{"id":7647,"date":"2023-02-07T07:00:00","date_gmt":"2023-02-07T04:00:00","guid":{"rendered":"https:\/\/rockvell.com\/?p=7647"},"modified":"2023-02-10T23:48:36","modified_gmt":"2023-02-10T20:48:36","slug":"boyut-sat-prinsipi","status":"publish","type":"post","link":"https:\/\/rockvell.com\/?p=7647","title":{"rendered":"\u201cB\u00f6y\u00fct sat\u201d prinsipi"},"content":{"rendered":"\n

\u201cB\u00f6y\u00fct sat\u201d prinsipi<\/strong><\/p>\n\n\n\n

Bu yaz\u0131da m\u00f6vzumuz \u015firk\u0259tl\u0259rin inki\u015faf strategiyas\u0131 v\u0259 h\u0259yatlar\u0131n\u0131n m\u00fcxt\u0259lif d\u00f6n\u0259ml\u0259rind\u0259 al\u0131n\u0131b-sat\u0131lmas\u0131d\u0131r. Daha do\u011frusu b\u00f6y\u00fcm\u0259k, daha dayan\u0131ql\u0131, sa\u011flam b\u00f6y\u00fcm\u0259k \u00fc\u00e7\u00fcn strateji add\u0131mlardan say\u0131lan, kobud ifad\u0259 ed\u0259si olsam, \u201cb\u00f6y\u00fct sat\u201d prinsipind\u0259n yazacam. Ad\u0259t\u0259n \u015firk\u0259tl\u0259r b\u0259lli vaxtdan sonra niy\u0259 hiss\u0259l\u0259rini sat\u0131r, satmas\u0131 m\u0259ntiqlidirmi, t\u0259k sahibli olan \u015firk\u0259tl\u0259r, yoxsa hiss\u0259li idar\u0259 etm\u0259 effektivdir? Amma m\u00f6vzuya ke\u00e7m\u0259zd\u0259n \u00f6nc\u0259 haz\u0131rk\u0131 an \u00fc\u00e7\u00fcn d\u00fcnya iqtisadiyyat\u0131nda ged\u0259n prosesl\u0259r\u0259 \u201cqu\u015fbax\u0131\u015f\u0131\u201d baxaq. Bu m\u0259nz\u0259r\u0259ni biz\u0259 daha ayd\u0131n g\u00f6rm\u0259y\u0259 k\u00f6m\u0259k ed\u0259c\u0259k.<\/em><\/p>\n\n\n

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Giri\u015f \u0259v\u0259zi<\/strong><\/p>\n\n\n\n

D\u00fcnyada haz\u0131rda \u00e7ox maraql\u0131 prosesl\u0259r gedir. Siyasi prosesl\u0259r n\u0259 q\u0259d\u0259r g\u0259rgindirs\u0259, bu \u00f6z n\u00f6vb\u0259sind\u0259 m\u00fctl\u0259q \u015f\u0259kild\u0259 iqtisadiyyata da siray\u0259t edir. M\u0259s\u0259l\u0259n, h\u0259r x\u0131rda siyas\u0131 dal\u011falanmada T\u00fcrkiy\u0259d\u0259 lir\u0259 \u201coynay\u0131r\u201d. Adamlar bilmir ki, 10 g\u00fcn sonraya lir\u0259ni hans\u0131 kursla sabitl\u0259sinl\u0259r. T\u0259z\u0259likc\u0259 AB\u015e-\u0130ran siyasi g\u0259rginliyi d\u0259 pik h\u0259dd\u0259 \u00e7at\u0131b v\u0259 bu da g\u0259l\u0259c\u0259yi iqtisadi bax\u0131mdan xo\u015f g\u00f6st\u0259rmir. Bundan \u0259lav\u0259 AB\u015e-\u00c7\u0130N iqtisadi sava\u015f\u0131 prosesl\u0259r\u0259 az t\u0259sir etm\u0259yib. \u00c7in iqtisadiyyat\u0131nda geril\u0259m\u0259 Avropa Birliyi \u00f6lk\u0259l\u0259rin\u0259 d\u0259 m\u0259nfi t\u0259sir edir. \u00c7in\u0259 qar\u015f\u0131 AB\u015e-\u0131n t\u0259tbiq etdiyi \u0259lav\u0259 vergil\u0259r bir \u00e7ox istehsalat\u0131n ba\u011flanmas\u0131na s\u0259b\u0259b olub. \u0130ndi d\u00fcnyan\u0131n g\u00f6zl\u0259ri \u00c7ind\u0259dir. Daha do\u011frusu \u00c7inin daxili istehlak\u00e7\u0131lar\u0131nda. \u00c7in xalq\u0131 daha \u00e7ox istehlak etm\u0259s\u0259 d\u00fcnya bundan z\u0259r\u0259r g\u00f6r\u0259c\u0259k. \u0130\u015f\u0259 bax\u0131n, Avropada oturub dua edirl\u0259r ki, bu il \u00e7in m\u00fc\u015ft\u0259risi daha \u00e7ox mal als\u0131n .<\/strong> 13 trilyon dollarl\u0131q iqtisadiyyata malik \u00c7ind\u0259 2018-ci il 6.6% b\u00f6y\u00fcm\u0259 il\u0259 ba\u015fa \u00e7at\u0131b ki, bu da son 28 ilin \u0259n a\u015fa\u011f\u0131 r\u0259q\u0259midir.<\/p>\n\n\n\n

Parallel olaraq avropan\u0131n \u0259n b\u00f6y\u00fck iqtisadiyyat\u0131 say\u0131lan Almaniya ke\u00e7\u0259n ili az qala 0 % art\u0131mla tamamlayacaqd\u0131. Avropan\u0131n 2-ci b\u00f6y\u00fck iqtisadiyyat\u0131 say\u0131lan Fransa da 1,5% civar\u0131 art\u0131\u015f g\u00f6st\u0259rib. Italiya v\u0259 Yunan\u0131stan is\u0259 konkret ba\u015f a\u011fr\u0131s\u0131d\u0131r. Prosesl\u0259rin bel\u0259 davam ed\u0259c\u0259yi halda 2019 sonu v\u0259 2020-nin \u0259vv\u0259lini d\u00fcnya iqtisadiyyat\u0131 qlobal dur\u011funluq hal\u0131na ke\u00e7\u0259 bil\u0259r.<\/strong> T\u00fcrkl\u0259r demi\u015f \u201cg\u00f6zler yine Amerikada\u201d T\u0259bii ki, avropadak\u0131 geril\u0259m\u0259y\u0259 Brexit d\u0259 ciddi t\u0259sir edib. T\u00fcrkiy\u0259nin \u00f6z\u00fcnd\u0259 is\u0259 Goldman Sachs -2.5% t\u0259xminl\u0259 proqnoz verib. X\u00fcsusil\u0259 son olanlardan sonra T\u00fcrkiy\u0259 iqtisadiyyat\u0131n\u0131n g\u0259l\u0259c\u0259yi bar\u0259d\u0259 pozitiv g\u00f6zl\u0259nti ehtimal\u0131 azal\u0131r.<\/p>\n\n\n\n

Niy\u0259 \u201cB\u00f6y\u00fct Sat\u201d?<\/strong><\/p>\n\n\n\n

D\u00fcnyada, el\u0259c\u0259 d\u0259 Az\u0259rbaycanda bir-\u00e7ox \u015firk\u0259tl\u0259rin al\u0131nmas\u0131, sat\u0131lmas\u0131 il\u0259 ba\u011fl\u0131 x\u0259b\u0259rl\u0259ri oxuyuruq. M\u0259s\u0259l\u0259n, filan \u015firk\u0259t filan \u015firk\u0259ti 1 milyon dollara ald\u0131 v\u0259 ya filan \u015firk\u0259t hans\u0131sa ba\u015fqa \u015firk\u0259tin 30%-ni ald\u0131. \u00dcmumiyy\u0259tl\u0259 \u015firk\u0259tin sat\u0131lmas\u0131 v\u0259 ya hans\u0131sa bir hiss\u0259sinin sat\u0131lmas\u0131 m\u0259ntiqlidirmi? Y\u0259qin ki, bu suallar ha\u00e7ansa Sizi d\u0259 d\u00fc\u015f\u00fcnd\u00fcr\u00fcb. \u018fvv\u0259la ondan ba\u015flayaq ki, qlobal m\u00fcst\u0259vid\u0259 v\u0259 ya xarici bir kapital \u015firk\u0259tin\u0259 \u015firk\u0259t satmaq ist\u0259yirsizs\u0259, o zaman siz b\u00fct\u00fcn prosesl\u0259ri avtomatla\u015fd\u0131rmal\u0131, vergid\u0259n tutmu\u015f, idar\u0259etm\u0259 prosedurlar\u0131na kimi h\u0259r \u015feyi \u015f\u0259ffaf aparmal\u0131s\u0131n\u0131z. Maliyy\u0259 g\u00f6st\u0259ricil\u0259riniz \u015f\u0259ffaf \u015f\u0259kild\u0259 haz\u0131rlanmal\u0131, b\u0259yan edilm\u0259lidir.<\/p>\n\n\n\n

Az\u0259rbaycanda \u015firk\u0259t\u0259 onun sahibi t\u0259r\u0259find\u0259n \u00e7ox m\u00fchafiz\u0259kar yana\u015fma s\u0259rgil\u0259nir. Bir \u00e7ox hallarda \u015firk\u0259tin sat\u0131\u015f\u0131 bir t\u0259r\u0259f\u0259, onun loqosunun, ad\u0131n\u0131n d\u0259yi\u015fdirilm\u0259si bel\u0259 \u201cnamus, qeyr\u0259t\u201d m\u0259s\u0259l\u0259si q\u0259d\u0259r h\u0259ssas ola bil\u0259r. T\u0259k t\u0259sis\u00e7ili \u015firk\u0259tl\u0259r\u0259 daha \u00e7ox \u00fcst\u00fcnl\u00fck veririk. \u015e\u0259rikli i\u015fl\u0259r\u0259, bir s\u00f6zl\u0259 \u00e7ox da isti baxm\u0131r\u0131q. D\u00fc\u015f\u00fcn\u00fcr\u0259m ki, art\u0131q indiki m\u0259rh\u0259l\u0259d\u0259n sonra, y\u0259ni \u015f\u0259ffafla\u015fma art\u0131qdan, yeni idar\u0259etm\u0259 metodlar\u0131 t\u0259tbiq edildik\u0259n v\u0259 biznesl\u0259 s\u0131rf biznes \u00fc\u00e7\u00fcn m\u0259\u015f\u011ful olduqdan sonra bizd\u0259 d\u0259 r\u0259smi \u015firk\u0259t al\u0131\u015f\u0131 v\u0259 sat\u0131\u015f\u0131 x\u0259b\u0259rl\u0259ri \u00e7oxalacaq.<\/p>\n\n\n\n

B\u0259s \u015firk\u0259ti b\u00f6y\u00fcd\u00fcb satma\u011f\u0131n n\u0259 kimi faydalar\u0131 var? G\u0259lin ondan dan\u0131\u015faq. <\/strong><\/p>\n\n\n\n

\u201cBiz \u015firk\u0259tl\u0259rin hiss\u0259l\u0259rini sataraq \u0259slind\u0259 onlar\u0131 \u00f6l\u00fcms\u00fczl\u0259\u015fdiririk. Vacib olan i\u015f\u00e7il\u0259rin v\u0259 prosesl\u0259rin davaml\u0131l\u0131\u011f\u0131d\u0131r\u201d<\/strong> deyir T\u00fcrkiy\u0259nin Forbes 100 siyah\u0131s\u0131na d\u00fc\u015f\u0259n milyarderl\u0259rd\u0259n olan Akfen Holdinqin sahibi Hamdi Ak\u0131n. B\u0259li, h\u0259r bir \u015firk\u0259tin inki\u015faf tsikli var, h\u0259yat d\u00f6vr\u00fc var. O m\u0259rh\u0259l\u0259l\u0259rin h\u0259r birind\u0259 \u015firk\u0259t f\u0259rqli reaksiyalar al\u0131r v\u0259 verir. Praktika g\u00f6st\u0259rir ki, sonad\u0259k t\u0259k t\u0259sis\u00e7ili (100% payl\u0131) \u015firk\u0259tl\u0259r eyni h\u0259v\u0259sl\u0259 davam ed\u0259 bilmir. \u00c7ox halda is\u0259 t\u0259k t\u0259sis\u00e7inin \u00f6l\u00fcm\u00fc il\u0259 \u015firk\u0259t d\u0259 \u00f6lm\u00fc\u015f olur. Dey\u0259 bil\u0259rsiniz ki, b\u0259s ail\u0259 \u015firk\u0259tl\u0259ri? Ail\u0259 \u015firk\u0259tl\u0259rind\u0259 bel\u0259 hiss\u0259li b\u00f6lg\u00fc olur, ail\u0259 \u00fczvl\u0259ri m\u00fc\u0259yy\u0259n faizl\u0259 paya sahib olurlar. Hamdi b\u0259yin dediyi kimi \u015firk\u0259tin hiss\u0259l\u0259rini satmaqla ona yeni n\u0259f\u0259s, yeni h\u0259y\u0259can b\u0259x\u015f etmi\u015f oluruq. Bununla da \u015firk\u0259tl\u0259r \u201c\u00f6l\u00fcms\u00fczl\u0259\u015fir\u201d. H\u0259qiq\u0259t\u0259n d\u0259 bir \u015firk\u0259t idar\u0259 etm\u0259sind\u0259 h\u0259y\u0259can \u0259n vacib amill\u0259rd\u0259ndir. O itdis\u0259, \u015firk\u0259t yava\u015f-yava\u015f m\u0259nfiy\u0259 do\u011fru gedir dem\u0259kdir.<\/p>\n\n\n\n

Bir n\u00fcmun\u0259 \u00e7\u0259k\u0259k. 1985-ci ild\u0259 George Amouyal t\u0259r\u0259find\u0259n LC  Waikiki brendi yarad\u0131l\u0131r. Ad Havay adas\u0131n\u0131n Waikiki \u00e7im\u0259rliyi v\u0259 frans\u0131zca \u201cles copains\u201d (dostlar) s\u00f6z\u00fcn\u00fcn ba\u015f h\u0259rfl\u0259rind\u0259n yaran\u0131b. Brendin bug\u00fcnk\u00fc bazar d\u0259y\u0259ri 2 milyard dollardan \u00e7oxdur, \u015firk\u0259tin qurucusunun \u015firk\u0259td\u0259 pay\u0131 is\u0259 bug\u00fcn 6.71% \u2013 dir. 200 milyon dollar s\u0259rv\u0259til\u0259 fransada t\u0259q\u0259\u00fcdd\u0259 kef edir. Bu arada d\u00fcnyan\u0131n 50 \u00f6lk\u0259sind\u0259 LC ma\u011fazalar\u0131 var. \u015eirk\u0259ti 3 t\u00fcrk ail\u0259si idar\u0259 edir (K\u00fc\u00e7\u00fck, Dizdar, K\u0131sac\u0131k). Adam \u015firk\u0259ti b\u00f6y\u00fcd\u00fcb, h\u0259qiqi d\u0259y\u0259r\u0259 mindirib v\u0259 sat\u0131b. Fikir verin, \u00f6z\u00fcn\u00fcn haz\u0131rda 6.71% pay\u0131 var. 2018-ci ild\u0259 Do\u011fan Holdinq media orqanlar\u0131n\u0131n ham\u0131s\u0131n\u0131 Demir\u00f6ren Holding\u0259 916 milyon dollara sat\u0131b \u00fcmumiyy\u0259tl\u0259 bu sektordan \u00e7\u0131xm\u0131\u015fd\u0131. Y\u0259ni \u015firk\u0259t satmaq v\u0259 ya bir hiss\u0259sini satmaq x\u0259yan\u0259t falan deyil  \u018fksin\u0259 b\u00f6y\u00fcm\u0259yin, daha \u00e7ox pul qazanma\u011f\u0131n yollar\u0131ndan biridir.<\/p>\n\n\n\n

T\u0259bii ki, satmaq \u00fc\u00e7\u00fcn \u015firk\u0259tin b\u0259lli d\u0259y\u0259ri olmal\u0131d\u0131r. Davaml\u0131l\u0131q, sistemlilik, d\u00fczg\u00fcn m\u00fc\u015ft\u0259ri portfeli v\u0259 g\u0259l\u0259c\u0259k perspektivi sat\u0131\u015fda ciddi rol oynay\u0131r. Pulla \u00f6l\u00e7\u00fcl\u0259 bil\u0259n v\u0259 \u00f6l\u00e7\u00fcl\u0259 bilm\u0259y\u0259n d\u0259y\u0259rl\u0259r var. \u015eirk\u0259t var ki, onun ad\u0131n\u0131n d\u0259y\u0259ri 500 milyon dollard\u0131r. He\u00e7 n\u0259 etm\u0259yib ad\u0131n\u0131 satmaq ist\u0259s\u0259 500 milyon ver\u0259n m\u00fc\u015ft\u0259ril\u0259r s\u0131raya d\u00fcz\u00fcl\u0259r.<\/p>\n\n\n\n

\u015eirk\u0259tin hiss\u0259l\u0259ri bir-ne\u00e7\u0259 adamda olanda kontrol mexanizml\u0259ri yax\u015f\u0131 i\u015fl\u0259yir. Kontroldan ba\u015fqa biznesin inki\u015faf\u0131na y\u00f6n\u0259lik add\u0131mlar da f\u0259rqli olur, bu m\u00f6vzuda pay sahibl\u0259ri daha t\u0259l\u0259bkar olurlar. M\u00fc\u015fahid\u0259 \u015furas\u0131 y\u0131\u011f\u0131\u015f\u0131b demokratik se\u00e7im edir, CEO t\u0259yin edir, ondan i\u015f t\u0259l\u0259b edir, laz\u0131m g\u0259l\u0259nd\u0259 investisiya edir v\u0259 s. Y\u0259ni \u015firk\u0259tin \u00e7ox qazanmas\u0131nda v\u0259 yekunda \u015firk\u0259tin d\u0259y\u0259rinin artmas\u0131nda ham\u0131 maraql\u0131 olur. Pay alan \u015firk\u0259t v\u0259 ya \u015f\u0259xs t\u0259bii olaraq ist\u0259y\u0259r ki, m\u0259s\u0259l\u0259n, bug\u00fcn 1 milyona 30%-ni ald\u0131\u011f\u0131 \u015firk\u0259tin 3 il sonra 30%-nin qiym\u0259ti 5 milyon olsun. O zaman da \u00f6z\u00fc q\u0259rar ver\u0259r ki, hiss\u0259sini satar, ya saxlay\u0131b daha da \u00e7oxalmas\u0131 \u00fc\u00e7\u00fcn \u00e7al\u0131\u015far. Hiss\u0259li \u015firk\u0259tl\u0259rd\u0259 s\u0259hvl\u0259r ba\u011f\u0131\u015flanm\u0131r, i\u015fi bacarmayan\u0131 h\u0259m\u0259n d\u0259yi\u015firl\u0259r, \u00f6l\u00e7\u00fc mexanizml\u0259ri yax\u015f\u0131 i\u015fl\u0259yir.<\/p>\n\n\n\n

Hiss\u0259li \u015firk\u0259tl\u0259rd\u0259 \u0259sasland\u0131r\u0131lm\u0131\u015f yeni layih\u0259l\u0259r\u0259 asanl\u0131qla investisiya c\u0259lb etm\u0259k olur. C\u0259lb edil\u0259n investisiya is\u0259 t\u0259bii ki, iqtisadi \u0259sasland\u0131r\u0131l\u0131bsa, \u015firk\u0259t\u0259 \u0259lav\u0259 g\u0259lir yaradacaq v\u0259 n\u0259tic\u0259d\u0259 d\u0259 \u015firk\u0259tin d\u0259y\u0259ri qalxacaq. T\u0259k t\u0259sis\u00e7ili \u015firk\u0259tl\u0259rd\u0259 h\u0259m laz\u0131m olan anda laz\u0131m\u0131 m\u0259bl\u0259\u011fd\u0259 investisiyan\u0131 tapmaq asan deyil, h\u0259m d\u0259 \u00e7ox risklidir. Qazananda g\u0259lirin ham\u0131s\u0131 s\u0259nin ola bildiyi kimi, itir\u0259nd\u0259 d\u0259 bird\u0259f\u0259lik h\u0259r \u015feyini itirirs\u0259n. \u0130nvestisiya ed\u0259n \u015firk\u0259tl\u0259r is\u0259 bu c\u00fcr riskl\u0259ri h\u0259mi\u015f\u0259 d\u0259y\u0259rl\u0259ndirirl\u0259r. Birind\u0259 uduzsalar da b\u00fct\u00fcn riski bir istiqam\u0259t\u0259 y\u00f6nl\u0259ndirm\u0259dikl\u0259ri \u00fc\u00e7\u00fcn dig\u0259r variantda \u015fanslar\u0131n\u0131 yoxlay\u0131rlar.<\/p>\n\n\n\n

T\u0259k t\u0259sis\u00e7inin \u015firk\u0259ti t\u0259sis edib bir m\u00fcdd\u0259t i\u015fl\u0259dikd\u0259n sonra fran\u015fiza verm\u0259si, hiss\u0259l\u0259rini ilkin investisiyas\u0131ndan onlarla qat bahaya satmas\u0131 haqq\u0131nda \u00e7ox n\u00fcmun\u0259l\u0259r \u00e7\u0259km\u0259k olar. Dediyim kimi \u015firk\u0259t al\u0131mlar\u0131nda uda da bil\u0259rsiniz, uduza da. M\u0259s\u0259l\u0259n, Microsoft \u0130CQ mesencerini o vaxt baha qiym\u0259t\u0259 ald\u0131, amma ill\u0259r sonra ald\u0131\u011f\u0131 qiym\u0259tin yar\u0131s\u0131na bel\u0259 sata bilm\u0259di. Bel\u0259 hallar da olur.<\/p>\n\n\n\n

Bir d\u0259 s\u0259hv bilin\u0259n bir fikir var ki, \u015firk\u0259td\u0259n hiss\u0259 almaq, \u015firk\u0259ti idar\u0259 etm\u0259k dem\u0259kdir. Xeyr, hiss\u0259 almaq o dem\u0259k deyil ki, onun h\u0259r i\u015fin\u0259 qar\u0131\u015fa bil\u0259rsiniz, ora \u201c\u00f6z adamlar\u0131n\u0131z\u0131\u201d yerl\u0259\u015fdir\u0259 bil\u0259rsiniz v\u0259 ya yerl\u0259\u015fdirm\u0259lisiniz. Siz\u0259 n\u0259tic\u0259 maraql\u0131 olur, n\u0259tic\u0259ni \u0259ld\u0259 etm\u0259kd\u0259n m\u0259sul \u015f\u0259xsl\u0259rd\u0259n ancaq bunu t\u0259l\u0259b ed\u0259 bil\u0259rsiniz.<\/p>\n\n\n\n

Az\u0259rbaycanda t\u0259rkibin\u0259 \u00e7oxlu \u015firk\u0259tl\u0259r daxil olan holdinql\u0259r var. M\u0259nim \u015f\u0259xsi fikrim budur ki, \u015firk\u0259tl\u0259ri tam almaqdansa hiss\u0259l\u0259rini almaq daha effektivdir. H\u0259r \u015fey el\u0259 \u201cpulunu ver al\u201d prinsipi il\u0259 getmir. Daha do\u011frusu ged\u0259r, amma inki\u015faf ed\u0259 bilm\u0259z. T\u0259k m\u0259rk\u0259zd\u0259n multi-fokuslu i\u015fl\u0259ri idar\u0259 etm\u0259k el\u0259 d\u0259 asan deyil. Yeni yaranan v\u0259 ya s\u00fcr\u0259tl\u0259 inki\u015faf ed\u0259n ki\u00e7ik \u015firk\u0259tl\u0259rimiz d\u0259 i\u015fl\u0259rini b\u00f6y\u00fcd\u00fcb bir m\u00fcdd\u0259t sonra hiss\u0259 satma\u011fa haz\u0131r olmal\u0131d\u0131r. \u00d6z ya\u011f\u0131nda bi\u015f\u0259n yem\u0259k dadl\u0131d\u0131r, amma ham\u0131ya \u00e7atmaz.  Odur ki, rahatl\u0131qla b\u00f6y\u00fcd\u00fcn sat\u0131n, qorxusu yoxdur.<\/p>\n\n\n\n

Rafiq Hunaltay<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cB\u00f6y\u00fct sat\u201d prinsipi Bu yaz\u0131da m\u00f6vzumuz \u015firk\u0259tl\u0259rin inki\u015faf strategiyas\u0131 v\u0259 h\u0259yatlar\u0131n\u0131n m\u00fcxt\u0259lif d\u00f6n\u0259ml\u0259rind\u0259 al\u0131n\u0131b-sat\u0131lmas\u0131d\u0131r. Daha do\u011frusu b\u00f6y\u00fcm\u0259k, daha dayan\u0131ql\u0131, sa\u011flam b\u00f6y\u00fcm\u0259k \u00fc\u00e7\u00fcn strateji add\u0131mlardan say\u0131lan, kobud ifad\u0259 ed\u0259si olsam, \u201cb\u00f6y\u00fct sat\u201d prinsipind\u0259n yazacam. Ad\u0259t\u0259n \u015firk\u0259tl\u0259r…<\/p>\n","protected":false},"author":2,"featured_media":7648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,7],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/7647"}],"collection":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7647"}],"version-history":[{"count":3,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/7647\/revisions"}],"predecessor-version":[{"id":7851,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/7647\/revisions\/7851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/media\/7648"}],"wp:attachment":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}