{"id":7332,"date":"2023-01-29T08:00:00","date_gmt":"2023-01-29T05:00:00","guid":{"rendered":"https:\/\/rockvell.com\/?p=7332"},"modified":"2023-01-28T17:34:49","modified_gmt":"2023-01-28T14:34:49","slug":"reklamin-11-m%c9%99qs%c9%99di","status":"publish","type":"post","link":"https:\/\/rockvell.com\/?p=7332","title":{"rendered":"Reklam\u0131n 11 m\u0259qs\u0259di"},"content":{"rendered":"\n

Reklam\u0131n 11 m\u0259qs\u0259di<\/strong><\/p>\n\n\n\n

Reklam marketinq deyil. Reklam\u0131n marketinqd\u0259n \u0259n \u00e7ox f\u0259rql\u0259ndiyi m\u0259qam m\u0259qs\u0259dl\u0259rind\u0259dir. Marketinq m\u0259qs\u0259dl\u0259ri daha \u00e7ox strateji xarakter da\u015f\u0131y\u0131r, reklam\u0131n m\u0259qs\u0259di is\u0259 taktiki v\u0259 (nisb\u0259t\u0259n) q\u0131sa m\u00fcdd\u0259tlidir. Bu yaz\u0131da reklam\u0131n m\u0259qs\u0259di bar\u0259d\u0259 dan\u0131\u015facaq, bu m\u0259qs\u0259dl\u0259rin vacibliyini q\u0131saca olsa da qeyd ed\u0259c\u0259yik.<\/p>\n\n\n

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\"\"<\/figure><\/div>\n\n\n

1. M\u0259hsul tan\u0131t\u0131m\u0131<\/h4>\n\n\n\n

Reklam\u0131n ilk v\u0259 ba\u015fl\u0131ca m\u0259qs\u0259di m\u0259hsulu bazara v\u0259 m\u00fc\u015ft\u0259riy\u0259 tan\u0131tmaqd\u0131r. Tan\u0131t\u0131ma ehtiayc var, \u00e7\u00fcnki bazarda says\u0131z-hesabs\u0131z mal var. R\u0259qibl\u0259ri olmasa bel\u0259, h\u0259r bir yeni mal bar\u0259d\u0259 bazara x\u0259b\u0259r verm\u0259k laz\u0131md\u0131r. M\u0259clis\u0259 gir\u0259nd\u0259 \u00f6z\u00fcn\u00fc t\u0259qdim etm\u0259k \u0259d\u0259bd\u0259ndir.<\/p>\n\n\n\n

2. Brend mesaj\u0131n\u0131n \u00e7atd\u0131r\u0131lmas\u0131<\/h4>\n\n\n\n

M\u0259hsul art\u0131q satm\u0131r,\u00a0brend\u00a0sat\u0131r. Brendin d\u0259 sata bilm\u0259si \u00fc\u00e7\u00fcn m\u00fc\u015ft\u0259rinin bu brendi tan\u0131mas\u0131 v\u0259 ona etibar etm\u0259si laz\u0131md\u0131r. Buna nec\u0259 nail olmaq olar? Brend mesaj\u0131n\u0131 m\u00fc\u015ft\u0259riy\u0259 \u00e7atd\u0131rmaqla. Gec\u0259 vaxt\u0131 tan\u0131mad\u0131\u011f\u0131n\u0131z adama qap\u0131n\u0131 a\u00e7mars\u0131z. Amma g\u0259l\u0259n adam polis v\u0259siq\u0259sini g\u00f6st\u0259rs\u0259 v\u0259 m\u0259qs\u0259dini a\u00e7\u0131qlasa nec\u0259? Brend mesaj\u0131 h\u0259min polis v\u0259siq\u0259sidir. V\u0259 d\u00fcz d\u00fc\u015f\u00fcnd\u00fcn\u00fcz, marketer d\u0259 polisdir.<\/p>\n\n\n\n

3. M\u0259hsul bar\u0259d\u0259 xat\u0131rlatma<\/h4>\n\n\n\n

M\u0259hsulu bir d\u0259f\u0259 tan\u0131tmaq yet\u0259rsiz qal\u0131r. H\u0259m m\u00fc\u015ft\u0259rinin yadda\u015f\u0131 q\u0131sad\u0131r, h\u0259m d\u0259 inan\u0131lmaz informasiya ax\u0131m\u0131nda m\u00fc\u015ft\u0259ri yaman unutqan olub. Sabit sat\u0131\u015flar ist\u0259yirsinizs\u0259, \u00f6z\u00fcn\u00fcz haqqda xat\u0131rlatmal\u0131s\u0131n\u0131z. Unutmay\u0131n ki, effektiv reklam\u0131n \u0259sas \u015f\u0259rtl\u0259rind\u0259n biri davaml\u0131l\u0131qd\u0131r.<\/p>\n\n\n\n

4. M\u00fc\u015ft\u0259ri qazanmaq<\/h4>\n\n\n\n

R\u0259qab\u0259td\u0259 m\u00fc\u015ft\u0259risi \u00e7ox, daha \u00e7ox loyal m\u00fc\u015ft\u0259risi olan qazan\u0131r. M\u00fc\u015ft\u0259rini qazanma\u011f\u0131n \u0259n \u00e7\u0259tin, amma \u0259n effektiv yolu r\u0259qibin m\u00fc\u015ft\u0259risini \u00f6z t\u0259r\u0259fin\u0259 \u00e7\u0259km\u0259kdir. Bel\u0259likl\u0259, h\u0259m \u00f6z\u00fcn g\u00fccl\u0259nmi\u015f, h\u0259m d\u0259 r\u0259qibi z\u0259ifl\u0259tmi\u015f olursan. Reklam brendin \u00f6z m\u00fc\u015ft\u0259risinin n\u0259 q\u0259d\u0259r \u201chaval\u0131\u201d (oxu: xo\u015fb\u0259xt) oldu\u011funu g\u00f6st\u0259rm\u0259kl\u0259, r\u0259qibin m\u00fc\u015ft\u0259risind\u0259 q\u0131sqancl\u0131q yarada v\u0259 \u00f6z t\u0259r\u0259fin\u0259 \u00e7\u0259k\u0259 bil\u0259r.<\/p>\n\n\n\n

5. Brendi f\u0259rql\u0259ndirm\u0259k<\/h4>\n\n\n\n

Haz\u0131rda r\u0259qib mallar o q\u0259d\u0259r standartla\u015f\u0131b ki, iki r\u0259qib m\u0259hsul aras\u0131nda f\u0259rq tapmaq \u00e7\u0259tindir. M\u00fc\u015ft\u0259ril\u0259r art\u0131q daha keyfiyy\u0259tli, ya da daha ucuz mal\u0131 deyil, f\u0259rqli mal\u0131 al\u0131r. Marketinqin m\u0259qs\u0259di f\u0259rqli mal yaratmaqd\u0131rsa, reklam\u0131n m\u0259qs\u0259di h\u0259min mal\u0131n f\u0259rqinin n\u0259d\u0259 oldu\u011funu m\u00fc\u015ft\u0259riy\u0259 izah etm\u0259kdir. Brendin f\u0259rql\u0259nm\u0259si onun r\u0259qibl\u0259rind\u0259n \u00fcst\u00fcn olmas\u0131 dem\u0259kdir. F\u0259rqli deyils\u0259ns\u0259, dig\u0259rl\u0259ri kimis\u0259n. Dig\u0259rl\u0259ri kimi olmaq, olmamaq dem\u0259kdir.<\/p>\n\n\n\n

6. Brend\u0259 d\u0259y\u0259r qazand\u0131rmaq<\/h4>\n\n\n\n

Mal\u0131n f\u0259rqini izah etm\u0259kl\u0259 biz, brend\u0259 d\u0259y\u0259r qazand\u0131rm\u0131\u015f oluruq. Brend d\u0259y\u0259ri biz\u0259 m\u0259hsulumuzu uzun m\u00fcdd\u0259t \u0259rzind\u0259 satmaq \u00fc\u00e7\u00fcn laz\u0131md\u0131r. Bu m\u00fcdd\u0259tin n\u0259 q\u0259d\u0259r uzun olmas\u0131 brend d\u0259y\u0259rinin insanlara n\u0259 q\u0259d\u0259r laz\u0131m oldu\u011fundan as\u0131l\u0131d\u0131r. Brend d\u0259y\u0259rinin insanlar \u00fc\u00e7\u00fcn laz\u0131m oldu\u011funu g\u00f6st\u0259rm\u0259k ancaq reklam il\u0259 m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n

7. Brendin m\u00f6vqel\u0259ndirilm\u0259si<\/h4>\n\n\n\n

Brend d\u0259y\u0259ri il\u0259 biz brendimizi m\u00f6vqel\u0259ndirmi\u015f oluruq. Bu m\u00f6vqe brend\u0259 \u00f6z\u00fcn\u0259m\u0259xsusluq qat\u0131r v\u0259 r\u0259qibl\u0259rd\u0259n f\u0259rql\u0259ndirir. \u0130nsanlar brendin m\u00f6vqeyi bar\u0259d\u0259 reklam\u0131ndan m\u0259lumat al\u0131r. Bu s\u0259b\u0259bd\u0259n d\u0259 reklamda h\u0259r \u015fey, x\u0131rda detal\u0131na q\u0259d\u0259r vacibdir. Reklam \u00e7arx\u0131n\u0131n \u00e7\u0259kili\u015f keyfiyy\u0259ti m\u0259hsulun keyfiyy\u0259ti haqq\u0131nda dem\u0259y\u0259 \u0259sas verdiyi kimi, reklamdak\u0131 inc\u0259likl\u0259r sizin \u00f6z brendiniz\u0259 n\u0259 q\u0259d\u0259r h\u00f6rm\u0259t etdiyinizin g\u00f6st\u0259ricisidir.<\/p>\n\n\n\n

8. Sat\u0131\u015flar\u0131n art\u0131r\u0131lmas\u0131<\/h4>\n\n\n\n

V\u0259 \u0259lb\u0259tt\u0259 ki, sat\u0131\u015f. Sat\u0131\u015fs\u0131z n\u0259 marketinq, n\u0259 d\u0259 reklam olmaz. Reklam edirik ki, sataq (daha do\u011frusu sata bil\u0259k), Yax\u015f\u0131 mal \u00f6z\u00fcn\u00fc ikinci d\u0259f\u0259 sat\u0131r. Birinci d\u0259f\u0259 satd\u0131rmaq \u00fc\u00e7\u00fcn onu reklam etm\u0259k laz\u0131md\u0131r. Unutmay\u0131n ki, reklam olunmayan mal anbardak\u0131 mald\u0131r. R\u0259f\u0259 (d\u00fczg\u00fcn) qoyulan mal da art\u0131q \u00f6z\u00fcn\u00fc reklam edir.<\/p>\n\n\n\n

9. M\u0259nf\u0259\u0259tin art\u0131r\u0131lmas\u0131<\/h4>\n\n\n\n

M\u0259n\u0259 h\u0259mi\u015f\u0259 g\u00fclm\u0259li g\u0259lib, amma bu h\u0259qiq\u0259tdir: biz ona g\u00f6r\u0259 reklam edirik ki, baha qiym\u0259t\u0259 sataq. Reklam b\u00fcdc\u0259miz bahal\u0131 qiym\u0259t hesab\u0131na formala\u015f\u0131r. Qazanmasaq reklama nec\u0259 pul x\u0259rcl\u0259y\u0259 bil\u0259rik? Amma maraql\u0131s\u0131 odur ki, bu as\u0131ll\u0131q d\u00fcz m\u00fct\u0259nasib\u00a0deyil. Y\u0259ni m\u0259nf\u0259\u0259t art\u0131qca reklam x\u0259rcl\u0259ri h\u0259min nisb\u0259td\u0259 artm\u0131r. Reklam t\u0259cil kimidir, s\u00fcr\u0259t y\u0131\u011fana q\u0259d\u0259r bir az \u00e7ox benzin, y\u0259ni reklam b\u00fcdc\u0259si x\u0259rcl\u0259yirs\u0259n. Kruiz kontrola ke\u00e7\u0259nd\u0259n sonra is\u0259 benzin s\u0259rfiyyat\u0131 azal\u0131r, ma\u015f\u0131n is\u0259 siz\u0259 uy\u011fun s\u00fcr\u0259tl\u0259 yola davam edir.<\/p>\n\n\n\n

10. M\u0259hsula qar\u015f\u0131 ist\u0259yin yarad\u0131lmas\u0131<\/h4>\n\n\n\n

Reklam\u0131n elandan f\u0259rqi odur ki, reklamda m\u0259hsula qar\u015f\u0131 ist\u0259k yarad\u0131lmal\u0131d\u0131r. Reklam \u201cNiy\u0259?\u201d sual\u0131na cavab verm\u0259lidir. M\u00fc\u015ft\u0259ri niy\u0259 m\u0259hz bizim m\u0259hsulu almal\u0131d\u0131r ki? \u0130st\u0259k yaratmayan reklama reklam dem\u0259yin. \u0130st\u0259k yaratmaq m\u00fcxt\u0259lif c\u00fcr ola bil\u0259r, amma \u0259sas m\u0259qs\u0259d d\u0259yi\u015fmir. Reklam\u0131 g\u00f6r\u0259nd\u0259n sonra m\u00fc\u015ft\u0259rid\u0259 h\u0259min mal\u0131 almaq ist\u0259yi (fikri, niyy\u0259ti, mara\u011f\u0131) yaranmal\u0131d\u0131r.<\/p>\n\n\n\n

11. \u018fm\u0259l\u0259 \u00e7a\u011f\u0131r\u0131\u015f<\/strong><\/h2>\n\n\n\n

\u0130nsanlar t\u0259nb\u0259ldir, h\u0259l\u0259 reklama baxan insanlar \u00e7ox t\u0259nb\u0259ldir. Onu h\u0259r\u0259k\u0259t\u0259 g\u0259tirm\u0259k, ondan ist\u0259diyinizi almaq \u00fc\u00e7\u00fcn m\u00fc\u015ft\u0259rini yum\u015faq divandan qald\u0131r\u0131b ma\u011fazaya (ya da onlayn sayta) g\u0259tizdirm\u0259k laz\u0131md\u0131r. \u0130nsanlar n\u0259 ed\u0259c\u0259yini e\u015fitm\u0259k ist\u0259yirl\u0259r. Sat\u0131\u015f m\u0259qs\u0259di olmayan imic reklam\u0131nda bel\u0259 reklam\u0131n m\u0259qs\u0259di \u201cm\u0259ni sev\u201d mesaj\u0131 olmal\u0131d\u0131r. \u0130nternet reklam\u0131nda is\u0259 m\u00fctl\u0259q \u015f\u0259kild\u0259\u00a0\u0259m\u0259l\u0259 \u00e7a\u011f\u0131r\u0131\u015f\u00a0olmal\u0131d\u0131r. \u018fks halda reklam\u0131n real effektivliyini \u00f6l\u00e7m\u0259k \u00e7\u0259tin olacaq.<\/p>\n\n\n\n

N\u0259d\u0259ns\u0259 istifad\u0259 edirs\u0259ns\u0259 onun m\u0259qs\u0259dini bilm\u0259lis\u0259n. B\u0131ca\u011f\u0131 k\u0259sm\u0259k \u00fc\u00e7\u00fcn, qazan\u0131 yem\u0259k bi\u015firm\u0259k \u00fc\u00e7\u00fcn istifad\u0259 etdiyin kimi, reklam\u0131 da \u00f6z m\u0259qs\u0259dl\u0259rin\u0259 uy\u011fun \u015f\u0259kild\u0259 istifad\u0259 etm\u0259yi bacarmal\u0131san. Reklam haz\u0131rlayark\u0259n, onun bu m\u0259qs\u0259dl\u0259rd\u0259n hans\u0131na (hans\u0131lar\u0131na) xidm\u0259t etdiyini d\u0259qiql\u0259\u015fdirm\u0259yi unutma.<\/p>\n\n\n\n

m\u0259nb\u0259:\u00a0mktg.az<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Reklam\u0131n 11 m\u0259qs\u0259di Reklam marketinq deyil. Reklam\u0131n marketinqd\u0259n \u0259n \u00e7ox f\u0259rql\u0259ndiyi m\u0259qam m\u0259qs\u0259dl\u0259rind\u0259dir. Marketinq m\u0259qs\u0259dl\u0259ri daha \u00e7ox strateji xarakter da\u015f\u0131y\u0131r, reklam\u0131n m\u0259qs\u0259di is\u0259 taktiki v\u0259 (nisb\u0259t\u0259n) q\u0131sa m\u00fcdd\u0259tlidir. Bu yaz\u0131da reklam\u0131n m\u0259qs\u0259di bar\u0259d\u0259 dan\u0131\u015facaq, bu…<\/p>\n","protected":false},"author":2,"featured_media":7336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/7332"}],"collection":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7332"}],"version-history":[{"count":2,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/7332\/revisions"}],"predecessor-version":[{"id":7337,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/7332\/revisions\/7337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/media\/7336"}],"wp:attachment":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}