{"id":6879,"date":"2023-01-16T15:37:22","date_gmt":"2023-01-16T12:37:22","guid":{"rendered":"https:\/\/rockvell.com\/?p=6879"},"modified":"2023-01-16T15:50:44","modified_gmt":"2023-01-16T12:50:44","slug":"biznes-prosesl%c9%99rinin-r%c9%99q%c9%99msallasdirilaraq-modernizasiyasi-v%c9%99-genisl%c9%99sdirilm%c9%99si","status":"publish","type":"post","link":"https:\/\/rockvell.com\/?p=6879","title":{"rendered":"Biznes prosesl\u0259rinin r\u0259q\u0259msalla\u015fd\u0131r\u0131laraq modernizasiyas\u0131 v\u0259 geni\u015fl\u0259\u015fdirilm\u0259si"},"content":{"rendered":"\n

Biznes prosesl\u0259rinin r\u0259q\u0259msalla\u015fd\u0131r\u0131laraq modernizasiyas\u0131 v\u0259 geni\u015fl\u0259\u015fdirilm\u0259si<\/strong><\/p>\n\n\n

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\u201cM\u0259n biznes prosesl\u0259rini r\u0259q\u0259msalla\u015fd\u0131raraq modernizasiya edir\u0259m v\u0259 geni\u015fl\u0259ndirir\u0259m\u201d<\/figcaption><\/figure><\/div>\n\n\n

Post pandemiya d\u00f6vr\u00fcnd\u0259 biznes sah\u0259sind\u0259 yeni add\u0131mlar\u0131n at\u0131ld\u0131\u011f\u0131 v\u0259 var olan biznesl\u0259rin geni\u015fl\u0259ndiyi m\u00fc\u015fahid\u0259 olunur. Dem\u0259k olar, h\u0259m xarici, h\u0259m d\u0259 yerli bazarda biznesin inki\u015faf\u0131 namin\u0259 m\u00fc\u0259yy\u0259n i\u015fl\u0259r g\u00f6r\u00fcl\u00fcr. D\u00f6vr\u00fcn t\u0259l\u0259bin\u0259 uy\u011fun olaraq bu i\u015fl\u0259rd\u0259 \u00f6z d\u0259st\u0259yini g\u00f6st\u0259r\u0259c\u0259k \u015f\u0259xsl\u0259r \u00fcz\u0259 \u00e7\u0131x\u0131r. H\u0259min \u015f\u0259xsl\u0259r h\u0259m geni\u015f marketinq, sat\u0131\u015f t\u0259cr\u00fcb\u0259si, h\u0259m d\u0259 bir \u00e7ox biznes layih\u0259l\u0259rinin h\u0259yata ke\u00e7irilm\u0259sind\u0259 rolu olanlard\u0131r. Onlara Biznes konsultant deyilir. Q\u0259rara g\u0259ldik ki, bu d\u0259f\u0259 bir biznes konsultantla m\u00fcsahib\u0259 ed\u0259k.<\/em><\/p>\n\n\n\n

H\u0259ms\u00f6hb\u0259timiz sah\u0259sind\u0259 s\u00f6z sahibi olan, tan\u0131nm\u0131\u015f m\u00fct\u0259x\u0259ssis, Biznes konsultant Oruc \u0130brahimov<\/strong>dur. Oruc b\u0259yin 9 illik bank t\u0259cr\u00fcb\u0259si var. Son 5 ild\u0259 is\u0259 Korporativ Kommunikasiyalar, Marketinq, h\u0259m\u00e7inin Biznesin \u0130nki\u015faf\u0131 departamentin\u0259 r\u0259hb\u0259rlik edib.  \u0130\u015fl\u0259diyi m\u00fcdd\u0259t \u0259rzind\u0259 \u00f6lk\u0259mizd\u0259 v\u0259 beynalxalq s\u0259viyy\u0259d\u0259 \u00e7ox \u00f6n\u0259mli bir \u00e7ox layih\u0259l\u0259r h\u0259yata ke\u00e7irib. H\u0259m\u00e7inin ist\u0259nil\u0259n biznes\u0259 faydal\u0131 olacaq h\u0259m korporativ, h\u0259m d\u0259 f\u0259rdi m\u00fc\u015ft\u0259ril\u0259rd\u0259n ibar\u0259t b\u00f6y\u00fck portfel\u0259 sahibdir. Dediyin\u0259 g\u00f6r\u0259, konsultasiya verdiyi m\u00fc\u015ft\u0259ril\u0259rd\u0259n birinin illik d\u00f6vriyy\u0259si 19-20 milyondur. Eyni zamanda illik d\u00f6vriyy\u0259si 300-400 milyon manat olan layih\u0259sin \u00fcz\u0259rind\u0259 \u00e7al\u0131\u015f\u0131r. M\u00fcsahib\u0259y\u0259 ilkin olaraq biznes konsultant\u0131n kim oldu\u011funu ayd\u0131nla\u015fd\u0131rmaqla ba\u015flayaq.<\/em><\/p>\n\n\n\n

  • Oruc b\u0259y, Biznes konsultant kimdir?<\/strong><\/li><\/ul>\n\n\n\n

    Bu sual\u0131n\u0131za maraql\u0131 v\u0259 olmu\u015f bir \u0259hvalatla cavab verm\u0259k ist\u0259yir\u0259m. 60 il \u0259vv\u0259l k\u00fc\u00e7\u0259d\u0259n ke\u00e7\u0259n bir \u015f\u0259xs di\u015f pastas\u0131 istehsal ed\u0259n \u015firk\u0259tinin r\u0259hb\u0259rin\u0259 yax\u0131nla\u015faraq, onlar\u0131n m\u0259hsulunun sat\u0131\u015f\u0131n\u0131 art\u0131ra bil\u0259c\u0259yini v\u0259 bunun m\u00fcqabilind\u0259 100 min dollar pul ist\u0259diyini deyib. T\u0259bii ki, \u015firk\u0259t r\u0259hb\u0259ri raz\u0131 olmur. \u018fm\u0259kda\u015flar\u0131n\u0131 toplayaraq ba\u015f ver\u0259n hadis\u0259ni dan\u0131\u015f\u0131r v\u0259 bu ideyan\u0131n n\u0259 oldu\u011funu tapmalar\u0131n\u0131 tap\u015f\u0131r\u0131r. \u018fm\u0259kda\u015flar f\u0259rqli t\u0259klifl\u0259r ir\u0259li s\u00fcrs\u0259l\u0259r d\u0259 n\u0259tic\u0259 \u0259ld\u0259 olunmur. R\u0259hb\u0259r m\u0259cbur olub, h\u0259min \u015f\u0259xsi \u00e7a\u011f\u0131r\u0131r v\u0259 m\u00fcqavil\u0259 imzalayaraq 100 min dollar qar\u015f\u0131l\u0131\u011f\u0131nda adamdan sat\u0131\u015f\u0131 art\u0131racaq fikri al\u0131r. Adam sad\u0259c\u0259 bir k\u0259lm\u0259 deyir: di\u015f pastas\u0131 qabla\u015fd\u0131rmas\u0131n\u0131n bo\u011faz hiss\u0259sinin diametrini geni\u015fl\u0259ndir. Dediyi kimi d\u0259 olur. Qabla\u015fd\u0131rman\u0131n bo\u011faz hiss\u0259sinin diametri geni\u015fl\u0259nir v\u0259 sat\u0131\u015flar 40% art\u0131r. Burda \u0259sas m\u0259s\u0259l\u0259 odur ki, edil\u0259n bu d\u0259yi\u015fiklikd\u0259n h\u0259m m\u00fc\u015ft\u0259ri naraz\u0131 olmad\u0131, \u00e7\u00fcnki d\u0259yi\u015fikliyi hiss el\u0259m\u0259di, h\u0259m d\u0259 pasta \u00e7ox istifad\u0259 olundu\u011fundan sat\u0131\u015flar artd\u0131. G\u00f6r\u00fcrs\u00fcn\u00fcz, bir k\u0259lm\u0259 n\u0259l\u0259r\u0259 s\u0259b\u0259b olur.
    Soru\u015fsan\u0131z, bunu n\u0259 \u00fc\u00e7\u00fcn dan\u0131\u015fd\u0131m, cavab \u00e7ox sad\u0259dir. 60 il ke\u00e7s\u0259 bel\u0259 he\u00e7 n\u0259 d\u0259yi\u015fm\u0259yib. El\u0259 insanlar var ki, kapital\u0131n\u0131z\u0131 nec\u0259 art\u0131raca\u011f\u0131n\u0131 bilirl\u0259r, g\u0259lin, onlara konsultant dey\u0259k. \u00c7ox vaxt \u015firk\u0259tl\u0259r \u00f6zl\u0259ri m\u00fc\u0259yy\u0259n bir sah\u0259d\u0259 k\u00f6m\u0259k \u00fc\u00e7\u00fcn konsaltinq \u015firk\u0259tl\u0259r\u0259 m\u00fcraci\u0259t edirl\u0259r. B\u0259zil\u0259ri n\u0259tic\u0259 \u0259ld\u0259 edir, b\u0259zil\u0259ri is\u0259 n\u0259tic\u0259 \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn vaxt al\u0131r, ad\u0259t\u0259n bu \u0130R sah\u0259sind\u0259 ba\u015f verir. \u00c7\u00fcnki ist\u0259nil\u0259n transformasiyaya vaxt laz\u0131md\u0131r. Lakin sat\u0131\u015fda bu bel\u0259 i\u015fl\u0259mir. Sat\u0131\u015f ya var, ya yoxdur. T\u0259\u0259ss\u00fcf ki, \u0259ks\u0259r hallarda m\u0259sl\u0259h\u0259t\u00e7il\u0259rin \u00f6zl\u0259ri m\u00fc\u015ft\u0259rinin onlardan n\u0259 ist\u0259diyini, ona n\u0259 t\u0259klif oluna bil\u0259c\u0259yini ba\u015fa d\u00fc\u015fm\u00fcrl\u0259r. Bu da ona g\u0259tirib \u00e7\u0131xar\u0131r ki, g\u0259lin, sizi rebrendinq ed\u0259k, sizin \u00fc\u00e7\u00fcn bir ne\u00e7\u0259 reklam \u00e7arxlar\u0131 \u00e7\u0259k\u0259k, sosial \u015f\u0259b\u0259k\u0259d\u0259 kampaniya ke\u00e7ird\u0259k v\u0259 bu kimi add\u0131mlar. N\u0259tic\u0259d\u0259 loqotipin yaln\u0131z \u00f6rt\u00fcy\u00fc v\u0259 ya r\u0259ngi daha parlaq olur, lakin sat\u0131\u015f ba\u015f tutmur. Amma di\u015f pastas\u0131 hekay\u0259sind\u0259ki q\u0259hr\u0259man\u0131m\u0131z kimi insanlar var v\u0259 sat\u0131\u015f\u0131 nec\u0259 art\u0131raca\u011f\u0131n\u0131 bilir.
    Konsultant m\u00fc\u0259yy\u0259n t\u0259cr\u00fcb\u0259y\u0259 malik, biznesi k\u0259nardan ba\u015fqa formatda g\u00f6r\u0259n \u015f\u0259xsdir. \u0130stehsaldan tutmu\u015f, xidm\u0259t\u0259 q\u0259d\u0259r b\u00fct\u00fcn sah\u0259l\u0259rd\u0259 sat\u0131\u015f\u0131 art\u0131ra bil\u0259n, xidm\u0259ti daha faydal\u0131 s\u0259viyy\u0259y\u0259 \u00e7atd\u0131rand\u0131r. B\u00fct\u00fcn g\u00fcn\u00fc biznes kitablar\u0131 oxuyan \u015f\u0259xs oxuduqlar\u0131n\u0131 t\u0259tdbiq ed\u0259 bilmirs\u0259, dem\u0259k ki, oxudu\u011funun da he\u00e7 bir effekti yoxdur. M\u0259s\u0259l\u0259n, Flipp Kotleri h\u0259r k\u0259s marketinqin atas\u0131 kimi tan\u0131y\u0131r. Eyni zamanda Cek Traud da \u00e7ox faydal\u0131 marketinq kitablar\u0131 yaz\u0131b, onlardan biri m\u0259nim \u00e7ox sevdiyim “<\/strong>Marketinq m\u00fcharib\u0259l\u0259ri” kitab\u0131d\u0131r. <\/strong>Onlar aras\u0131nda h\u0259mi\u015f\u0259 m\u00fcqayis\u0259l\u0259r apar\u0131l\u0131r. Bu m\u00fcqayis\u0259l\u0259r\u0259 Cek Traud \u00f6z\u00fc bir k\u0259lm\u0259 il\u0259 son qoydu. Dedi ki, Flipp Kotler kitab yazanda m\u0259n sat\u0131\u015f edirdim, onun yazd\u0131\u011f\u0131n\u0131 m\u0259n t\u0259tbiq edir\u0259m. Yazmaq v\u0259 t\u0259tbiq etm\u0259k \u00e7ox f\u0259rqli anlay\u0131\u015flard\u0131r. Ona g\u00f6r\u0259 biznes konsultant\u0131n h\u0259m n\u0259z\u0259ri, h\u0259m d\u0259 t\u0259cr\u00fcbi bilikl\u0259r\u0259 sahib olmas\u0131 vacibdir. Bir biznes konsultanta veril\u0259c\u0259k ilk sual budur, siz bug\u00fcn\u0259 q\u0259d\u0259r n\u0259 etmisiz? Hans\u0131 u\u011furlu layih\u0259l\u0259r\u0259 imza atm\u0131s\u0131z?<\/p>\n\n\n

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    • Son dediyinizd\u0259n el\u0259 ikinci sual\u0131m\u0131z yaran\u0131r. Maraql\u0131d\u0131r, Oruc \u0130brahimov bu g\u00fcn\u0259 q\u0259d\u0259r hans\u0131 biznes layih\u0259l\u0259rini g\u00f6r\u00fcb?<\/strong><\/li><\/ul>\n\n\n\n

      M\u0259nim \u00e7ox u\u011furlu layih\u0259l\u0259rim olub. Bunlardan b\u0259zil\u0259rinin r\u0259hb\u0259ri, b\u0259zil\u0259rinin is\u0259 i\u015ftirak\u00e7\u0131s\u0131 olmu\u015fam. M\u0259s\u0259l\u0259n, \u00f6lk\u0259d\u0259 na\u011fds\u0131z \u00f6d\u0259ni\u015fl\u0259rin geni\u015fl\u0259ndirilm\u0259si m\u0259qs\u0259di il\u0259 m\u00fc\u0259yy\u0259n layih\u0259l\u0259r etmi\u015f\u0259m. Sizinl\u0259 bir statistika b\u00f6l\u00fc\u015f\u00fcm. 2013-c\u00fc ild\u0259 Belarusiyada kart istifad\u0259\u00e7isi say\u0131 47%, Az\u0259rbaycanda is\u0259 9% idi. M\u0259n layih\u0259ni h\u0259yata ke\u00e7ir\u0259nd\u0259n sonra h\u0259min il \u0259rzind\u0259 9%, 16-19%-\u0259 y\u00fcks\u0259ldi. \u00c7\u00fcnki insanlarda na\u011fds\u0131z \u00f6d\u0259ni\u015f\u0259 maraq artd\u0131. Bu g\u00fcn, bu k\u0259nardan baxanda b\u0259lk\u0259 d\u0259 asan g\u00f6r\u00fcn\u0259 bil\u0259r. Lakin o d\u00f6vr \u00fc\u00e7\u00fcn t\u0259tbiq olunan texniki imkanlar v\u0259 funksiyalar \u00e7ox m\u00fcr\u0259kk\u0259b bir proses idi.Bu g\u00fcn bel\u0259 lahiy\u0259l\u0259ri \u201cfintech\u201d layih\u0259l\u0259r adland\u0131r\u0131l\u0131r. Daha sonra i\u015fl\u0259diyim \u015firk\u0259tin sayt\u0131n\u0131n qurulmas\u0131 i\u015fi d\u0259 u\u011furlu layih\u0259l\u0259rd\u0259n biri idi. Hans\u0131 ki, 2019-cu ild\u0259 Az\u0259rbaycan\u0131n \u0259n yax\u015f\u0131\u201cfintech\u201d h\u0259ll\u0259ri olan biznes, maliyy\u0259 sayt\u0131 se\u00e7ilmi\u015fdi. 2018-ci ild\u0259 Sinqapurda ke\u00e7iril\u0259n \u00abAsian Banking & Finance Wholesale Banking Awards 2018\u00bb t\u0259dbird\u0259 bizim mobil \u0259lav\u0259miz \u0259n yax\u015f\u0131 t\u0259tbiq nominasiyas\u0131na layiq g\u00f6r\u00fclm\u00fc\u015fd\u00fc. M\u0259n m\u0259hsulu Deloitte, PriceWaterhouseCoopers, KPMG v\u0259 Ernst & Youngdan olan B\u00f6y\u00fck D\u00f6rdl\u00fcy\u00fcn n\u00fcmay\u0259nd\u0259l\u0259rinin daxil oldu\u011fu m\u00fcnsifl\u0259r hey\u0259tin\u0259 \u015f\u0259xs\u0259n t\u0259qdim etdim.Bunlar \u00e7ox \u00f6n\u0259mli faktorlard\u0131. Bu layih\u0259l\u0259rin b\u0259zil\u0259rinin r\u0259hb\u0259ri olmu\u015fam. Amma biznesd\u0259 ba\u015fqa yana\u015fma da var. El\u0259 olur ki, bir holdinqin daxilind\u0259 olan f\u0259rqli biznesl\u0259ri bir araya g\u0259tirib, yeni biznes formala\u015fd\u0131r\u0131rsan. M\u0259n\u0259 \u00e7ox xo\u015fdu ki, bu i\u015fi m\u0259n bacarm\u0131\u015fam. M\u0259n n\u0259inki bir qurumun sat\u0131\u015f mexanizmini qura bilmi\u015f\u0259m, bir qurumun t\u0259rkibind\u0259 olan dig\u0259r \u015firk\u0259tl\u0259ri bir araya g\u0259tirib onlar\u0131n sat\u0131\u015f\u0131n\u0131 realla\u015fd\u0131rm\u0131\u015fam. Sat\u0131\u015f\u0131 olmayan bir qurumun sat\u0131\u015f\u0131n\u0131 el\u0259 art\u0131rm\u0131\u015fam ki, o qurum f\u0259aliyy\u0259t g\u00f6st\u0259rdiyi g\u00fcnd\u0259n he\u00e7 vaxt bel\u0259 bir g\u0259lir \u0259ld\u0259 etm\u0259mi\u015fdi. T\u0259rkibind\u0259 otelleri, zavodlar v\u0259 s. var. D\u00fc\u015f\u00fcn\u0259 bil\u0259rsiz ki, f\u0259rqli biznesl\u0259rin bir-birin\u0259 n\u0259 aidiyyat\u0131 ola bil\u0259r. M\u0259s\u0259l\u0259 oras\u0131ndad\u0131r ki, biznes konsultant bunu g\u00f6r\u00fcb, bu \u0259laq\u0259ni qura bil\u0259n \u015f\u0259xsdir. Bu add\u0131m \u015firk\u0259tl\u0259r qrupunun inki\u015faf\u0131nda \u00e7ox \u00f6n\u0259mlidir. Bel\u0259 \u015firk\u0259tl\u0259r qrupunun daxilind\u0259 olan x\u0131rda \u015firk\u0259tl\u0259rin bir-birin\u0259 biznes \u00f6t\u00fcrm\u0259si \u00e7ox vacibdir. Bu, \u0259slind\u0259 bir-birin\u0259 m\u00fc\u015ft\u0259ri \u00f6t\u00fcrm\u0259k deyil. Sad\u0259c\u0259 el\u0259 bir m\u0259hsul formala\u015fd\u0131r\u0131l\u0131r ki, onun daxilind\u0259 ba\u015fqa bir biznesin d\u0259 xidm\u0259ti olur. Bunu b\u0259lk\u0259 d\u0259 he\u00e7 m\u00fc\u015ft\u0259ri duymur ki, o, ba\u015fqa bir xidm\u0259tin d\u0259 istifad\u0259\u00e7i olur. M\u0259n m\u0259xfilik anla\u015fmas\u0131 bax\u0131m\u0131ndan \u00e7ox ad \u00e7\u0259k\u0259 bilmir\u0259m. Amma ke\u00e7mi\u015f bank i\u015f\u00e7isi olaraq siz\u0259 bank\u0131n m\u0259hsullar\u0131 \u00fcz\u0259rind\u0259n bir misal \u00e7\u0259k\u0259 bil\u0259r\u0259m ki, ayd\u0131n olsun.
      M\u0259s\u0259l\u0259n, bank kredit verir. Bank verdiyi krediti s\u0131\u011fortalaya bil\u0259r. Bu zaman bu i\u015f\u0259 s\u0131\u011forta \u015firk\u0259tini c\u0259lb etmi\u015f olur. Veril\u0259n kredit s\u0259yah\u0259t il\u0259 ba\u011fl\u0131d\u0131rsa, qurumun n\u0259zdind\u0259 olan s\u0259yah\u0259t v\u0259 ya k\u0259nardan ba\u015fqa t\u0259r\u0259fda\u015f ola bil\u0259c\u0259k \u015firk\u0259t c\u0259lb edirsiniz, hans\u0131 ki, h\u0259min m\u00fc\u015ft\u0259ril\u0259r\u0259 xidm\u0259t g\u00f6st\u0259r\u0259c\u0259k. Burada bank, s\u0131\u011forta v\u0259 s\u0259yah\u0259t \u015firk\u0259ti il\u0259 \u0259m\u0259kda\u015fl\u0131qdan m\u00fc\u0259yy\u0259n faiz g\u00fcz\u0259\u015ftl\u0259ri al\u0131r, h\u0259m d\u0259 s\u0131\u011forta \u015firk\u0259ti yeni m\u00fc\u015ft\u0259ri qazanm\u0131\u015f olur. D\u00fczg\u00fcn qurulmu\u015f i\u015f \u0259sas\u0131nda bu mexanizmin s\u0259yah\u0259t, s\u0131\u011forta v\u0259 bank  i\u015f birliyi kimi gerid\u00f6n\u00fc\u015f\u00fc olacaq. Burada bank sad\u0259c\u0259 \u00f6z\u00fcn\u00fc d\u00fc\u015f\u00fcnm\u00fcr, m\u00fc\u015ft\u0259risini, s\u0131\u011forta v\u0259 s\u0259yah\u0259t \u015firk\u0259tini d\u0259 d\u00fc\u015f\u00fcnm\u00fc\u015f olur.<\/p>\n\n\n\n

      • Bankda i\u015fl\u0259diyiniz d\u00f6vrd\u0259 \u0259n \u00e7ox yadda qalan layih\u0259niz hans\u0131 oldu?<\/strong><\/li><\/ul>\n\n\n\n

        H\u0259min d\u00f6n\u0259md\u0259 layih\u0259l\u0259rimiz \u201cfintech\u201d istiqam\u0259tli olub. Bu g\u00fcn h\u0259m android, h\u0259m d\u0259 \u0130OS mobil  cihazlar\u0131 vasit\u0259si il\u0259 bir \u00e7ox bank \u00f6d\u0259ni\u015fl\u0259rinin edilm\u0259sind\u0259 m\u0259nim rolum \u00e7ox b\u00f6y\u00fckd\u00fcr. Hans\u0131 ki, bu i\u015fi ilk m\u0259n \u00e7al\u0131\u015fd\u0131\u011f\u0131m bankda ba\u015flatm\u0131\u015fd\u0131m. M\u00fcqavil\u0259l\u0259r imzalanm\u0131\u015f, m\u00fc\u0259yy\u0259n qurumlarla \u0259m\u0259kda\u015fl\u0131q \u00fc\u00e7\u00fcn dan\u0131\u015f\u0131qlar apar\u0131l\u0131rd\u0131. Tam rahat \u015f\u0259kild\u0259 qeyd ed\u0259 bil\u0259r\u0259m ki, bug\u00fcn bir ne\u00e7\u0259 bank\u0131n mobil telefon vasit\u0259sil\u0259 na\u011fds\u0131z \u00f6d\u0259ni\u015fl\u0259rin h\u0259yata ke\u00e7irilm\u0259si i\u015fini ba\u015fladan \u015f\u0259xsl\u0259rd\u0259n biriy\u0259m. 2019-cu ild\u0259 \u201cVISA\u201d \u015firk\u0259tind\u0259n m\u0259n\u0259 m\u00fcraci\u0259t ed\u0259r\u0259k VTS – Visa Token Service layih\u0259sind\u0259 i\u015ftirak t\u0259klif olundu. O vaxt b\u00fct\u00fcn texniki \u00e7\u0259tinlikl\u0259r\u0259 baxmayaraq, bunu \u00e7ox z\u0259ruri v\u0259 vacib hesab etdim, mobil t\u0259tbiqimizin uy\u011funla\u015fd\u0131r\u0131lmas\u0131 \u00fc\u00e7\u00fcn bank\u0131m\u0131z t\u0259r\u0259find\u0259n layih\u0259 r\u0259hb\u0259ri se\u00e7ildim v\u0259 layih\u0259y\u0259 ba\u015flad\u0131m.<\/p>\n\n\n

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        \"\"<\/figure><\/div>\n\n\n
        • Ba\u015fqa hans\u0131 biznes sah\u0259l\u0259rind\u0259 layih\u0259l\u0259riniz olub?<\/strong><\/li><\/ul>\n\n\n\n

          Son d\u00f6n\u0259ml\u0259r s\u0131\u011forta sah\u0259sind\u0259 konsultasiyalar\u0131m olur. Bu sah\u0259d\u0259 maraql\u0131 keysl\u0259r var. \u00dcmumiyy\u0259tl\u0259, sat\u0131\u015f\u0131n art\u0131r\u0131lmas\u0131 \u00fc\u00e7\u00fcn m\u0259nim bax\u0131\u015f\u0131m v\u0259 yana\u015fmam f\u0259rqlidir. \u00c7\u00fcnki m\u0259n biznesi r\u0259q\u0259msalla\u015fd\u0131raraq realla\u015fd\u0131r\u0131ram. M\u0259n yaln\u0131z yaz\u0131b, g\u00f6st\u0259rmir\u0259m ki, siz bunu ets\u0259niz, bu q\u0259d\u0259r pul \u0259ld\u0259 ed\u0259 bil\u0259rsiniz. \u018flaq\u0259l\u0259rim geni\u015f oldu\u011fundan sad\u0259c\u0259 sat\u0131\u015fa fokuslanm\u0131ram, eyni zamanda biznesi geni\u015fl\u0259ndirir\u0259m, i\u015fini bil\u0259n v\u0259 laz\u0131m olan m\u00fct\u0259x\u0259ssisl\u0259ri c\u0259lb edir\u0259m. M\u0259nd\u0259n konsultasiya alan \u015f\u0259xs\u0259 bildirir\u0259m ki, onu kiml\u0259rl\u0259s\u0259 tan\u0131\u015f edib, yeni biznes g\u0259tir\u0259 v\u0259 ya var olan biznesi n\u00f6vb\u0259ti \u00fcst s\u0259viyy\u0259y\u0259 qald\u0131ra bil\u0259rik. Burda h\u0259r iki t\u0259r\u0259f maraql\u0131 olur. \u00c7\u00fcnki bizim bazar el\u0259dir ki, \u0259laq\u0259l\u0259r\u0259 ehtiyac\u0131 var, buna ingilis dilind\u0259 Networking deyilir . Ola bil\u0259r ki, kims\u0259 f\u0259rdi \u015f\u0259kild\u0259 hans\u0131sa m\u0259hsulun v\u0259 ya xidm\u0259tin sat\u0131\u015f\u0131n\u0131 edir v\u0259 \u00e7ox da u\u011furludur. Amma onun sat\u0131\u015f\u0131n\u0131 art\u0131rma\u011f\u0131 \u00fc\u00e7\u00fcn siz\u0259 ehtiyac\u0131 var. Eyni zamanda da sizin d\u0259 biznes\u0259 ba\u015flama\u011f\u0131n\u0131z \u00fc\u00e7\u00fcn hans\u0131sa al\u0259tl\u0259r\u0259 ehtiyac\u0131n\u0131z var. Lakin sizin bir-birinizd\u0259n x\u0259b\u0259riniz yoxdur, he\u00e7 bilmirsiniz ki, siz bir-biriniz\u0259 biznes ver\u0259 bil\u0259rsiniz. Bunu da netv\u00f6rkinqi b\u00f6y\u00fck, biznesl\u0259r\u0259 k\u0259nardan baxa bil\u0259n biznes konsultant ed\u0259 bil\u0259r. \u015e\u00fck\u00fcrl\u0259r olsun ki, konsultasiya verdiyim biznesl\u0259r bug\u00fcn bu yana\u015fma il\u0259 h\u0259m yax\u015f\u0131 sat\u0131\u015f edirl\u0259r, h\u0259m d\u0259 inki\u015faf edirl\u0259r. Laz\u0131m olan \u015f\u0259xsl\u0259ri laz\u0131m olan anda bir araya g\u0259tirib, h\u0259r iki t\u0259r\u0259fin biznesin\u0259 faydal\u0131 olacaq i\u015fl\u0259r g\u00f6r\u00fcr\u00fck. \u00c7\u00fcnki m\u0259nim \u00fc\u00e7\u00fcn ilk olaraq \u00f6n\u0259mli olan konsultasiya verdiyim biznesin davaml\u0131 v\u0259 \u00e7ox u\u011furlu olma\u011f\u0131d\u0131r.<\/p>\n\n\n\n

          • Biznesin u\u011furlu olma\u011f\u0131n\u0131 vur\u011fulad\u0131n\u0131z. Maraql\u0131d\u0131r, biznes konsultant\u0131n i\u015finin u\u011furlu oldu\u011funun g\u00f6st\u0259ricisi n\u0259dir? Y\u0259ni sizin i\u015fin effektivliyini nec\u0259 \u00f6l\u00e7m\u0259k olar?<\/strong><\/li><\/ul>\n\n\n\n

            Maraql\u0131 suald\u0131r. Dey\u0259rdim ki, marketoloqlar\u0131n v\u0259 sahibkarlar\u0131n, el\u0259 biznes konsultant\u0131n \u00f6z\u00fcn\u00fcn d\u0259 sevdiyi s\u0259s var. Bu, kassa s\u0259sidir (g\u00fcl\u00fcr). Kassa a\u00e7\u0131lark\u0259n e\u015fitdiyiniz o \u201cdnq\u201d s\u0259si bizi nec\u0259 sevindirir t\u0259s\u0259vv\u00fcr ed\u0259 bilm\u0259zsiniz. Kassa a\u00e7\u0131l\u0131rsa, dem\u0259k ki, sat\u0131\u015f ba\u015f verir, sat\u0131\u015f ba\u015f verirs\u0259, dem\u0259k ki, biznes konsultant\u0131n i\u015fi effektivdir. Lakin sat\u0131\u015f oldu\u011fu anda m\u00fc\u015ft\u0259ri gerid\u00f6n\u00fc\u015f\u00fc v\u0259 m\u0259mnunlu\u011fu mexanizimini qurma\u011f\u0131 unutmamal\u0131y\u0131q.<\/p>\n\n\n\n

            • B\u0259s biznes konsultant hans\u0131 zaman aral\u0131\u011f\u0131nda sahibkar\u0131n i\u015fin\u0259 d\u0259st\u0259k olmal\u0131d\u0131r. B\u0259z\u0259n sahibkarlar d\u00fc\u015f\u00fcn\u00fcr ki, sat\u0131\u015f \u00fc\u00e7\u00fcn daim konsultantdan as\u0131l\u0131 olacaq.<\/strong><\/li><\/ul>\n\n\n\n

              Biznes d\u00fczg\u00fcn qurularsa, konsultasiya daimi olmaya bil\u0259r. Sad\u0259c\u0259 k\u0259nardan bax\u0131\u015f m\u00fctl\u0259qdir. Biznes konsultant konkret i\u015f\u0259 fokuslan\u0131r. Siz sat\u0131\u015f\u0131 art\u0131qmaq ist\u0259yirsiz, xidm\u0259tin keyfiyy\u0259tini art\u0131rmaq ist\u0259yirsiz? N\u0259 ist\u0259diyinizi biznes konsultanta dedikd\u0259 o art\u0131q siz\u0259 nec\u0259 bir istiqam\u0259t ver\u0259c\u0259yini bilir.<\/p>\n\n\n\n

              • Sad\u0259c\u0259 yerli bazarda \u0259m\u0259kda\u015fl\u0131qlar\u0131n\u0131z olur, ya xarici bazarlardak\u0131 sahibkarlara da konsultasiya verirsiniz?<\/strong><\/li><\/ul>\n\n\n\n

                A\u00e7\u0131\u011f\u0131, konsultasiyalar\u0131m\u0131n b\u00f6y\u00fck \u0259ks\u0259riyy\u0259ti xarici bazarlara olur. X\u00fcsusuil\u0259 d\u0259 son 2 ildir AB\u015e investorlar\u0131 il\u0259 olan i\u015fl\u0259rimiz u\u011furlu al\u0131n\u0131r. \u00c7\u00fcnki oradak\u0131 bazar geni\u015fdir v\u0259 kommersiya bax\u0131m\u0131ndan da \u0259lveri\u015flidir. Haz\u0131rda da bir layih\u0259 \u00fcz\u0259rind\u0259 \u00e7al\u0131\u015f\u0131r\u0131q. M\u0259nim Harvard Universitetind\u0259 oxuyan sinif yolda\u015f\u0131m Elvin vasit\u0259sil\u0259 bu t\u0259klif m\u0259n\u0259 g\u0259lib. \u0130deya Elvin\u0259 m\u0259xsusdur, investorlar da bu layih\u0259 il\u0259 \u00e7ox maraqlan\u0131rlar, fintech layih\u0259si oldu\u011fundan i\u015ftirak etm\u0259k ist\u0259yirl\u0259r. Sad\u0259c\u0259 h\u0259l\u0259 ki, dan\u0131\u015f\u0131qlar gedir, yax\u0131n zamanda n\u0259tic\u0259 olacaq.<\/p>\n\n\n

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                \"\"<\/figure><\/div>\n\n\n
                • B\u00fct\u00fcn biznes ideyalar\u0131n\u0131 h\u0259yata ke\u00e7irm\u0259k m\u00fcmk\u00fcnd\u00fcrm\u00fc?<\/strong><\/li><\/ul>\n\n\n\n

                  Bir deyim var, \u00e7ox xo\u015fum g\u0259lir. Deyir, yarad\u0131c\u0131l\u0131q yeni ideyalar d\u00fc\u015f\u00fcnm\u0259kdir, innovasiya is\u0259 yeni ideyalar\u0131 h\u0259yata ke\u00e7irm\u0259kdir. S\u0259hv etmir\u0259ms\u0259, fikrin m\u00fc\u0259llifi Teodor Levittdir. H\u0259r k\u0259sd\u0259 bug\u00fcn m\u00fc\u0259yy\u0259n fikirl\u0259r, ideyalar var. Amma onlardan ne\u00e7\u0259si \u00f6z ideyas\u0131n\u0131 h\u0259yata ke\u00e7ir\u0259 bilir? \u0130nsan ideyas\u0131n\u0131 t\u0259k ba\u015f\u0131na h\u0259yata ke\u00e7ir\u0259 bilm\u0259z, m\u00fctl\u0259q \u015f\u0259kild\u0259 \u0259traf\u0131nda m\u00fct\u0259x\u0259ssisl\u0259r olmal\u0131d\u0131r. Nec\u0259 dey\u0259rl\u0259r, t\u0259k \u0259ld\u0259n s\u0259s \u00e7\u0131xmaz. Y\u0259ni konkret bir komanda olmal\u0131d\u0131r. Komanda il\u0259 i\u015fl\u0259m\u0259yi d\u0259 h\u0259r k\u0259s bacarm\u0131r. Bunun \u00fc\u00e7\u00fcn insan\u0131, onun potensial\u0131n\u0131 do\u011fru qiym\u0259tl\u0259ndirm\u0259k laz\u0131md\u0131r. \u00c7\u00fcnki bilm\u0259lis\u0259n ki, hans\u0131 i\u015fd\u0259 kim s\u0259n\u0259 pe\u015f\u0259kar xidm\u0259t g\u00f6st\u0259r\u0259 bil\u0259r. Biznes m\u0259sl\u0259h\u0259t\u00e7isi bir s\u0131ra \u00e7at\u0131\u015fmayan madd\u0259l\u0259rl\u0259 k\u00f6m\u0259k ed\u0259 bil\u0259r. Burada netv\u00f6rkinq b\u00f6y\u00fck rol oynay\u0131r.<\/p>\n\n\n\n

                  • B\u0259s sizin el\u0259 bir biznes layih\u0259niz varm\u0131 h\u0259yata ke\u00e7im\u0259yib h\u0259l\u0259?<\/strong><\/li><\/ul>\n\n\n\n

                    Var, illik d\u00f6vriyy\u0259si 300 milyon manat olan bir layih\u0259m h\u0259l\u0259 d\u0259 h\u0259yata ke\u00e7m\u0259yib. Bank kartlar\u0131 il\u0259 ba\u011fl\u0131d\u0131r, 2020-ci ild\u0259n bu layih\u0259nin \u00fcz\u0259rind\u0259 i\u015fl\u0259yir\u0259m. B\u00f6y\u00fck layih\u0259dir, bug\u00fcn c\u0259miyy\u0259td\u0259 ehtiyac da var. H\u0259tta bu layih\u0259 icras\u0131 il\u0259 ba\u011fl\u0131 bir ne\u00e7\u0259 bank s\u0259dri il\u0259 d\u0259 g\u00f6r\u00fc\u015fm\u00fc\u015f\u0259m.<\/p>\n\n\n\n

                    • Layih\u0259nizl\u0259 ba\u011fl\u0131 b\u0259zi detallar\u0131 b\u00f6l\u00fc\u015f\u0259 bil\u0259rsiniz, s\u00f6z verir\u0259m he\u00e7 kim\u0259 dem\u0259y\u0259c\u0259m.<\/strong><\/li><\/ul>\n\n\n\n

                      (G\u00fcl\u00fcr) \u018flb\u0259tt\u0259. Sad\u0259c\u0259 t\u0259s\u0259vv\u00fcr edin ki, m\u00f6vcud bank yeni yarad\u0131lacaq kart m\u0259hsulu \u00fcz\u0259rind\u0259n bir il \u0259rzind\u0259 300-600 milyon manat aras\u0131 d\u00f6vriyy\u0259 formala\u015fd\u0131ra bil\u0259r. T\u0259bii ki, burada d\u00fczg\u00fcn kommunikasiyan\u0131n qurulmas\u0131 da \u015f\u0259rtdir. Bu i\u015fin \u0259n g\u00f6z\u0259l t\u0259r\u0259fi qeyd etdiyim kart\u0131 istifad\u0259y\u0259 ver\u0259n bank ilk olacaq. D\u00fczd\u00fcr, sonradan r\u0259qibl\u0259r ortaya \u00e7\u0131xacaq, amma h\u0259min bank ilk oldu\u011fu \u00fc\u00e7\u00fcn konkret bir k\u00fctl\u0259si olacaq. N\u0259tic\u0259 \u00fc\u00e7\u00fcn d\u0259 3 ay laz\u0131md\u0131r. 3 ay \u0259rzind\u0259 bu layih\u0259ni tam icra ed\u0259 bil\u0259rik.<\/p>\n\n\n\n

                      • Sizin biznes konsultant kimi i\u015ftirak etdiyiniz, birba\u015fa r\u0259hb\u0259ri oldu\u011funuz layih\u0259l\u0259rd\u0259n dan\u0131\u015fd\u0131q. Amma g\u0259lin, etiraf ed\u0259k ki, h\u0259mi\u015f\u0259 insanlara maraql\u0131 olur, ba\u015fqa \u015f\u0259xsl\u0259r\u0259 biznes konsultasiyas\u0131 ver\u0259n adam\u0131n \u00f6z\u00fcn\u00fcn \u015f\u0259xsi biznesi varm\u0131, olmal\u0131d\u0131rm\u0131?<\/strong><\/li><\/ul>\n\n\n\n

                        Ola da bil\u0259r, olmaya da. Bu m\u00fctl\u0259q \u015f\u0259rt deyil. \u018fslind\u0259, biraz m\u0259s\u0259l\u0259nin d\u0259rinliyin\u0259 varanda bu da el\u0259 bizim biznesimizdir. M\u0259n \u00f6z biliyimi, ideyalar\u0131m\u0131, t\u0259cr\u00fcb\u0259mi, biznes\u0259 f\u0259rqli bax\u0131\u015f\u0131m\u0131, konsultant kimi xidm\u0259timi sat\u0131ram. Amma bel\u0259 maraql\u0131d\u0131rsa, (g\u00fcl\u00fcr) bildirim ki, \u015f\u0259xsi biznesim d\u0259 var v\u0259 \u00e7ox u\u011furlu \u015f\u0259kild\u0259 ir\u0259lil\u0259yir. Lakin m\u0259n bu haqda \u00e7ox dan\u0131\u015fma\u011f\u0131 sevmir\u0259m, dostlar\u0131m\u0131n \u0259ks\u0259riyy\u0259ti d\u0259 bilmir. \u00c7\u00fcnki bu m\u0259nim konsultant kimi f\u0259aliyy\u0259tim \u00fc\u00e7\u00fcn \u0259sas ola bilm\u0259z.<\/p>\n\n\n\n

                        • Vaxt ay\u0131rd\u0131\u011f\u0131n\u0131z \u00fc\u00e7\u00fcn siz\u0259 t\u0259\u015f\u0259kk\u00fcr edir\u0259m. T\u0259\u0259ss\u00fcf m\u0259xfilik bax\u0131m\u0131ndan hans\u0131 biznesl\u0259r\u0259 konsultasiya verdiyinizi, n\u0259 kimi metodlardan istifad\u0259 etdiyinizi dan\u0131\u015fa bilm\u0259dik.<\/strong><\/li><\/ul>\n\n\n\n

                          M\u0259xfilik m\u0259s\u0259l\u0259si x\u00fcsusi diqq\u0259t etdiyim v\u0259 m\u0259nim \u00fc\u00e7\u00fcn prioritet olan m\u0259s\u0259l\u0259dir.  Konsultasiya verdiyim zaman sahibkarlarla m\u0259xfilik m\u00fcqavil\u0259si imzalan\u0131r v\u0259 bu add\u0131m ilk m\u0259n t\u0259r\u0259fd\u0259n at\u0131l\u0131r. B\u0259z\u0259n sahibkarlar buna ehtiyac olmad\u0131\u011f\u0131n\u0131 bildirs\u0259l\u0259r d\u0259 m\u0259n raz\u0131la\u015fm\u0131ram. M\u00fctl\u0259q \u015f\u0259kild\u0259 m\u00fcqavil\u0259 imzalan\u0131r. Bu i\u015fin \u015f\u0259ffafl\u0131\u011f\u0131 bax\u0131m\u0131ndan \u00f6n\u0259mlidir. M\u0259n d\u0259f\u0259l\u0259rl\u0259 olub eyni sah\u0259d\u0259 xidm\u0259t ver\u0259n v\u0259 ya eyni m\u0259hsulu satan investorlarla i\u015fl\u0259mi\u015f\u0259m.  Amma h\u0259r birin\u0259 f\u0259rqli biznes plan yazm\u0131\u015fam. Yazd\u0131\u011f\u0131m biznes plan birind\u0259 effekt verib dey\u0259, onu eyni sah\u0259d\u0259 olan dig\u0259r biznes\u0259 t\u0259tbiq etmir\u0259m. Bu sah\u0259d\u0259 individuall\u0131q \u00e7ox \u00f6n\u0259mlidir. 
                          M\u00fcsabih\u0259y\u0259 g\u0259linc\u0259 is\u0259 m\u0259nim \u00fc\u00e7\u00fcn d\u0259 xo\u015f oldu. \u00dcmid edir\u0259m, bu dan\u0131\u015fd\u0131qlar\u0131m\u0131z oxuculara faydal\u0131 olacaq.<\/strong><\/p>\n\n\n\n

                          G\u00fcnel Azad\u0259<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

                          Biznes prosesl\u0259rinin r\u0259q\u0259msalla\u015fd\u0131r\u0131laraq modernizasiyas\u0131 v\u0259 geni\u015fl\u0259\u015fdirilm\u0259si Post pandemiya d\u00f6vr\u00fcnd\u0259 biznes sah\u0259sind\u0259 yeni add\u0131mlar\u0131n at\u0131ld\u0131\u011f\u0131 v\u0259 var olan biznesl\u0259rin geni\u015fl\u0259ndiyi m\u00fc\u015fahid\u0259 olunur. Dem\u0259k olar, h\u0259m xarici, h\u0259m d\u0259 yerli bazarda biznesin inki\u015faf\u0131 namin\u0259 m\u00fc\u0259yy\u0259n i\u015fl\u0259r g\u00f6r\u00fcl\u00fcr….<\/p>\n","protected":false},"author":2,"featured_media":6880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/6879"}],"collection":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6879"}],"version-history":[{"count":4,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/6879\/revisions"}],"predecessor-version":[{"id":6888,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/6879\/revisions\/6888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/media\/6880"}],"wp:attachment":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}