{"id":7037,"date":"2023-01-23T07:00:00","date_gmt":"2023-01-23T04:00:00","guid":{"rendered":"https:\/\/rockvell.com\/?p=7037"},"modified":"2023-01-28T17:05:47","modified_gmt":"2023-01-28T14:05:47","slug":"promousn-n%c9%99dir","status":"publish","type":"post","link":"https:\/\/rockvell.com\/?p=7037","title":{"rendered":"Promou\u015fn n\u0259dir?"},"content":{"rendered":"\n

Promou\u015fn n\u0259dir?<\/strong><\/p>\n\n\n\n

Promou\u015fn marketerl\u0259rin m\u0259hsul haqq\u0131nda informasiyan\u0131 potensial m\u00fc\u015ft\u0259ril\u0259r\u0259 \u00e7atd\u0131rd\u0131qlar\u0131 kommunikasiya metodudur.<\/em><\/p>\n\n\n\n

M\u0259hsul haqq\u0131nda informasiya m\u00fcxt\u0259lif c\u00fcr ola bil\u0259r: tan\u0131t\u0131m, maarifl\u0259ndirm\u0259, f\u0259rql\u0259ndirici, \u0259yl\u0259ndirici v\u0259 s. Bu c\u00fcr informasiyan\u0131n m\u00fc\u015ft\u0259riy\u0259 \u00f6t\u00fcr\u00fclm\u0259sind\u0259 m\u0259qs\u0259dimiz n\u0259dir? Promou\u015fnun m\u0259qs\u0259di m\u00fc\u015ft\u0259rini arzulad\u0131\u011f\u0131m\u0131z h\u0259r\u0259k\u0259t\u0259 s\u00f6vq etm\u0259kdir. Bu arzulad\u0131\u011f\u0131m\u0131z h\u0259r\u0259k\u0259t m\u0259hsulun ilk sat\u0131\u015f\u0131, davaml\u0131 al\u0131\u015f\u0131, dadd\u0131r\u0131lmas\u0131, test olunmas\u0131, \u0259trafdak\u0131 insanlara reklam olunmas\u0131 v\u0259 s. ola bil\u0259r. Promou\u015fn n\u0259dir v\u0259 n\u0259 \u00fc\u00e7\u00fcn laz\u0131md\u0131r suallar\u0131na cavab ald\u0131qdan sonra g\u0259lin praktiki istifad\u0259si il\u0259 tan\u0131\u015f olaq.<\/p>\n\n\n\n

Promou\u015fun praktiki istifad\u0259si promou\u015fn konseptl\u0259ri il\u0259 ifad\u0259 olunur. Bu konseptl\u0259r a\u015fa\u011f\u0131dak\u0131lard\u0131r:<\/p>\n\n\n\n

1. Reklam:<\/strong><\/h4>\n\n\n\n

\u018fn populyar promou\u015fn vasit\u0259sidir, m\u00fcxt\u0259lif kanallar (TV, radio, internet, a\u00e7\u0131q hava v\u0259 s.) vasit\u0259si il\u0259 visual v\u0259 verbal informasiyan\u0131n m\u00fc\u015ft\u0259riy\u0259 \u00e7atd\u0131r\u0131lmas\u0131n\u0131 n\u0259z\u0259rd\u0259 tutur. Bir \u00e7ox marketoloq reklam il\u0259 promou\u015fn s\u00f6zl\u0259rini eyni m\u0259nada i\u015fl\u0259dir ki, prinsip\u00e7\u0259 bu s\u0259hv deyil. Amma reklam olmayan promou\u015fn da var ki, a\u015fa\u011f\u0131da g\u00f6r\u0259c\u0259yik.<\/p>\n\n\n\n

2. F\u0259rdi sat\u0131\u015f:<\/strong><\/h4>\n\n\n\n

\u00dczb\u0259\u00fcz sat\u0131\u015f zaman\u0131 sat\u0131c\u0131n\u0131n al\u0131c\u0131ya m\u0259hsul bar\u0259d\u0259 informasiyan\u0131 \u00e7atd\u0131rmas\u0131, m\u0259hsulu test etdirm\u0259sidir. Bu konsept birba\u015fa marketinqin \u0259sas\u0131n\u0131 t\u0259\u015fkil edir. F\u0259rdi sat\u0131\u015f zaman\u0131 m\u0259hsul sat\u0131c\u0131 t\u0259r\u0259find\u0259n potensial al\u0131c\u0131ya birba\u015fa promou\u015fn olunur. Test-drive v\u0259 ya ma\u011faza i\u00e7i dadd\u0131rmalar buna yax\u015f\u0131 misallard\u0131r.<\/p>\n\n\n\n

3. PR:<\/strong><\/h4>\n\n\n\n

Mal v\u0259 mal t\u0259chizat\u00e7\u0131s\u0131 \u015firk\u0259t haqq\u0131nda m\u00fcsb\u0259t imicin yarad\u0131lmas\u0131na y\u00f6n\u0259lmi\u015f f\u0259aliyy\u0259tidir. Amma unutmay\u0131n ki, h\u0259r PR reklam deyil. Promou\u015fn olaraq PR-\u0131n m\u0259qs\u0259di m\u00fc\u015ft\u0259rid\u0259 brend (m\u0259hsul, \u015firk\u0259t) haqq\u0131nda m\u00fcsb\u0259t imic yaratmaqd\u0131r.<\/p>\n\n\n\n

4. Sat\u0131\u015f promou\u015fnu:<\/strong><\/h4>\n\n\n\n

Sat\u0131\u015f prosesi zaman\u0131 al\u0131\u015f\u0131 stimulla\u015fd\u0131r\u0131lacaq ist\u0259nil\u0259n f\u0259aliyy\u0259tdir: endirim, bandl sat\u0131\u015f\u0131, bir alana bir h\u0259diyy\u0259, ikinci mala endirim aksiyalar\u0131 kimi. Bu c\u00fcr promou\u015fnlar\u0131n f\u0259rql\u0259ndirici c\u0259h\u0259ti sat\u0131\u015f m\u0259kan\u0131nda ba\u015f verm\u0259si v\u0259 birba\u015fa sat\u0131\u015flara t\u0259sir g\u00f6st\u0259rm\u0259sidir. Dig\u0259r promou\u015fn vasit\u0259l\u0259ri is\u0259 sat\u0131\u015flara dolay\u0131 t\u0259sir g\u00f6st\u0259rir.<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

5. M\u0259sl\u0259h\u0259t marketinqi (word-of-mouth):<\/strong><\/h4>\n\n\n\n

\u018fsas\u0259n m\u0259hsulun m\u00f6vcud istifad\u0259\u00e7il\u0259ri t\u0259r\u0259find\u0259n potensial al\u0131c\u0131lara m\u0259hsul bar\u0259d\u0259 (m\u00fcsb\u0259t) informasiyan\u0131n \u00f6t\u00fcr\u00fclm\u0259sidir.<\/p>\n\n\n\n

\u0130st\u0259nil\u0259n promou\u015fnun m\u0259qs\u0259di m\u00fc\u015ft\u0259rini r\u0259qibin deyil, \u00f6z mal\u0131n\u0131 alma\u011fa inand\u0131rmaqd\u0131r.<\/p>\n\n\n\n

M\u00fc\u015ft\u0259rini inand\u0131rma\u011f\u0131n 2 \u0259sas yolu var: rasional <\/strong>v\u0259 emosional.<\/strong> Promou\u015fnda istifad\u0259 olunan informasiya insan\u0131n a\u011fl\u0131na xitab edirs\u0259 rasional, hissl\u0259rin\u0259 xitab edirs\u0259 emosional olur.<\/p>\n\n\n\n

Rasional inand\u0131rmaya mal\u0131n texnoloji \u00fcst\u00fcnl\u00fcy\u00fc il\u0259 ba\u011fl\u0131 informasiya, s\u0259rf\u0259li qiym\u0259t, q\u0259na\u0259t f\u00fcrs\u0259ti, keyfiyy\u0259t f\u0259rqi kimi m\u0259lumatlar\u0131n \u00f6t\u00fcr\u00fclm\u0259si daxildir. Emosional inand\u0131rma m\u00fc\u015ft\u0259rid\u0259 m\u00fcsb\u0259t hissl\u0259ri oyatmaqla m\u0259hsula qar\u015f\u0131 ba\u011fl\u0131l\u0131q yarad\u0131r, m\u0259hsulu sevdirm\u0259kl\u0259 al\u0131\u015f\u0131 t\u0259\u015fviq edir.<\/p>\n\n\n\n

Digital\u0131n inki\u015faf\u0131 il\u0259 promou\u015fn \u00f6z aktuall\u0131\u011f\u0131 itirmir, \u0259ksin\u0259 daha effektiv v\u0259 s\u0259m\u0259r\u0259li vasit\u0259y\u0259 \u00e7evrilir. Digitalda reklam TV il\u0259 m\u00fcqayis\u0259d\u0259 daha ucuz v\u0259 birba\u015fa m\u00fc\u015ft\u0259riy\u0259 xitab etm\u0259y\u0259 imkan verir. Onlayn \u00fcz\u0259rind\u0259n f\u0259rdi sat\u0131\u015flar (skype \u00fcz\u0259rind\u0259n dil \u00f6yr\u0259nm\u0259 kurslar\u0131 misal\u0131) daha geni\u015f v\u0259 populyar vasit\u0259y\u0259 \u00e7evrilir. Digitalda PR daha g\u00fccl\u00fc v\u0259 \u0259hat\u0259lidir. \u0130nternet \u00fcz\u0259rind\u0259n sat\u0131\u015f aksiyalar\u0131 daha f\u0259rdi v\u0259 dinamikdir. Sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 Word-of-Mouth is\u0259 daha s\u00fcr\u0259tli v\u0259 inand\u0131r\u0131c\u0131d\u0131r.<\/p>\n\n\n\n

Promou\u015fn olmadan mal satmaq, m\u0259\u015fhur bir reklam\u00e7\u0131n\u0131n deyimi il\u0259, qaranl\u0131q otaqda g\u00f6z\u0259l bir q\u0131za g\u00f6z-qa\u015f etm\u0259y\u0259 ox\u015fay\u0131r: bunu s\u0259nd\u0259n ba\u015fqa g\u00f6r\u0259n olmur.<\/p>\n\n\n\n

m\u0259nb\u0259:\u00a0mktg.az<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Promou\u015fn n\u0259dir? Promou\u015fn marketerl\u0259rin m\u0259hsul haqq\u0131nda informasiyan\u0131 potensial m\u00fc\u015ft\u0259ril\u0259r\u0259 \u00e7atd\u0131rd\u0131qlar\u0131 kommunikasiya metodudur. M\u0259hsul haqq\u0131nda informasiya m\u00fcxt\u0259lif c\u00fcr ola bil\u0259r: tan\u0131t\u0131m, maarifl\u0259ndirm\u0259, f\u0259rql\u0259ndirici, \u0259yl\u0259ndirici v\u0259 s. Bu c\u00fcr informasiyan\u0131n m\u00fc\u015ft\u0259riy\u0259 \u00f6t\u00fcr\u00fclm\u0259sind\u0259 m\u0259qs\u0259dimiz n\u0259dir? Promou\u015fnun m\u0259qs\u0259di m\u00fc\u015ft\u0259rini…<\/p>\n","protected":false},"author":2,"featured_media":7041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/7037"}],"collection":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7037"}],"version-history":[{"count":2,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/7037\/revisions"}],"predecessor-version":[{"id":7331,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/7037\/revisions\/7331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/media\/7041"}],"wp:attachment":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}