{"id":7643,"date":"2023-02-07T09:00:00","date_gmt":"2023-02-07T06:00:00","guid":{"rendered":"https:\/\/rockvell.com\/?p=7643"},"modified":"2023-02-10T23:48:00","modified_gmt":"2023-02-10T20:48:00","slug":"endirim-verm%c9%99k-haqqinda-5-qayda","status":"publish","type":"post","link":"https:\/\/rockvell.com\/?p=7643","title":{"rendered":"Endirim verm\u0259k haqq\u0131nda 5 qayda"},"content":{"rendered":"\n

Endirim verm\u0259k haqq\u0131nda 5 qayda<\/strong><\/p>\n\n\n\n

Az\u0259rbaycanda nec\u0259 ki, marketinq dey\u0259nd\u0259 ilk a\u011fla g\u0259l\u0259n s\u00f6z reklamd\u0131rsa, el\u0259c\u0259 d\u0259 reklam dey\u0259nd\u0259 m\u00fc\u015ft\u0259rinin a\u011fl\u0131nda ilk formala\u015fan fikirl\u0259rd\u0259n biri d\u0259 \u201cendirim\u201ddir. Endirim biz\u0259 dig\u0259r mill\u0259tl\u0259rd\u0259n daha yax\u0131n s\u00f6zd\u00fcr. \u00c7\u00fcnki tarix boyu ticar\u0259t m\u0259rk\u0259zi oldu\u011fumuz \u00fc\u00e7\u00fcn ticar\u0259ti yax\u015f\u0131 bilmi\u015fik. Ticar\u0259t is\u0259 bug\u00fcn\u00fcn termini il\u0259 endirimsiz nec\u0259 m\u00fcmk\u00fcn ola bil\u0259r ki? Alver ruhumuza hopdu\u011fundan endirim ist\u0259m\u0259yi, endirim verm\u0259yin yollar\u0131n\u0131 da m\u0259nc\u0259, yax\u015f\u0131 bilirik. Bu yaz\u0131mda bir \u00e7oxlar\u0131m\u0131za b\u0259lk\u0259 d\u0259 tan\u0131\u015f olan endirim verm\u0259 yollar\u0131ndan yazmaq ist\u0259yir\u0259m.<\/em><\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

Bizd\u0259ki endirim anlay\u0131\u015f\u0131 il\u0259 marketinqin bildiyi endirim eyni deyil<\/strong><\/p>\n\n\n\n

\u0130ki n\u00fcmun\u0259 deyim. SSR\u0130 t\u0259rkibind\u0259 y\u0259ni sosialist c\u0259miyy\u0259td\u0259 ya\u015fad\u0131\u011f\u0131m\u0131zdan sad\u0259c\u0259 \u00e7e\u015fidl\u0259r var idi, marka, brend yox idi. Var idis\u0259 bel\u0259 he\u00e7 bir emosiya, d\u0259y\u0259r ifad\u0259 etmirdi. Sovet adam\u0131 ba\u015fa d\u00fc\u015fm\u00fcrd\u00fc ki, m\u0259s\u0259l\u0259n, bu s\u00fcd dig\u0259rind\u0259n niy\u0259 baha olmal\u0131d\u0131r? Ax\u0131 ikisi d\u0259 s\u00fcdd\u00fcr. Kapitalizmd\u0259 iki s\u00fcd eyni deyil. F\u0259rqli-f\u0259rqli al\u0259tl\u0259rd\u0259n istifad\u0259 ed\u0259r\u0259k Siz s\u00fcd\u00fc h\u0259tta bal qiym\u0259tin\u0259 d\u0259 sata bil\u0259rsiniz.<\/p>\n\n\n\n

Dig\u0259r n\u00fcmun\u0259 is\u0259 m\u00fcst\u0259qilliyimizin ilk ill\u0259rind\u0259n yenic\u0259 formala\u015fma\u011fa ba\u015flayan ma\u011fazalar, al\u0131\u015f-veri\u015f m\u0259rk\u0259zl\u0259ri, ki\u00e7ik-b\u00f6y\u00fck m\u0259hl\u0259 d\u00fckanlar\u0131, aeroport, s\u0259d\u0259r\u0259k, \u201ctalku\u00e7ka\u201dlarla ba\u011fl\u0131d\u0131r. Bu yerl\u0259rd\u0259 mallara he\u00e7 vaxt sabit qiym\u0259t qoyulmad\u0131\u011f\u0131ndan h\u0259mi\u015f\u0259 bazarl\u0131q predmeti olurdu. \u0130st\u0259r-ist\u0259m\u0259z sat\u0131lan mal\u0131n \u00fcz\u0259rind\u0259 qiym\u0259t g\u00f6rm\u0259y\u0259n m\u00fc\u015ft\u0259ri mal\u0131n bahal\u0131 v\u0259 ya ucuzlu\u011fu haqq\u0131nda subyektiv fikirl\u0259r\u0259 malik olurdu. Sat\u0131c\u0131 il\u0259 al\u0131c\u0131 aras\u0131nda bug\u00fcn g\u00fcld\u00fcy\u00fcm\u00fcz bir \u00e7ox terminl\u0259r, ifad\u0259l\u0259r o d\u00f6vr\u00fcn m\u0259hsuludur \u0259slind\u0259. Qiym\u0259t olmad\u0131\u011f\u0131ndan al\u0131c\u0131 el\u0259 bilir ki, n\u0259 q\u0259d\u0259r bacarsa, endirm\u0259lidir. H\u0259tta bu sah\u0259d\u0259 h\u0259r n\u0259sild\u0259 \u201cixtisasla\u015fan\u201d x\u00fcsusi adamlar olard\u0131. Qohum-\u0259qr\u0259ba bazarl\u0131\u011fa ged\u0259nd\u0259 onu da \u00f6zl\u0259ri il\u0259 aparard\u0131lar ki, dan\u0131\u015f\u0131qlar\u0131 o etsin. M\u0259s\u0259l\u0259n, m\u0259n\u0259 evd\u0259 h\u0259mi\u015f\u0259 dey\u0259rdil\u0259r ki, s\u0259nd\u0259n al\u0131c\u0131 olmaz, n\u0259 qiym\u0259t deyirl\u0259r, al\u0131b g\u0259lirs\u0259n. Utan\u0131rd\u0131m, \u00f6z\u00fcmd\u0259n as\u0131l\u0131 deyildi, and falan i\u00e7irdi, inan\u0131rd\u0131m, d\u00fc\u015f\u00fcnm\u00fcrd\u00fcm ki, balas\u0131 yoxdu, amma balas\u0131n\u0131n can\u0131na and i\u00e7\u0259 bil\u0259r. N\u0259 bilim \u201cyalan deyir\u0259ms\u0259, bu i\u015f\u0131\u011fa kor bax\u0131m\u201d onun \u00fc\u00e7\u00fcn sad\u0259c\u0259 220 voltluq lampadan ba\u015fqa bir \u015fey olmamas\u0131 a\u011fl\u0131ma g\u0259lmirdi. Q\u0131sas\u0131, ortada raz\u0131la\u015fd\u0131r\u0131lm\u0131\u015f bir m\u00fchit yaranm\u0131\u015fd\u0131. Sat\u0131c\u0131 bilirdi ki, mayas\u0131na da qoysa, m\u00fc\u015ft\u0259ri m\u00fctl\u0259q \u201cbir az a\u015fa\u011f\u0131 el\u0259\u201d dey\u0259c\u0259k, ona g\u00f6r\u0259 d\u0259 beynind\u0259 satmaq ist\u0259diyi m\u0259bl\u0259\u011fd\u0259n bir az yuxar\u0131 qoyub bir iki \u201cs\u0259n \u00f6l, m\u0259n \u00f6l\u00fcmd\u0259n\u201d sonra ist\u0259diyi qiym\u0259t\u0259 sata bilirdi. Al\u0131c\u0131 da hardasa bunu ba\u015fa d\u00fc\u015f\u00fcrd\u00fc, \u0259n \u0259sas\u0131 ilk t\u0259klif edil\u0259n qiym\u0259t\u0259 almaq sanki aldanm\u0131\u015fl\u0131q say\u0131l\u0131rd\u0131. M\u00fctl\u0259q c\u00fczi d\u0259 olsa, endirim almal\u0131 idi. Almasa, \u00f6z\u00fcn\u00fc pis hiss edirdi, bacar\u0131qs\u0131z oldu\u011funu d\u00fc\u015f\u00fcn\u0259rdi b\u0259lk\u0259 d\u0259.<\/p>\n\n\n\n

Yuxar\u0131dak\u0131 iki n\u00fcmun\u0259nin n\u0259tic\u0259si olmal\u0131d\u0131r ki, bizim al\u0131\u015f-veri\u015f etm\u0259 m\u0259d\u0259niyy\u0259timiz indiki formas\u0131n\u0131 al\u0131b. D\u00fczd\u00fcr, h\u0259r ke\u00e7\u0259n g\u00fcn s\u00fcr\u0259tl\u0259 yax\u015f\u0131ya do\u011fru d\u0259yi\u015fir. \u0130st\u0259r sat\u0131c\u0131 m\u0259d\u0259niyy\u0259ti, ist\u0259r al\u0131c\u0131 m\u0259d\u0259niyy\u0259ti s\u00fcr\u0259tl\u0259 inki\u015faf edib formala\u015f\u0131r. Amma bir \u00e7ox hallarda k\u00f6hn\u0259d\u0259n qalma ad\u0259tl\u0259r h\u0259l\u0259 d\u0259 qalmaqdad\u0131r. Bunun da y\u0259qin 10-20 il aras\u0131 zamana ehtiyac\u0131 var ki, \u201cs\u0259d\u0259r\u0259k\u201d v\u0259 \u201caeroport\u201du fiziki olaraq g\u00f6r\u0259nl\u0259r s\u00f6z sahibi kimi \u201cs\u0131radan \u00e7\u0131xs\u0131nlar\u201d.<\/p>\n\n\n\n

G\u0259lin, indi bir ne\u00e7\u0259 b\u0259ndl\u0259 nec\u0259 endirim verm\u0259k daha d\u00fczg\u00fcnd\u00fcr onun haqq\u0131nda dan\u0131\u015faq. Bu arada sadalayaca\u011f\u0131m h\u0259ll\u0259r m\u0259nim t\u0259cr\u00fcb\u0259md\u0259 \u0259n \u00e7ox rast g\u0259ldikl\u0259rim, do\u011fru bildikl\u0259rimdir.<\/p>\n\n\n\n

O saat endirim etm\u0259yin<\/strong><\/p>\n\n\n\n

B\u0259z\u0259n olur ki, bir t\u0259klif al\u0131rsan. Emaill\u0259 v\u0259 ya \u00fcz-\u00fcz\u0259 g\u00f6r\u00fc\u015fl\u0259rd\u0259 s\u0259n\u0259 qiym\u0259t deyilir. S\u0259n is\u0259 bu qiym\u0259tl\u0259 raz\u0131la\u015fmay\u0131b tutaq ki, endirim ist\u0259yirs\u0259n. Qar\u015f\u0131 t\u0259r\u0259f d\u0259 h\u0259min an s\u0259n\u0259 endirimli qiym\u0259ti deyir. \u0130lk halda al\u0131c\u0131n\u0131 m\u0259mnun ets\u0259 d\u0259, i\u00e7ind\u0259 bir hiss yaran\u0131r ki, \u0259g\u0259r bir c\u00fcml\u0259 il\u0259 endirim ed\u0259c\u0259kdins\u0259, niy\u0259 ilk ba\u015fda f\u0259rqli qiym\u0259t dedin. Ona g\u00f6r\u0259 d\u0259 n\u00f6vb\u0259ti b\u00fct\u00fcn t\u0259klifl\u0259rd\u0259 eyni qaydada h\u0259r\u0259k\u0259t edir, y\u0259ni veril\u0259n ist\u0259nil\u0259n qiym\u0259td\u0259n endirim ist\u0259yir. Y\u0259ni he\u00e7 bir d\u00fcz\u0259li\u015fsiz, \u0259lav\u0259 \u015f\u0259rtsiz, he\u00e7 bir elementi d\u0259yi\u015fm\u0259d\u0259n h\u0259m\u0259n endirim verm\u0259k d\u00fczg\u00fcn deyil. Bu halda ya Siz \u00f6nc\u0259d\u0259n m\u00fc\u015ft\u0259rinin endirim ist\u0259y\u0259c\u0259yini bil\u0259r\u0259k, nisb\u0259t\u0259n yuxar\u0131 qiym\u0259t qoymusuz. Ya da \u0259n yax\u015f\u0131 halda qiym\u0259t siyas\u0259tinizi d\u00fczg\u00fcn m\u00fc\u0259yy\u0259n etm\u0259misiniz ki, t\u0259klifinizd\u0259n \u00e7ox da \u0259min deyilsiniz.<\/p>\n\n\n\n

Endirim \u0259v\u0259zin\u0259 \u0259lav\u0259 d\u0259y\u0259rl\u0259r t\u0259klif edin v\u0259 ya b\u0259zi \u0259lav\u0259 d\u0259y\u0259r yaradan elementl\u0259ri ixtisar edin<\/strong><\/p>\n\n\n\n

Yuxar\u0131dak\u0131 hadis\u0259nin h\u0259lli el\u0259 yuxar\u0131da qara h\u0259rfl\u0259rl\u0259 qeyd etdiyimiz \u0259lav\u0259 d\u0259y\u0259rl\u0259rin verilm\u0259si v\u0259 ya k\u0259silm\u0259sidir. Birba\u015fa s\u0259b\u0259bsiz endirim yerin\u0259 m\u00fc\u015ft\u0259rinin ist\u0259yinin \u0259v\u0259zind\u0259 onun da n\u0259yis\u0259 qurban verm\u0259li oldu\u011funu xat\u0131rlatmaq laz\u0131md\u0131r. \u0130nan\u0131n ki, bu halda daha d\u0259y\u0259rli olacaqs\u0131n\u0131z. Onun \u00fc\u00e7\u00fcn d\u0259, m\u0259s\u0259l\u0259n, 1000 azn qiym\u0259t t\u0259klifi qoyub eyni t\u0259klifi 800 azn-\u0259 verm\u0259y\u0259 haz\u0131r olmaqdansa, m\u00fc\u015ft\u0259ri 1000 azn-lik t\u0259klif\u0259 raz\u0131 olmayanda b\u0259zi \u0259lav\u0259 d\u0259y\u0259rl\u0259ri, h\u0259tta b\u0259z\u0259n birba\u015fa d\u0259y\u0259rl\u0259r d\u0259 ola bil\u0259r, onlar\u0131 azalda bil\u0259rsiniz. Formala\u015fm\u0131\u015f m\u00fc\u015ft\u0259ri psixologiyas\u0131 var ki, m\u00fc\u015ft\u0259riy\u0259 3 f\u0259rqli t\u0259klif vers\u0259niz, m\u00fc\u015ft\u0259ri \u0259n yax\u015f\u0131 b\u0259y\u0259ndiyi t\u0259klifi \u0259n ucuz veril\u0259n t\u0259klif qiym\u0259tin\u0259 ist\u0259y\u0259c\u0259k. Bunu ill\u0259rl\u0259 \u00f6z \u015f\u0259xsi t\u0259cr\u00fcb\u0259md\u0259 g\u00f6rm\u00fc\u015f\u0259m. T\u0259kc\u0259 \u0259lav\u0259 d\u0259y\u0259rl\u0259rin k\u0259silm\u0259si yox, veril\u0259n t\u0259klifl\u0259ri \u0259sasland\u0131rmaq \u00fc\u00e7\u00fcn \u0259lav\u0259 d\u0259y\u0259rl\u0259r \u0259lav\u0259 d\u0259 edil\u0259 bil\u0259r. 1000 azn-lik t\u0259klif\u0259 m\u00fc\u015ft\u0259ri baha deyirs\u0259, onu h\u0259m\u0259n endirim\u0259k \u0259v\u0259zin\u0259 \u201ccross-selling\u201di i\u015f\u0259 sala bil\u0259rsiniz. \u018fvv\u0259ld\u0259n pulla satmaq ist\u0259diyiniz b\u0259zi yan sat\u0131\u015f ed\u0259 bil\u0259c\u0259yiniz mal\u0131 eyni qiym\u0259tin i\u00e7ind\u0259 t\u0259klif ed\u0259 bil\u0259rsiz. Bu daha \u00e7ox d\u0259y\u0259r yarad\u0131r, n\u0259inki, s\u0259b\u0259bsiz, 10 d\u0259qiq\u0259 art\u0131q dan\u0131\u015f\u0131\u011fa b\u00fct\u00fcn parametrl\u0259ri oldu\u011fu kimi saxlamaqla qiym\u0259ti endirm\u0259k.<\/p>\n\n\n\n

Yekcins t\u0259klifl\u0259rl\u0259 getm\u0259yin<\/strong><\/p>\n\n\n\n

Daha \u00e7ox manevr imkanlar\u0131n\u0131z olmas\u0131 \u00fc\u00e7\u00fcn he\u00e7 vaxt d\u00fcz t\u0259klifl\u0259 getm\u0259k olmaz. D\u00fcz t\u0259klif dey\u0259nd\u0259 y\u0259ni \u00e7ox net, m\u00fczakir\u0259y\u0259 v\u0259 d\u0259yi\u015fikliy\u0259 qapal\u0131 t\u0259klifi n\u0259z\u0259rd\u0259 tuturam. Vaxt\u0131ndan \u0259vv\u0259l \u201cyox\u201d almamaq \u00fc\u00e7\u00fcn b\u0259z\u0259kli t\u0259klifl\u0259r daha m\u0259ntiqlidir. B\u0259z\u0259n t\u0259klif\u0259 n\u0259l\u0259r daxildir b\u00f6lm\u0259sind\u0259 b\u0259ndl\u0259rin say\u0131n\u0131n \u00e7oxlu\u011fu sizd\u0259 samball\u0131 olmas\u0131 fikrini yarad\u0131r. Bu h\u0259qiq\u0259t\u0259n d\u0259 d\u00fc\u015f\u00fcn\u00fclm\u00fc\u015f add\u0131md\u0131r. M\u0259hsul satma\u011fa \u00e7al\u0131\u015fark\u0259n, m\u0259hsulunuzun \u00f6z\u0259llikl\u0259rini deyil, birinci n\u00f6vb\u0259d\u0259 m\u00fc\u015ft\u0259riy\u0259 faydal\u0131l\u0131\u011f\u0131n\u0131 \u00e7atd\u0131rma\u011fa \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. Faydal\u0131l\u0131q y\u0259ni m\u00fc\u015ft\u0259ri sizin mal\u0131 alarsa, n\u0259 \u0259ld\u0259 ed\u0259c\u0259kdir, o mal ona n\u0259 ver\u0259c\u0259k ki, ba\u015fqa analoji malda o yoxdur.<\/p>\n\n\n\n

Endirimd\u0259 \u201cs\u00fcm\u00fck v\u0259 \u0259t\u201d prinsipi i\u015fl\u0259yir<\/strong><\/p>\n\n\n\n

Qiym\u0259t t\u0259klifi veril\u0259rk\u0259n baza t\u0259klif h\u0259mi\u015f\u0259 ilk diqq\u0259ti \u00e7\u0259kir. Buna s\u00fcm\u00fck dey\u0259k. Siz bu s\u00fcm\u00fckl\u0259 ilk olaraq m\u00fc\u015ft\u0259rinin diqq\u0259tini \u00e7\u0259kirsiniz. \u018fti il\u0259 birlikd\u0259 baha g\u0259ldiyi \u00fc\u00e7\u00fcn \u0259ti sonraya saxlay\u0131rs\u0131n\u0131z. M\u00fc\u015ft\u0259riy\u0259 h\u0259l\u0259 baza t\u0259klifind\u0259 faydan\u0131 hiss etdir\u0259nd\u0259n sonra \u0259lav\u0259 sat\u0131\u015flar ed\u0259, m\u00f6vcud t\u0259klifi daha da art\u0131ra bil\u0259rsiniz. X\u00fcsus\u0259n d\u0259 sfera il\u0259 \u00e7ox tan\u0131\u015f olmayan v\u0259 ya Sizinl\u0259 \u00e7ox tan\u0131\u015f olmayan \u015firk\u0259tl\u0259rd\u0259 bu taktika i\u015fl\u0259yir. Bir d\u0259 prioritetl\u0259r m\u0259s\u0259l\u0259si var. Portfolionuzda olmas\u0131n\u0131 ist\u0259diyiniz sektora x\u00fcsusi yana\u015fma t\u0259tbiq ed\u0259 bil\u0259rsiniz. Nec\u0259 ki, universiteti yeni bitir\u0259n i\u015f\u00e7id\u0259n t\u0259cr\u00fcb\u0259 ist\u0259yirl\u0259r, b\u0259zi \u015firk\u0259tl\u0259r d\u0259 agentlikd\u0259n eynil\u0259 \u00f6z olduqlar\u0131 sferada t\u0259cr\u00fcb\u0259 v\u0259 ya referans ist\u0259yirl\u0259r. Bunun olmas\u0131 \u00fc\u00e7\u00fcn is\u0259 he\u00e7 olmasa i\u015f\u0259 ba\u015flamaq laz\u0131md\u0131r. Qar\u015f\u0131l\u0131ql\u0131 anla\u015fma il\u0259 h\u0259m agentliy\u0259 \u015fans verm\u0259k olar, h\u0259m d\u0259 bu \u015fans\u0131n m\u00fcqabilind\u0259 agentlikd\u0259n x\u00fcsusi qiym\u0259t ist\u0259nil\u0259 bil\u0259r. \u018fmin olun ki, agentlik bel\u0259 bir g\u00fcz\u0259\u015ft\u0259 ged\u0259c\u0259k.<\/p>\n\n\n\n

Bazar\u0131 \u00f6ld\u00fcrm\u0259yin<\/strong><\/p>\n\n\n\n

Endirim verim i\u015fi al\u0131m deyib bazar\u0131 \u00f6ld\u00fcrm\u0259k \u00f6z aya\u011f\u0131na g\u00fcll\u0259 s\u0131xmaq kimi bir \u015feydir. Marketinqin bilin\u0259n aksiomlar\u0131ndan biri d\u0259 budur ki, uzunm\u00fcdd\u0259tli qiym\u0259t r\u0259qab\u0259ti \u015firk\u0259ti m\u0259hv\u0259 apar\u0131r. M\u00fct\u0259madi qiym\u0259ti salmaqla r\u0259qab\u0259t aparaca\u011f\u0131n\u0131za d\u0259y\u0259r yarad\u0131n. 100 manata smm, 200 manata loqo, 300 manata n\u0259 bilim sayt deyib bazar\u0131 buland\u0131rmaq d\u00fczg\u00fcn deyil. T\u0259bii ki, bazar iqtisadiyyat\u0131d\u0131r, dey\u0259 bil\u0259rsiniz ki, t\u0259l\u0259b v\u0259 t\u0259klif s\u0259rb\u0259stdir. B\u0259li, el\u0259dir, amma el\u0259 bazar iqtisadiyyat\u0131n\u0131n amans\u0131z qaydalar\u0131ndan biri d\u0259 budur ki, bazara gir\u0259n \u015firk\u0259tl\u0259rin ilk 5 ild\u0259 \u0259n az yar\u0131s\u0131 bazardan \u00e7\u0131x\u0131r. Yuxar\u0131da yazd\u0131\u011f\u0131m formada qiym\u0259t r\u0259qab\u0259ti aparanlar bazarda uzun m\u00fcdd\u0259tli olmayacaq, korporativl\u0259\u015f\u0259 bilm\u0259y\u0259c\u0259k, i\u015f\u0259 sistemli yana\u015fma\u011fa vaxtlar\u0131 qalmayacaq. \u018fn \u0259sas\u0131 m\u00fc\u015ft\u0259rinin g\u00f6z\u00fcnd\u0259 d\u0259y\u0259rl\u0259ri arzu etdikl\u0259ri kimi olmayacaq. Bazara girib 1-2 il\u0259 \u00e7\u0131xacaqs\u0131n\u0131z b\u0259lk\u0259 d\u0259, amma bazar\u0131 da m\u0259hv etm\u0259yin. Bundan i\u015fin\u0259 daha sistemli yana\u015fan \u015firk\u0259tl\u0259r \u0259ziyy\u0259t \u00e7\u0259kir. Maarifl\u0259ndirm\u0259 2 t\u0259r\u0259fli prosesdir. Biri bilgini \u00f6t\u00fcr\u0259nd\u0259 o biri d\u0259 onu q\u0259bul etm\u0259lidir. H\u0259m sat\u0131c\u0131da, h\u0259m d\u0259 al\u0131c\u0131da eyni d\u0259r\u0259c\u0259d\u0259 t\u0259hsil s\u0259viyy\u0259si y\u00fcks\u0259ldikc\u0259, bazar daha t\u0259miz formaya d\u00fc\u015f\u0259c\u0259k. M\u0259s\u0259l\u0259n, haz\u0131rda Az\u0259rbaycanda media v\u0259 reklam bazar\u0131 \u00e7ox \u00e7irklidir. M\u00fc\u015ft\u0259ri \u2013 agentlik \u2013 \u015firk\u0259t \u0259laq\u0259l\u0259ri \u0259n qar\u0131\u015f\u0131q d\u00f6n\u0259mini ya\u015fay\u0131r. Etik d\u0259y\u0259rl\u0259r, normalar ayaqlar alt\u0131na al\u0131n\u0131r. \u015eirk\u0259tl\u0259r t\u0259r\u0259find\u0259n b\u0259z\u0259n tenderl\u0259r qeyri-\u015f\u0259ffaf oldu\u011fu kimi, agentlik t\u0259r\u0259find\u0259n d\u0259 m\u00fc\u015ft\u0259rini aldatma v\u0259 s. hallar\u0131 m\u00fc\u015fahid\u0259 edilir. T\u0259\u0259ss\u00fcf ki, b\u0259z\u0259n Siz d\u00fczg\u00fcn i\u015fl\u0259m\u0259k ist\u0259y\u0259nd\u0259 bunu n\u0259 m\u00fc\u015ft\u0259ri ba\u015fa d\u00fc\u015f\u00fcr, n\u0259 \u015firk\u0259t, n\u0259 d\u0259 agentlik. M\u0259s\u0259l\u0259n, bir \u015firk\u0259td\u0259n marketinq xidm\u0259tini outsource etm\u0259k t\u0259klifi alm\u0131\u015fd\u0131q. B\u0259lli zamanda m\u00fcx\u0259tlif mediya al\u0131mlar\u0131 v\u0259 yerl\u0259\u015fdirm\u0259l\u0259r edil\u0259c\u0259kdi. M\u00fc\u015ft\u0259riy\u0259 b\u00fct\u00fcn 3-c\u00fc t\u0259r\u0259fl\u0259rd\u0259n al\u0131nan xidm\u0259tl\u0259ri a\u00e7\u0131q, \u015f\u0259ffaf \u015f\u0259kild\u0259 r\u0259smi t\u0259qdim edib sad\u0259c\u0259 agentlik haqq\u0131 alaca\u011f\u0131m\u0131z\u0131 bildirmi\u015fdik. Amma m\u00fc\u015ft\u0259ri n q\u0259d\u0259r al\u0131m\u0131 bir k\u0259nara qoyub, agentlik faizin\u0259 ili\u015fib qalm\u0131\u015fd\u0131 ki, m\u0259n bunu niy\u0259 verm\u0259liy\u0259m. S\u0259b\u0259b d\u0259 o idi ki, b\u0259s ba\u015fqalar\u0131 ist\u0259mir agentlik faizi. Dem\u0259k ki, biz d\u0259 ba\u015fqalar\u0131 kimi 1-\u0259 ald\u0131\u011f\u0131m\u0131z\u0131 2-y\u0259 deyib m\u00fc\u015ft\u0259rini aldatmal\u0131 idik ki, o da inans\u0131n. O m\u00fc\u015ft\u0259ri, m\u0259s\u0259l\u0259n, h\u0259l\u0259 d\u0259 k\u00f6n\u00fcll\u00fc \u015f\u0259kild\u0259 aldanma\u011fa davam edir. Ona g\u00f6r\u0259 deyir\u0259m ki, maarifl\u0259ndirm\u0259 iki t\u0259r\u0259fli prosesdir. G\u0259r\u0259k h\u0259r iki t\u0259r\u0259f oyun qaydalar\u0131n\u0131 \u0259m\u0259l etm\u0259s\u0259 bel\u0259, he\u00e7 olmasa bilsin.<\/p>\n\n\n\n

Yad\u0131ma d\u00fc\u015fm\u00fc\u015fk\u0259n deyim ki, h\u0259r bir agentlik \u00fc\u00e7\u00fcn sezon v\u0259 of-sezon amili var. \u0130lk ba\u015fdan bazar\u0131 \u00f6ld\u00fcr\u0259c\u0259yiniz\u0259 m\u00fc\u015ft\u0259riy\u0259 sezon amilinin t\u0259sirin\u0259 uy\u011fun olaraq f\u0259rqli t\u0259klifl\u0259r ver\u0259 bil\u0259rsiniz. Bu da yuxar\u0131da qeyd etdiyim qar\u015f\u0131l\u0131ql\u0131 qurban verm\u0259 m\u0259s\u0259l\u0259sin\u0259 g\u0259lib \u00e7\u0131x\u0131r. Biz nec\u0259 ki, \u00fcr\u0259yimiz ist\u0259y\u0259n paltar\u0131 daha ucuz almaq ist\u0259yiriks\u0259, qeyri-m\u00f6vs\u00fcm vaxt\u0131 endirim olmas\u0131n\u0131 g\u00f6zl\u0259yiriks\u0259, alaca\u011f\u0131m\u0131z xidm\u0259ti d\u0259 daha ucuz almaq ist\u0259s\u0259k qar\u015f\u0131 t\u0259r\u0259fin b\u0259zi \u015f\u0259rtl\u0259rini n\u0259z\u0259r\u0259 almal\u0131y\u0131q. Bu uduzmaq deyil, \u00e7ox normal bazarl\u0131q metodudur.<\/p>\n\n\n\n

M\u0259nim yazacaqlar\u0131m bu q\u0259d\u0259r. Sizin d\u0259 etdiyiniz v\u0259 ya e\u015fitdiyiniz maraql\u0131, yarad\u0131c\u0131 endirim verm\u0259k metodlar\u0131n\u0131z varsa, \u015f\u0259rh yaz\u0131b biziml\u0259 payla\u015f\u0131n, ham\u0131 bilsin.<\/p>\n\n\n\n

Rafiq Hunaltay<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Endirim verm\u0259k haqq\u0131nda 5 qayda Az\u0259rbaycanda nec\u0259 ki, marketinq dey\u0259nd\u0259 ilk a\u011fla g\u0259l\u0259n s\u00f6z reklamd\u0131rsa, el\u0259c\u0259 d\u0259 reklam dey\u0259nd\u0259 m\u00fc\u015ft\u0259rinin a\u011fl\u0131nda ilk formala\u015fan fikirl\u0259rd\u0259n biri d\u0259 \u201cendirim\u201ddir. Endirim biz\u0259 dig\u0259r mill\u0259tl\u0259rd\u0259n daha yax\u0131n s\u00f6zd\u00fcr. \u00c7\u00fcnki…<\/p>\n","protected":false},"author":2,"featured_media":7644,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,7],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/7643"}],"collection":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7643"}],"version-history":[{"count":2,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/7643\/revisions"}],"predecessor-version":[{"id":7646,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/7643\/revisions\/7646"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/media\/7644"}],"wp:attachment":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}