{"id":8739,"date":"2023-03-03T07:00:00","date_gmt":"2023-03-03T04:00:00","guid":{"rendered":"https:\/\/rockvell.com\/?p=8739"},"modified":"2023-03-03T09:10:42","modified_gmt":"2023-03-03T06:10:42","slug":"stiv-cobs-kimi-dusun","status":"publish","type":"post","link":"https:\/\/rockvell.com\/?p=8739","title":{"rendered":"Stiv Cobs kimi d\u00fc\u015f\u00fcn"},"content":{"rendered":"\n

Stiv Cobs kimi d\u00fc\u015f\u00fcn<\/strong><\/p>\n\n\n\n

H\u0259ft\u0259sonu Daniyel Smitin yazd\u0131\u011f\u0131 \u201cStiv Cobs kimi d\u00fc\u015f\u00fcn\u201d kitab\u0131n\u0131 oxudum. Oxuduqca kitabdan vacib hesab el\u0259diyim hiss\u0259l\u0259ri qeyd edirdim. Daha \u00f6nc\u0259 \u0130saksonun yazd\u0131\u011f\u0131 kitab\u0131 da oxumu\u015fdum, amma bu kitab \u00f6z\u00fc d\u0259 q\u0131sa olsa bel\u0259 \u00f6n\u0259mli m\u0259qamlara t\u0259krar diqq\u0259t yetirm\u0259y\u0259 \u00e7ox k\u00f6m\u0259k oldu.<\/p>\n\n\n

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Kitabdan b\u0259zi al\u0131nt\u0131lar\u0131 \u015f\u0259rhl\u0259riml\u0259 b\u0259rab\u0259r a\u015fa\u011f\u0131da Sizinl\u0259 payla\u015f\u0131ram;<\/p>\n\n\n\n

Bu d\u00fcnyan\u0131 3 alma d\u0259yi\u015fdi. Birinci H\u0259vvan\u0131 aldatd\u0131, ikinci Nyutonu oyatd\u0131, \u00fc\u00e7\u00fcnc\u00fc is\u0259 Stiv Cobsun diqq\u0259tini \u00e7\u0259kdi<\/strong><\/p>\n\n\n\n

Alma ad\u0131n\u0131n se\u00e7ilm\u0259si Cobsun dostunun alma fermas\u0131na ziyar\u0259ti il\u0259 yaran\u0131r. O ba\u015fqalar\u0131 kimi ad qoymaq ist\u0259mirdi. Amma Voz bu ada etiraz edir, s\u0259b\u0259b d\u0259 Beatles qrupu il\u0259 i\u015fl\u0259y\u0259n s\u0259syazma \u015firk\u0259tinin \u2013 Apple Records ad\u0131nda \u015firk\u0259tin art\u0131q m\u00f6vcud olmas\u0131 idi. Voz yan\u0131lmam\u0131\u015fd\u0131 da, \u00e7\u00fcnki Beatles onlar\u0131 m\u0259hk\u0259m\u0259y\u0259 verm\u0259y\u0259 haz\u0131rla\u015f\u0131rd\u0131. Sonralar bu proses Apple-a 25 milyon dollara ba\u015fa g\u0259lir.  Yaln\u0131z 2010-cu ild\u0259n sonra Beatles mahn\u0131lar\u0131 \u0130tunes-da olur. Amma buna baxmayaraq Cobs r\u0259qibl\u0259rind\u0259n f\u0259rqli yana\u015fma ed\u0259 bilmi\u015fdi. \u0130BM v\u0259 Microsoft birba\u015fa m\u0259hsulun izah\u0131 il\u0259 ba\u011fl\u0131 adlara m\u00fcraci\u0259t ed\u0259rk\u0259n Cobs ill\u0259rdir t\u0259tbiq etdiyi prinsip\u0259 \u2013 \u201cf\u0259rqli d\u00fc\u015f\u00fcn\u201d\u0259 sadiq qalm\u0131\u015fd\u0131. H\u0259tta \u00f6l\u00fcm\u00fcnd\u0259n \u0259vv\u0259l Apple ba\u015f ofisind\u0259 alma ba\u011f\u0131 salmaq ideyas\u0131 da var idi. Lakin layih\u0259 bitm\u0259mi\u015f v\u0259fat etdiyind\u0259n onu g\u00f6rm\u0259k qism\u0259t olmad\u0131.<\/p>\n\n\n\n

Cobsun u\u011furu h\u0259m d\u0259 onda idi ki, o texnologiya d\u00fcnyas\u0131na estetika, dizayn, z\u00f6vq g\u0259tirm\u0259yi bacarm\u0131\u015fd\u0131. M\u0259hsulun x\u00fcsusiyy\u0259tl\u0259rind\u0259n, funksionall\u0131qlar\u0131ndan daha \u00e7ox onun dizayn\u0131 \u00fcz\u0259rind\u0259 i\u015fl\u0259yirdil\u0259r. O h\u0259tta dizayn z\u0259rifliyni g\u00f6st\u0259rm\u0259k \u00fc\u00e7\u00fcn Apple t\u0259qdimatlar\u0131n\u0131n birind\u0259 komputeri ofisl\u0259rd\u0259 istifad\u0259 edil\u0259n sari qovlu\u011fun i\u00e7ind\u0259n \u00e7\u0131xarm\u0131\u015fd\u0131. T\u0259sad\u00fcfi deyil ki, \u00e7\u0131x\u0131\u015flar\u0131n\u0131n birind\u0259 \u201cBiz ekrandak\u0131 d\u00fcym\u0259l\u0259ri o q\u0259d\u0259r g\u00f6z\u0259l etmi\u015fik ki, Siz onlar\u0131 yalamaq ist\u0259y\u0259c\u0259ksiz\u201d deyirdi. Amma bu o dem\u0259k deyil ki, h\u0259r \u015fey sad\u0259c\u0259 dizayndan ibar\u0259t idi. \u201cDizayn m\u0259hsulun nec\u0259 g\u00f6r\u00fcnd\u00fcy\u00fc v\u0259 nec\u0259 q\u0259bul edildiyi deyil. Dizayn m\u0259hsulun nec\u0259 i\u015fl\u0259m\u0259sidir\u201d fikri d\u0259 Cobsa m\u0259xsus idi. Apple m\u0259hsullar\u0131nda dizayn v\u0259 funskionall\u0131\u011f\u0131n v\u0259hd\u0259ti insan\u0131n x\u0259yal\u0131ndan da ir\u0259li ged\u0259 bilirdi. M\u0259hz bu bacar\u0131qlar\u0131na g\u00f6r\u0259dir ki, \u00e7ox vaxt Cobs m\u00fc\u015ft\u0259rinin n\u0259 d\u00fc\u015f\u00fcnd\u00fcy\u00fcn\u00fc \u201c\u00e7ox da diqq\u0259t\u0259 alm\u0131rd\u0131\u201d des\u0259k yan\u0131lmar\u0131q. O icad etdiyi m\u0259hsullara m\u00fc\u015ft\u0259ril\u0259rd\u0259 yeni t\u0259l\u0259bat yarad\u0131rd\u0131.<\/p>\n\n\n\n

\u201cStivin u\u011furunun \u0259n yax\u015f\u0131 s\u00fcbutu odur ki, b\u00fct\u00fcn d\u00fcnya onun \u00f6l\u00fcm\u00fcn\u00fc \u00f6z\u00fcn\u00fcn icad etdiyi al\u0259tl\u0259rd\u0259n \u00f6yr\u0259ndi\u201d Barak Obama<\/strong><\/p>\n\n\n\n

1976-c\u0131 il 01 apreld\u0259 Apple \u015firk\u0259t olaraq qeydiyyatdan ke\u00e7ir. Cobs Voz il\u0259 g\u0259l\u0259c\u0259kd\u0259 idar\u0259etm\u0259d\u0259 m\u00fcbahis\u0259 olmas\u0131 hal\u0131nda xaos yaranmamas\u0131 \u00fc\u00e7\u00fcn 3-c\u00fc bir adam\u0131 da (Ueyn) d\u0259v\u0259t edir, ona menecer v\u0259zif\u0259si v\u0259 \u015firk\u0259t s\u0259hml\u0259rind\u0259n 10% pay verir. Amma maraql\u0131d\u0131r ki, \u00e7ox ke\u00e7mir ki, Ueyn 10%-lik s\u0259hmini sonradan 2500 dollara sat\u0131r. Y\u0259qin \u015firk\u0259tin b\u00f6y\u00fcy\u00fcb milyard dollarl\u0131q bir \u015firk\u0259t ola bil\u0259c\u0259yin\u0259 inanmam\u0131\u015fd\u0131. 2010-cu ild\u0259 \u015firk\u0259tin g\u0259liri 14 milyon, 2011-ci ild\u0259 365 milyon dollar olur. G\u0259l\u0259c\u0259k m\u00fcbahis\u0259l\u0259rin qaba\u011f\u0131n\u0131 almaq \u00fc\u00e7\u00fcn 3-c\u00fc t\u0259r\u0259fin olmas\u0131n\u0131 t\u0259min etm\u0259 ist\u0259yi d\u0259 Cobsun idar\u0259\u00e7ilik intuisiyas\u0131n\u0131n olmas\u0131n\u0131 s\u00fcbut edirdi. \u015e\u0259riki Stiv Voznyak (Voz) Apple yarananda HP-d\u0259 i\u015fl\u0259yirdi. Onlar investisiya c\u0259lb etm\u0259k \u00fc\u00e7\u00fcn \u0130ntelin marketoloqu olmu\u015f Markkula il\u0259 tan\u0131\u015f olur v\u0259 Markkula onlara Vozun \u00f6z\u00fcn\u00fc tamamil\u0259 Apple-a h\u0259sr ed\u0259c\u0259yi halda 250 min dollar kredit t\u0259min ed\u0259c\u0259yin\u0259 s\u00f6z verir. Voz \u00e7ox \u00e7\u0259tin olsa da ayl\u0131q stabil maa\u015fl\u0131 i\u015f yerini t\u0259rk edir. Buradan bir ba\u015fqa d\u0259rs d\u0259 odur ki, bir i\u015fd\u0259 u\u011furlu olmaq \u00fc\u00e7\u00fcn, x\u00fcsus\u0259n d\u0259 o i\u015f yaranma \u0259r\u0259f\u0259sind\u0259dirs\u0259, tam fokusun o i\u015fd\u0259 olmas\u0131 \u00f6n\u0259mlidir. D\u00fc\u015f\u00fcn\u00fcr\u0259m ki, bu g\u00fcn\u00fcm\u00fcz\u00fcn biznes \u015f\u0259rtl\u0259ri \u00fc\u00e7\u00fcn d\u0259 ke\u00e7\u0259rlidir.<\/p>\n\n\n\n

\u201cYax\u015f\u0131 r\u0259ssamlar yams\u0131lay\u0131r, dahil\u0259r is\u0259 o\u011furlay\u0131rlar\u201d Pikasso<\/strong><\/p>\n\n\n\n

Cobs ideyalara \u00e7ox \u00f6n\u0259m verirdi. H\u0259tta yax\u015f\u0131 ideyalar\u0131 g\u00f6t\u00fcr\u00fcb t\u0259kmill\u0259\u015fdirm\u0259yi daha \u00e7ox sevirdi. Pikassonun dediyi \u201cyax\u015f\u0131 r\u0259ssamlar yams\u0131lay\u0131r, dahil\u0259r is\u0259 o\u011furlay\u0131rlar\u201d s\u00f6z\u00fcn\u00fc tez-tez i\u015fl\u0259dirdi. \u201cBiz b\u00fct\u00fcn ideyalar\u0131 o\u011furlay\u0131rd\u0131q\u201d s\u00f6z\u00fcn\u00fc tez-tez i\u015fl\u0259dirdi. Tez-tez r\u0259qibl\u0259rini ziyar\u0259t edir, onlar\u0131n istehsal edib, amma f\u0259rqind\u0259 olmad\u0131qlar\u0131 yenilikl\u0259ri daha da t\u0259kmill\u0259\u015fdirm\u0259k \u00fc\u00e7\u00fcn h\u0259m\u0259n h\u0259r\u0259k\u0259t\u0259 ke\u00e7irdi. \u201cBirinci yox, \u0259n yax\u015f\u0131 olma\u011fa \u00e7al\u0131\u015f\u0131n\u201d deyirdi.<\/p>\n\n\n\n

Onun saat yar\u0131ml\u0131q t\u0259qdimatlar\u0131 x\u00fcsusi planla se\u00e7ilirdi. T\u0259qdimatlara uzun m\u00fcdd\u0259t haz\u0131rla\u015f\u0131rd\u0131. Geyim stili bar\u0259d\u0259 d\u0259 m\u0259\u015fhur yapon dizayneri il\u0259 i\u015fl\u0259yirdi. \u00d6m\u00fcr boyu bahal\u0131 brendl\u0259r\u0259 meyl etm\u0259mi\u015fdi, d\u0259bd\u0259b\u0259 hesab edil\u0259c\u0259k i\u015fl\u0259rind\u0259n \u015f\u0259xsi t\u0259yyar\u0259si v\u0259 \u00f6l\u00fcm\u00fcnd\u0259n \u0259vv\u0259l yaxta sifari\u015f etm\u0259si idi hans\u0131 ki, onun tamamlanmas\u0131n\u0131 g\u00f6r\u0259 bilm\u0259di. Sony fabrikind\u0259 olark\u0259n i\u015f\u00e7il\u0259rin ham\u0131s\u0131n\u0131n eyni formada olmas\u0131 xo\u015funa g\u0259lir, yapon dizayner\u0259 onun i\u015f\u00e7il\u0259ri \u00fc\u00e7\u00fcn d\u0259 forma haz\u0131rlama\u011f\u0131 t\u0259klif edir. Lakin Apple i\u015f\u00e7il\u0259ri onu geyinm\u0259kd\u0259n imtina edir.<\/p>\n\n\n\n

\u0130\u015f v\u0259 h\u0259yat balans\u0131 haqq\u0131nda<\/strong><\/p>\n\n\n\n

\u0130\u015fd\u0259 \u00e7ox vaxt ke\u00e7irdiyimizd\u0259n ondan m\u0259mnun olma\u011f\u0131m\u0131z\u0131n yegan\u0259 yolu i\u015fimizi \u00e7ox sevm\u0259kdir. Cobs i\u015f\u00e7il\u0259r \u00fc\u00e7\u00fcn m\u00fck\u0259mm\u0259l i\u015f m\u00fchiti yaratma\u011fa daha \u00e7ox \u00f6n\u0259m verirdi. Bilirdi ki, buna nail olsa, daha g\u00f6z\u0259l i\u015fl\u0259r ortaya \u00e7\u0131xacaq. \u00d6z ad\u0131na is\u0259 i\u015f-h\u0259yat balans\u0131n\u0131 tam qoruya bil\u0259n dem\u0259k olmazd\u0131. Bununla ba\u011fl\u0131 \u00e7ox naraz\u0131l\u0131qlar olmu\u015fdu. H\u0259r bir insan kimi, d\u00fcnyan\u0131n fani olmas\u0131n\u0131 \u00f6l\u00fcm\u00fcnd\u0259n \u0259vv\u0259lki \u00e7\u0131x\u0131\u015flar\u0131nda \u201cm\u0259n q\u0259birstanl\u0131\u011f\u0131n \u0259n varl\u0131 adam\u0131\u201d olmaq ist\u0259mir\u0259m dem\u0259yind\u0259n ba\u015fa d\u00fc\u015fm\u0259k olard\u0131 y\u0259qin ki.<\/p>\n\n\n\n

24 avqust 2011-ci ild\u0259 Apple-dan istefa edir, 05 oktyabr 2011-ci ild\u0259 is\u0259 gerid\u0259 7 milyard dollarl\u0131q s\u0259rv\u0259tini buraxaraq v\u0259fat edir. Ondan geriy\u0259 qalan m\u00f6ht\u0259\u015f\u0259m s\u00f6z m\u0259nim \u00fc\u00e7\u00fcn a\u015fa\u011f\u0131dak\u0131d\u0131r;<\/p>\n\n\n\n

\u201c\u018fg\u0259r bu g\u00fcn h\u0259yat\u0131n\u0131z\u0131n son g\u00fcn\u00fc olsayd\u0131, indi m\u0259\u015f\u011ful oldu\u011funuz i\u015fl\u0259 m\u0259\u015f\u011ful olard\u0131n\u0131zm\u0131? \u018fg\u0259r cavab ard\u0131c\u0131l \u201cyox\u201d idis\u0259, dem\u0259li, n\u0259yis\u0259 d\u0259yi\u015fm\u0259k laz\u0131md\u0131r\u201d.<\/strong><\/p>\n\n\n\n

Yuxar\u0131dak\u0131 c\u00fcml\u0259 haqq\u0131nda uzun-uzun oturub d\u00fc\u015f\u00fcnm\u0259y\u0259 d\u0259y\u0259r\u2026<\/p>\n\n\n\n

Rafiq Hunaltay<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Stiv Cobs kimi d\u00fc\u015f\u00fcn H\u0259ft\u0259sonu Daniyel Smitin yazd\u0131\u011f\u0131 \u201cStiv Cobs kimi d\u00fc\u015f\u00fcn\u201d kitab\u0131n\u0131 oxudum. Oxuduqca kitabdan vacib hesab el\u0259diyim hiss\u0259l\u0259ri qeyd edirdim. Daha \u00f6nc\u0259 \u0130saksonun yazd\u0131\u011f\u0131 kitab\u0131 da oxumu\u015fdum, amma bu kitab \u00f6z\u00fc d\u0259 q\u0131sa…<\/p>\n","protected":false},"author":2,"featured_media":8740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,7],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/8739"}],"collection":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8739"}],"version-history":[{"count":1,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/8739\/revisions"}],"predecessor-version":[{"id":8741,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/8739\/revisions\/8741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/media\/8740"}],"wp:attachment":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}