2023-01-15T11:37:19","modified_gmt":"2023-01-15T08:37:19","slug":"reklam-n%c9%99dir","status":"publish","type":"post","link":"https:\/\/rockvell.com\/?p=6839","title":{"rendered":"Reklam n\u0259dir?"},"content":{"rendered":"\n

Reklam n\u0259dir?<\/strong><\/p>\n\n\n\n

Reklam\u00a0n\u0259inki insan h\u0259yat\u0131n\u0131n, h\u0259m d\u0259 t\u0259bi\u0259tin ayr\u0131lmaz bir par\u00e7as\u0131d\u0131r.\u00a0Canl\u0131lar\u0131n h\u0259yatlar\u0131, sa\u011f qalmas\u0131 v\u0259 n\u0259sil art\u0131rmas\u0131 bel\u0259\u00a0reklamdan as\u0131l\u0131d\u0131r. G\u00fcl\u00fcn k\u0259p\u0259n\u0259yi c\u0259lb etm\u0259k \u00fc\u00e7\u00fcn \u00f6z\u00fcn\u00fc reklam etm\u0259sind\u0259n tutmu\u015f\u00a0Felix Baumgartner-in kosmosdan\u00a0tullanmas\u0131na q\u0259d\u0259r reklams\u0131z h\u0259yat\u0131m\u0131z\u0131 t\u0259s\u0259vv\u00fcr ed\u0259 bilm\u0259rik.<\/p>\n\n\n\n

D\u00fcnyan\u0131 bir bazar olaraq d\u00fc\u015f\u00fcn\u00fcn. H\u0259r bazarda 2 c\u00fcr insan var: al\u0131c\u0131 v\u0259 sat\u0131c\u0131. Sat\u0131c\u0131n\u0131n bazara g\u0259lm\u0259kd\u0259 m\u0259qs\u0259di \u0259lind\u0259ki mal\u0131 satmaq, al\u0131c\u0131n\u0131n is\u0259 m\u0259qs\u0259di ehtiyac\u0131 olan mal\u0131 tapmaqd\u0131r. Bazar da n\u0259 bazard\u0131r? Milyonlarla sat\u0131c\u0131, milyonlarla da al\u0131c\u0131 var. Bu c\u00fcr it yiy\u0259sini tan\u0131mad\u0131\u011f\u0131 bir \u015f\u0259raitd\u0259 sat\u0131c\u0131 \u00f6z al\u0131c\u0131s\u0131n\u0131 nec\u0259 tapacaq? Al\u0131c\u0131 ona laz\u0131m olan mal\u0131 kimd\u0259n almal\u0131 oldu\u011funu hardan bil\u0259c\u0259k? Bu i\u015fd\u0259 onlar\u0131n k\u00f6m\u0259yin\u0259 reklam g\u0259lir.<\/p>\n\n\n\n

B\u0259s reklam\u0131 elandan f\u0259rql\u0259ndir\u0259n, onun \u0259h\u0259miyy\u0259tini g\u00f6st\u0259r\u0259n c\u0259h\u0259tl\u0259r hans\u0131lard\u0131r?<\/p>\n\n\n\n

1. M\u00fcbadil\u0259<\/strong><\/h4>\n\n\n\n

Reklam\u0131n mahiyy\u0259tind\u0259 m\u00fcbadil\u0259 durur\u200a\u2014\u200asat\u0131c\u0131 \u00f6z mal\u0131n\u0131 satmaq, al\u0131c\u0131 is\u0259 m\u0259qbul \u015f\u0259rtl\u0259rl\u0259 almaq ist\u0259yir. Reklam\u0131 n\u0259 \u00fc\u00e7\u00fcn edirik? Mal\u0131m\u0131z\u0131, xidm\u0259timizi satmaq \u00fc\u00e7\u00fcn. H\u0259m sat\u0131c\u0131n\u0131n, h\u0259m d\u0259 al\u0131c\u0131n\u0131n bazara g\u0259lm\u0259kd\u0259 m\u0259qs\u0259di m\u00fcbadil\u0259 etm\u0259kdir. \u018fg\u0259r h\u0259r hans\u0131 bir mesaj\u0131n mahiyy\u0259tind\u0259 m\u00fcbadil\u0259 m\u0259qs\u0259di durmursa bu mesaj\u0131 reklam\u0131n mesaj\u0131 adland\u0131rmaq olmaz. M\u0259s\u0259l\u0259n \u015feir, ya da mahn\u0131. Onlar\u0131n m\u0259qs\u0259di insanlar\u0131 \u0259yl\u0259ndirm\u0259kdir, bu s\u0259b\u0259bd\u0259n d\u0259 he\u00e7 biri reklam hesab oluna bilm\u0259z.<\/p>\n\n\n\n

2<\/strong>. Diqq\u0259t c\u0259lb etm\u0259<\/strong><\/h4>\n\n\n\n

Sat\u0131c\u0131 \u00f6z mal\u0131n\u0131 satmaq \u00fc\u00e7\u00fcn al\u0131c\u0131n\u0131n diqq\u0259tini c\u0259lb etm\u0259lidir. Bazarda al\u0131c\u0131 qismind\u0259 g\u0259z\u0259nd\u0259 sizin diqq\u0259tinizi n\u0259 \u00e7\u0259k\u0259 bil\u0259r? Sat\u0131c\u0131n\u0131n avazl\u0131 \u00e7a\u011f\u0131r\u0131\u015flar\u0131? Pi\u015ftaxtan\u0131n orijinal dizayn\u0131? Ma\u011fazan\u0131n \u00f6n\u00fcnd\u0259ki g\u00f6z\u0259l q\u0131zlar? M\u0259hsulun f\u0259rqli dizayn\u0131 v\u0259 ya d\u00fcz\u00fcl\u00fc\u015f\u00fc? R\u0259qibl\u0259r aras\u0131ndan se\u00e7ilm\u0259k \u00fc\u00e7\u00fcn sat\u0131c\u0131 \u00f6z mal\u0131n\u0131, \u00f6z mesaj\u0131n\u0131, sat\u0131\u015f yerini f\u0259rqli v\u0259 diqq\u0259t \u00e7\u0259k\u0259n etm\u0259lidir. Diqq\u0259t \u00e7\u0259km\u0259y\u0259n reklam reklam deyildir. Reklam diqq\u0259t \u00e7\u0259km\u0259lidir ki, m\u00fc\u015ft\u0259rid\u0259 maraq oyats\u0131n, onun yad\u0131nda qals\u0131n, m\u0259hsulu alma\u011fa, dad\u0131na baxma\u011fa h\u0259v\u0259s yarats\u0131n.<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

3. Qar\u015f\u0131l\u0131ql\u0131 fayda<\/strong><\/h4>\n\n\n\n

Reklam\u0131n n\u0259tic\u0259sind\u0259 qar\u015f\u0131l\u0131ql\u0131 fayda meydana g\u0259lm\u0259lidir. Al\u0131c\u0131 ziyan \u00e7\u0259k\u0259c\u0259ks\u0259 reklam yalana \u00e7evrilir, sat\u0131c\u0131 ziyan \u00e7\u0259kirs\u0259 m\u0259nas\u0131z pul itkisi olur.<\/p>\n\n\n\n

B\u0259zi insanlar reklam\u0131 yalan m\u0259lumat kimi d\u0259 q\u0259bul edir. Amma reklam yalan deyil \u2013 m\u0259hsulda olan bir \u00f6z\u0259lliyin daha kreativ, daha diqq\u0259t \u00e7\u0259k\u0259n, daha yadda qalacaq \u015f\u0259kild\u0259 t\u0259qdim olunmas\u0131d\u0131r. M\u0259s\u0259l\u0259n. bu reklam posteri n\u00fcmun\u0259sind\u0259 oldu\u011fu kimi sousun ac\u0131l\u0131\u011f\u0131 partlay\u0131c\u0131 qumbara t\u0259msilind\u0259 g\u00f6st\u0259rilir.<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

Ham\u0131ya ayd\u0131nd\u0131r ki, burda m\u0259hsulun ac\u0131l\u0131q xass\u0259si \u015fi\u015firdilib, bunun m\u0259qs\u0259di kreativ \u00fcsulla m\u00fc\u015ft\u0259ril\u0259rin diqq\u0259tini \u00e7\u0259km\u0259k v\u0259 brendi yadda qalan etm\u0259kdir.<\/p>\n\n\n\n

Reklam vasit\u0259si il\u0259 sat\u0131c\u0131 al\u0131c\u0131ya m\u0259hsulu bar\u0259d\u0259 m\u0259lumat \u00e7atd\u0131r\u0131r. Amma bu h\u0259l\u0259 tam deyil. Reklam\u0131n 7 \u0259sas m\u0259qs\u0259di d\u0259 var:<\/p>\n\n\n\n

1.<\/strong> M\u0259hsul v\u0259 ya xidm\u0259t bar\u0259d\u0259 potensial al\u0131c\u0131lar\u0131 m\u0259lumatland\u0131rmaq;<\/p>\n\n\n\n

2.<\/strong> \u0130nsanlar\u0131 m\u0259hz sizin m\u0259hsulun onlar\u0131n ehtiyac\u0131n\u0131 \u00f6d\u0259y\u0259c\u0259yin\u0259 inand\u0131rmaq;<\/p>\n\n\n\n

3.<\/strong> \u018fmt\u0259\u0259niz\u0259 qar\u015f\u0131 h\u0259v\u0259s yaratmaq, alma\u011fa, s\u0131naqdan ke\u00e7irm\u0259y\u0259 s\u00f6vq etm\u0259k;<\/p>\n\n\n\n

4.<\/strong> \u015eirk\u0259tinizin, brendinizin imicini yax\u015f\u0131la\u015fd\u0131rmaq;<\/p>\n\n\n\n

5.<\/strong> M\u0259hsul v\u0259 ya xidm\u0259tiniz bar\u0259d\u0259 m\u00fc\u015ft\u0259riy\u0259 xat\u0131rlatmaq;<\/p>\n\n\n\n

6.<\/strong> Sat\u0131\u015f f\u0259aliyy\u0259tin\u0259 d\u0259st\u0259k olmaq;<\/p>\n\n\n\n

7.<\/strong> M\u00fc\u015ft\u0259ril\u0259ri sizin sat\u0131\u015f n\u00f6qt\u0259niz\u0259 g\u0259tirm\u0259k.<\/p>\n\n\n\n

Reklam h\u0259m\u00e7inin m\u0259zmununa g\u00f6r\u0259 d\u0259 3 yer\u0259 b\u00f6l\u00fcn\u00fcr:<\/h4>\n\n\n\n

1. Kommersiya reklam\u0131<\/strong> \u2013 burda \u0259sas m\u0259qs\u0259d mal\u0131 satmaq, m\u00fc\u015ft\u0259ri qazanmaqd\u0131r. \u0130st\u0259nil\u0259n \u015firk\u0259tin \u0259sas m\u0259qs\u0259di sahibl\u0259rin\u0259 g\u0259lir g\u0259tirm\u0259kdir. Bunun \u00fc\u00e7\u00fcn onlar reklam\u0131 daha \u00e7ox m\u00fcbadil\u0259 m\u0259qs\u0259di il\u0259 istifad\u0259 edir.<\/p>\n\n\n\n

2. Sosial reklamlar<\/strong> \u2013 burda \u0259sas m\u0259qs\u0259d insanlar\u0131 d\u00fczg\u00fcn v\u0259 faydal\u0131 olana istiqam\u0259tl\u0259ndirm\u0259kdir. M\u0259s\u0259l\u0259n \u0259traf m\u00fchitin qorunmas\u0131, siqaret \u0259leyhin\u0259, m\u00fc\u0259llif h\u00fcquqlar\u0131n\u0131n qorunmas\u0131na y\u00f6n\u0259lmi\u015f reklamlar kimi.<\/p>\n\n\n\n

3. Siyasi reklamlar<\/strong> \u2013 burda \u0259sas m\u0259qs\u0259d se\u00e7kil\u0259rd\u0259 s\u0259s toplamaqd\u0131r. \u0130nsanlara v\u0259dl\u0259r veril\u0259r\u0259k se\u00e7ici s\u0259sl\u0259ri il\u0259 m\u00fcbadil\u0259 ba\u015f verir. Siyas\u0259t\u00e7il\u0259r daha \u00e7ox diqq\u0259t \u00e7\u0259km\u0259k \u00fc\u00e7\u00fcn \u0259lind\u0259n g\u0259l\u0259ni edir. N\u0259tic\u0259d\u0259 is\u0259 demokratiya \u2013 ba\u015fqa s\u00f6zl\u0259 qar\u015f\u0131l\u0131ql\u0131 fayda ba\u015f verir: insanlar\u0131n se\u00e7diyi namiz\u0259d insanlar\u0131n probleml\u0259rini h\u0259ll etm\u0259kl\u0259 m\u0259\u015f\u011ful olur (\u0259n az\u0131ndan n\u0259z\u0259riyy\u0259d\u0259 bel\u0259dir).<\/p>\n\n\n\n

Reklam\u0131n haz\u0131rlanmas\u0131 art\u0131q bir s\u0259nayedir. Reklam\u0131 d\u00fc\u015f\u00fcn\u0259n kopirayterd\u0259n tutmu\u015f, reklam agentliyi \u0259m\u0259kda\u015flar\u0131na, reklam\u0131 \u00e7ap ed\u0259n ustaya, reklam\u0131 yay\u0131mlanan Televiziya i\u015f\u00e7il\u0259rin\u0259 q\u0259d\u0259r ham\u0131 bu burul\u011fanda d\u00f6vr edir. V\u0259 \u0259lb\u0259tt\u0259 ki bu s\u0259nayeni t\u0259nziml\u0259y\u0259n m\u00fcvafiq qanunlar q\u0259bul olunur: reklam haqq\u0131nda, r\u0259qab\u0259t haqq\u0131nda v\u0259 s.<\/p>\n\n\n\n

Reklam agentliyi n\u0259 \u00fc\u00e7\u00fcn laz\u0131md\u0131r?<\/h4>\n\n\n\n

Reklam agentliyi<\/strong> marketinq \u015f\u00f6b\u0259sinin i\u015fin\u0259 d\u0259st\u0259k olmaq, \u0259ksiklikl\u0259rini tamamlamaq, layih\u0259l\u0259r\u0259 d\u0259y\u0259r qatmaq v\u0259 effektivliyi art\u0131rmaq \u00fc\u00e7\u00fcn laz\u0131md\u0131r. Bu yaz\u0131da reklam agentliyi dedikd\u0259 m\u0259n, Az\u0259rbaycanda istifad\u0259 olunan m\u0259nas\u0131n\u0131 n\u0259z\u0259rd\u0259 tuturam. Bu m\u0259nada reklam agentliyi olaraq kreativ, media, dizayn agentlikl\u0259rinind\u0259n tutmu\u015f vizitka \u00e7ap ed\u0259n m\u0259tb\u0259\u0259l\u0259r\u0259 q\u0259d\u0259r reklam sektorunun b\u00fct\u00fcn \u015firk\u0259tl\u0259rini d\u00fc\u015f\u00fcn\u0259 bil\u0259rsiz.<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

Bir anl\u0131q reklams\u0131z d\u00fcnya t\u0259s\u0259vv\u00fcr edin. Telefonunuza reklam SMS-l\u0259ri g\u0259lmir, Facebook ya da Instagram x\u0259b\u0259r lentinizd\u0259 reklamlar g\u00f6rs\u0259nmir, sayta daxil olanda b\u00fct\u00fcn s\u0259hif\u0259ni \u00f6rt\u0259n reklam banneri \u00e7\u0131xm\u0131r. YouTube-da ya da TV kanalda videoya, verili\u015f\u0259 baxanda 5 d\u0259qiq\u0259d\u0259n bir yay\u0131mlanan reklamlar sizi bezdirmir. T\u0259s\u0259vv\u00fcr ed\u0259 bildiniz? Hans\u0131 s\u0259rinl\u0259\u015fdirici i\u00e7kini i\u00e7\u0259c\u0259yiniz\u0259 nec\u0259 q\u0259rar ver\u0259c\u0259ksiniz? Yeni m\u0259hsul g\u00f6r\u0259nd\u0259 alma\u011fa c\u0259sar\u0259t ed\u0259c\u0259ksinizmi? 2 eyni g\u00f6rk\u0259md\u0259ki telefonlardan hans\u0131n\u0131n daha yax\u015f\u0131 olaca\u011f\u0131n\u0131 hardan bil\u0259c\u0259ksiniz? Q\u0259rars\u0131zl\u0131qdan \u0259ziyy\u0259t \u00e7\u0259k\u0259n insan c\u0259miyy\u0259tind\u0259 ya\u015famaqdan qorxmad\u0131n\u0131zki? \u00c7ox qalmadan real d\u00fcnyaya qay\u0131d\u0131n. Reklamlar art\u0131q bitib, bloq yaz\u0131lar\u0131n\u0131 oxuma\u011fa davam ed\u0259 bil\u0259rsiz.<\/p>\n\n\n\n

m\u0259nb\u0259: mktg.az<\/a><\/strong><\/p>\n\n\n\n

<\/a><\/p>\n\n\n\n

<\/a><\/p>\n\n\n\n

<\/a><\/p>\n\n\n\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Reklam n\u0259dir? Reklam\u00a0n\u0259inki insan h\u0259yat\u0131n\u0131n, h\u0259m d\u0259 t\u0259bi\u0259tin ayr\u0131lmaz bir par\u00e7as\u0131d\u0131r.\u00a0Canl\u0131lar\u0131n h\u0259yatlar\u0131, sa\u011f qalmas\u0131 v\u0259 n\u0259sil art\u0131rmas\u0131 bel\u0259\u00a0reklamdan as\u0131l\u0131d\u0131r. G\u00fcl\u00fcn k\u0259p\u0259n\u0259yi c\u0259lb etm\u0259k \u00fc\u00e7\u00fcn \u00f6z\u00fcn\u00fc reklam etm\u0259sind\u0259n tutmu\u015f\u00a0Felix Baumgartner-in kosmosdan\u00a0tullanmas\u0131na q\u0259d\u0259r reklams\u0131z h\u0259yat\u0131m\u0131z\u0131 t\u0259s\u0259vv\u00fcr ed\u0259…<\/p>\n","protected":false},"author":2,"featured_media":6845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/6839"}],"collection":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6839"}],"version-history":[{"count":7,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/6839\/revisions"}],"predecessor-version":[{"id":6853,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/6839\/revisions\/6853"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/media\/6845"}],"wp:attachment":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}