{"id":9573,"date":"2023-03-29T06:00:10","date_gmt":"2023-03-29T03:00:10","guid":{"rendered":"https:\/\/rockvell.com\/?p=9573"},"modified":"2023-03-29T11:27:06","modified_gmt":"2023-03-29T08:27:06","slug":"n%c9%99-q%c9%99d%c9%99r-digital-yet%c9%99rlidir","status":"publish","type":"post","link":"https:\/\/rockvell.com\/?p=9573","title":{"rendered":"N\u0259 q\u0259d\u0259r digital yet\u0259rlidir"},"content":{"rendered":"\n

N\u0259 q\u0259d\u0259r digital yet\u0259rlidir<\/strong><\/p>\n\n\n\n

Maraql\u0131 suald\u0131r, el\u0259 deyilmi? N\u0259 q\u0259d\u0259r digital etm\u0259liyik, n\u0259 q\u0259d\u0259r digitall\u0131 olmal\u0131y\u0131q ki, \u0259sas m\u0259qs\u0259dl\u0259rimiz\u0259 \u00e7atmaq \u00fc\u00e7\u00fcn yet\u0259rli olsun? G\u0259lin bu maraql\u0131 sual\u0131n cavab\u0131 il\u0259 bir yerd\u0259 tan\u0131\u015f olaq. Marketerl\u0259ri daima d\u00fc\u015f\u00fcnd\u00fcr\u0259n m\u00f6vzulardan biri \u201cMarketinq\u0259 art\u0131q pul, vaxt, \u0259m\u0259k, s\u0259y x\u0259rcl\u0259mirik ki?\u201d sual\u0131d\u0131r. Bu suala dol\u011fun v\u0259 d\u00fczg\u00fcn cavab verm\u0259k \u00fc\u00e7\u00fcn 5 m\u0259qam \u00fczr\u0259 digital marketinq strategiyam\u0131z\u0131 n\u0259z\u0259rd\u0259n ke\u00e7irm\u0259liyik.<\/em><\/p>\n\n\n

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M\u0259qam \u2116 1: H\u0259d\u0259f auditoriyam\u0131z\u0131n n\u0259 q\u0259d\u0259rin\u0259 xitab ed\u0259 bilirik?<\/h4>\n\n\n\n

\u0130st\u0259nil\u0259n marketinq f\u0259aliyy\u0259tinin \u0259sas m\u0259qs\u0259di h\u0259d\u0259f auditoriyas\u0131n\u0131n m\u00fcmk\u00fcn q\u0259d\u0259r b\u00f6y\u00fck hiss\u0259sin\u0259 xitab ed\u0259 bilm\u0259kdir. Bu s\u0259b\u0259bd\u0259n digital marketinq strategiyas\u0131n\u0131n haz\u0131rlanma m\u0259rh\u0259l\u0259sind\u0259 siz, h\u0259d\u0259f auditoriyas\u0131n\u0131n n\u0259 q\u0259d\u0259rin\u0259 digital kanallar vasit\u0259si il\u0259 xitab ed\u0259 bil\u0259c\u0259yinizi m\u00fc\u0259yy\u0259n etm\u0259lisiniz. Bunun \u00fc\u00e7\u00fcn, Facebook \u0130nsight, Socialbakers kimi al\u0259tl\u0259rd\u0259n istifad\u0259 etm\u0259k olar. Tutal\u0131m, Sizin \u0259sas h\u0259d\u0259f auditoriyan\u0131z Bak\u0131 \u015f\u0259h\u0259rind\u0259 ya\u015fayan, 25-34 ya\u015fl\u0131, idman il\u0259 maraqlanan evli ki\u015fil\u0259rdir. Facebook Insight al\u0259tin\u0259 bu m\u0259lumatlar\u0131 daxil edib xitab ed\u0259 bil\u0259c\u0259yiniz auditoriya olaraq 30 min istifad\u0259\u00e7i oldu\u011funu g\u00f6r\u0259c\u0259ksiniz. Sizin digitalda m\u0259qs\u0259diniz ayl\u0131q olaraq bu auditoriyan\u0131n \u0259n az 80% xitab etm\u0259kdir. Bundan a\u015fa\u011f\u0131 r\u0259q\u0259m yet\u0259rsiz olacaqd\u0131r. Bir d\u0259 unutmay\u0131n ki, bu ara\u015fd\u0131rma h\u0259d\u0259f auditoriyas\u0131n\u0131n aktiv oldu\u011fu b\u00fct\u00fcn sosial \u015f\u0259b\u0259k\u0259l\u0259r, o c\u00fcml\u0259d\u0259n populyar idman v\u0259 dig\u0259r internet saytlar\u0131 \u00fczr\u0259 apar\u0131lmal\u0131d\u0131r.<\/p>\n\n\n\n

M\u0259qam \u2116 2: H\u0259d\u0259f auditoriyam\u0131z hans\u0131 kontent\u0259 daha \u00e7ox maraqlan\u0131r?<\/h4>\n\n\n\n

H\u0259d\u0259f auditoriyan\u0131z\u0131n hans\u0131 kontent\u0259 daha \u00e7ox maraq g\u00f6st\u0259rdiyini bilirsinizmi? Bir az \u0259vv\u0259l qeyd etdiyimiz idman il\u0259 maraqlanan evli ki\u015fil\u0259r misal\u0131nda: onlar sizin Facebook s\u0259hif\u0259nizd\u0259 hans\u0131 c\u00fcr kontent g\u00f6rm\u0259k ist\u0259yirl\u0259r? Populyar idman\u00e7\u0131lar il\u0259 video m\u00fcsahib\u0259l\u0259r? Fitness treynerl\u0259rind\u0259n m\u0259sl\u0259h\u0259tl\u0259r? Biznes karyeralar\u0131nda u\u011fur qazanma\u011f\u0131n yollar\u0131? H\u0259d\u0259f auditoriyas\u0131n\u0131n n\u0259 il\u0259 maraqland\u0131\u011f\u0131 \u00f6yr\u0259nin, bu maraqlar\u0131n\u0131 m\u00fcmk\u00fcn q\u0259d\u0259r tam v\u0259 y\u00fcks\u0259k s\u0259viyy\u0259d\u0259 t\u0259min etm\u0259y\u0259 \u00e7al\u0131\u015f\u0131n. Maraq yaradacaq kontentiniz \u0259ksikdirs\u0259, digitaldak\u0131 f\u0259aliyy\u0259tiniz yet\u0259rsizdir.<\/p>\n\n\n\n

M\u0259qam \u2116 3: R\u0259qibl\u0259riniz n\u0259 q\u0259d\u0259r aktivdir?<\/h4>\n\n\n\n

Digital m\u0259kanda sizin r\u0259qibl\u0259riniz eyni h\u0259d\u0259f auditoriyaya xitab ed\u0259c\u0259kl\u0259r. R\u0259qibl\u0259riniz \u00f6z kontenti il\u0259 sizd\u0259n daha \u00e7ox adamla \u00fcnsiyy\u0259t qura bilirs\u0259, r\u0259qibl\u0259rin kontenti daha \u00e7ox maraq yarad\u0131rsa, dem\u0259k ki sizin s\u0259yl\u0259riniz yet\u0259rsizdir. G\u00fcnd\u0259lik, ayl\u0131q audit bu s\u0259b\u0259bd\u0259n \u00e7ox vacibdir. Socialbakers kimi al\u0259tl\u0259r r\u0259qibl\u0259ri izl\u0259m\u0259y\u0259 v\u0259 \u00f6z digital f\u0259aliyy\u0259tiniz\u0259 d\u00fcz\u0259li\u015fl\u0259r etm\u0259y\u0259 imkan ver\u0259c\u0259k. Tutal\u0131m, siz m\u00fc\u015fahid\u0259 etdiniz ki, r\u0259qib s\u0259hif\u0259nin \u00c7empionlar Liqas\u0131 oyunundan canl\u0131 yay\u0131m\u0131 b\u00f6y\u00fck mara\u011fa s\u0259b\u0259b oldu. Siz d\u0259 \u00c7empionlar Liqas\u0131 bar\u0259d\u0259 maraql\u0131 m\u0259lumat, v\u0259 ya dig\u0259r populyar idman yar\u0131\u015flar\u0131ndan canl\u0131 yay\u0131mlar etm\u0259kl\u0259 izl\u0259yicil\u0259rinizi maraqland\u0131racaq kontent haz\u0131rlaya bil\u0259rsiz. H\u0259m\u00e7inin, analitik hesabat g\u00f6st\u0259rir ki, ayl\u0131q olaraq siz 22 min izl\u0259yiciy\u0259 xitab etdiyiniz halda, r\u0259qibiniz 30 mini \u0259hat\u0259 etmi\u015fdir. Bunun 2 s\u0259b\u0259bi ola bil\u0259r: ya sizin promou\u015fn b\u00fcdc\u0259niz azd\u0131r, ya da r\u0259qibin kontenti orqanik olaraq daha \u00e7ox payla\u015f\u0131l\u0131r. Dem\u0259k ki siz, h\u0259r iki amil \u00fczr\u0259 \u00f6z f\u0259aliyy\u0259tinizi t\u0259kminl\u0259\u015fdir\u0259 bil\u0259rsiz.<\/p>\n\n\n\n

M\u0259qam \u2116 4: Digital KP\u0130-lar\u0131 hans\u0131 s\u0259viyy\u0259d\u0259 yerin\u0259 yetir\u0259 bilirsiz?<\/h4>\n\n\n\n

D\u00fczg\u00fcn t\u0259yin olunmu\u015f KP\u0130 (Key Perfomance \u0130ndicator) \u2013 y\u0259ni \u0259sas perfomans g\u00f6st\u0259ricil\u0259ri digitalda f\u0259aliyy\u0259tin analizi \u00fc\u00e7\u00fcn \u0259n vacib \u015f\u0259rtdir. F\u0259rqli digital kanallar \u00fc\u00e7\u00fcn bu g\u00f6st\u0259ricil\u0259r m\u00fcxt\u0259lif ola bil\u0259r: m\u0259s\u0259l\u0259n brend sayt\u0131 \u00fc\u00e7\u00fcn KP\u0130 sayta daxilolma say\u0131, Facebook s\u0259hif\u0259si \u00fc\u00e7\u00fcn engagement faizi, Mesenger xidm\u0259ti \u00fc\u00e7\u00fcn \u00fcmumi m\u00fcraci\u0259t say\u0131, al\u0131\u015f-veri\u015f sayt\u0131 \u00fc\u00e7\u00fcn z\u0259nbil\u0259 \u0259lav\u0259 olunma say\u0131 v\u0259 s. KPI bir minimum g\u00f6st\u0259ricidir, biznes m\u0259qs\u0259dl\u0259rin\u0259 nail olmaq \u00fc\u00e7\u00fcn bu g\u00f6st\u0259ricil\u0259r davaml\u0131 olaraq n\u00fcmayi\u015f olunmal\u0131d\u0131r. Sayta g\u0259l\u0259n azd\u0131rsa, mallar\u0131 z\u0259nbil\u0259 \u0259lav\u0259 ed\u0259n yoxdursa, postlar\u0131m\u0131z\u0131 b\u0259y\u0259n\u0259n v\u0259 payla\u015fan ancaq \u00f6z i\u015f\u00e7il\u0259rimizdirs\u0259 digital f\u0259aliyy\u0259timiz u\u011fursuz v\u0259 yet\u0259rsizdir. Dem\u0259k ki, n\u0259yis\u0259 d\u0259yi\u015fm\u0259k laz\u0131md\u0131r.<\/p>\n\n\n\n

M\u0259qam \u2116 5: Biznesin m\u0259qs\u0259dl\u0259rin\u0259 nail ola bilirsinizmi?<\/h4>\n\n\n\n

Digital marketinq \u015firk\u0259tin v\u0259 brendin \u00fcmumi marketinq m\u0259qs\u0259dl\u0259rin\u0259 xidm\u0259t etm\u0259lidir. Y\u0259ni brend\u0259 tan\u0131nma, loyall\u0131q qazand\u0131rmal\u0131, sat\u0131\u015flar\u0131n art\u0131m\u0131na g\u0259tirib \u00e7\u0131xarmal\u0131d\u0131r. Digital m\u0259kan\u0131 t\u0259kba\u015f\u0131na, dig\u0259r kommunikasiya kanallar\u0131ndan t\u0259crid olunmu\u015f halda d\u0259y\u0259rl\u0259ndirm\u0259k he\u00e7 d\u0259 d\u00fczg\u00fcn deyil. B\u00fct\u00fcn marketinq kanallar\u0131, inteqr\u0259 olunmu\u015f \u015f\u0259kild\u0259 vahid bir m\u0259qs\u0259d\u0259 vurmal\u0131d\u0131r. \u00dcmumi marketinq auditind\u0259 \u015fahid olsan\u0131z ki, digitalda daha \u00e7ox insana xitab etdiyi, daha \u00e7ox insan\u0131n mara\u011f\u0131na s\u0259b\u0259b oldu\u011fu halda sat\u0131\u015f g\u0259tirmirs\u0259, brendin loyall\u0131\u011f\u0131n\u0131 art\u0131rm\u0131rsa dem\u0259k ki bir problem var. Bu problem digital marketinq strategiyas\u0131n\u0131n d\u00fczg\u00fcn qurulmamas\u0131ndad\u0131r, digital marketinq b\u00fcdc\u0259sinin yet\u0259rsiz v\u0259 ya d\u00fczg\u00fcn istiqam\u0259td\u0259 x\u0259rcl\u0259nm\u0259m\u0259sind\u0259dir, Bu s\u0259b\u0259bd\u0259n digital marketinq f\u0259aliyy\u0259tl\u0259rin analizi, h\u0259r reklam olunan postun d\u0259y\u0259rl\u0259ndirilm\u0259si, \u00fcmumi n\u0259tic\u0259l\u0259rin t\u0259hlil olunmas\u0131 v\u0259 r\u0259qibl\u0259r il\u0259 m\u00fcqayis\u0259 olunmas\u0131 \u00e7ox vacibdir.<\/p>\n\n\n\n

m\u0259nb\u0259: mktg.az<\/a><\/strong><\/p>\n\n\n\n

<\/a><\/p>\n\n\n\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

N\u0259 q\u0259d\u0259r digital yet\u0259rlidir Maraql\u0131 suald\u0131r, el\u0259 deyilmi? N\u0259 q\u0259d\u0259r digital etm\u0259liyik, n\u0259 q\u0259d\u0259r digitall\u0131 olmal\u0131y\u0131q ki, \u0259sas m\u0259qs\u0259dl\u0259rimiz\u0259 \u00e7atmaq \u00fc\u00e7\u00fcn yet\u0259rli olsun? G\u0259lin bu maraql\u0131 sual\u0131n cavab\u0131 il\u0259 bir yerd\u0259 tan\u0131\u015f olaq. Marketerl\u0259ri daima…<\/p>\n","protected":false},"author":2,"featured_media":9574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/9573"}],"collection":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9573"}],"version-history":[{"count":4,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/9573\/revisions"}],"predecessor-version":[{"id":9599,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/posts\/9573\/revisions\/9599"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=\/wp\/v2\/media\/9574"}],"wp:attachment":[{"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rockvell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}