{"id":7847,"date":"2023-02-11T01:00:00","date_gmt":"2023-02-10T22:00:00","guid":{"rendered":"https:\/\/rockvell.com\/?p=7847"},"modified":"2023-02-10T23:46:16","modified_gmt":"2023-02-10T20:46:16","slug":"x%c9%99sis-must%c9%99ril%c9%99r-biznesi-m%c9%99hv-edirl%c9%99r","status":"publish","type":"post","link":"https:\/\/rockvell.com\/?p=7847","title":{"rendered":"X\u0259sis m\u00fc\u015ft\u0259ril\u0259r biznesi m\u0259hv edirl\u0259r"},"content":{"rendered":"\n

X\u0259sis m\u00fc\u015ft\u0259ril\u0259r biznesi m\u0259hv edirl\u0259r<\/strong><\/p>\n\n\n\n

Yeni ba\u015flayan sahibkarlar\u0131n bir \u00e7oxu bel\u0259 hesab edir ki, \u0259vv\u0259lc\u0259 sadiq bir auditoriya toplamaq, sonra is\u0259 onun say\u0131 kritik h\u0259dd\u0259 \u00e7atd\u0131qda ondan pul g\u00f6t\u00fcrm\u0259k laz\u0131md\u0131r.<\/em><\/p>\n\n\n\n

Amma bu m\u0259qamda bir m\u0259sl\u0259h\u0259t\u0259 \u0259m\u0259l etm\u0259kd\u0259 fayda var \u2013 bel\u0259 auditoriya il\u0259 ehtiyatl\u0131 olmaq laz\u0131m\u0131d\u0131r, o sizin startap\u0131 m\u0259hv ed\u0259 bil\u0259r.<\/em><\/p>\n\n\n\n

H\u0259r \u015fey sizin n\u0259y\u0259 can atd\u0131\u011f\u0131n\u0131za ba\u011fl\u0131d\u0131r. \u018fg\u0259r siz pul qazanmaq ist\u0259yirsinizs\u0259 x\u0259sis m\u00fc\u015ft\u0259ril\u0259r sizin biznesi z\u0259h\u0259rl\u0259y\u0259c\u0259k. T\u0259bii ki, startapa ba\u015flayanda  onlars\u0131z m\u00fcmk\u00fcn olmur, amma siz tezlikl\u0259, onlar\u0131n \u201cz\u0259h\u0259ri\u201d \u00e7oxalmadan onlar\u0131 pul \u00f6d\u0259y\u0259nl\u0259r\u0259 \u00e7evirm\u0259lisiniz.<\/em><\/p>\n\n\n

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Problem 1: bel\u0259 m\u00fc\u015ft\u0259ril\u0259rin sizin h\u0259m vaxt\u0131n\u0131z\u0131 h\u0259m d\u0259 pulunuzu al\u0131rlar<\/strong><\/p>\n\n\n\n

T\u0259s\u0259vv\u00fcr ed\u0259k ki, sizin qazonlar\u0131n bi\u00e7ilm\u0259si \u00fczr\u0259 biznesiniz var. Xidm\u0259tiniz\u0259 g\u00f6r\u0259 pul g\u00f6t\u00fcrm\u0259y\u0259 ba\u015flamazdan qabaq n\u0259 q\u0259d\u0259r qazonun pulsuz bi\u00e7ilm\u0259si m\u00fcmk\u00fcnd\u00fcr?<\/p>\n\n\n\n

Cavab b\u0259llidir, \u00e7\u00fcnki biz bilirik ki, qazon bi\u00e7ilm\u0259si x\u0131rda i\u015fdir. Bundan ba\u015fqa, m\u00fc\u015ft\u0259ril\u0259rin c\u0259lb edilm\u0259sin\u0259, evl\u0259rin\u0259 q\u0259d\u0259r getm\u0259y\u0259, otbi\u00e7\u0259n ma\u015f\u0131n\u0131n xidm\u0259tin\u0259, s\u0131\u011fortaya ged\u0259n x\u0259rcl\u0259ri d\u0259 n\u0259z\u0259r\u0259 almaq laz\u0131md\u0131r.<\/p>\n\n\n\n

\u018fsas\u0259n d\u0259 r\u0259q\u0259msal m\u0259hsul v\u0259 bilikl\u0259r satan startapla i\u015fl\u0259y\u0259nd\u0259 biz \u00e7ox vaxt bu x\u0259rcl\u0259ri unuduruq. Amma \u0259n pisi d\u0259 pul x\u0259rcl\u0259m\u0259y\u0259n auditoriyan\u0131n bizim vaxt\u0131m\u0131z\u0131 almas\u0131d\u0131r. Onlar\u0131n da pul x\u0259rcl\u0259y\u0259n m\u00fc\u015ft\u0259ril\u0259r kimi eyni t\u0259l\u0259bl\u0259ri var v\u0259 onlar da sizd\u0259n eyni keyfiyy\u0259t g\u00f6zl\u0259y\u0259c\u0259kl\u0259r.<\/p>\n\n\n\n

Problem 2: bu m\u00fc\u015ft\u0259ril\u0259r siz\u0259 do\u011fru olmayan m\u0259lumat\u0131 verirl\u0259r<\/strong><\/p>\n\n\n\n

M\u00fc\u015ft\u0259ril\u0259riniz siz\u0259 n\u0259yi yaratma\u011f\u0131n v\u0259 m\u0259hsulu nec\u0259 d\u0259yi\u015fm\u0259yin laz\u0131m oldu\u011funu s\u00f6yl\u0259m\u0259lidirl\u0259r. Auditoriya ondan pulsuz istifad\u0259 etdikd\u0259, siz buna g\u00f6r\u0259 pul \u00f6d\u0259m\u0259yin laz\u0131m olub-olmad\u0131\u011f\u0131n\u0131 h\u0259l\u0259 ki m\u00fc\u0259yy\u0259n etm\u0259y\u0259n m\u00fc\u015ft\u0259ril\u0259rd\u0259n r\u0259yl\u0259r alacaqs\u0131n\u0131z.<\/p>\n\n\n\n

R\u0259yl\u0259r \u00e7ox v\u0259 faydas\u0131z olacaq. 100 \u00f6d\u0259yiciy\u0259 qulaq asmaq n\u0259yi ist\u0259diyini bilm\u0259y\u0259n 100 min istifad\u0259\u00e7iy\u0259 qulaq asmaqdan daha yax\u015f\u0131d\u0131r.<\/p>\n\n\n\n

Problem 3: x\u0259sis m\u00fc\u015ft\u0259ril\u0259r diqq\u0259tl\u0259rini laz\u0131m olana c\u0259ml\u0259mirl\u0259r<\/strong><\/p>\n\n\n\n

\u018fg\u0259r x\u0259sis m\u00fc\u015ft\u0259ril\u0259rin sizin pulunuzu v\u0259 vaxt\u0131n\u0131z\u0131 ald\u0131\u011f\u0131n\u0131 g\u00f6rm\u00fcrs\u00fcn\u00fczs\u0259 dem\u0259k ki, onlar da sizin m\u0259hsulu g\u00f6rm\u00fcrl\u0259r.<\/p>\n\n\n\n

\u00c7ox g\u00fcman ki, sizin b\u00f6y\u00fck x\u0259sis auditoriyan\u0131z brend\u0259 v\u0259 ya marketinq\u0259 meyllidir, bunlar da ucuz v\u0259 asanl\u0131qla d\u0259st\u0259kl\u0259n\u0259 bil\u0259c\u0259k ikilidir.<\/p>\n\n\n\n

Siz onlar\u0131n m\u0259sl\u0259h\u0259tin\u0259 qulaq as\u0131rs\u0131n\u0131z, amma brend v\u0259 ya marketinqin b\u00fct\u00fcn yenilikl\u0259rini m\u0259hsula t\u0259tbiq etm\u0259k zaman\u0131 g\u0259ldikd\u0259, onlar\u0131n bir-birin\u0259 t\u0259mamil\u0259 uy\u011fun g\u0259lm\u0259diyini g\u00f6r\u00fcrs\u00fcn\u00fcz.<\/p>\n\n\n\n

Brend satm\u0131r. Marketinq satm\u0131r. Siz i\u015f\u00e7il\u0259riniz\u0259 \u0130nstagramdan b\u0259y\u0259nm\u0259l\u0259rl\u0259 \u0259m\u0259k haqq\u0131 ver\u0259 bilm\u0259zsiniz.<\/p>\n\n\n\n

Problem 4: onlar m\u0259lumatlar\u0131 t\u0259hrif edirl\u0259r<\/strong><\/p>\n\n\n\n

X\u0259sis m\u00fc\u015ft\u0259ril\u0259rin r\u0259yl\u0259ri statistikan\u0131 korlay\u0131r. Auditoriya sizin m\u0259hsulu v\u0259 ya xidm\u0259ti sev\u0259 bil\u0259r, amma bu saxta metrikad\u0131r. M\u0259s\u0259l\u0259, onun n\u0259 d\u0259r\u0259c\u0259d\u0259 s\u0259hv olmas\u0131ndad\u0131r.<\/p>\n\n\n\n

Ad\u0259t\u0259n, x\u0259sis m\u00fc\u015ft\u0259ril\u0259r sizin m\u0259hsul v\u0259 ya xidm\u0259td\u0259 n\u0259yin qaydas\u0131nda olub-olmad\u0131\u011f\u0131n\u0131 demirl\u0259r. D\u00fc\u015f\u00fcn\u00fclm\u00fc\u015f m\u0259nfi r\u0259yin yaz\u0131lmas\u0131na vaxt v\u0259 g\u00fcc laz\u0131md\u0131r. M\u00fc\u015ft\u0259ri he\u00e7n\u0259 \u00f6d\u0259m\u0259y\u0259nd\u0259 is\u0259 konstruktiv t\u0259nqid onu narahat etm\u0259y\u0259c\u0259k. \u00c7at\u0131\u015fmazl\u0131qlar\u0131 uzaqla\u015fd\u0131rmaq ona daha asan olacaq.<\/p>\n\n\n\n

Auditoriyan\u0131z\u0131 n\u0259 q\u0259d\u0259r \u00e7ox \u00f6d\u0259y\u0259n v\u0259 \u00f6d\u0259m\u0259y\u0259nl\u0259r\u0259 b\u00f6ls\u0259niz \u00e7\u0131x\u0131lmaz v\u0259ziyy\u0259td\u0259n qurtulmaq siz\u0259 bir o q\u0259d\u0259r \u00e7\u0259tin olacaq. N\u0259 q\u0259d\u0259r \u00e7ox \u00f6d\u0259m\u0259y\u0259n auditoriyan\u0131z olsa bir o q\u0259d\u0259r d\u0259 \u00e7ox onun i\u015ftirak\u00e7\u0131lar\u0131n\u0131 \u00f6d\u0259y\u0259nl\u0259r\u0259 \u00e7evirm\u0259k m\u00fcmk\u00fcnd\u00fcr. Bu auditoriyan\u0131 art\u0131rmaq \u00fc\u00e7\u00fcn onlar\u0131n ehtiyaclar\u0131n\u0131 \u00f6d\u0259m\u0259li olacaqs\u0131n\u0131z. Amma \u00f6d\u0259m\u0259y\u0259n m\u00fc\u015ft\u0259ril\u0259rin ehtiyaclar\u0131n\u0131 n\u0259 q\u0259d\u0259r y\u00fcks\u0259k \u015f\u0259kild\u0259 \u00f6d\u0259s\u0259niz \u00f6d\u0259ni\u015f ed\u0259nl\u0259r bir o q\u0259d\u0259r \u00e7ox d\u0259y\u0259rsizl\u0259\u015f\u0259c\u0259k.<\/p>\n\n\n\n

N\u0259 zamansa ya \u00f6d\u0259y\u0259n m\u00fc\u015ft\u0259rinin s\u0259bri t\u00fck\u0259n\u0259c\u0259k ya da \u00f6d\u0259m\u0259y\u0259n auditoriyan\u0131 \u00f6d\u0259m\u0259y\u0259 faydas\u0131z m\u0259cbur etm\u0259 c\u0259hdl\u0259rinizd\u0259n sonra h\u0259min auditoriyan\u0131 bir k\u0259nara qoyacaqs\u0131n\u0131z. \u0130st\u0259nil\u0259n halda sizin biznesiniz\u0259 pis olacaq.<\/p>\n\n\n\n

Problem 5: bu m\u00fc\u015ft\u0259ril\u0259r sizin m\u0259hsulu almaq ist\u0259mirl\u0259r<\/strong><\/p>\n\n\n\n

10%  \u2013 ad\u0259t\u0259n bu sayda \u00f6d\u0259m\u0259y\u0259n m\u00fc\u015ft\u0259ri \u00f6d\u0259y\u0259n\u0259 \u00e7evrilir. B\u00fct\u00fcn hallarda sahibkarlar real hesabat aparmazdan \u00f6nc\u0259 bu r\u0259q\u0259mi deyirl\u0259r. B\u0259s niy\u0259 m\u0259hz 10%?  Bu yax\u015f\u0131 v\u0259 yuvarlaq bir r\u0259q\u0259mdir.<\/p>\n\n\n\n

Siz\u0259 el\u0131 g\u0259l\u0259 bil\u0259r ki, bu 10%-\u0259 yiy\u0259l\u0259nm\u0259k asand\u0131r. \u018fslind\u0259 is\u0259 \u00f6d\u0259m\u0259y\u0259n auditoriyan\u0131n d\u0259h\u015f\u0259tli konversiyas\u0131 var. Ax\u0131 siz onu h\u0259r \u015feyi pulsuz \u0259ld\u0259 etm\u0259y\u0259 art\u0131q al\u0131\u015fd\u0131rm\u0131s\u0131n\u0131z. Bel\u0259 ki, d\u0259qiq 10% deyil\u0259n hal yoxdur \u2013 h\u0259r \u015fey v\u0259ziyy\u0259td\u0259n as\u0131l\u0131d\u0131r.<\/p>\n\n\n\n

Sonda 10% m\u00fc\u015ft\u0259rinin ona g\u00f6r\u0259 \u00f6d\u0259ni\u015f ed\u0259c\u0259yini bil\u0259nd\u0259 pulsuz xidm\u0259t t\u0259qdim etm\u0259k asan olur. B\u0259s \u00f6d\u0259y\u0259nl\u0259rinin say\u0131n\u0131n 0,001% olaca\u011f\u0131n\u0131 des\u0259l\u0259r? Ba\u015fqa s\u00f6zl\u0259, h\u0259r \u00f6d\u0259y\u0259n m\u00fc\u015ft\u0259riy\u0259 g\u00f6r\u0259 sizin m\u0259hsulunuzu pulsuz ver\u0259c\u0259yiniz 100 min istifad\u0259\u00e7iniz olacaq. B\u0259s bel\u0259 olan halda nec\u0259? \u2013 yen\u0259mi t\u0259qdim etm\u0259k ist\u0259yirsiniz?<\/p>\n\n\n\n

N\u0259 q\u0259d\u0259r ki, \u00f6d\u0259y\u0259n m\u00fc\u015ft\u0259ril\u0259riniz yoxdur nec\u0259 bir konversiyan\u0131n olaca\u011f\u0131n\u0131 bilm\u0259k m\u00fcmk\u00fcn deyil. 0,001% proqnoz 10% kimi g\u00fcv\u0259nli bir proqnozdur. Niy\u0259 \u00fcmumiyy\u0259tl\u0259, n\u0259yis\u0259 pulsuz t\u0259qdim etm\u0259y\u0259 ba\u015flamal\u0131s\u0131n\u0131z ki?<\/p>\n\n\n\n

H\u0259mi\u015f\u0259 m\u00fc\u015ft\u0259ril\u0259ri \u00f6d\u0259yicil\u0259rl\u0259 d\u0259yi\u015fin<\/strong><\/p>\n\n\n\n

\u018fslind\u0259 m\u0259hsulu pulsuz verm\u0259kd\u0259 pis he\u00e7n\u0259 yoxdur. M\u0259s\u0259l\u0259 ondad\u0131r ki, bunu niy\u0259 v\u0259 n\u0259 q\u0259d\u0259r ed\u0259c\u0259ksiniz.<\/p>\n\n\n\n

\u018fks\u0259r hallarda yax\u015f\u0131 olar ki, m\u0259hsulun burax\u0131lmas\u0131 prosesinin \u00f6z\u00fcn\u00fc d\u0259yi\u015f\u0259siniz \u2013 d\u0259rhal onu tam qiym\u0259tl\u0259 t\u0259klif edin v\u0259 ilk n\u00f6vb\u0259d\u0259 \u00f6d\u0259y\u0259n m\u00fc\u015ft\u0259ril\u0259rin t\u0259l\u0259bl\u0259rin\u0259 cavab verin<\/p>\n\n\n\n

\u00d6d\u0259ni\u015f etm\u0259y\u0259n m\u00fc\u015ft\u0259ril\u0259rl\u0259 nec\u0259 do\u011fru r\u0259ftar etm\u0259k laz\u0131md\u0131r<\/strong><\/p>\n\n\n\n

M\u0259hsulunuzu pulsuz t\u0259qdim etm\u0259niz \u00fc\u00e7\u00fcn 3 s\u0259b\u0259b var.<\/p>\n\n\n\n

Yoxlamaq \u00fc\u00e7\u00fcn: <\/strong>m\u00fc\u015ft\u0259ril\u0259rin m\u0259hsulunuzu almazdan qabaq onu yoxlamalar\u0131n\u0131 ist\u0259yirsinizs\u0259 m\u00fcv\u0259qq\u0259ti pulsuz versiyas\u0131n\u0131 t\u0259qdim edin. Zaman m\u00fcdd\u0259ti m\u00fcxt\u0259lif ola bil\u0259r, \u0259sas odur ki. m\u00fc\u015ft\u0259ril\u0259r sizin m\u0259hsulun d\u0259y\u0259rini anlas\u0131nlar v\u0259 onlara maraql\u0131 olsun.<\/p>\n\n\n\n

Pulsuz yoxlama m\u00fcdd\u0259tind\u0259n istifad\u0259 ed\u0259nl\u0259r\u0259 k\u0259skin m\u0259hdudiyy\u0259tl\u0259r qoymaq laz\u0131m deyil. Sad\u0259c\u0259 hans\u0131sa az \u0259h\u0259miyy\u0259tli funksiyalardan istifad\u0259ni m\u0259hdudla\u015fd\u0131rmaq olar \u2013 yeri g\u0259lmi\u015fk\u0259n, m\u00fc\u015ft\u0259ril\u0259r \u00f6zl\u0259ri onlardan istifad\u0259ni ist\u0259m\u0259dikl\u0259ri halda m\u0259hdudiyy\u0259tl\u0259r bar\u0259d\u0259 onlara bildirm\u0259yin. \u00d6d\u0259ni\u015f etm\u0259y\u0259n istifad\u0259\u00e7il\u0259r onlara a\u00e7\u0131q olmayan h\u0259r hans\u0131sa funksiyan\u0131 yoxlamaq ist\u0259s\u0259l\u0259r bu o dem\u0259kdir ki, o onlar  \u00fc\u00e7\u00fcn vacibdir.<\/p>\n\n\n\n

Xo\u015f niyy\u0259tl\u0259r \u00fc\u00e7\u00fcn: <\/strong>h\u0259rd\u0259n xeyriyy\u0259\u00e7ilikl\u0259 d\u0259 m\u0259\u015f\u011ful olma\u011fa d\u0259y\u0259r. Ehtiyac\u0131 olanlara m\u0259hdud sayda m\u0259hsul v\u0259 ya xidm\u0259t ay\u0131r\u0131n. Bu t\u0259kc\u0259 d\u00fczg\u00fcn hal yox h\u0259m d\u0259 \u00f6z\u00fcn\u00fcz \u00fc\u00e7\u00fcn yeni \u015feyl\u0259r yaratmaq \u015fans\u0131d\u0131r.<\/p>\n\n\n\n

Marketinq \u00fc\u00e7\u00fcn:<\/strong> nadir hallarda m\u0259hsullar\u0131n pulsuz verilm\u0259si \u00e7oxlu yeni m\u00fc\u015ft\u0259ri g\u0259tir\u0259 bilir. \u00d6d\u0259ni\u015f ed\u0259n m\u00fc\u015ft\u0259ril\u0259r\u0259 xeyir ver\u0259 bil\u0259c\u0259k b\u0259zi insanlara v\u0259 ya t\u0259\u015fkilatlara \u00f6z m\u0259hsulunuzun pulsuz versiyas\u0131n\u0131 t\u0259qdim ed\u0259 bil\u0259rsiniz. M\u0259s\u0259l\u0259n, bu, m\u00fc\u015ft\u0259ril\u0259r \u00fc\u00e7\u00fcn VIP \u2013 proqram ola bil\u0259r v\u0259 o sizin m\u0259hsulu t\u0259\u015fviq ed\u0259c\u0259k.<\/p>\n\n\n\n

Bel\u0259likl\u0259 d\u0259, \u00f6d\u0259ni\u015f etm\u0259y\u0259n m\u00fc\u015ft\u0259ril\u0259r he\u00e7 d\u0259 h\u0259mi\u015f\u0259 biznesi m\u0259hv etmirl\u0259r. Sad\u0259c\u0259 onlara he\u00e7n\u0259 v\u0259d etm\u0259yin v\u0259 startap\u0131n\u0131z\u0131n effektivliyinin t\u0259hlilind\u0259 onlar\u0131n r\u0259yl\u0259rini hesaba almay\u0131n.<\/p>\n\n\n\n

m\u0259nb\u0259:\u00a0bizplus.az<\/a><\/strong><\/p>\n\n\n\n

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