{"id":9485,"date":"2023-03-22T06:00:00","date_gmt":"2023-03-22T03:00:00","guid":{"rendered":"https:\/\/rockvell.com\/?p=9485"},"modified":"2023-03-20T23:50:17","modified_gmt":"2023-03-20T20:50:17","slug":"acilis-s%c9%99hif%c9%99si-n%c9%99dir-v%c9%99-nec%c9%99-olmalidir","status":"publish","type":"post","link":"https:\/\/rockvell.com\/?p=9485","title":{"rendered":"A\u00e7\u0131l\u0131\u015f s\u0259hif\u0259si n\u0259dir v\u0259 nec\u0259 olmal\u0131d\u0131r?"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/mktg.az\/acilis-s%c9%99hif%c9%99si-n%c9%99dir-v%c9%99-nec%c9%99-olmalidir\/\"><\/a><strong>A\u00e7\u0131l\u0131\u015f s\u0259hif\u0259si n\u0259dir v\u0259 nec\u0259 olmal\u0131d\u0131r?<\/strong><\/p>\n\n\n\n<p>\u0130nternetd\u0259 reklam\u0131n yerl\u0259\u015fdirm\u0259 effektivliyin\u0259 3 \u0259sas amil t\u0259sir edir: 1) reklam\u0131n kreativliyi; 2) yerl\u0259\u015fdirm\u0259 kanal\u0131 v\u0259 \u00fcsulu; 3) a\u00e7\u0131l\u0131\u015f s\u0259hif\u0259si (landing page). Bu 3 amil eyni d\u0259r\u0259c\u0259d\u0259 vacib olsa da sayt ziyar\u0259t\u00e7isi il\u0259 \u00fcnsiyy\u0259td\u0259 son s\u00f6z\u00fc yen\u0259 d\u0259&nbsp;<strong>a\u00e7\u0131l\u0131\u015f s\u0259hif\u0259si<\/strong>&nbsp;deyir.<\/p>\n\n\n\n<p>A\u00e7\u0131l\u0131\u015f s\u0259hif\u0259si he\u00e7 d\u0259 h\u0259r zaman sayt\u0131n ana s\u0259hif\u0259si dem\u0259k deyil. H\u0259tta ana s\u0259hif\u0259 olmas\u0131 da \u0259ks\u0259r hallarda d\u00fczg\u00fcn deyil. X\u00fcsusi bir reklam il\u0259 sayt ziyar\u0259t\u00e7isini ana s\u0259hif\u0259y\u0259 g\u0259tirib, ordan onun mara\u011f\u0131n\u0131 oyadan informasiya tapmas\u0131n\u0131 g\u00f6zl\u0259m\u0259k sad\u0259l\u00f6vl\u00fckd\u00fcr. Bilin v\u0259 yadda saxlay\u0131n ki, internet istifad\u0259\u00e7il\u0259ri \u0259n t\u0259nb\u0259l insanlard\u0131r. Onlar\u0131 maksimum 1 klik etm\u0259y\u0259 s\u00f6vq ed\u0259 bil\u0259rsiz. Bundan art\u0131\u011f\u0131n\u0131 he\u00e7 yax\u0131n adamlardan da g\u00f6zl\u0259m\u0259yin.<\/p>\n\n\n\n<p>Reklama klik edib s\u0259hif\u0259niz\u0259 ke\u00e7id alan art\u0131q sizin potensial m\u00fc\u015ft\u0259rinizdir. O, \u00f6z mara\u011f\u0131n\u0131 a\u00e7\u0131q \u015f\u0259kild\u0259 bildirib, sizin sayta, m\u0259hsullar\u0131n\u0131za maraq g\u00f6st\u0259rib. A\u00e7\u0131l\u0131\u015f s\u0259hif\u0259sinin ba\u015fl\u0131ca m\u0259qs\u0259di d\u0259 bu mara\u011f\u0131 qoruyub saxlamaq, t\u0259l\u0259b olunan m\u0259lumat\u0131 \u00e7atd\u0131rmaq, sayt\u0131n dig\u0259r b\u00f6lm\u0259l\u0259ri \u00fc\u00e7\u00fcn qap\u0131 rolunu oynamaqd\u0131r. Sayt ziyar\u0259t\u00e7isi qap\u0131n\u0131 b\u0259y\u0259nm\u0259s\u0259 i\u00e7\u0259ri d\u0259 girm\u0259k ist\u0259m\u0259y\u0259c\u0259kdir.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"331\" src=\"https:\/\/rockvell.com\/wp-content\/uploads\/2023\/03\/omnikanal-satis.jpg\" alt=\"\" class=\"wp-image-9486\" srcset=\"https:\/\/rockvell.com\/wp-content\/uploads\/2023\/03\/omnikanal-satis.jpg 500w, https:\/\/rockvell.com\/wp-content\/uploads\/2023\/03\/omnikanal-satis-300x199.jpg 300w, https:\/\/rockvell.com\/wp-content\/uploads\/2023\/03\/omnikanal-satis-360x238.jpg 360w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n<p>A\u00e7\u0131l\u0131\u015f s\u0259hif\u0259l\u0259rinin m\u0259qs\u0259din\u0259 g\u00f6r\u0259 4 n\u00f6v\u00fcn\u00fc f\u0259rql\u0259ndirm\u0259k m\u00fcmk\u00fcnd\u00fcr:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Tizer s\u0259hif\u0259si<\/strong><\/h4>\n\n\n\n<p>Tizer s\u0259hif\u0259sinin \u0259sas m\u0259qs\u0259di sayt ziyar\u0259t\u00e7isini ikinci add\u0131ma s\u00f6vq ed\u0259c\u0259k q\u0259d\u0259r m\u0259lumat verm\u0259kdir. Bu c\u00fcr s\u0259hif\u0259l\u0259r ad\u0259t\u0259n yeni m\u0259hsullar \u00fc\u00e7\u00fcn haz\u0131rlan\u0131r v\u0259 insanlar\u0131 bir \u0259m\u0259li etm\u0259y\u0259 \u00e7a\u011f\u0131r\u0131r: yeni m\u0259lumatlar \u00fc\u00e7\u00fcn qeydiyyat ke\u00e7, x\u0259b\u0259rl\u0259r\u0259 abun\u0259 ol, \u00f6nc\u0259d\u0259n sifari\u015f et v\u0259 s. \u018fg\u0259r reklam olunan mal v\u0259 ya xidm\u0259t x\u00fcsusi bir auditoriya \u00fc\u00e7\u00fcn n\u0259z\u0259rd\u0259 tutulubsa ilkin m\u0259rh\u0259l\u0259d\u0259 filtr t\u0259dbiq edib laz\u0131mi insanlar\u0131 ay\u0131ra bil\u0259rsiniz.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Y\u0131\u011f\u0131m s\u0259hif\u0259si&nbsp;<\/strong><\/h4>\n\n\n\n<p>Y\u0131\u011f\u0131m s\u0259hif\u0259sinin m\u0259qs\u0259di ziyar\u0259t\u00e7il\u0259rd\u0259n m\u0259lumat toplamaq v\u0259 sor\u011fu aparmaqd\u0131r. Ziyar\u0259t\u00e7il\u0259rd\u0259n m\u0259lumat toplamaq \u00fc\u00e7\u00fcn \u0259v\u0259zind\u0259 ki\u00e7ik bir h\u0259diyy\u0259 d\u0259 verilm\u0259si m\u00fcmk\u00fcnd\u00fcr: e-kitab, endirim kuponu, webinara yaz\u0131lma v\u0259 s. So\u011frular is\u0259 \u00e7\u0259tinliyin\u0259 v\u0259 m\u00f6vzusuna g\u00f6r\u0259 m\u00fcxt\u0259lif ola bil\u0259r. Yax\u015f\u0131&nbsp;y\u0131\u011f\u0131m s\u0259hif\u0259sini m\u00fcmk\u00fcn q\u0259d\u0259r sad\u0259 olmal\u0131, etibarl\u0131 g\u00f6r\u00fcn\u00fc\u015f\u0259 sahib olmal\u0131d\u0131r.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Viral s\u0259hif\u0259<\/strong><\/h4>\n\n\n\n<p>Viral s\u0259hif\u0259nin \u0259sas m\u0259qs\u0259di ziyar\u0259t\u00e7il\u0259rin s\u0259hif\u0259d\u0259ki kontenti sosial \u015f\u0259b\u0259k\u0259d\u0259 dostlar\u0131 il\u0259 payla\u015fmas\u0131n\u0131 t\u0259min etm\u0259kdir. Bun \u00fc\u00e7\u00fcn ilk \u00f6nc\u0259 a\u00e7\u0131l\u0131\u015f s\u0259hif\u0259sind\u0259ki kontent olduq\u00e7a maraql\u0131 olmal\u0131, insanlar\u0131 payla\u015fma\u011fa vadar etm\u0259lidir. Bunun \u00fc\u00e7\u00fcn payla\u015fanlara \u0259lav\u0259 stimul da veril\u0259 bil\u0259r: h\u0259r qeydiyyatdan ke\u00e7\u0259n dostuna g\u00f6r\u0259 bonus, dostlar\u0131n ilk al\u0131\u015f\u0131ndan faiz&nbsp;v\u0259 s.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. \u0130nfo-reklam s\u0259hif\u0259si<\/strong><\/h4>\n\n\n\n<p>\u0130nforeklam s\u0259hif\u0259si dig\u0259r 3 a\u00e7\u0131l\u0131\u015f s\u0259hif\u0259sind\u0259n f\u0259rqli olaraq m\u0259lumat bax\u0131m\u0131ndan daha dol\u011fun olur. Bu s\u0259hif\u0259d\u0259 reklam olunan \u0259mt\u0259\u0259 haqq\u0131nda b\u00fct\u00fcn m\u0259lumat \u0259ks olunur: n\u0259dir, n\u0259 \u00fc\u00e7\u00fcn laz\u0131md\u0131r, nec\u0259 istifad\u0259 olunur, indi alsan endirimli qiym\u0259t bu olacaq kimi. \u0130nforeklam s\u0259hif\u0259l\u0259ri birba\u015fa sat\u0131\u015f \u00fc\u00e7\u00fcn n\u0259z\u0259rd\u0259 tutulub v\u0259 \u0259sas\u0259n b\u00f6y\u00fck tan\u0131t\u0131m kampaniyalar\u0131 \u00fc\u00e7\u00fcn haz\u0131rlan\u0131r.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>A\u00e7\u0131l\u0131\u015f s\u0259hif\u0259ni haz\u0131rlayandan qabaq m\u0259qs\u0259di d\u00fczg\u00fcn se\u00e7ib 5 \u0259sas \u015f\u0259rti yerin\u0259 yetirm\u0259y\u0259 \u00e7al\u0131\u015f\u0131n:<\/strong><\/h4>\n\n\n\n<p><strong>1.<\/strong>&nbsp;A\u00e7\u0131l\u0131\u015f s\u0259hif\u0259d\u0259n istifad\u0259 etm\u0259kd\u0259ki m\u0259qs\u0259dinizi d\u00fczg\u00fcn ifad\u0259 edin: ziyar\u0259t\u00e7id\u0259n \u0259ld\u0259 ed\u0259c\u0259yiniz m\u0259lumat hans\u0131d\u0131r? Email, mobil n\u00f6mr\u0259, kredit kart\u0131?<\/p>\n\n\n\n<p><strong>2.<\/strong>&nbsp;Sayt ziyar\u0259t\u00e7isinin n\u0259 etm\u0259li oldu\u011funu d\u0259qiq g\u00f6st\u0259rin: formam\u0131 doldurmal\u0131d\u0131r? Dostunu d\u0259v\u0259t etm\u0259lidir?<\/p>\n\n\n\n<p><strong>3.<\/strong>&nbsp;Ziyar\u0259t\u00e7inin alaca\u011f\u0131 faydan\u0131 d\u0259qiq qeyd edin. \u201cSo\u011fan olsun, na\u011fd olsun\u201d ifad\u0259si internet m\u0259kan\u0131 \u00fc\u00e7\u00fcn d\u0259 aktuald\u0131r.<\/p>\n\n\n\n<p><strong>4.<\/strong>&nbsp;N\u0259tic\u0259l\u0259ri d\u00fczg\u00fcn analiz etm\u0259k \u00fc\u00e7\u00fcn \u00f6nc\u0259d\u0259n t\u0259dbir g\u00f6r\u00fcn, h\u0259r bir ke\u00e7idin, izl\u0259m\u0259 kodunun i\u015fl\u0259diyind\u0259n \u0259min olun.<\/p>\n\n\n\n<p><strong>5.<\/strong>&nbsp;A\u00e7\u0131l\u0131\u015f s\u0259hif\u0259sind\u0259 t\u0259l\u0259b olunan \u0259sas informasiyan\u0131n: \u015firk\u0259t haqq\u0131nda m\u0259lumat, loqo, t\u0259klifin mahiyy\u0259ti, \u015f\u0259rtl\u0259ri, mavafiq linkl\u0259rin v\u0259 \u0259n \u0259sas\u0131 \u0259m\u0259l \u00fc\u00e7\u00fcn \u00e7a\u011fr\u0131\u015f\u0131n\u0131z\u0131n oldu\u011fundan \u0259min olun. Unutmay\u0131n, az da olsa \u015f\u00fcbh\u0259li g\u00f6rs\u0259n\u0259n s\u0259hif\u0259d\u0259 he\u00e7 kim \u00f6z m\u0259lumat\u0131n\u0131 payla\u015fmaq ist\u0259m\u0259y\u0259c\u0259kdir.<\/p>\n\n\n\n<p>A\u00e7\u0131l\u0131\u015f s\u0259hif\u0259l\u0259ri m\u00fcv\u0259qq\u0259ti kimi g\u00f6rs\u0259ns\u0259 d\u0259 \u0259slind\u0259 cari t\u0259kminl\u0259\u015fdirm\u0259 il\u0259 sayt\u0131n davaml\u0131\u00a0trafik m\u0259nb\u0259yin\u0259 v\u0259 u\u011furlu sat\u0131\u015f kanal\u0131na \u00e7evril\u0259 bil\u0259r.<\/p>\n\n\n\n<p class=\"has-text-align-right\"><strong>m\u0259nb\u0259:\u00a0<a href=\"https:\/\/mktg.az\/acilis-s%c9%99hif%c9%99si-n%c9%99dir-v%c9%99-nec%c9%99-olmalidir\/\" target=\"_blank\" rel=\"noopener\" title=\"\">mktg.az<\/a><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/mktg.az\/acilis-s%c9%99hif%c9%99si-n%c9%99dir-v%c9%99-nec%c9%99-olmalidir\/\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A\u00e7\u0131l\u0131\u015f s\u0259hif\u0259si n\u0259dir v\u0259 nec\u0259 olmal\u0131d\u0131r? \u0130nternetd\u0259 reklam\u0131n yerl\u0259\u015fdirm\u0259 effektivliyin\u0259 3 \u0259sas amil t\u0259sir edir: 1) reklam\u0131n kreativliyi; 2) yerl\u0259\u015fdirm\u0259 kanal\u0131 v\u0259 \u00fcsulu; 3) a\u00e7\u0131l\u0131\u015f s\u0259hif\u0259si (landing page). Bu 3 amil eyni d\u0259r\u0259c\u0259d\u0259 vacib olsa&#8230;<\/p>\n","protected":false},"author":2,"featured_media":9486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,7],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/9485"}],"collection":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9485"}],"version-history":[{"count":1,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/9485\/revisions"}],"predecessor-version":[{"id":9487,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/9485\/revisions\/9487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/media\/9486"}],"wp:attachment":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}