{"id":9471,"date":"2023-03-23T07:00:00","date_gmt":"2023-03-23T04:00:00","guid":{"rendered":"https:\/\/rockvell.com\/?p=9471"},"modified":"2023-03-22T14:26:04","modified_gmt":"2023-03-22T11:26:04","slug":"brend-simasi-lazimdirmi","status":"publish","type":"post","link":"https:\/\/rockvell.com\/?p=9471","title":{"rendered":"Brend simas\u0131 laz\u0131md\u0131rm\u0131?"},"content":{"rendered":"\n

Brend simas\u0131 laz\u0131md\u0131rm\u0131?<\/strong><\/p>\n\n\n\n

Brendin m\u00fc\u015ft\u0259ril\u0259r t\u0259r\u0259find\u0259n daha rahat anla\u015f\u0131lmas\u0131 v\u0259 brend d\u0259y\u0259rl\u0259rinin daha yax\u015f\u0131 \u00e7atd\u0131r\u0131lmas\u0131 \u00fc\u00e7\u00fcn brend simas\u0131 istifad\u0259si \u00e7ox effektiv bir \u00fcsuldur. \u0130nsanlar \u015f\u0259xsil\u0259\u015fmi\u015f mesaj\u0131 daha asan q\u0259bul edir\u0259k ona etibar v\u0259 diqq\u0259tl\u0259 yana\u015f\u0131r. Po\u00e7talyonu d\u00fc\u015f\u00fcn\u00fcn: onun \u0259lind\u0259n ald\u0131\u011f\u0131n\u0131z m\u0259ktuba qar\u015f\u0131 m\u00fcnasib\u0259tiniz po\u00e7t qutusundan \u00e7\u0131xartd\u0131\u011f\u0131n\u0131z m\u0259ktubla eynidirmi?<\/p>\n\n\n\n

Brend mesaj\u0131n\u0131 insanlara \u00e7atd\u0131ran \u015f\u0259xs\u0259 Brend simas\u0131<\/strong> (b\u0259z\u0259n d\u0259 brend s\u0259firi) deyilir. Brend simas\u0131 bir m\u0259nal\u0131 olaraq etibar olunacaq bir \u015f\u0259xs olmal\u0131d\u0131r. \u0130nsanlar bu \u015f\u0259xs\u0259 etibar etm\u0259s\u0259 onun t\u0259qdimat\u0131nda ist\u0259nil\u0259n m\u0259hsula \u015f\u00fcbh\u0259 il\u0259 yana\u015facaqlar.<\/p>\n\n\n\n

Brend simas\u0131n\u0131n etibarl\u0131l\u0131\u011f\u0131 a\u015fa\u011f\u0131dak\u0131 5 keyfiyy\u0259td\u0259 \u00f6z\u00fcn\u00fc biruz\u0259 verir:<\/p>\n\n\n\n

1. R\u0259\u011fb\u0259t<\/strong><\/h4>\n\n\n
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\"\"<\/figure><\/div>\n\n\n

\u015e\u0259xs\u0259 qar\u015f\u0131 r\u0259\u011fb\u0259t 2 s\u0259b\u0259b\u0259 g\u00f6r\u0259 yarana bil\u0259r: fiziki g\u00f6r\u00fcn\u00fc\u015f v\u0259 \u015f\u0259xsi cazib\u0259. Bunlar\u0131n h\u0259r ikisi brend simas\u0131n\u0131n sevimliliyini art\u0131r\u0131r.<\/p>\n\n\n\n

2. Sevimlilik<\/strong><\/h4>\n\n\n
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\"\"<\/figure><\/div>\n\n\n

Sevimli q\u0259hr\u0259man daha \u00e7ox simpatiya toplay\u0131r, potensial m\u00fc\u015ft\u0259rinin ona qar\u015f\u0131 sevgisinin bir qismi brend\u0259 d\u0259 ke\u00e7ir. B\u0259y\u0259ndiyi filmd\u0259 rol alan aktyor olsun v\u0259 ya sevimli komandas\u0131n\u0131n idman\u00e7\u0131s\u0131 -m\u0259\u015fhur insanlar daima diqq\u0259t m\u0259rk\u0259zind\u0259dir, insanlar onlara \u00f6z sevgisini n\u00fcmayi\u015f etdirm\u0259y\u0259 can at\u0131r, istifad\u0259 etdiyi m\u0259hsullar\u0131 da sev\u0259-sev\u0259 al\u0131r.<\/p>\n\n\n\n

3.\u00a0B\u0259nz\u0259rlilik<\/strong><\/h4>\n\n\n
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\"\"<\/figure><\/div>\n\n\n

\u0130nsanlar onlara daha \u00e7ox b\u0259nz\u0259y\u0259n m\u0259\u015fhurlar\u0131 b\u0259y\u0259nirl\u0259r. D\u00fcnya g\u00f6r\u00fc\u015f\u00fc, dan\u0131\u015f\u0131q t\u0259rzi, davran\u0131\u015f\u0131 il\u0259 m\u0259\u015fhur siz\u0259 ox\u015fay\u0131rsa, ona daha \u00e7ox etibar ed\u0259c\u0259ksiniz. Sad\u0259 bir insan obraz\u0131na sahib m\u0259\u015fhurlar x\u00fcsusil\u0259 daha \u00e7ox sevilir, h\u00f6rm\u0259t g\u00f6r\u00fcr.<\/p>\n\n\n\n

4.\u00a0Etimad<\/strong><\/h4>\n\n\n
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\"\"<\/figure><\/div>\n\n\n

Bir m\u0259\u015fhuru b\u0259y\u0259nm\u0259k ona d\u00fc\u015f\u00fcnm\u0259d\u0259n etimad etm\u0259y\u0259 s\u0259b\u0259b ola bil\u0259r. X\u00fcsus\u0259n, siz onu ideal olaraq g\u00f6r\u00fcrs\u00fcn\u00fczs\u0259. \u0130deal s\u0259hv ed\u0259 bilm\u0259z, onun g\u00f6z\u0259lliyi, a\u011fl\u0131, u\u011furlar\u0131 m\u0259hz istifad\u0259 etdiyi \u015fampun, yediyi \u00e7ipsl\u0259 ba\u011fl\u0131d\u0131r dey\u0259 d\u00fc\u015f\u00fcn\u00fcr.<\/p>\n\n\n\n

5. M\u00fct\u0259x\u0259ssis olma<\/strong><\/h4>\n\n\n
\n
\"\"<\/figure><\/div>\n\n\n

Brend siman\u0131n inand\u0131r\u0131c\u0131 olmas\u0131 \u00fc\u00e7\u00fcn onun reklam etdiyi m\u0259hsul bar\u0259d\u0259, \u00e7atd\u0131rd\u0131\u011f\u0131 mesaj m\u00f6vzusunda m\u00fc\u0259yy\u0259n q\u0259d\u0259r m\u00fct\u0259x\u0259ssis olmas\u0131 vacibdir.<\/p>\n\n\n\n

Sad\u0259 insanlar \u00f6zl\u0259rini m\u0259\u015fhur kimi (daha dor\u011fusu m\u0259\u015fhurun sahib oldu\u011fu obrazda) t\u0259s\u0259vv\u00fcr edir. Sizin ideal\u0131n\u0131z Dwayne Johnson <\/strong>olsa, siz d\u0259 atletik b\u0259d\u0259n\u0259 sahib olmaq ist\u0259y\u0259c\u0259ksiniz, musiqi\u00e7i Adel<\/strong> olarsa, sa\u00e7 d\u00fcz\u00fcm\u00fcn\u00fcz\u00fc ona ox\u015far ed\u0259c\u0259ksiniz. Axtard\u0131\u011f\u0131n\u0131z brend simas\u0131nda bu 5 c\u0259h\u0259tin ham\u0131s\u0131 olmaya da bil\u0259r. Amma bir ne\u00e7\u0259 potensial namiz\u0259d aras\u0131nda se\u00e7im ed\u0259si olsan\u0131z, bu keyfiyy\u0259tl\u0259ri \u00f6z\u00fcnd\u0259 daha \u00e7ox c\u0259m ed\u0259n\u0259 \u00fcst\u00fcnl\u00fck verm\u0259k laz\u0131md\u0131r.<\/p>\n\n\n\n

Brend simalar\u0131n keyfiyy\u0259tl\u0259rini bildik \u2013 b\u0259s onlar\u0131n reklamlarda obrazlar\u0131 nec\u0259 olur? Qar\u015f\u0131s\u0131nda duran v\u0259zif\u0259d\u0259n as\u0131l\u0131 olaraq brend simalar 4 rolda \u00e7\u0131x\u0131\u015f ed\u0259 bil\u0259r:<\/p>\n\n\n\n

1. M\u0259\u015fhur \u015f\u0259xs brend simas\u0131 kimi<\/strong><\/h4>\n\n\n
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\"\"<\/figure><\/div>\n\n\n

M\u0259\u015fhur \u015f\u0259xsl\u0259r, yuxar\u0131da da qeyd etdiyimiz kimi, birba\u015fa brend il\u0259 assosiya yarada bils\u0259, m\u00fc\u015ft\u0259ri il\u0259 emosional ba\u011f yaratmaqla \u00f6z m\u00fcsb\u0259t imicini brend\u0259 d\u0259 \u0259ks etdirir. M\u0259\u015fhurlar m\u00fct\u0259x\u0259ssis olmasalar da dig\u0259r 4 keyfiyy\u0259t \u00fczr\u0259 daima \u00fcst\u00fcn olurlar. Reklam etdiyi m\u0259hsul onun imicin\u0259 uy\u011fun olsa: m\u0259s\u0259l\u0259n idman\u00e7\u0131 idman al\u0259tl\u0259rini reklam edirs\u0259, b\u00fct\u00fcn 5 keyfiyy\u0259t \u00fczr\u0259 y\u00fcks\u0259k n\u0259tic\u0259 g\u00f6st\u0259rib brend simas\u0131 \u00fc\u00e7\u00fcn ideal se\u00e7im ola bil\u0259r.<\/p>\n\n\n\n

2. \u015eirk\u0259t m\u00fcdiri (sahibi) brend sahibi kimi<\/strong><\/h4>\n\n\n
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\"\"<\/figure><\/div>\n\n\n

\u015eirk\u0259tin m\u00fcdiri v\u0259 ya sahibi tan\u0131nmayan biridirs\u0259, onun r\u0259\u011fb\u0259t toplamas\u0131 v\u0259 ya insanlar\u0131n onu b\u0259y\u0259nm\u0259si \u00e7\u0259tin olacaq. Amma etibarl\u0131 v\u0259 \u00f6z i\u015find\u0259 m\u00fct\u0259x\u0259ssis olmas\u0131, insanlar\u0131 daha \u00e7ox inand\u0131ra bil\u0259c\u0259kdir. Bunun \u00fc\u00e7\u00fcn o, m\u00fc\u0259yy\u0259n d\u0259r\u0259c\u0259d\u0259 simpatiya da oyada bilm\u0259lidir.<\/p>\n\n\n\n

3.\u00a0Ekspert\u00a0brend sahibi kimi<\/strong><\/h4>\n\n\n
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\"\"<\/figure><\/div>\n\n\n

Ekspertl\u0259r \u00f6z i\u015find\u0259 m\u00fct\u0259x\u0259ssisdir olsalar bel\u0259, insanlar\u0131 inand\u0131ra bilm\u0259l\u0259ri \u00fc\u00e7\u00fcn bu keyfiyy\u0259t yet\u0259rsiz qala bil\u0259r. Ekspertl\u0259r tibbi vasit\u0259l\u0259rin, d\u0259rmanlar\u0131n v\u0259 ya d\u0259rin bilik t\u0259l\u0259b ed\u0259n cihazlar\u0131n sat\u0131\u015f\u0131nda istifad\u0259 olunsa yax\u015f\u0131 olar. X\u00fcsus\u0259n, isve\u00e7r\u0259 aliml\u0259ri :).<\/p>\n\n\n\n

4. Sad\u0259 insan\u00a0brend sahibi kimi<\/strong><\/h4>\n\n\n
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\"\"<\/figure><\/div>\n\n\n

B\u0259li, b\u0259li. T\u0259\u0259cc\u00fcbl\u0259nm\u0259yin. Sad\u0259 insanlar da brend simas\u0131 ola bil\u0259r. Aktyor olmasa bel\u0259, real insan b\u0259nz\u0259rlik v\u0259 etimad bax\u0131m\u0131ndan h\u0259r zaman daha inand\u0131r\u0131c\u0131d\u0131r. \u0130zl\u0259yicil\u0259r, sad\u0259 insan\u0131n t\u0259qdimat\u0131nda olan mesaj\u0131 daha inand\u0131r\u0131c\u0131 hesab edir, onun\u00a0m\u0259hsuldan h\u0259qiq\u0259t\u0259n d\u0259\u00a0raz\u0131 qald\u0131\u011f\u0131na\u00a0inan\u0131r. B\u0259z\u0259n reklam\u00e7\u0131lar aktyorlar\u0131 sad\u0259 insan qismind\u0259 n\u00fcmayi\u015f etdirs\u0259 d\u0259, bu fakt ortaya \u00e7\u0131xsa brend\u0259 m\u0259nfi t\u0259sir g\u00f6st\u0259r\u0259c\u0259kdir. \u0130st\u0259nil\u0259n halda, reklam insanlar\u0131 tiksindirm\u0259m\u0259lidir, ona bir ne\u00e7\u0259 d\u0259f\u0259 baxma\u011fa ist\u0259k yaratmal\u0131d\u0131r. Bu halda reklam daha yadda qalan, daha inand\u0131r\u0131c\u0131 v\u0259 daha t\u0259sir ediri olacaqd\u0131r.<\/p>\n\n\n\n

m\u0259nb\u0259:\u00a0mktg.az<\/a><\/strong><\/a><\/p>\n\n\n\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Brend simas\u0131 laz\u0131md\u0131rm\u0131? Brendin m\u00fc\u015ft\u0259ril\u0259r t\u0259r\u0259find\u0259n daha rahat anla\u015f\u0131lmas\u0131 v\u0259 brend d\u0259y\u0259rl\u0259rinin daha yax\u015f\u0131 \u00e7atd\u0131r\u0131lmas\u0131 \u00fc\u00e7\u00fcn brend simas\u0131 istifad\u0259si \u00e7ox effektiv bir \u00fcsuldur. \u0130nsanlar \u015f\u0259xsil\u0259\u015fmi\u015f mesaj\u0131 daha asan q\u0259bul edir\u0259k ona etibar v\u0259 diqq\u0259tl\u0259 yana\u015f\u0131r….<\/p>\n","protected":false},"author":2,"featured_media":9482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,7],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/9471"}],"collection":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9471"}],"version-history":[{"count":1,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/9471\/revisions"}],"predecessor-version":[{"id":9483,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/9471\/revisions\/9483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/media\/9482"}],"wp:attachment":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}