{"id":9116,"date":"2023-03-13T08:00:00","date_gmt":"2023-03-13T05:00:00","guid":{"rendered":"https:\/\/rockvell.com\/?p=9116"},"modified":"2023-03-13T13:30:50","modified_gmt":"2023-03-13T10:30:50","slug":"g%c9%99l%c9%99c%c9%99k-z-n%c9%99sli-il%c9%99-g%c9%99l%c9%99c%c9%99k","status":"publish","type":"post","link":"https:\/\/rockvell.com\/?p=9116","title":{"rendered":"G\u0259l\u0259c\u0259k Z n\u0259sli il\u0259 g\u0259l\u0259c\u0259k?"},"content":{"rendered":"\n

G\u0259l\u0259c\u0259k Z n\u0259sli il\u0259 g\u0259l\u0259c\u0259k?<\/strong><\/p>\n\n\n\n

O vaxt m\u0259kt\u0259bd\u0259 oxuyanda tez-tez m\u00fc\u0259lliml\u0259rimizd\u0259n bel\u0259 bir s\u00f6z e\u015fid\u0259rdik ki, \u201c\u0259zizim \u0259zizdi, t\u0259rbiy\u0259si ondan da \u0259zizdi\u201d. \u0130ndi m\u00fcasir d\u00f6vr\u00fcn m\u00fc\u0259lliml\u0259ri il\u0259 s\u00f6hb\u0259t ed\u0259nd\u0259 onlar ad\u0259t\u0259n indiki n\u0259slin \u201ct\u0259rbiy\u0259sind\u0259n\u201d, \u201cf\u0259rqli d\u0259y\u0259rl\u0259rd\u0259n\u201d \u00e7ox \u015fikay\u0259tl\u0259nirl\u0259r. D\u0259y\u0259rl\u0259r sisteminin \u00e7ox d\u0259yi\u015fm\u0259si, qar\u015f\u0131l\u0131ql\u0131 anla\u015f\u0131lmazl\u0131q Z n\u0259slini (1997-2010-cu ill\u0259r aras\u0131 do\u011fulanlar) bizl\u0259rd\u0259n (Y n\u0259sli) f\u0259rql\u0259ndirir. H\u0259tta bir millenial olaraq m\u0259ni d\u0259 \u00e7ox vaxt \u00e7a\u015f-ba\u015f sal\u0131r. Onlar\u0131n, y\u0259ni Z n\u0259slinin indi etdikl\u0259rini m\u0259n onlar\u0131n ya\u015f\u0131nda indi d\u0259 olsam, etm\u0259zdim, m\u0259s\u0259l\u0259n.<\/p>\n\n\n

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\"\"<\/figure><\/div>\n\n\n

Bu yaz\u0131da q\u0259tiyy\u0259n Z n\u0259sli pisl\u0259nmir. Bilm\u0259diyimiz \u015feyl\u0259r v\u0259 ya anlamaqda \u00e7\u0259tinlik \u00e7\u0259kdiyimiz n\u00fcanslara \u015f\u00fcbh\u0259 il\u0259 yana\u015fmaq d\u00fczg\u00fcn deyil. H\u0259r\u00e7\u0259nd \u015f\u0259xsi fikrim h\u0259r g\u0259l\u0259n n\u0259slin bir \u00f6nc\u0259kind\u0259n daha effektiv, daha c\u0259miyy\u0259t\u0259 faydal\u0131 oldu\u011fudur. T\u0259bii ki, \u201cc\u0259miyy\u0259t\u201d anlay\u0131\u015f\u0131 da f\u0259rqli m\u0259nalarda i\u015fl\u0259nir art\u0131q. O s\u0259b\u0259bd\u0259n yaz\u0131n\u0131n m\u0259qs\u0259di f\u0259rqli ara\u015fd\u0131rmalara \u0259saslanaraq Z n\u0259sli olan g\u0259l\u0259c\u0259yimizi daha yax\u015f\u0131 ba\u015fa d\u00fc\u015fm\u0259kdir.<\/p>\n\n\n\n

G\u00fcv\u0259nmir, daha \u00e7ox \u015f\u00fcbh\u0259 il\u0259 yana\u015f\u0131rlar<\/strong><\/p>\n\n\n\n

Yuxar\u0131da prioritetl\u0259rin d\u0259yi\u015fm\u0259si, d\u0259y\u0259rl\u0259r\u0259 f\u0259rqli m\u00fcnasib\u0259td\u0259n dan\u0131\u015fd\u0131q. M\u0259s\u0259l\u0259n, Z n\u0259sli iqtisadi c\u0259h\u0259td\u0259n m\u00fcqayis\u0259d\u0259 daha stabil zamana t\u0259sad\u00fcf edibl\u0259r. Amma siyasi c\u0259h\u0259td\u0259n is\u0259 d\u00fcnyada o q\u0259d\u0259r media m\u00fcharib\u0259l\u0259ri, m\u0259lumat kirliliyi, terrorizm, m\u00fcharib\u0259l\u0259r v\u0259 s. x\u0259b\u0259rl\u0259ri il\u0259 qar\u015f\u0131la\u015f\u0131rlar ki, onlar d\u00f6vl\u0259t, h\u00f6k\u00fcm\u0259t m\u0259s\u0259l\u0259l\u0259rind\u0259 ad\u0259t\u0259n bigan\u0259 olur, \u0259n pis halda is\u0259 sad\u0259c\u0259 g\u00fcv\u0259nmirl\u0259r, maraqlanm\u0131rlar.<\/p>\n\n\n\n

Susaraq etiraz<\/strong><\/p>\n\n\n\n

Biz m\u0259kt\u0259bd\u0259 oxuyan vaxt \u00e7ox rahat \u015f\u0259kild\u0259 b\u00f6y\u00fcy\u0259nd\u0259 atam\u0131z\u0131n pe\u015f\u0259sini davam etdirm\u0259k ist\u0259diyimizi dey\u0259rdik. Amma indi \u015f\u0259xs\u0259n n\u0259 q\u0259d\u0259r Z n\u0259sli tan\u0131y\u0131ram ki, d\u0259rin\u0259 ged\u0259n atas\u0131n\u0131n pe\u015f\u0259sin\u0259 \u201cla\u011f bel\u0259 edir\u201d. \u018fn \u00f6n\u0259mli x\u00fcsusiyy\u0259tl\u0259rind\u0259n biri d\u0259 onlar\u0131n \u0259traflar\u0131 t\u0259r\u0259find\u0259n anlay\u0131\u015fla qar\u015f\u0131lanmad\u0131\u011f\u0131nda \u00fcmumiyy\u0259tl\u0259 susmalar\u0131d\u0131r. Bu daha t\u0259hl\u00fck\u0259lidir. O n\u0259yis\u0259 d\u00fc\u015f\u00fcn\u00fcr, n\u0259y\u0259s\u0259 inan\u0131r, amma Siz bundan bix\u0259b\u0259rsiniz. Onu payla\u015fma\u011fa bel\u0259 h\u0259v\u0259s g\u00f6st\u0259rmir. Odur ki, Z n\u0259slinin u\u015faqlar\u0131n\u0131 ciddiy\u0259 almaq, f\u0259rd kimi ist\u0259nil\u0259n n\u00f6v fikirl\u0259rin\u0259 h\u00f6rm\u0259t b\u0259sl\u0259m\u0259k \u00f6n\u0259mlidir.<\/p>\n\n\n\n

H\u0259tta zarafatla deyirl\u0259r ki, test sisteminin i\u00e7ind\u0259 b\u00f6y\u00fcd\u00fckl\u0259rind\u0259n onlar h\u0259yatda da bir problemin h\u0259llind\u0259 1 d\u00fcz yolun, 3 is\u0259 s\u0259hv yolun oldu\u011funu d\u00fc\u015f\u00fcn\u00fcrl\u0259r. Oyunlar da \u00e7ox oynad\u0131qlar\u0131na g\u00f6r\u0259 beyinl\u0259ri eyni anda bir ne\u00e7\u0259 funksiyan\u0131 yerin\u0259 yetir\u0259 bilir, k\u0259nardan da\u011f\u0131n\u0131q g\u00f6rs\u0259ns\u0259l\u0259r d\u0259, \u0259slind\u0259 diqq\u0259tl\u0259rini prosesin m\u00fcr\u0259kk\u0259blik d\u0259r\u0259c\u0259sin\u0259 g\u00f6r\u0259 c\u0259ml\u0259y\u0259 bilirl\u0259r.<\/p>\n\n\n\n

Onlar\u0131n q\u0259hr\u0259man\u0131 \u00f6zl\u0259rind\u0259n biridir<\/strong><\/p>\n\n\n\n

M\u0259d\u0259niyy\u0259t\u0259, s\u0259n\u0259t\u0259 m\u00fcnasib\u0259td\u0259 d\u0259 f\u0259rqlilik g\u00f6st\u0259rirl\u0259r. Ara\u015fd\u0131rmalara g\u00f6r\u0259 haz\u0131rda 14-20 ya\u015fl\u0131 g\u0259ncl\u0259r \u00fc\u00e7\u00fcn y\u00fcks\u0259k s\u0259n\u0259t v\u0259 ya daha a\u015fa\u011f\u0131 k\u00fctl\u0259y\u0259 xitab ed\u0259n s\u0259n\u0259t anlay\u0131\u015f\u0131 yoxdur. Onlar X v\u0259 Y n\u0259sli kimi \u00f6z d\u00fcnyalar\u0131n\u0131 yaratmaq \u0259v\u0259zin\u0259, m\u00f6vcud kultlardan \u00f6z o ank\u0131 \u0259hvallar\u0131na g\u00f6r\u0259 istifad\u0259 edirl\u0259r. H\u0259rd\u0259n youtube-da uzun ill\u0259r e\u015fitdiyim musiqini el\u0259 bir t\u0259rzd\u0259 ifas\u0131 il\u0259 qar\u015f\u0131la\u015f\u0131ram ki, yatsam yuxuma da girm\u0259zdi ki, bu musiqini m\u0259hz bel\u0259 d\u0259 oxumaq olar. H\u0259m\u00e7inin yeni, g\u0259nc ifa\u00e7\u0131lar\u0131n \u00f6zl\u0259ri yazd\u0131\u011f\u0131 s\u00f6zl\u0259r\u0259 baxanda heyr\u0259tl\u0259nm\u0259y\u0259 bilmirs\u0259n. Y\u0259ni m\u0259n olsayd\u0131m, o c\u00fcml\u0259ni o formada i\u015fl\u0259tm\u0259k a\u011fl\u0131ma g\u0259lm\u0259zdi, g\u0259ls\u0259 bel\u0259 d\u00fc\u015f\u00fcn\u0259rdim ki, bu formada dem\u0259k b\u0259lk\u0259 d\u0259 \u201cbaya\u011f\u0131\u201d g\u00f6r\u00fcn\u0259 bil\u0259r. Onlar \u00fc\u00e7\u00fcn is\u0259 s\u0259rh\u0259d olmad\u0131\u011f\u0131 \u00fc\u00e7\u00fcn asanl\u0131qla ist\u0259nil\u0259n \u015fablonu s\u0131nd\u0131ra bilirl\u0259r. H\u0259m d\u0259 Z n\u0259sli \u0259vv\u0259ll\u0259r \u00e7ox tan\u0131nmam\u0131\u015f, yeni simalara daha \u00e7ox meyyl\u0259nirl\u0259r. Y\u0259ni art\u0131q kiv-l\u0259rin biz\u0259 ulduz kimi s\u0131r\u0131d\u0131qlar\u0131ndan daha \u00e7ox \u00f6zl\u0259rinin \u00f6z q\u0259hr\u0259manlar\u0131 olur. Onlar\u0131 bax\u0131rsan he\u00e7 kim tan\u0131m\u0131r, amma youtube-da h\u0259r mahn\u0131s\u0131 3-4 milyon bax\u0131\u015f y\u0131\u011f\u0131r. Bel\u0259 adamlar Az\u0259rbaycanda da az deyil. H\u0259tta b\u0259z\u0259n K\u0130V-d\u0259 bel\u0259 musiqil\u0259ri s\u0259sl\u0259ndirib la\u011f falan da edirl\u0259r, amma unudurlar ki, 3-4 milyon bax\u0131\u015f, \u0259n az 500 min unikal \u015f\u0259xs dem\u0259kdir. Onlar potensial m\u00fc\u015ft\u0259ridir, onlar\u0131n se\u00e7iml\u0259rini \u201ciqnor\u201d etm\u0259k olmaz.<\/p>\n\n\n\n

T\u0259bii ki, bu n\u0259sil m\u00fcasir r\u0259q\u0259msal d\u00fcnyada d\u00fcnyaya g\u0259ldiyind\u0259n onun \u00fc\u00e7\u00fcn h\u0259r \u015fey r\u0259q\u0259msald\u0131r. Onun k\u0259nar\u0131nda he\u00e7 n\u0259 onlar \u00fc\u00e7\u00fcn \u0259h\u0259miyy\u0259tli deyil. \u00c7\u00fcnki internetsiz d\u00f6vr\u00fc he\u00e7 g\u00f6rm\u0259dikl\u0259rind\u0259n o haqda t\u0259s\u0259vv\u00fcrl\u0259ri bel\u0259 yoxdur. Bug\u00fcn b\u00fct\u00fcn d\u00fcnyada r\u0259q\u0259msal marketinqin aktiv pay ald\u0131\u011f\u0131 vaxtda Z n\u0259sli \u00fc\u00e7\u00fcn d\u0259 bu m\u0259cra \u0259v\u0259zsizdir. Onlar \u00fc\u00e7\u00fcn hans\u0131sa \u015firk\u0259tin, m\u0259s\u0259l\u0259n, sosial media s\u0259hif\u0259si yoxdursa, o \u015firk\u0259t yoxdur anlam\u0131na g\u0259lir. \u00c7ox b\u00f6y\u00fck \u015firk\u0259t olsa bel\u0259, siz he\u00e7 bir v\u0259chl\u0259 onlar\u0131 bu tip \u015firk\u0259tl\u0259rin \u201c\u0259sl i\u015fl\u0259m\u0259li yer\u201d oldu\u011funa inand\u0131ra bilm\u0259zsiniz. Amma vaxt var idi ki, \u015firk\u0259t r\u0259hb\u0259rind\u0259n soru\u015fanda \u201csizin facebook s\u0259hif\u0259niz var?\u201d, \u201cxeyr, biz ciddi \u015firk\u0259tik\u201d deyirdil\u0259r. \u015e\u0259xs\u0259n bel\u0259 cavablara \u015fahid olmu\u015fam.<\/p>\n\n\n\n

Modern marketinqin \u0259n effektiv kanallar\u0131ndan biri kimi influencer marketing d\u0259 Z n\u0259slinin sevdiyi m\u0259crad\u0131r. Z n\u0259sli aras\u0131nda kifay\u0259t q\u0259d\u0259r Robin \u015earman\u0131n dili il\u0259 des\u0259k \u201c\u00fcnvans\u0131z liderl\u0259r\u201d, y\u0259ni influencerl\u0259r var. X\u00fcsus\u0259n d\u0259 \u201cgamer\u201dl\u0259r, \u201cgaming\u201d Z n\u0259slinin \u0259n \u0259yl\u0259nc\u0259li m\u0259cras\u0131d\u0131r. Onlar sev\u0259-sev\u0259 bu sah\u0259y\u0259 pul x\u0259rcl\u0259yirl\u0259r, o tip adamlar\u0131 izl\u0259yirl\u0259r. Daha \u00f6nc\u0259 d\u0259 dediyimiz kimi bu n\u0259sil ciddiliyi v\u0259 stabilliyi sevmir. Onlar h\u0259r \u015feyi \u0259yl\u0259n\u0259r\u0259k \u00f6yr\u0259nm\u0259k ist\u0259yir. Bu s\u0259b\u0259bd\u0259n d\u0259 X v\u0259 Y n\u0259sli kimi onlar\u0131n kumirl\u0259ri aliml\u0259r, \u00f6zl\u0259rind\u0259n b\u00f6y\u00fck \u015f\u0259xsiyy\u0259tl\u0259r olmur. Onlar\u0131n kumiri el\u0259 \u00f6z ya\u015f\u0131dlar\u0131 olur. Bu s\u0259b\u0259bd\u0259n onlara el\u0259 \u00f6z aralar\u0131ndan, ya\u015f\u0131dlar\u0131ndan birinin u\u011fur hekay\u0259si daha maraql\u0131 g\u0259lir.<\/p>\n\n\n\n

Daha az kompleksli, riskl\u0259ri sev\u0259n, fikrini rahat ifad\u0259 edib, eyni zamanda \u00f6nc\u0259ki n\u0259sill\u0259 m\u00fcqayis\u0259d\u0259 daha \u00e7ox kontent yaradan n\u0259sildir \u2013 Z n\u0259sli. Buna son d\u00f6vrl\u0259r yaranm\u0131\u015f, asanl\u0131qla kontent (\u0259sas\u0259n d\u0259 g\u00fclm\u0259li) yaratma\u011fa imkan ver\u0259n platformalar da \u00e7ox k\u00f6m\u0259k edir. M\u0259s\u0259l\u0259n, tik-tok biz\u0259 \u00f6z\u00fcm\u00fcz\u00fc bir ba\u015fqa t\u0259r\u0259fd\u0259n d\u0259 g\u00f6rm\u0259k imkan\u0131 verdi. M\u0259n he\u00e7 maraqlanm\u0131ram, amma istifad\u0259 ed\u0259nl\u0259r deyir ki, tik-tok-da ayr\u0131 bir az\u0259rbaycan g\u0259ncliyi var. Onlarla biz g\u00fcnd\u0259lik h\u0259yat\u0131m\u0131zda qar\u015f\u0131la\u015fm\u0131r\u0131q.<\/p>\n\n\n\n

\u0130\u015f\u0259, karyeraya m\u00fcnasib\u0259td\u0259 d\u0259 Z n\u0259sli \u00e7ox f\u0259rqlidir. \u018fvv\u0259la ara\u015fd\u0131rmaya g\u00f6r\u0259 onlar h\u0259r \u015feyd\u0259 m\u00fctl\u0259q fayda, maraq axtar\u0131rlar. Onlara s\u0259rf etm\u0259y\u0259n \u015feydirs\u0259, he\u00e7 bir d\u0259y\u0259r onlar\u0131 orada saxlaya bilm\u0259z. Klassik i\u015f m\u00fchitl\u0259rind\u0259 \u00e7al\u0131\u015fma\u011f\u0131 sevmirl\u0259r. \u0130\u015fl\u0259rini \u00e7ox rahatl\u0131qla tez-tez d\u0259yi\u015f\u0259 bilirl\u0259r. Ara\u015fd\u0131rmalara g\u00f6r\u0259 indi d\u00fcnyada h\u0259r 5 ild\u0259n bir ixtisas, h\u0259r 2 ild\u0259n bir is\u0259 i\u015f d\u0259yi\u015firl\u0259r. Bizim vaxt\u0131m\u0131zda, daha do\u011frusu h\u0259l\u0259 d\u0259 Y n\u0259sli idar\u0259\u00e7il\u0259ri hesab edir ki, tez-tez i\u015f d\u0259yi\u015f\u0259nl\u0259r o q\u0259d\u0259r d\u0259 arzu olunan i\u015f\u00e7il\u0259r deyil. \u015e\u0259xs\u0259n m\u0259n d\u0259 el\u0259 d\u00fc\u015f\u00fcn\u00fcr\u0259m. Amma Z n\u0259sli \u00fc\u00e7\u00fcn tez-tez i\u015f d\u0259yi\u015fm\u0259kd\u0259 ay\u0131b he\u00e7 n\u0259 yoxdur.<\/p>\n\n\n\n

P.S. Bu arada Zedl\u0259r haqq\u0131nda ara\u015fd\u0131rark\u0259n metamodernizm anlay\u0131\u015f\u0131 il\u0259 d\u0259 yeni tan\u0131\u015f olmu\u015f oldum. Modernizm, post modernizm e\u015fitmi\u015fdim, amma metamodernizm yox. Qulaq g\u00fcnd\u0259 bir s\u00f6z e\u015fitm\u0259s\u0259 kar olar h\u0259qiq\u0259t\u0259n.<\/p>\n\n\n\n

Rafiq Hunaltay<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

G\u0259l\u0259c\u0259k Z n\u0259sli il\u0259 g\u0259l\u0259c\u0259k? O vaxt m\u0259kt\u0259bd\u0259 oxuyanda tez-tez m\u00fc\u0259lliml\u0259rimizd\u0259n bel\u0259 bir s\u00f6z e\u015fid\u0259rdik ki, \u201c\u0259zizim \u0259zizdi, t\u0259rbiy\u0259si ondan da \u0259zizdi\u201d. \u0130ndi m\u00fcasir d\u00f6vr\u00fcn m\u00fc\u0259lliml\u0259ri il\u0259 s\u00f6hb\u0259t ed\u0259nd\u0259 onlar ad\u0259t\u0259n indiki n\u0259slin \u201ct\u0259rbiy\u0259sind\u0259n\u201d, \u201cf\u0259rqli…<\/p>\n","protected":false},"author":2,"featured_media":9117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/9116"}],"collection":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9116"}],"version-history":[{"count":2,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/9116\/revisions"}],"predecessor-version":[{"id":9119,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/9116\/revisions\/9119"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/media\/9117"}],"wp:attachment":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}