{"id":9258,"date":"2023-03-15T14:00:00","date_gmt":"2023-03-15T11:00:00","guid":{"rendered":"https:\/\/rockvell.com\/?p=9258"},"modified":"2023-03-15T17:27:47","modified_gmt":"2023-03-15T14:27:47","slug":"sorun-f%c9%99ls%c9%99f%c9%99si","status":"publish","type":"post","link":"https:\/\/rockvell.com\/?p=9258","title":{"rendered":"\u015eorun f\u0259ls\u0259f\u0259si"},"content":{"rendered":"\n

\u015eorun f\u0259ls\u0259f\u0259si<\/strong><\/p>\n\n\n\n

G\u00fcnl\u0259rin bir g\u00fcn\u00fc ortabab bir \u015firk\u0259t q\u0259rara g\u0259lir ki, bir brend yarats\u0131nlar. B\u00f6hrand\u0131r, h\u0259r yerd\u0259 alver d\u00fc\u015f\u00fcb a\u015fa\u011f\u0131. Bu \u015firk\u0259tin sahibi d\u0259, marketoloqu da hardansa e\u015fidir ki, b\u0259s bazara ucuz n\u0259 g\u0259tirs\u0259n sat\u0131lacaq.<\/strong> Daxili istehsal, h\u00f6k\u00fcm\u0259t d\u0259 stimulla\u015fd\u0131r\u0131r zad\u2026 qoyulurlar yola. Bu fikirl\u0259 m\u00fcdir marketoloqa tap\u015f\u0131r\u0131r ki, get fikirl\u0259\u015f g\u00f6r n\u0259 istehsal ets\u0259k yax\u015f\u0131 olar. \u0130clas edirl\u0259r. \u0130clas 2-3 saat davam edir. \u0130clas\u0131n yekunu tam olmasa da, bel\u0259 q\u0259na\u0259t\u0259 g\u0259lirl\u0259r ki, s\u0259n dem\u0259 \u015firk\u0259t m\u00fcdiri \u00e7oxdan bilirmi\u015f ki, bir g\u00fcn bel\u0259 v\u0259ziyy\u0259t, y\u0259ni b\u00f6hran yaranacaq. N\u0259inki bilirmi\u015f, h\u0259tta iclaslarda da h\u0259r d\u0259f\u0259 deyirmi\u015f ki, b\u0259s haz\u0131r olun, planlar\u0131n\u0131z\u0131 yaz\u0131n v\u0259 s. \u0130clasdak\u0131lar da qulaq asa-asa xat\u0131rlama\u011fa \u00e7al\u0131\u015fsalar da ki, m\u00fcdir g\u00f6r\u0259s\u0259n n\u0259 vaxt deyib ki, devalvasiya olacaq, b\u00f6hran olacaq \u2013 tapa bilmirl\u0259r. Amma \u00f6zl\u0259rini el\u0259 apar\u0131rlar ki, sanki e\u015fidibl\u0259r, amma heyf ki, \u00e7ox \u00fcz\u0259rin\u0259 d\u00fc\u015fm\u0259yibl\u0259r, i\u015f \u00e7oxlu\u011fundan bu m\u0259s\u0259l\u0259 yaddan \u00e7\u0131x\u0131b. Q\u0131sas\u0131 h\u0259r iki t\u0259r\u0259f yalan dediyini bildikl\u0259rin\u0259 g\u00f6r\u0259 m\u0259s\u0259l\u0259ni \u00e7ox uzatm\u0131rlar.<\/p>\n\n\n

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N\u0259is\u0259. Vaxt ke\u00e7ir, marketoloq bir ne\u00e7\u0259 layih\u0259 il\u0259 g\u0259lir m\u00fcdirin h\u00fczuruna. T\u0259qdimatlar ard-arda izah edilir. Bir ne\u00e7\u0259 brend yaratma t\u0259klifi olur. Marketoloq da t\u0259qdimatlar\u0131 samball\u0131 g\u00f6st\u0259rm\u0259k \u00fc\u00e7\u00fcn google-da \u201cbiznes plan, how to write business plan, how to create new brand in times of crisis\u201d falan s\u00f6zl\u0259rl\u0259 axtar\u0131\u015f edib bir ne\u00e7\u0259 fayl y\u00fckl\u0259yir. O fayllardan laz\u0131m\u0131 b\u0259z\u0259kli c\u00fcml\u0259l\u0259ri, bir ne\u00e7\u0259 maraql\u0131 statistikan\u0131 g\u00f6t\u00fcr\u00fcr. \u00c7al\u0131\u015f\u0131r ki, k\u0259nardan maraql\u0131 g\u00f6r\u00fcn\u0259n, s\u00f6z y\u0131\u011f\u0131n\u0131 olsa da b\u0259z\u0259kli g\u00f6r\u00fcn\u0259n bu c\u00fcml\u0259l\u0259ri, fikirl\u0259ri t\u0259qdimatda yeri g\u0259ldi-g\u0259lm\u0259di nec\u0259s\u0259 istifad\u0259 etsin. El\u0259 edir d\u0259.<\/p>\n\n\n\n

\u018fl-q\u0259r\u0259z, versiyalardan birinin \u00fcz\u0259rind\u0259 dayan\u0131rlar. \u2013 \u015eOR. B\u0259li, marketoloq t\u0259klif edir ki, b\u0259s bazarda h\u0259r \u015feyin od tutub yand\u0131\u011f\u0131 bir vaxtda, biz ham\u0131m\u0131z \u00fc\u00e7\u00fcn yax\u015f\u0131 tan\u0131\u015f olan, amma yax\u015f\u0131 tan\u0131\u015f oldu\u011fu q\u0259d\u0259r d\u0259 bir az h\u00f6rm\u0259tsiz say\u0131lan \u015eORU brend ets\u0259k, h\u0259m biz\u0259 ucuz ba\u015fa g\u0259l\u0259r, h\u0259m d\u0259 m\u00fc\u015ft\u0259ri brendl\u0259\u015fmi\u015f \u015foru g\u00f6r\u00fcb b\u0259y\u0259n\u0259r, t\u0259miz, gigiyenik olmas\u0131na, onu istehsal ed\u0259n \u015firk\u0259t\u0259 g\u00f6r\u0259 etibar ed\u0259r falan.<\/strong><\/p>\n\n\n\n

Dem\u0259li, t\u0259qdimat d\u0259 t\u0259xmini bel\u0259 qurulub. T\u0259qdimat\u0131n ilk s\u0259hif\u0259sind\u0259 yek\u0259 h\u0259rfl\u0259rl\u0259 \u201cX \u015firk\u0259ti \u00fc\u00e7\u00fcn yeni \u015eOR brendinin yarad\u0131lmas\u0131\u201d yaz\u0131l\u0131r. \u0130\u00e7\u0259rid\u0259 \u00f6lk\u0259d\u0259ki v\u0259ziyy\u0259t bar\u0259d\u0259 q\u0131sa informasiya yaz\u0131l\u0131r, bir-iki excell c\u0259dv\u0259li il\u0259 statistika falan payla\u015f\u0131l\u0131r, onlar da statistika komit\u0259sinin sayt\u0131ndan 2005-2009-cu ill\u0259r\u0259 aid olur. Amma marketoloq bir az fantaziyas\u0131n\u0131 qat\u0131b, t\u0259xmin edir ki, illik filan q\u0259d\u0259r art\u0131m oldu\u011funu n\u0259z\u0259r\u0259 alsaq proqnozla\u015fd\u0131rmaq olar ki\u2026\u2026 n\u0259 is\u0259. Bu hiss\u0259ni ad\u0259t\u0259n t\u0259qdimatda he\u00e7 kim oxumur, el\u0259 marketoloq da onu ancaq yazanda oxuyur, bilir ki, sad\u0259c\u0259 olmal\u0131d\u0131r dey\u0259 var, i\u015f\u0259 el\u0259 d\u0259 yaram\u0131r. N\u0259 bilim, ba\u015flay\u0131r Az\u0259rbaycanda \u015for istehlak\u0131n\u0131n q\u0259dimd\u0259n g\u0259l\u0259n \u0259n\u0259n\u0259l\u0259rind\u0259n girib atalar\u0131m\u0131z\u0131n \u015for haqq\u0131ndak\u0131 deyiml\u0259rind\u0259n \u00e7\u0131xma\u011fa. Sonra \u015forun swot analizi edilir, marketoloq burada \u015for i\u015finin m\u00fcsb\u0259t, m\u0259nfi, imkanlar, t\u0259hl\u00fck\u0259l\u0259r falan b\u00f6lm\u0259l\u0259rini doldurur. Bu hiss\u0259 d\u0259 ad\u0259t\u0259n oxunmur. T\u0259hl\u00fck\u0259l\u0259rd\u0259 m\u0259s\u0259l\u0259n, yaz\u0131r ki, 3-c\u00fc devalvasiya ola bil\u0259r, yenid\u0259n monopoliya yarana bil\u0259r, bazara xaricd\u0259n r\u0259qib gir\u0259 bil\u0259r v\u0259 s. Bu arada h\u0259r slayda da \u015forun m\u00fcxt\u0259lif pozalardan \u00e7\u0259kilmi\u015f \u015f\u0259klind\u0259n qoyur. Sonra m\u0259s\u0259l\u0259 g\u0259lir ad hiss\u0259sin\u0259. Burada bir ne\u00e7\u0259 ad t\u0259klif edir: \u00d6z \u015eor, Zor \u015eor, \u015eor G\u00f6z, Bizim \u015eor v\u0259 s. Bu hiss\u0259y\u0259 ad\u0259t\u0259n \u00e7ox fikir vermir. Bilir ki, onsuz da m\u00fcdir n\u0259 ad ist\u0259s\u0259 o olacaq, amma qu\u015f xatirin\u0259 yazmal\u0131d\u0131r ax\u0131. H\u0259tta m\u00fcdirl\u0259 aras\u0131ndak\u0131 s\u0259mimiyy\u0259td\u0259n istifad\u0259 edib m\u0259z\u0259y\u0259 ad hiss\u0259sin\u0259 bu ad\u0131 da yaz\u0131b sonda smaylik i\u015far\u0259si qoyur \u2013 Of \u015eor  \u00dcr\u0259yinin d\u0259rinliyind\u0259 fikirl\u0259\u015fir ki, m\u00fcdir\u0259 t\u0259qdim ed\u0259nd\u0259 dey\u0259c\u0259k ki, g\u0259lin bel\u0259 ad qoyaq, ham\u0131n\u0131n mara\u011f\u0131na s\u0259b\u0259b olacaq. M\u00fcdir d\u0259 buna dey\u0259c\u0259k ki, \u201cd\u0259lis\u0259n? m\u0259ni zibil\u0259 salmaq ist\u0259yirs\u0259n?\u201d bu da \u00fczd\u0259 bir az dir\u0259\u015f\u0259c\u0259k, sonra geri \u00e7\u0259kil\u0259c\u0259k. Geri \u00e7\u0259kil\u0259rk\u0259n d\u0259 m\u00fcdir\u0259 \u201cmarketinqd\u0259 bel\u0259 kreativlikl\u0259r etm\u0259k h\u0259rd\u0259n laz\u0131m olur, amma bunu ham\u0131 ba\u015fa d\u00fc\u015fm\u00fcr, xaricd\u0259 bunu ets\u0259m asfdfsgghghg\u201d deyib s\u00f6z soxacaq. Bu da bel\u0259.<\/p>\n\n\n\n

T\u0259qdimat haz\u0131r, brend n\u0259 olacaq bilirl\u0259r. Brend\u0259 m\u00fcdirin dolay\u0131 yolla t\u0259klif etdiyi ad yekdillikl\u0259 q\u0259bul edilir. \u0130ndi qal\u0131r \u0259sas m\u0259s\u0259l\u0259. Brendin f\u0259ls\u0259f\u0259si. T\u0259cili \u015forun f\u0259ls\u0259f\u0259si olmal\u0131d\u0131r. 90% m\u00fcdirin ist\u0259yil\u0259 \u015fora bel\u0259 f\u0259ls\u0259f\u0259 d\u00fc\u015f\u00fcn\u00fcrl\u0259r ki, \u201cBu \u015for o \u015fordan deyil\u201d konseptind\u0259n ir\u0259li \u00e7\u0131xaraq 360 d\u0259r\u0259c\u0259 kommunikasiya etsinl\u0259r.<\/strong> Y\u0259ni bu brend bazara gir\u0259nd\u0259 o biri \u015forlardan f\u0259rqli olaraq bunun xarakteri olacaq, bu a\u011f\u0131r \u015fordur. \u00d6z\u00fcn\u00fc h\u0259r yerd\u0259 g\u00f6st\u0259rm\u0259k ist\u0259mir, h\u0259r t\u0259dbird\u0259 sponsor falan olmayacaq. Q\u0131zlar bu \u015forla \u015f\u0259kil \u00e7\u0259kdirm\u0259k ist\u0259y\u0259c\u0259k, amma bu naz ed\u0259c\u0259k. Facebookda, instagramda falan \u015for_official adl\u0131 account da a\u00e7\u0131rlar.<\/strong> Bazardak\u0131 o biri \u015forlar\u0131n he\u00e7 birind\u0259 brend f\u0259ls\u0259f\u0259si, xarakteri yoxdur. Onlar sad\u0259c\u0259 \u015fordur. Amma bu is\u0259 f\u0259rqli olmal\u0131d\u0131r. V\u0259 kommunikasiyas\u0131nda da h\u0259r yerd\u0259 \u00f6z\u00fcn\u00fc reklam etm\u0259y\u0259c\u0259k. \u0130nsanlar bu \u015foru yey\u0259rk\u0259n hiss etm\u0259lidirl\u0259r ki, n\u0259 bilim I d\u00fcnya m\u00fcharib\u0259sinin yekunu kimi g\u0259mid\u0259ki m\u00fcqavil\u0259 imzalanmas\u0131 m\u0259rh\u0259l\u0259sinin fasil\u0259sind\u0259 i\u015ftirak\u00e7\u0131 d\u00f6vl\u0259tl\u0259r stres atmaq \u00fc\u00e7\u00fcn bu \u015fordan yeyibl\u0259r. B\u00f6y\u00fck ictimai xadiml\u0259r \u0259n a\u011f\u0131r anlar\u0131nda bu \u015fora \u00fcz tutub, \u0259n varl\u0131 insanlar u\u015faql\u0131\u011f\u0131nda bu \u015forla b\u00f6y\u00fcd\u00fcy\u00fcn\u00fc deyib v\u0259 buna g\u00f6r\u0259 ofisinin qaba\u011f\u0131nda \u015fora heyk\u0259l qoyub v\u0259 s. kimi s\u00f6zl\u0259ri \u2013 marketinq m\u00fct\u0259x\u0259ssisi yaz\u0131b m\u00fcdir\u0259 t\u0259qdim edir. B\u0259li, art\u0131q \u015forumuzun f\u0259ls\u0259f\u0259si d\u0259 haz\u0131rd\u0131r.<\/p>\n\n\n\n

Marketoloq art\u0131q dost-tan\u0131\u015f\u0131na f\u0259r\u0259hl\u0259 guya gizlinc\u0259 elan edir ki, \u201cs\u0259br edin g\u00f6r\u00fcn bazara bomba kimi \u015for g\u0259l\u0259c\u0259k. \u00d6z xarizmas\u0131, f\u0259rqli aktivlikl\u0259r, kreativ outdoorlar, qanqster tipli video \u00e7arx falan\u201d Dostlar\u0131 da s\u0259brsizlikl\u0259 g\u00f6zl\u0259yirl\u0259r ki, g\u00f6r\u0259k bu \u015fora nec\u0259 f\u0259rqli don geyindirm\u0259k m\u00fcmk\u00fcnd\u00fcr. Bu is\u0259 \u00f6z n\u00f6vb\u0259sind\u0259 art\u0131q kommunikasiya kanallar\u0131n\u0131 tap\u0131r, yerl\u0259\u015fdirm\u0259 planlar\u0131 al\u0131r, f\u0259rqli agentlikl\u0259rl\u0259 dan\u0131\u015f\u0131qlara gedir v\u0259 s. Bazardak\u0131 agentlikl\u0259r d\u0259 i\u015fi g\u00f6t\u00fcrm\u0259k ad\u0131na \u015fora f\u0259ls\u0259f\u0259 yap\u0131\u015fd\u0131r\u0131lmas\u0131n\u0131 a\u011f\u0131z dolusu t\u0259rifl\u0259m\u0259y\u0259 ba\u015flay\u0131rlar, guya bazarda gec-tez bu olmal\u0131 idi, kims\u0259 \u00e7\u0131x\u0131b \u015fora xarakter verm\u0259li idi, gecikirdik, amma \u015f\u00fck\u00fcr ki, bel\u0259 \u015firk\u0259tl\u0259r, bel\u0259 marketoloqlar var v\u0259 onlar \u00f6lk\u0259d\u0259 sektorun inki\u015faf\u0131na t\u00f6vh\u0259 verirl\u0259r zad\u2026 \u0130\u015fi almayan agentlikl\u0259r is\u0259 h\u0259mi\u015f\u0259 oldu\u011fu kimi bildi-bilm\u0259di z\u0259h\u0259rl\u0259rini bolluca t\u00f6k\u00fcrl\u0259r.<\/p>\n\n\n\n

G\u00fcn g\u0259lir \u00e7at\u0131r v\u0259 art\u0131q yeni \u015for brendi istehsal edilib anbarlara y\u0131\u011f\u0131l\u0131r. Sat\u0131\u015f komandas\u0131 q\u0131sa m\u00fcdd\u0259td\u0259 \u015foru marketl\u0259r\u0259 da\u011f\u0131tma\u011fa ba\u015flay\u0131r. B\u00fct\u00fcn marketl\u0259r\u0259 d\u0259 deyirl\u0259r ki, bax\u0131n a, bu \u015for o \u015fordan deyil, bu alay\u0131 \u015feydir. Bunu yey\u0259nd\u0259 \u00f6z\u00fcn\u00fcz\u00fc devalvasiyadan \u0259ziyy\u0259t \u00e7\u0259km\u0259mi\u015f sahibkar kimi hiss ed\u0259c\u0259ksiniz, bunu yey\u0259n qad\u0131n\u0131n p\u0259hriz\u0259, aztv-y\u0259 baxma\u011fa ehtiyac\u0131 olmayacaq, onlar t\u0259bii yolla ar\u0131qlayacaq, h\u0259tta v\u0259ziyy\u0259t o yer\u0259 \u00e7atacaq ki, bu \u015fordan qramla sumkalar\u0131nda g\u0259zdir\u0259c\u0259kl\u0259r. Reklam kampaniyas\u0131 geni\u015f olacaq, amma bax\u0131n a, biz h\u0259r yerd\u0259 olmayaca\u011f\u0131q. N\u0259d\u0259 h\u0259r market\u0259 ver\u0259si deyilik, Siz\u0259 veririks\u0259 mal\u0131, dem\u0259li siz d\u0259 se\u00e7ilmi\u015f, \u00f6z xarizmas\u0131 olan marketsiz. Marketl\u0259r h\u0259v\u0259sl\u0259nir ki, bu maldan m\u0259nd\u0259 d\u0259 olsun.  H\u0259tta biri deyir ki, g\u0259lin \u015forun a\u00e7\u0131l\u0131\u015f\u0131n\u0131 bizim marketd\u0259 ed\u0259k. \u00d6z\u00fc d\u0259 pulsuz. Marketoloq sevinc\u0259k m\u00fcdir\u0259 deyir ki, b\u0259s filan market \u015forumuza pulsuz a\u00e7\u0131l\u0131\u015f t\u0259klif edir \u00f6z marketind\u0259. Raz\u0131la\u015f\u0131rlar. Marketinq m\u00fcdiri f\u00fcrs\u0259td\u0259n istifad\u0259 edib tez \u00e7oxlu bayraqlar sifari\u015f verir. \u00dcmumiyy\u0259tl\u0259 bu marketinq m\u00fcdiri hesab edir ki, n\u0259s\u0259 b\u0259han\u0259 tap\u0131b ayda 1-2 d\u0259f\u0259 bu bayraqlardan asmaq laz\u0131md\u0131r. Onda m\u00fc\u015ft\u0259ril\u0259r yeni n\u0259s\u0259 oldu\u011funu d\u00fc\u015f\u00fcn\u0259c\u0259k, g\u0259lib alver ed\u0259c\u0259kl\u0259r. Bir az alver z\u0259ifl\u0259y\u0259n kimi b\u0259han\u0259 tap\u0131b bu bayraqlar\u0131 sifari\u015f edir.<\/strong> \u0130ndi d\u0259 \u015foru b\u0259han\u0259 edib bayraq sifari\u015f edir. M\u0259s\u0259l\u0259 a\u00e7\u0131l\u0131\u015f tarixin\u0259 g\u0259lir. Marketoloq m\u00fcdir\u0259 a\u00e7\u0131l\u0131\u015f \u00fc\u00e7\u00fcn \u00f6lk\u0259 \u0259h\u0259miyy\u0259tli g\u00fcnl\u0259ri t\u0259klif edir, m\u00fcdir is\u0259 onu dinl\u0259yib sonda sevgilisinin ad g\u00fcn\u00fc olan g\u00fcn\u00fc se\u00e7ir. \u00d6z al\u0259mind\u0259 ona bel\u0259 s\u00fcrpriz haz\u0131rlayacaqd\u0131. Dilxor olan marketoloq is\u0259 bilmir ki, a\u00e7\u0131l\u0131\u015f tarixini hans\u0131 f\u0259ls\u0259f\u0259 il\u0259 \u0259laq\u0259l\u0259ndirsin, elan edir ki, guya bu g\u00fcn d\u00fcnyada \u015for g\u00fcn\u00fc kimi qeyd edilir, bizim d\u0259 a\u00e7\u0131l\u0131\u015f\u0131 bu g\u00fcn\u0259 salma\u011f\u0131m\u0131z \u0259b\u0259s deyil.<\/p>\n\n\n\n

N\u0259 is\u0259 ki, brendin a\u00e7\u0131l\u0131\u015f\u0131n\u0131 da edirl\u0259r. \u0130ndi \u0259sas m\u0259s\u0259l\u0259y\u0259 b\u00fcdc\u0259l\u0259rin t\u0259sdiq m\u0259s\u0259l\u0259si g\u0259lib \u00e7at\u0131r. Bu an yada d\u00fc\u015f\u00fcr ki, b\u0259s sat\u0131\u015f proqnozu haz\u0131rlanmay\u0131b. Bazara giri\u015f b\u00fcdc\u0259si is\u0259 200 min azn civar\u0131d\u0131r. M\u00fcdir bilmir nec\u0259 yolla s\u00f6hb\u0259ti f\u0131rlad\u0131b planla\u015fd\u0131r\u0131lm\u0131\u015f i\u015fl\u0259ri g\u00f6rm\u0259sin. Marketoloq is\u0259 ham\u0131ya a\u011f\u0131zdolusu dan\u0131\u015fd\u0131\u011f\u0131ndan, f\u0259ls\u0259f\u0259 m\u0259s\u0259l\u0259l\u0259rinin d\u0259rinin\u0259 girdiyind\u0259n dilxor olur ki, b\u0259s bu reklamlar olmasa camaata n\u0259 dey\u0259c\u0259k. Bel\u0259c\u0259 g\u00fcn\u00fc g\u00fcn\u0259 yola verirl\u0259r v\u0259 brendin d\u00fcz-\u0259m\u0259lli reklam\u0131 haz\u0131rlana bilmir. M\u00fcdir he\u00e7 c\u00fcr\u0259 b\u00fcdc\u0259ni t\u0259sdiq etmir. Ert\u0259si g\u00fcn is\u0259 n\u00f6vb\u0259ti \u015fok ya\u015fan\u0131r. Marketoloq i\u015f\u0259 g\u0259lir ki, m\u00fcdir ona mail yaz\u0131b dostu \u018fhm\u0259din t\u0259\u015fkil etdiyi K\u00f6p\u00fck Partisin\u0259 sponsor olma\u011f\u0131 tap\u015f\u0131r\u0131r. Marketoloq ha \u00e7al\u0131\u015f\u0131r izah el\u0259sin ki, b\u0259s bizim f\u0259ls\u0259f\u0259miz var, biz k\u00f6p\u00fck partisind\u0259 ola bilm\u0259rik, \u015for hara k\u00f6p\u00fck hara, amma xeyri olmur. \u015eorun f\u0259ls\u0259f\u0259sin\u0259 ilk z\u0259rb\u0259 el\u0259 burda d\u0259yir. Marketoloq \u0259m\u0259llic\u0259 dilxor olur, amma \u00e7ar\u0259 yoxdur, ya raz\u0131la\u015facaq, ya da raz\u0131la\u015facaq. Bu minvalla \u00f6nc\u0259d\u0259n haz\u0131rlanan plan dem\u0259k olar ki, tamam\u0259n d\u0259yi\u015fdirilir.<\/p>\n\n\n\n

Plan d\u0259yi\u015fdikc\u0259 f\u0259ls\u0259f\u0259 d\u0259 yaddan \u00e7\u0131xma\u011fa ba\u015flay\u0131r. Art\u0131q marketoloq ham\u0131 kimi \u00f6nc\u0259d\u0259n b\u00fcdc\u0259si, limiti olmad\u0131\u011f\u0131na g\u00f6r\u0259 hans\u0131 tutar-tutar deyib qaba\u011f\u0131na \u00e7\u0131xan n\u0259 aktivlik, n\u0259 t\u0259klif varsa, onu r\u0259hb\u0259r\u0259 y\u00f6nl\u0259ndirir. R\u0259hb\u0259r d\u0259 \u00f6z \u0259hval-ruhiyy\u0259sin\u0259 uy\u011fun olaraq hans\u0131nasa h\u0259, hans\u0131nasa yox deyir. Bu arada bir-iki yerd\u0259n d\u0259 tap\u015f\u0131r\u0131ql\u0131 d\u0259st\u0259k olma sifari\u015fi g\u0259lir v\u0259 \u015forun f\u0259ls\u0259f\u0259si alt-\u00fcst olur.<\/p>\n\n\n\n

Vaxt gedir, sat\u0131\u015flar \u00f6z\u00fcn\u00fc do\u011frultmur. V\u0259ziyy\u0259t kritik h\u0259dd\u0259 \u00e7atanda q\u0131z\u011f\u0131n m\u00fczakir\u0259l\u0259r ba\u015flay\u0131r. Marketoloq \u00f6z\u00fc \u00fc\u00e7\u00fcn s\u0259b\u0259bl\u0259ri art\u0131q yaz\u0131b haz\u0131r g\u0259lir. \u0130clasda niy\u0259 sat\u0131\u015f yoxdur sual\u0131na, marketoloq m\u00fc\u015ft\u0259ri bizim m\u0259hsulun f\u0259ls\u0259f\u0259sini ba\u015fa d\u00fc\u015fm\u0259di dey\u0259 cavab verir. Bu ad\u0259t\u0259n u\u011fursuz menecerl\u0259rin verdiyi cavab say\u0131l\u0131r. B\u0259li, mal sat\u0131lmad\u0131sa, g\u00fcnahkar m\u00fc\u015ft\u0259ridir, g\u00fcnahkar onu satand\u0131r, amma q\u0259tiyy\u0259n o, \u00f6z\u00fc deyil. Biz \u00f6z kommunikasiyam\u0131zda b\u00fcdc\u0259mizi k\u0259sdik dey\u0259 ist\u0259yimiz\u0259 nail olmad\u0131q deyir falan. Amma dili g\u0259lib dey\u0259 bilmir ki, Siz \u00f6z\u00fcn\u00fcz f\u0259ls\u0259f\u0259ni m\u0259hv etdiniz. M\u0259n d\u0259 ax\u0131na qo\u015fulub ham\u0131 kimi i\u015fl\u0259dim.<\/p>\n\n\n\n

Romada \u00f6z\u00fcn\u00fc romal\u0131 kimi apar sloqan\u0131 marketoloqun bu aralar \u0259n sevdiyi t\u0259s\u0259lli c\u00fcml\u0259si olur. Bir az da h\u0259v\u0259sd\u0259n d\u00fc\u015f\u00fcr. G\u00fcnl\u0259r ir\u0259lil\u0259dikc\u0259 h\u0259yat da \u00f6z axar\u0131 il\u0259 gedir. Yaz\u0131lan \u00e7ox \u015fey yaz\u0131ld\u0131\u011f\u0131, deyil\u0259n \u00e7ox \u015fey deyildiyi kimi getm\u0259s\u0259 d\u0259 duruma uy\u011funla\u015fma prosesi gedir. B\u00fct\u00fcn bunlar\u0131n fikrini \u00e7\u0259k\u0259-\u00e7\u0259k\u0259 facebookda dola\u015fma\u011fa ba\u015flay\u0131r. El\u0259 bu vaxt telefonuna 2 bildiri\u015f g\u0259lir. H\u0259v\u0259ssiz a\u00e7\u0131b bax\u0131r ki, 2 mail al\u0131b. Mailin biri m\u00fcdirind\u0259n g\u0259lib. Maild\u0259 birba\u015fa m\u00fcdir\u0259 \u00e7\u0131xan hans\u0131sa \u015firk\u0259tin t\u0259klifi y\u00f6nl\u0259ndirilib v\u0259 onlarla g\u00f6r\u00fc\u015f\u00fclm\u0259si xahi\u015f edilib. \u018flav\u0259 olaraq da bir n\u00f6mr\u0259 verilib, hans\u0131 ki, icra hakimiyy\u0259tinin n\u00fcmay\u0259nd\u0259sidir, ona n\u0259s\u0259 g\u00f6nd\u0259rm\u0259k laz\u0131md\u0131r. 2-ci maild\u0259 is\u0259 green card udmas\u0131 haqq\u0131nda m\u0259lumat var. \u015eorun f\u0259ls\u0259f\u0259sin\u0259 ba\u015f\u0131 o q\u0259d\u0259r qar\u0131\u015fm\u0131\u015fd\u0131 ki, t\u0259miz yad\u0131ndan \u00e7\u0131xm\u0131\u015fd\u0131 ki, green card cavablar\u0131 art\u0131q \u00e7\u0131x\u0131b.<\/p>\n\n\n\n

Rafiq Hunaltay<\/strong><\/a><\/p>\n\n\n\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u015eorun f\u0259ls\u0259f\u0259si G\u00fcnl\u0259rin bir g\u00fcn\u00fc ortabab bir \u015firk\u0259t q\u0259rara g\u0259lir ki, bir brend yarats\u0131nlar. B\u00f6hrand\u0131r, h\u0259r yerd\u0259 alver d\u00fc\u015f\u00fcb a\u015fa\u011f\u0131. Bu \u015firk\u0259tin sahibi d\u0259, marketoloqu da hardansa e\u015fidir ki, b\u0259s bazara ucuz n\u0259 g\u0259tirs\u0259n sat\u0131lacaq. Daxili istehsal,…<\/p>\n","protected":false},"author":2,"featured_media":9259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/9258"}],"collection":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9258"}],"version-history":[{"count":3,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/9258\/revisions"}],"predecessor-version":[{"id":9303,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/9258\/revisions\/9303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/media\/9259"}],"wp:attachment":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}